Sasha Ermolenko Portfolio — Favorite Cases 2014
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Portfolio Favorite Cases 2014
Transcript of Sasha Ermolenko Portfolio — Favorite Cases 2014
D I G I T A L A R T D I R E C T O R + 7 ( 9 2 5 ) 3 0 5 8 5 9 9 e x
o @ n e k t o . c o m w w w . f a c e b o o k . c o m / s a s h a .
e r m o l e n k o F A V O R I T E C A S E S D I G I T A L A R T D I
R E C T O R ! ! ! ! Client Visa ! ! ! ! Agency Proximity Moscow
BBDO Group B-reel Art direction ! ! www.sochi-scroll.ru O L Y M P I
C A C T I V A T I O N S C R O L L T O S O C H I S C R O L L T O S O
C H I This year Russia hosted the Olympics, but for the majority of
Russians the tickets turned out to be too expensive. Visa had 17
packages for two - and we aimed to give them to those who wanted to
be there more than anything. ! O L Y M P I C A C T I V A T I O N
During a year of training for the Olympics, a cross-country skier
covers 15,000 km. We asked people to do exactly the same. In the
two biggest social networks there appeared a virtual track from
Vladivostok to Sochi, where everyone could surmount their 15,000 km
no matter their age, weight or job experience. The only thing they
had to do was to scroll through as fast as they could and be the
quickest to the finish line. Watch on Vimeo A H M A D T E A M U S I
C F E S T ! ! ! ! Client Ahmad Tea Ltd ! ! ! ! Agency Deluxe
Interactive ! ! ! Art direction Design P R O M O S I T E
www.ahmadteafest.ru R E X O N A L O T U S F 1 ! ! ! ! Client
Unilever ! ! ! ! Agency Deluxe Interactive Design P R O M O S I T E
www.rexonalotus.ru R E S P O N S I B L E K I L O M E T R E S ! ! !
! Client Intouch ! ! ! ! Agency Proximity Moscow BBDO Group Art
direction Motion graphics design ! A C T I V A T I O N
www.be-in-touch.ru R E S P O N S I B L E K I L O M E T R E S
Speeding is a serious issue in Russia. It is the major contributor
to Russias fifth place in the worlds ranking os road fatalities per
year. ! The idea was simple: Let drivers help those who had become
victims of fast driving by trips without speeding. The emotional
message is strong. ! Intouch announced that it would donate
1,000,000 rubles to help those who had become victims of fast
driving if drivers would contribute by changing their driving
habits. A C T I V A T I O N Drivers were asked to install an
OK.INTOUCH app from AppStore or Google.Play, that recorded and
analysed every trip by car. If the driver obeyed the speed limit
for most of the trip, he would be given a green ticket with an
amount of money to be added to a virtual bank. ! When Russias
drivers had contributed 1 000 000 virtual rubles in total which
they did 2 times faster than was expected Intouch donated the real
sum. Watch on Vimeo ! ! ! ! Client Henkel Art direction Design ! !
www.deni-sovetchikam.ru P R O M O S I T E U S E L E S S A D V I C E
S ! ! ! ! Agency Deluxe Interactive U S E L E S S A D V I C E S , 3
. P R O M O S I T E , , , , . ! . Watch on Vimeo D I G I T A L A R
T D I R E C T O R N O N C O M M E R C I A L ! ! ! ! Client Local
Time ! Branding Art direction Design ! ! www.localtime.ru I D E N T
I T Y & P R O M O S I T E L O C A L T I M E A N T I C A F E L O
C A L T I M E A N T I C A F E LocalTime , . , , . I D E N T I T Y
& P R O M O S I T E . Watch on Vimeo D I G I T A L A R T D I R
E C T O R B O N U S Sasha Ermolenko Illustrations S E R I E S O F I
L L U S T R A T I O N A N A T O M Y O F P A I N Want more? S E R I
E S O F I L L U S T R A T I O N S O U L G E O M E T R Y Sasha
Ermolenko Illustrations Want more? Want more? S E R I E S O F I L L
U S T R A T I O N E M O T I O N S Sasha Ermolenko Illustrations D I
G I T A L A R T D I R E C T O R W A N T M O R E ? + 7 ( 9 2 5 ) 3 0
5 8 5 9 9 e x o @ n e k t o . c o m w w w . f a c e b o o k . c o m
/ s a s h a . e r m o l e n k o