Samir Final

8/2/2019 Samir Final

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A

DISSERTATION

ON

Customer preferences and customer satisfaction

with regard to specific brands of bikes (TVS,

HONDA and BAJAJ) under 150cc category between

the age group of 18-25 college going student on the

basis of Price, Fuel efficiency, Brand name, Style

and comfort -A case study of Yamuna Nagar

Submitted to

KURUKSHETRA UNIVERSITY, KURUKSHETRA

In the partial fulfillment for the degree of

Master of Business Administration(Session 2005-2007)

Under the supervision of: Submitted by:MISS DEEPIKA KOHLI MUKESH RANA

SENIOR FACULTY, MBA Uni. Roll. ..

TIMT Roll No. 1187/06Regst. No. 02-GNY-700

Tilak Raj Chadha Institute of Management &Technology


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(Approved by AICTE & Affiliated to Kurukshetra University, Kurukshetra)Yamuna Nagar-135001)


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ACKNOWLEDGEMENT


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Acknowledgement

I take this opportunity to express my profound debts of gratitude and

obligation, to my esteemed guide MISS DEEPIKA KOHLI Tilak Raj Chadha

Institute Of Mgt. & Technology, Yamuna Nagar, for his most valuable help

and creative suggestions at all stages of my work. His learned advice and

guidance always kindled inspiration in the face of difficulties encountered in

the course of this research work.

I am also thankful to my mentor Dr. R.K. Garg, Director, Tilak Raj

Chadha Institute of Mgt. & Technology, Yamuna Nagar, for allowing me to

work on this project work and for his kind help always.

I am highly grateful to my all lecturers and dedicated staff of Tilak

Raj Chadha Institute of Mgt. & Technology, Yamuna Nagar for their kindhelp from time to time.

I am also thankful to the respondents, all my friends and also to

various Auto experts for their kind and valuable guidance, whom I consulted

for my present work.

(MUKESH RANA)


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EXECUTIVE SUMMARY


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Executive Summary

To know about the consumer buying behavior and factor which

affect the consumer buying decision process. As the objectives of

my study is to analyze the customer perception and the customer

satisfaction to wards specific brands of bike (TVS, HONDA,

BAJAJ) between the age group of 18-25College going student on

the basis of Price, Fuel efficiency, Brand, Style and comfort name.

Consumer buyer behavior refers to the buying behavior of

final consumers individuals and households who buys services and

goods for personal consumption. Consumer behavior is influenced

strongly by culture, social, personal and psychological factors.

Culture factors include the set of basic values, perceptions, wants

and behavior learned by a member of society from family and other

important institutions. The social factors include consumers family,

small group, social roles and status. The personal characteristics

such as buyers age, life cycle stage, occupation, economic

situations and life style influenced by four major psychological

factors: Motivation, Perception, Learning, Belief and Attitudes.

In this era of cut throat competition, no company can even survive

in the market place without knowing its and its products strengths


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and weaknesses. It has to fortify itself against threats from the

environment and exploit its strengths or increase profits. And in

order to do so, the company has to conduct regular surveys to know

the customers opinions, needs, and preferences. This helps thecompany to manufacture the product like wise for each customers

expectations.


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ContentsSerial No. Page No.

1. Certificate

2. Acknowledgement

3. Executive summary

4. Contents

5. Introduction

Profile of the study Significance of the study

6. Objective of the study

7. Literature Review

8. Research Methodology

Sampling & Sample Design

Analytical Tools

Data Collection

Hypothesis Testing

Limitations of the study

9. Result & Discussions/Findings

10. Recommendation

11. Bibliography

12. Annexure


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INTRODUCTION

INTRODUCTION


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PROFILE OF THE STUDY

In this era of cut throat competition, no company can survive in the

market place without knowing its products strengths and

weaknesses. It has to fortify (Strengthen) itself against threats from

the environment and exploit its strengths for increasing profits. In

order to do so, the company has to conduct regular surveys to know

the customers opinions, needs, and preferences. This helps the

company to manufacture the product according to customers

expectations. It has now become more important for the customerconfidence and higher positioning of buyer perception. Thus,

Surveys becomes genuine key to success.

The Bike segment is Dominated by 4 major players viz.

HERO HONDA ,BAJAJ, TVS,ROYAL ENFIELD .Besides these,

there are players like HONDA( Alone) , LML, KINETIC,

SUZUKI.

The expanding Indian market, the growing size of the middle

class and the rise in aspirations of the youth along with opening up

of the Indian economy have collectively influenced the steady

growth of the two wheeler market in India. With leading foreign

brands in collaborations with Indian manufacturers entering theIndian market, the customer could not have asked for more. In fact,

the Indian bike market has grown immensely and the preference for

variety looks, design has brought in a number of models in the


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market. In the last 3 to 4 years, the craze for motorcycle over the

scooters has picked up and one can find today even girls crazy for a

motorbike not only in the Metros but in small towns and cities also.

Trying to catch up with these, manufacturers are busy working

out on customer profiles. With the increase in competition one can

find a think of discounts including: cash rebates and free accessories

to push sales of the commuter bikes. Certain changes are also visible

as far as customer preferences are concerned. The basic 100cc bike

market is suddenly experiencing a slow down in the growth. This

Commuter bike was a favorite till the other day, commanding up to

90% of the total bike sales. The shift towards 150 cc bikes is

suddenly discernable and the segment is expected to grow in near

future. Manufacturers are now rushing in to introduce bikes in this

segment. Bajaj has launched Pulsar-Dtsi 150cc higher on the power

ladder, Honda has come up with Unicorn and TVS has recently

launched Apache.

The customer is the basic ingredient of

marketing. The development of marketing strategy is based on

understanding of consumer and there behavior. The present study


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attempts to understand the behavior of consumer for their choice in

purchasing two-wheeler with special reference to bikes like

Honda(Unicorn), TVS (Apache), and Bajaj(Pulsar 150cc). But

consumer behavior and the derived consumer satisfaction cannot beintact. Now days the two wheeler industry is growing at its fast

speed. The competition is very hard and so many choices are

available to customers. Here I have tried to find out the level of

customer satisfaction regarding (Unicorn, Apache, and Pulsar) two

wheelers and also what modification they want in their products. So

the study is all about the customers preference and their satisfaction

with regard to bikes coming under 150cc segment.


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BIG PLAYERS IN

THE BIKE

SEGMENT


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Bajaj Auto Limited is one of the pioneering companies in the two

wheeler industry. Bajaj Auto has a vast network of about 1500

service centers and 500 dealers all over India. It has 3 manufacturing

plants located at Akurdi, Waluj and Chakan in Maharashtra. The

company's technology partner is Kawasaki Heavy Industries, Japan.

The company exports to ASEAN region, South America and Africa.

MILESTONES

1945 - Bajaj Auto comes into existence as M/s Bachraj Trading

Corporation Private Limited.

1948 - Sales in India commence by importing two- and three-

wheelers.

1959 - Bajaj Auto obtains license from the Government of India to

manufacture two- and three-wheelers.

1960 - Bajaj Auto becomes a public limited company. Bhoomi

Poojan of Akurdi Plant.

1970 - Bajaj Auto rolls out its 100,000th vehicle.

1971- The three-wheeler goods carrier is introduced.

1972 - The Bajaj Chetak is introduced.


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1975 - BAL & Maharashtra Scooters Ltd. joint venture.

1976 - The Bajaj Super is introduced.

1977 - The Rear Engine Autorickshaw is introduced. Bajaj Auto

achieves production and sales of 100,000 vehicles in asingle financial year.

1981 - The Bajaj M-50 is introduced

1984 - Foundation stone laid for the new Plant at Waluj,

Aurangabad.

1986 - The Bajaj M-80 and the Kawasaki Bajaj KB100

motorcycles are introduced. 500,000 vehicles produced and

sold in a single financial year.

1990 - The Bajaj Sunny is introduced

1991 - The Kawasaki Bajaj 4S Champion is introduced.

1998 - Kawasaki Bajaj Caliber rolls out of Waluj.

2001- Bajaj Auto launches its latest offering in the premium bikesegment Pulsar. The Eliminator is launched.

2003- Pulsar DTS-i is launched.

2004 - Bajaj unveils new brand identity, new symbol, logo

and brand line

2007 - 200 cc Pulsar DTS-i launched


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Bajaj Pulsar DTSi 150cc

Generation next technology included in the package of the

equipments of this high flying bike is the revolutionary digital

biking. Digital biking is the combination of various advanced

systems like Digital Twin Spark ignition (DTSi). Its highly

masculine outlook with sporty, dashing structure gives the complete

satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the

situation of overcrowded street due to the presence of 17" alloy

wheels with 1330 mm wheelbase. Its comfort statement includes

front telescopic suspension, Nitro X - Nitrogen assisted rear gas

shockers with triple rated spring. Due to these comfort features, this

bike is highly accommodative in any terrain.

Feeling of proper riding is provided by different

high end features like improved clutch, cylinder head with Roller

Rocker Arms, optimized intake and exhaust systems & new valve

timings. Its advanced Exhaust TEC (Torque Expansion Chamber)

technology ensures the higher performance at lower rpm.


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TVS Motor Company is part of Sundaram Clayton group in TVS

group of companies. TVS Motor Company is the main flag ship

company of Sundaram Clayton group. TVS Motors is the third

largest two-wheeler manufacturer in Indian and ranks among the topten globally. It is the first company in the world to be honored with

the Deming Prize for Total Quality Management. The Company was

the first in India to launch 2-seater 50cc moped and 100 cc Indo-

Japanese Motorcycles. At Present TVS Apache, TVS Victor, TVS

Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian

Market.

MILESTONES

Indias first 2 seater 50cc Moped TVS 50, launched in Aug

1980.


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In 1982 SCL established Joint Venture with Suzuki Motor

Corporation.

In 1994 the company entered the market segment of scooters

with introduction of Scooty 2S, which was totally an

indigenous design.

Introduced India's first catalytic converter enabled motorcycle,

the 110cc Shogun in Dec 1996.

Launched India's first 5-speed motorcycle, the Shaolin in Oct

1997.

Launched TVS Victor, 4-stroke 110 cc motorcycles, in

August 2001; Indias first fully indigenously designed and

manufactured motorcycle.

In 2000 the first 4 stroke motorcycle was launched called

Fiero

Launched TVS Star in Sept 2004, a 100 cc motorcycle whichis ideal for rough terrain

Launched TVS Apache in Nov 2005. It finally went on to be

the Bike of the Year for2006, winning 6 prestigious awards


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TVS Apache

TVS Apache with its shapely streamlined tank and engine

design is really an eye -stopper. Its smooth and flawless finish

makes this bike desirable to the market. Its tough but light 6

spoke black alloy wheels are really supportive for better controland excellent riding of this two wheeler. Its uniquely designed

head lamp has become one of the best head turner in the market

of two wheelers.

Its 240 mm disc brake is helpful in stopping one in any

sudden situation to avoid accident. Its all gear start and low

friction engine with RCF technology are the key factor of better

efficiency of this bike. It is further equipped with various

upgraded technology like monotube inverted gas filled shocks,

IDI lean burn, iE surge (intake and exhaust resonator), synchro

stiff chassis etc. for the proper safety and security of the persons

seating on the bike.


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Its symbol, the Wings, represents the company's unwavering

dedication in achieving goals that are unique and above all,

conforming to international norms. These wings are now in India

as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a whollyowned subsidiary of Honda Motor Company Ltd., Japan. In

September 2004, Honda Motorcycle and Scooters India Limited

(HMSI), the wholly owned subsidiary of the Japan-based Honda

Motor Company Limited (HMCL), launched its first 150cc

motorcycle named 'Unicorn.' Priced at Rs. 50,043 (ex-showroom

price, Delhi), Unicorn had a four stroke 13.3 bhp engine with five

gears. The new bike was available in five colours and was

designed to achieve a speed of 0 to 60 kmph in five seconds.

Unicorn was promoted with the caption "Be a wing rider." (Refer

Exhibit I for a visual of Unicorn). Targeted at youth, Unicorn

looked sportier than all the existing motorcycles in the premiumsegment and was pitted against Bajaj Pulsar, the leader with 75

percent market share in that segment.


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Honda Unicorn

This bike with powerful 4 stroke 150 cc engine delivering output

of 13.3 bhp engine clubbed with many other high end equipments

like Constant Volume (CV) Carburetor, pulse exhaust system,

offset crank and 2 way air jacket. Its multi mapping CDI, roller

rocker arm, 5 speed gears, tumble free combustion etc. determine

the performance as well as its aesthetic value. Its aerodynamic

body lining, sporty and sleek design, appealing tail lamp and

excellent body graphics etc are enhancing its style statement day

by day. Unique shock absorbing mono suspension prevents

discomfort due to the sudden jerk caused by uneven road. Its

flexible seating arrangement, ample foot space gives the total

comfort of journey. Fully equipped with various cutting edge

technologies, this bike comes with hole plugging mechanism, tuff

up tube, easy primary kick etc.

CONSUMER BEHAVIOUR


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Before getting into details of Consumer Behaviour, one must go

through certain basic terminologies. In general terms both

Consumer and Customer are considered the same but they are

quite different.The term Customer is some what different from the term

consumer. The term customer is used to refer to someone who

purchases goods and services from a particular store or company.

Thus a customer is defined in terms of a specific term while a

consumer is not

Consumer may be referred to any one engaged in evaluating,

acquiring, using or disposing of goods and services which he

expects will satisfy his needs.

So ultimately Consumers are that individual who

consumes or uses a product, which may or may not be purchased by

him.So after getting into these terms we need to get into the details of

Consumer Behaviour.

Consumer Behaviour Consumer behaviour refers to how a

consumer behaves or acts or reacts in making a purchase of goods

and services of his choice in different situations


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The term consumer Behaviour can be defined as, The behaviour

that consumers display in searching for purchasing, using,

evaluating and disposing of products, services and ideas which they

expect will satisfy their needs.- Leon G. Schiffman and Leslie Lazar Kanuk.

The study of consumer behaviour not only focuses on how and why

consumers make buying decisions, but also focuses on the uses

which consumers make of the goods they buy and their evaluation

of these goods after use. If the goods after use dont satisfy the

consumers, they my feel dissatisfied perhaps because post- purchase

services are not up to their satisfaction, and thus, this may influence

their purchase of the goods and it may also influence the buying

decision of many others who might come in contact with them.

The detailed study ofConsumer Behaviour orConsumer

Preferences focuses on- Who Buys products or services? How do they buy products or services? Where do they buy them? How often do they buy them? When do they buy them? Why do they buy them? How often do they use them?


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These questions will help in understanding the factors that influence

the decision making process of the consumers. The buyers decision

making process includes the following:-

1. Problem recognition

2. Information search

3. Evaluation of alternatives

4. Purchase decision

5. Post purchase behaviour

1. Problem recognition: - First and the foremost step is to

identify the problem i.e. what actually one wants with regard

to the product.

2. Information Search: - Second step is to search the relevant

information regarding the Product which one wants.

3. Evaluation of alternatives: - Third step is to evaluate the

collected information i.e. analyze the information.

4. Purchase decision: - In forth step the product is actually

purchased.

5. Post purchase behaviour: - In fifth step the consumer

actually reacts against the quality, quantity etc received afterthe purchasing the product i.e. in this stage he reacts on the

basis of his getting satisfied after the purchase of the product.

The buyers decisions include the following:-


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Product choice

Brand choice

Dealer choice

Purchase timing

Purchase amount.

Consumer perception

How do Buyers form their preference? Their preferences areinfluenced by their past buying experience, friends and associates

advice, and the marketers and competitors information and

promises.Though customer preference is a very qualitative term and

it is very difficult to measure. In this study an effort has been made

to measure the customer preference level.

Customer Satisfaction

Satisfaction is a persons feelings of pleasure or

disappointment resulting from comparing a products perceived

performance in relation to his or her expectation

As the definition makes it clear, satisfaction is a function of

perceived performance and expectations. If the performance falls

short of the expectations of the customer, the customer is


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dissatisfied. If the performance exceeds the expectations, the

customer is highly satisfied or delighted.

Many companies are aiming for high satisfaction because

customers who are just satisfied still find it easy to switch, when abetter offer comes along. Those who are highly satisfied are much

less ready to switch. High satisfaction or delight creates an

emotional affinity with the brain, not just a rational preference. The

result is high customer loyalty.

In this highly competitive world customers plays a very

important role. Thus, if a company wants to survive then it should

look forward to the determinants of customer satisfaction. Though it

is a very subjective issue that differs from individual to individual

yet, identifying some basic parameters of customer satisfaction is

important.

Satisfaction is a persons feeling of pleasure anddisappointment resulting from comparing a products perceived

performance in relation to his or her expectations. It is only the

customer delight that marketer aims for.


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Significance of the study

To know about the customer preference and decision processwith regard to 150cc bike.

To know the Basic consumer buying behaviour and thereasons because of which they switch from one company to

another.

To know about the companys details (profile, Products)

This study would help in revealing the type and specific

qualities of the bikes offered by the company to their

consumers.

To study the satisfaction level of consumers who uses bikes. To study the factors influencing consumers to buy 150cc

bikes.

To study effect of advertisement on the purchasing decision of

the consumers


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OBJECTIVES OF

THE STUDY


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Objectives of the study

The clear purpose or objective of the research enables the researcher

to collect necessary relevant information. The objective of theresearch is to know the Customer preferences and

customer satisfaction with regard to specific brands

of bikes (TVS, HONDA and BAJAJ) under 150cc

category between the age group of 18-25 College

going student on the basis of Price, Fuel efficiency,

Brand, Style and comfort name.

. Knowledge about two-wheelers (Bikes).

Knowledge about the market share of two- wheeler.

To know about the leaders of the market in two wheelers

(Bikes).

Find out the quantum of customer satisfaction with respect to

150cc bikes especially the college going students within the

age group of 18-25.

Determine the influence of reference group in the purchase

decision of college going students.

Find out the ways for improving of the services to attain level

of customer satisfaction.

Study area: YAMUNA NAGAR

Target segment: COLLEGE GOING STUDENTS


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LITERATURE

REVIEW


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LITERATURE REVIEW

Once the problem is formulated, the researcher has to undertake an

extensive literature survey related to problem. The literature survey

undertaken here includes books and different websites from the

internet.

The research project was to know the Customer

preferences and customer satisfaction with regard to

specific brands of bikes (TVS, HONDA and BAJAJ)

under 150cc category between the age group of 18-25College going student on the basis of Price, Fuel

efficiency, Brand, Style and comfort name.

Schiffman. G. Leon and kanuk lazare Leslie 1 - Study of

the customer behaviour is the study of how individuals make

decisions to spend their available resources (Time, Money andEfforts) on consumption related items. It includes the study

what they buy, whey they buy it, when they buy it, where they

buy it, how often they buy it and how often they use it. The

primary purpose for the study consumer behaviour as apart of

marketing curriculum is to understand how and how customers

make their purchase decisions. There insights enable

marketers to design more effective marketing strategies.


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Gupta.C .B and Dr. Nair. N.Rajan 2- A business is based

on understanding the customer and providing the kind of

products that the customer wants.

Mamoria C.B. and Mamoria Satish

3

-Consumer behaviouris the process where by individuals decide what, when, where,

how and from whom to purchase goods and services. Buying

behaviour may be viewed as an orderly process here by

individual interacts with his environment for the purpose of

making market decision on products and services.

Nair Suja. R.4 -The success of the firm will be determined by

how effective it has been in meeting the diverse customer

needs and wants by treating each customer as unique and

offering products and services to suit his/her needs.

Bennett Peter.D. And Kassarjian Haroldh5 - A great deal

of research activity in marketing is design to shed light on thecustomer decision process.

Kothari C.R.6 For data analysis different statisticaltechniques are being used such as scaling techniques,correlation, hypothesis testing.

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_wing_rider.asp http://auto.indiamart.com/motorcycles/
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RESEARCH

METHODOLOGY
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RESEARCH

METHODOLOGYResearch Methodology is a way to systematically solve the research

problem, which is a science of study how research is done

scientifically. Thus research methodology encompasses the research

methods or techniques; the research is capable of being evaluated

either by the researcher himself or by others.

SAMPLINGSampling may be defined as the selection of some parts of an

agreement or totality for the purpose of study. All the items in

any field of inquiry constitute a universe or population, a

complete enumeration of all the items in the population is

known as Census inquiry. But when the field of inquiry is

large this method becomes difficult to adopt because of the

limited no. of resources involved in the case sample survey

method is chosen under which units are selected in such a way

that they represent the entire universe.

SAMPLING DESIGN

CENSUS METHOD: - All the items in any field of

inquiry constitute a Universe or Population. A complete

enumeration of all the items in the Population is known as a

Census inquiry. It can be presumed that in such an inquiry,
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when all items are covered, no element of chance is left and

highest accuracy is obtained. But in practical it is not true in

all cases. This type of inquiry involves a great deal of time,

money and energy. Therefore, when the field of inquiry islarge, this method becomes difficult to adopt because of the

resources involved.

SAMPLING METHOD:- When field studies are

undertaken in practical life, consideration of time and cost

almost invariably lead to a selection of respondents i.e.

selection of only few items. The respondent selected should be

as representative of total population. These respondents

constitute what is technically called a Sample and the

selection process is called Sampling Technique. The survey

so conducted is known as Sample Survey.

Implementation of Sample Design: - A sample design is a

definite plan for obtaining a sample from a given population. It

refers to the technique or the procedure the researcher would adopt

in selecting items for the sample. Sampling design may as well lay

down the number of items to be included in the sample i.e. the size

of sample. Sample design is determined before the data are colleted.
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Steps In Sampling Design :- While developing a research

design following items are taken into consideration:-

I. Type of universe: - First and the foremost step is toclearly define the universe to be studied. As I have

taken the area of Yamuna Nagar City (Haryana), so

for me here the universe is Yamuna Nagar area. No

doubt it is a finite universe but the area is very big and

cant be covered easily due to shortage of time.

II. Sampling unit: - A decision has to be taken

concerning a sampling unit before selecting sample.

Here my sample unit includes college going students

who own bikes.

III. Size of sample: - This refers to the number of items

to be selected from the universe to constitute a

sample. Here I have taken the sample of 200 College

going students who have bikes.

IV. Parameters of interest: - In determining the sample

design, one must consider the question of the specific

population parameters which are of interest. Here I
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had taken only college going students who own their

bike.

V. Sampling procedure: - Finally the technique of

selecting the sample is to be dealt with. That meansthrough which method the sample has been collected.

There are various types of selecting the sample. This

includes probability sampling, random sampling,

stratified sampling, cluster sampling, convenience

sampling. Here I have used the cluster sampling

method for data collection, as Yamuna Nagar area is

very big and there are many colleges as well as the

hostels.
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Analytical tool

Multi Dimensional Scaling

Multidimensional scaling (MDS) is a method for analyzing a(similarity or dissimilarity) proximity matrix based on a set ofobservations. The purpose of MDS is to model the proximity ofobservations in order to represent them as accurately as possible in alimited number of dimensions (usually 2). There are different MDSalgorithms: XLSTAT uses the SMACOF (Scaling by Majoring aConvex Function) algorithm that minimizes the "normalized stress"function. Furthermore, there are several MDS models (or

representation functions), i.e. several ways to transform thedissimilarities into disparities. The disparities are the distances thatdescribe the optimal representation for the observations. Thedifference between the disparities and the distances measured on therepresentation resulting from the MDS is called the stress: the lowerthe stress, the better the representation of the observations.

When the representation function simply respects the relative order

of the observations, one speaks about ordinal MDS or non-metricMDS. When the dissimilarities are transformed into disparities usinga specific parametric function, one speaks about metric MDS. Thefollowing models are available in the current version of XLSTAT:

Metric MDS

Absolute MDS: each dissimilarity dij must exactly match the

distance between points i and j in the representation space.

Ratio MDS: the ratio of all distance pairs in the representationspace must correspond to the ratio of the correspondingdissimilarities.
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Interval MDS: the ratio of all differences between distancesin the representation space must correspond to the ratio of thedifferences of the corresponding dissimilarities.

Note: the current version of XLSTAT does not support negative

disparities that may occur if you use the "interval" model. If an errormessage is displayed on this subject, you must use another model to

process your data.

Nonmetric MDS

ordinal (1): the order of the distances in the representation

space must correspond to the order of the correspondingdissimilarities. If there are two dissimilarities of the same rank, thenthere are no restrictions on the corresponding distances.

ordinal (2): identical to the previous model, but ifdissimilarities exist in the same rank, the corresponding distancesmust be equal.

The stress measures the quality of the representation for a givennumber of dimensions. The lower it is, the better the representation.Various formulas have been proposed by different authors.Although the minimization is always based on the normalized stress,XLSTAT allows to show the results using the four formulas defined

below:

Raw stress: it gives the quality of the representation based onthe squared errors of the representation compared with the

disparities. The formula gives:

Where Dij is the disparity between individuals i and j, and dij is theEuclidean distance on the representation for the same individuals.wij is the weight of the ij proximity (value is 1 by default).


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Normalized Stress: it gives the quality of the representationbased on the squared errors of the representation compared with thedisparities, divided by the sum of the squared disparities. Theformula gives:

Kruskal's stress 1: it gives the quality of the representationbased on the square root of the squared errors of the representationcompared with the disparities, divided by the sum of the squareddistances on the representation. The formula gives:

Kruskal's stress 2: it gives the quality of the representationbased on the square root of the squared errors of the representationcompared with the disparities, divided by the sum of the squared

centered distances on the representation. The formula gives:

where is the average of the distances on the representation. Thisformula usually results in a stress value that is approximately twicethe value obtained for Kruskal's stress 1.

In order to know if the representation quality is good enough, somerules exist, mostly based on the Kruskal's stress 1. However, the

Shepard diagram that allows to compare the dissimilarities with thedistances and to observe some ruptures in the ordination of thevalues is a empirical but reliable method. The more the chart lookslinear, the better the representation. The way the stress evolves whenthe number of dimensions decreases is also interesting to detect if asignificant amount of information is being lost in the selectedrepresentation.


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Correlation

One of the Statistical tool which I am going to apply in my project

i.e. correlation. Correlation is their when change in the value of one

variable influences the change in the value of other variable.

The statistical tool with the help of which relationshipbetween two or more than two variables are studied is called

correlation

It refers to the techniques used in measuring the closeness of the

relationship between the variables.

Correlation analysis deals with the association between two ormore variables.

Correlation
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Let us take the hypothesis as:-

H0 = Let there is no correlation between various factors like Price,

Brand name, Fuel Efficiency, style & comfort and the Purchase of

bike(HONDA,BAJAJ and TVS)

H1 = Let there is correlation between various factors like Price,



X

Dx

Y

Dy

HONDA BAJAJ TVS

-1 0 1 F f dy fdy2 fdxdy

Price -2 23 4 5 32 -64 128 36

Brand -1 14 24 4 42 -42 42 10

Fuel Efficiency 0 18 10 6 34 0 0 0

Style 1 32 6 12 50 50 50 -20

Comfort 2 20 17 5 42 42 168 -30f 107 61 32 200 28 388 -4

fdx -107 0 32 -75

fdx2 107 0 32 139

fdxdy -12 0 8 -4
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Coefficient of Correlation =

r = N fdxdy - fdxfdy

Nfdx2-(fdx)2 Nfdy2-(fdy)2

r = 200x-4 (-75)(28)__________

27800-5625 77600-784

r = +0.0314

Hence it has been proved that there is a correlation between various

factors and purchase of bikes.

Data Collection

The task of data collection begins after the research program has been

defined and research design plan has been checked out. The data collected is

important part of research.

DATA COLLECTION METHOD

In the data collection method different methods are adopted for primary data

collection and secondary data collection.

PRIMARY DATA COLLECTION

Primary data is the data which is collected through observation or

direct communication with the respondent in one form or another. These

are several methods for primary data collection like Observation

method, Interview method, through schedule, through questionnaires

and so on.
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But as time was limited so, the relevant data was collected from the

selected units by adopting and arranging personal interview with the

shopkeeper and dealer along with a pre structured questionnaire. In this

method I thank the views of shopkeepers and dealer through the use of

questionnaire and general interview.

SECONDARY DATA COLLECTION

The companys past database is taken into reference along With

company brochures.

DATA COLLECTION INSTRUMENTS

The data collection instruments used in the study is mentioned below:-

o QUESTIONNAIRE

The method of data collection is quite popular. I prepared a

questionnaire after knowing the different objectives of the study and

considering all the things that are required for studying the dissertation

topic.

Hypothesis Testing(By applying Chi-Square)
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Chi-square test is used when the set of observed frequencies

obtained after experimentation have to be supported by hypothesis

or theory. The test is known as X2- test of goodness of fit and is

used to test if the deviation between observation (experiment) and

theory may be attributed to chance (fluctuations of sampling).

Here we have the assumption of H0 and H1. If the values come in

accordance to the depicted values then the hypothesis is accepted

else its rejected.

(O-E) 2x2 = where,

E

O = observed frequency

E = Expected frequency

Chi-square test
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Let us take the hypothesis as:-

H0 = Let there is no correlation between various factors like Price,



H1 = Let there is correlation between various factors like Price,



Honda TVS BAJAJ f

Price 4 5 23 32

Brand 24 4 14 42

Fuel

Efficiency

10 6 18 34

Style 6 12 32 50

Comfort 17 5 20 42

f 61 32 107 200

EXPECTED


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HONDA TVS BAJAJ f

Price 9.76 5.12 17.12 32

Brand 12.81 6.72 22.47 42

Fuel

Efficiency

10.37 5.44 18.19 34

Style 15.25 8 26.75 50

Comfort 12.81 6.72 22.47 42

f61 32 107

200

Observed Value Expected value (O-E)2 (O-E)2/E

4 9.76 33.06 3.38

24 12.81 125.21 9.77

10 10.37 0.136 0.013


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6 15.25 85.56 5.61

17 12.81 17.55 1.37

5 5.12 0.014 0.002

4 6.72 12.83 1.90

6 5.44 0.13 0.056

12 8 16 25 6.72 2.95 0.43

23 17.12 34.57 2.01

14 22.47 71.74 3.19

18 18.19 0.036 0.001

32 26.75 27.56 1.003

20 22.47 6.100 0.27

2 Calculated = 31.033V = (r-1) (c-1) = (5-1) (3-1) = 8

for V =8 20.05 table value = 15.5

So, 2 0.05 table value is less than 2 calculated value, so hypothesis

(Null) is rejected and the alternate hypothesis is accepted. Therefore there is

a correlation between various factors like Price, rand name, Fuel

Efficiency, style & comfort and the Purchase of bike (HONDA, BAJAJ andTVS)

Limitation of the study

Respondents answers may be biased.

Price of the bikes is confined only to a particular period.

Time constraint.
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The main limitation of the study is that the survey will be

limited to Yamuna Nagar.

There is Difference between X-showroom prices of bikes in

one city with respect to other.

Lack of researchers experience might result into biasness.
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RESULTS ANDDISCUSSIONS


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Results and DiscussionsTable 1

Are your aware about 150 cc bike brands available in the

market?

Are your aware about

150 cc bike brands

available in the market?

No. of respondents

Fully Aware 93

Aware 76

Less aware 31

Table 1 shows that 93 of respondents are fully aware about 150 cc

bikes in market, 76 of respondents just aware about 150 cc bikes and

only 31 of respondents are have little bit knowledge about 150cc.

93

76

31

0

20

40

60

80

100

No.ofrespondents

Fully Aware Aware Less aware

Are your aware about 150 cc bike brands

available in the market ?

Fig. 1
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Table 2

How do you come to know about this brand/model of

150 cc bike?

How do you come to knowabout this brand/model of

150cc bike?

No. of respondents

Friends 45

Advertisement 87

Publicity 10

Family members 47

Any other 11

Table 2 shows that 45 of respondents came to know about brand ofbikes from friends, 87 of respondents came to know about brand ofbikes from advertisement, 10 of respondents came to know aboutbrand of bikes from publicity, 47 of respondents came to knowabout brand of bikes from family members and 11 of respondentscame to know about brand of bikes from other sources.

45

87

10

47

11

0

1020

30

40

50

60

70

80

90

No

.ofrespondents

Friends Advertisement Publ ici ty Fami ly

members

Any other

How do you come to know about this brand/model of 150 CC bike

?

Fig. 2
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Table 3

Which factor influence you more to purchase a bike?

Which factor influence you

more to purchase a bike?

No. of respondents

Brand image 53

Fuel efficiency 81

Price 27

Comfort 17

Syle 25

Table 3 shows that 53 respondents are influenced to purchase a bikefrom its brand image, 81 respondents are influenced to purchase a

bike from its Fuel efficiency, 27 respondents are influenced topurchase a bike from its lesser Price, 17 respondents are influencedto purchase a bike from its Comfort, 25 respondents are influencedto purchase a bike from its Style.

53

81

27

1725

0

20

40

60

80

100

No.ofrespondents

Brand image Fuel ef ficiency Price Comf ort Syle

Which factor influence you more to purchase a bike ?

Fig. 3Table 4
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/


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Are you satisfied with its overall performance?

Are you satisfied with its

overall performance?

No. of respondents

Fully Satisfied 41

Satisfied 104

Moderate 42

Less satisfied 10

Poor 3

Table 4 shows that 41 of respondents are fully satisfied with the

performance of their bikes, 104 of respondents are satisfied with the

performance of their bike, 42 of respondents are moderate in

satisfaction with the performance of their bikes and 3 of respondents

are poorly satisfied with the performance of their bike.

41

104

42

103

0

20

40

60

80

100

120

No.ofrespondents

FullySatisfied

Satisfied Moderate Less satisfied Poor

Are you satisfied with its overall performance?

Fig. 4Table 5
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/


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According to you which company gives the most benefit to

customers?

According to you which

company gives the most

benefit to customers?

No. of respondents

Honda 63

Bajaj 109

TVS 28

Table 5 shows that 63 of respondents are saying that the Honda is

providing more benefits of the services to the customers, 109 ofrespondents are saying that the Bajaj is providing more benefits ofthe services to the customers and 28 of respondents are saying thatthe TVS is providing more benefits of the services to the customers.

According to you which company gives the most

benefit to customers ?

63

109

28

Honda

Bajaj

TVS

Fig. 5


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Table 6

Which type of media influence your purchase behaviour?

Which type of media influence

your purchase behaviour?

No. of respondents

T.V. 114

Newspaper 33

Wall painting 5

Hording 12

Magazine 36

Table 6 shows that 114 of respondents and influence to purchasetheir bike through T.V., 33 of respondents and influence to purchasetheir bike through Newspaper, 5 of respondents and influence to

purchase their bike through Wall painting, 12 of respondents andinfluence to purchase their bike through Hording and 36 ofrespondents and influence to purchase their bike through Magazine.

114

33

512

36

0

20

40

60

80

100

120

No.ofrespondents

T.V. New spaper Wall painting Hording Magazine

Which type of media influence your purchasebehaviour ?

Fig. 6

Table 7
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/


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Who influenced you more in your buying decision of bike?

Who influenced you more in

your buying decision of bike?

No. of respondents

Self 30

Family Member 54

Friends/Relative 98

Mechanics 18

Table 7 shows that 30 of respondents have influence their buyingdecision from their self decision, 54 of respondents have influencetheir buying decision from their family members, 98 of respondentshave influence their buying decision from their friends/relative and18 of respondents have influence their buying decision from theirMechanics,

30

54

98

18

0

20

40

60

80

100

No.ofrespondents

Self Family Member Friends/Relative Mechanics

Who influenced you more in your buying decision of

bike ?

Fig. 7
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/


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Table 8

In your opinion, what role advertisement plays?

In your opinion, what role

advertisement plays?

No. of respondents

Provides important details 65

Creates awareness 125

Misleading 10

Table 8 shows that 65 of respondents are in favor that advertisement

provides important details, 125 of respondents are in favor thatadvertisement creates awareness and 10 of respondents are in favorthat advertisement Misleading.

65

125

10

0

20

40

60

80

100

120

140

No.ofrespondents

Provides

important details

Creates

awareness

Misleading

In your opinion, what role advertisement plays ?

Fig. 8
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/


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RECOMMENDATI

ONS


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Recommendation

Recommendation refers to the outcome of the research work done

and the suggestions for implementation i.e. findings.

1. It is suggested that manufacturer should make all efforts to

control cost.

2. New technology should be applied according to the

requirement of the customer.

3. Provide various schemes which attract the customers.

4. Spare parts of the bikes should be easily available in the

market.

5. Bike should be fuel efficient.

6. Bike should be available in different colours so as to attract

college going students.

7. Bike should be given sportier look.
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/


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BIBLIOGRAPHY
http://auto.indiamart.com/motorcycles/


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BIBLIOGRAPHY

1. Schiffman Leon G. and Kanuk Leslie Lazar

Consumer Behaviour 6th edition Published by: Prentice-hall of

India Private Limited. ( page no. 2&6)

2. Gupta C.B. and Dr. Nair N. Rajan

Marketing Management 5th edition Published by: Sultan chand

& sons (page no. 1.69)

3. Mamoria C.B. and Mamoria Satish

Marketing Management 4th edition Published by: Kitab Mahal

(page no. 161)

4. Nair Suja R.

Consumer Behaviour Indian prospective Ist edition Published

by: Himalaya Publicating Home ( page no. 3)

5. Bennett Peter D. and Kassarjian Harold

Consumer Behaviour 8th edition Published by: Prentice-hall of

India Private Limited.(page no. 5)

6. Kothari C.R

Research Methodology Methods & Techniques 2nd edition

Published by: Wishwa Publication (page no. 151, 94-95)

7. http://www.tvsapache.com/home.aspx

8. http://www.bajajauto.com/pulsar/

9. http://www.honda2wheelersindia.com/unicorn/ride_n_fly/

be_a_wing_rider.asp
http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://auto.indiamart.com/motorcycles/http://www.tvsapache.com/home.aspxhttp://www.bajajauto.com/pulsar/http://www.honda2wheelersindia.com/unicorn/ride_n_fly/be_a_wing_rider.asphttp://www.honda2wheelersindia.com/unicorn/ride_n_fly/be_a_wing_rider.asphttp://www.honda2wheelersindia.com/unicorn/ride_n_fly/be_a_wing_rider.asphttp://www.tvsapache.com/home.aspxhttp://www.bajajauto.com/pulsar/http://www.honda2wheelersindia.com/unicorn/ride_n_fly/be_a_wing_rider.asphttp://www.honda2wheelersindia.com/unicorn/ride_n_fly/be_a_wing_rider.asp


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10. http://auto.indiamart.com/motorcycles/

11. http://www.thehindubusinessline.com/iw/2004/11/28/stori

es/2004112800421500.htm

12. http://www.indiabike.com/infobank/unicorn/index.htm13. http://www.icmr.icfai.org/casestudies/catalogue/Marketin

g/MKTG098.htm
http://auto.indiamart.com/motorcycles/http://www.thehindubusinessline.com/iw/2004/11/28/stories/2004112800421500.htmhttp://www.thehindubusinessline.com/iw/2004/11/28/stories/2004112800421500.htmhttp://www.indiabike.com/infobank/unicorn/index.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://auto.indiamart.com/motorcycles/http://www.thehindubusinessline.com/iw/2004/11/28/stories/2004112800421500.htmhttp://www.thehindubusinessline.com/iw/2004/11/28/stories/2004112800421500.htmhttp://www.indiabike.com/infobank/unicorn/index.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htm


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ANNEXURE
http://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htm


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Questionnaire

1. Which Brand of bike you own?

2. What is the price of your bike?

3. How long do you own this Bike?

Less than six month

Six month

One year

Two year

More than 2 years

4. How fuel efficient your bike is?

5. What is the top speed (km/hs) of your bike?

6. Are you aware about the 150cc bike brands available in the market?

Fully aware

Aware

Less aware

7. Which of the following model/brand of 150cc motorcycle you like the

most

1 2 3

HONDA (Unicorn) -- -- --

BAJAJ (Pulsar 150cc) -- -- --

TVS (Apache) -- -- --
http://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htmhttp://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG098.htm


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8. How did you came to know about this brand /model of 150cc bike

Through friends

Advertisement

Publicity

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