Post on 22-May-2020
Five cases of statistics usage in administrative and
marketing decisions.RU domain experience.
Pavel Khramtsovp.khramtsov@msk-ix.ru
APTLD-74Tashkent - 2018
2Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Statdom Project: Short overview
3Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Statistics and market share maintenance
4Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Fight for expired domains. Birth of Auctions. Regulation change.
5Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
DNS Statistics. Amplification. DGA. DNSSEC. Safety and stability of Zone.
6Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Reputation of Zone. Netoscope project.
7Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Price policy and renewal Statistics
4800000
4900000
5000000
5100000
5200000
5300000
5400000
5500000
5600000
July
2018
June
2018
May
2018
Apri
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201
8
Marc
h
201
8
Febr
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2018
Janu
ary 2018
Dece
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2017
Nove
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2017
Octo
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Sept
ember
2017
Augu
st
2017
July
2017
June
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May
2017
Apri
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Marc
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201
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Febr
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Dece
mber
2016
Nove
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Octo
ber 2016
Sept
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Augu
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July
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2016
Apri
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6
Marc
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201
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Febr
uary
2016
Janu
ary 2016
New price
Forecast of zone`s decrease
Assumption:
1.Domainers is the most sensitive category because their budget is fixed;
2.They use the cheapest tariff plans
Assessment of number of domains:
1.Well known parking – 600 000 domains
2.Non delegated – 200 000 domains
3.There is no IP-adressed – 600 000 domains
Summary: 1 400 000 domains
Price increase – 40% => There won’t be renewal – 560 000 domains (83 Rub/Domain)450 000 domains (120 Rub/Domain)
Nowadays we lost 473 371 domains
0
50000
100000
150000
200000
250000
300000
350000
Renewal
8Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Resume:
1. There are a lot of cases for statistics implementation
2. Statistics is a long term thing3. Statistics needs a lot of resources4. Statistics covers wide scope of practical fields
(from DDoS mitigation to increase of income)
Questions?
9Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru