STRATEGIC DIGITAL MARKETINGMASTERCLASSwith Matthew Mahdad T. Jadidi

28th - 29th

NOVEMBERKUALA LUMPUR | MALAYSIA

REGISTER 3GET 2 FOR

FREE@aydangroupwww.aydangroup.com.my

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PROGRAM OVERVIEW

Looking for a platform to kick-start your journey into the digital world?! If the answer is yes, you are at the right place, our Digital Marketing Masterclass provides in-depth knowledge and compre-hensive introduction to the core essentials of digital marketing.

The program is designed to provide attendees with essential knowl-edge needed to get ahead in their digital campaigns, understand the needs and trends of the market and develop a spearheading strategy applicable to their business specifically. Living in this digital era, traditional marketing is not sufficient any-more to generate sales and drive brand awareness, this program builds on your existing knowledge and teaches you vital techniques to understand how to enhance lead generation and data capture to ultimately increase ROI and brand awareness.

Key takeaways

• How to create engaging content strategies that will ensure your clients stick with you?! • How to build and use most impactful digital media campaigns?! • Insights into your business’s digital transformation, trends and future expectations • Steps and guidance on building a robust data strategy • Social Media and SEO tips, tricks and techniques • Long last-ing business relationships

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WHO IS THISPROGRAM FOR

This program is designed for professionals at all level interested to learn and make use of digital marketing to improve their businesses and reve-nue growth. Further, Business leaders or managers who want to under-stand the entire big picture of "digital marketing" and make better busi-ness decisions through this knowledge are encouraged to attend.

Mainly this course is aimed at marketing and communications pro-fessionals who wish to gain a greater understanding of digital mar-keting, strategies and techniques to implement. Lastly, individuals who aspire to marketing and communications roles or who are look-ing to expand their knowledge of best practices in these areas are also encouraged to attend.

www.aydangroup.com.my

PROGRAMCURRICULUMDAY 1

Session 1: Building a dynamic content strategy This first session looks at how to build a robust and compelling content strate-gy, including types of content, distribution and amplification, video strategy, proactive planning techniques and reactive processes. By the end of this ses-sion you will have a good grip on how to build a strong content strategy.

Session 2: Delivering a leading experience in 2018 & 2019 Experience is the key differentiator in modern digital marketing. Building a leading experience goes way beyond UX. Creating leading experiences across all devices involves considering ambient UX, personalisation and full 360 thinking. We’ll cover how to do this in your business.

Session 3: Is Digital Dead? Transforming your business for digital A digital strategy cannot win if digital is not truly embedded within your culture and structure. We’ll look at how you should set the foundations for your busi-ness to maximise the impact both internally and externally and how you can influence this no matter what your position.

Session 4: Where is technology headed and how do you take advan-tage? Technology is not the driver of digital transformation but it is the enabler. It’s vital to have you finger on the pulse here. We’ll look at current trends and likely future ones alongside how this will change consumer behaviour and how you can take advantage.

www.aydangroup.com.my

PROGRAMCURRICULUMDAY 2

Session 5: Building a robust data strategy Data is central to many elements of a modern digital strategy. We’ll review what data really matters and how you build a data strategy to enable you to deliver against each of the other key channels. How to use data to deliver great experiences and targeted advertising.

Session 6: Social media techniques Social continues to evolve. We will look at opportunities with Facebook, Twit-ter, Instagram, Snapchat and others. We will also consider how social fits with your other channels. What you need to do to win in terms of growth and engagement on the channel and how paid activity extend brand impact.

Session 7: Actionable SEO techniques SEO has always been both an art and a science. The challenge moves every year. Here we will review the recent trends and coming changes in SEO that will impact you and how you take advantage of them to deliver increased volumes through the organic rankings.

Session 8: Knowledge sharing session Reviewing your current challenges, share advice session and what we learned from the event.

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MEET THETRAINER

Matthew Mahdad T. Jadidi

“Dealing with people is an artform; dealing with people who are clients is like painting a masterpiece. Having worked in numerousindustries and having dealt with a large variety of people has made me appreciate the finer points of building long-term professional reltionships. I find myself a great listener and problem-solver, often placing myself in the clients’ shoes to understand their perspective better and then going on to create solutions that would suit them best. I have been working on various channels in the media industry – both offline and online.

Over the past few years I’ve worked on transitioning many of our clients from traditional media towards a modern platform with extra flavors of digital strategy, integrating their fundamentals with technology for a greater reach.

Currently based in Malaysia as the Director of Digital Strategy at Caspian Solutions, Matthew has over a decade of extensive experience covering Branding and Marketing Strategy, Digital Transition and Transformation, Digital Innovation, Marketing and Sales Operations Optimization, Systems implementation, Outsourcing and Delivery Excellence.Matthew has first-hand experience with industries in the Middle East to APAC Coun-tries, and is well poised to handle any of the most pressing concerns of the current digital era. Currently working closely with many marketing managers, CMOS, and CEOs in various industries, mainly: Education (lower education and higher education), Healthcare, IT, Engineering, Property, Entertainment, Automotive, Publishing, Logis-tics and Government agencies.So far, he has been instrumental in establishing successful operations of over 20 delivery projects in APAC driving revenues of over $18M.

www.aydangroup.com.my

WHAT OTHERSSAY ABOUT US

“ I have gained more new knowledge about digital marketing, especially in how to analyze websites with all the tools and extensions (really helpful and useful to us).

- Nur Atiqah Mat Tahar, Engineer at FINAS

“ The program was Engaging, Productive, and Informative. Where the main strength wasthe digital Technical Skills gained.

Joyce Cheo Xiang Mei - Senior Executive (PR and SocialMedia) at CPN Ventures Sdn. Bhd.,

GA

LLER

Y

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COPYRIGHT- All intellectual property rights in all materials produced or distributed by AydanGroup in connection with this event is expressly reserved and any unauthorized duplication, publication or distribution is prohibited.DISCLAIMER - Please note that trainers and topics were confirmedat the time of publishing; however, AydanGroup may necessitate substitutions, alterations or cancellations of the trainers or topics. As such, AydanGroup reserves the right to change or cancel any part of its published programme without penalty due to unforeseen circumstances. Any substitutions or alterations will be updated on the website as soon as possible.DATA POLICY - The information the Client provides will be safeguarded by AydanGroup which may be used to keep the Client informed of relevant products and services through letter, phone, fax, email or other electronic means AydanGroup will not share thisinformation with other parties unless expressly stated.Tax Note - The investment fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.CANCELLATION & SUBSTITUTIONS - A substitute delegate is always welcome at no additional charge. All bookings carry a 50% liability immediately after a fully completed sales contract has been received. All fees are inclusive of a 15% administration and service charge, which iscompletely non-refundable and non-creditable. For cancellations received in writing more than seven (7)days prior to the training course you will receive a credit to be used at another AydanGroup training course for up to one year from the date of issuance. For cancellations received seven (7) days or less prior to an event (including day 7), no credits will be issued, however the delegate will still be entitled toa complete set of course documentation. In the event that AydanGroup cancels or postpones an event due to circumstances beyond its control, delegate payments at the date of cancellation or postponement will be credited to a future orrescheduled AydanGroup event. This credit will be available for up to twelve months from the date of issuance. Should for any reason outside the control of AydanGroup, the venue, speakers or dates change, or the event be cancelled due to an act of terrorism, fortuitous events, extreme weather conditions,industrial action, or any reason beyond management control, AydanGroup shall endeavour to reschedule but the client hereby indemnifies and holds AydanGroup harmless from and against any and all costs including airfare, hotel and other costs,damages and expenses, including attorney fees, which are incurred by the client as a result of substitution, alteration, postponement or cancellation. The construction, validity andperformance of this Agreement shall be governed in all respects by the laws of Malaysia to the exclusive jurisdiction of whose Courts the Parties herebyagree.

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(MYR 5,595) (MYR 6,595) (MYR 7,995)19-Oct-18 04-Nov-19 05-Nov-19 Daniel

28th & 29th of November 2018 in Kuala Lumpur, Malaysia

Strategic Digital Marketing Masterclass

+60 18 977 6347

daniel@aydangroup.com.my