Five cases of statistics usage in administrative and marketing Five cases of...آ 2018-09-28آ ...
of 9
date post
22-May-2020Category
Documents
view
0download
0
Embed Size (px)
Transcript of Five cases of statistics usage in administrative and marketing Five cases of...آ 2018-09-28آ ...
Five cases of statistics usage in administrative and
marketing decisions. RU domain experience.
Pavel Khramtsov p.khramtsov@msk-ix.ru
APTLD-74 Tashkent - 2018
2 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Statdom Project: Short overview
3 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Statistics and market share maintenance
4 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Fight for expired domains. Birth of Auctions. Regulation change.
5 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
DNS Statistics. Amplification. DGA. DNSSEC. Safety and stability of Zone.
6 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Reputation of Zone. Netoscope project.
7 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Price policy and renewal Statistics
4800000
4900000
5000000
5100000
5200000
5300000
5400000
5500000
5600000
J u ly
2 0 18
J u ne
2 0 18
M a y
2 0 1 8
A p ri
l
2 01
8
M a rc
h
2 01
8
F e br
u a r y
2 0 1 8
J a nu
a r y 2 0 1 8
D e ce
m b e r
2 0 1 7
N o ve
m b e r
2 0 1 7
O c to
b e r 2 0 1 7
S e pt
e m b er
2 0 17
A u gu
s t
20 1 7
J u ly
2 0 17
J u ne
2 0 17
M a y
2 0 1 7
A p ri
l
2 01
7
M a rc
h
2 01
7
F e br
u a r y
2 0 1 7
J a nu
a r y 2 0 1 7
D e ce
m b e r
2 0 1 6
N o ve
m b e r
2 0 1 6
O c to
b e r 2 0 1 6
S e pt
e m b er
2 0 16
A u gu
s t
20 1 6
J u ly
2 0 16
J u ne
2 0 16
M a y
2 0 1 6
A p ri
l
2 01
6
M a rc
h
2 01
6
F e br
u a r y
2 0 1 6
J a nu
a r y 2 0 1 6
New price
Forecast of zone`s decrease
Assumption:
1.Domainers is the most sensitive category because their budget is fixed;
2.They use the cheapest tariff plans
Assessment of number of domains:
1.Well known parking – 600 000 domains
2.Non delegated – 200 000 domains
3.There is no IP-adressed – 600 000 domains
Summary: 1 400 000 domains
Price increase – 40% => There won’t be renewal – 560 000 domains (83 Rub/Domain) 450 000 domains (120 Rub/Domain)
Nowadays we lost 473 371 domains
0
50000
100000
150000
200000
250000
300000
350000
Renewal
8 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
Resume:
1. There are a lot of cases for statistics implementation
2. Statistics is a long term thing 3. Statistics needs a lot of resources 4. Statistics covers wide scope of practical fields
(from DDoS mitigation to increase of income)
Questions?
9 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru
