MIS 181 Lecture Four 2013

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    Business Process Management

    Bong Olpoc and Wilson Gan

    Lecture Four

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    Introduction to BusinessProcesses

    Five Elements of a Process

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    Multiple yet very similar definitions ofa

    processexist

    A chain of highly interconnected, repetitive activities utilizingan enterprises resources to refine an object, physical ormental, for the purpose of achieving specified and measurableresults, products for internal and external customers

    A network of activities performed by resources that transformsinputs into outputs

    A collection of tasks, connected by flows of goods andinformation that transforms various inputs into more valuableoutputs

    It transforms inputs into outputs, and has the ff five keyelements:

    Inputs and outputs Flow units Network of activities and buffers Resources Information Structure

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    There are various ways to classify a process

    Based on transformation involved

    Physical

    Locational

    Exchange

    Storage

    Physiological

    Informational

    Based on existence of finished goods inventory

    Make to Stock

    Make-to-Order

    Based on process strategy

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    Five Elements of a Process (Part I of III)

    INPUTS AND OUTPUTS environment Inputs tangible or intangible items that flow from the

    environment into the process

    There are two categories of inputs: materials and energy

    Outputs whether information, material, energy, cash or

    satisfied customers flow from the process back to theenvironment

    FLOW UNITS

    Can be a unit of input (e.g. customer), output (e.g. finishedproduct), an intermediate product (e.g. a seat in an autoassembly plant), or even a set of inputs or outputs in amultiproduct process

    Important for process performance analysis and definition /design, as it directly affects capacity hence investment levels

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    Five Elements of a Process (Part II of III)NETWORK OF ACTIVITIES AND BUFFERS

    Identify the various flows inside a process that constitute thetransformation Activities building blocks of processes, mini-process Specific representation is a level of detail question Activities are ordered, becoming a network of activities that

    described certain precedence relationships. Networks can provide multiple routes (especially in multi-

    product organizations) Buffers (delay / storage / inventory) may be present

    A flowchart depicts the network of activities and buffers.

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    Five Elements of a Process (Part III of III)

    RESOURCES While an input is consumed, a resource is utilized. Resources can be divided into 2 categories: capital and labor Resource allocation is critical in process management.

    INFORMATION STRUCTURE Shows which information is needed and/or available to

    manage activities or make managerial decisions Also known as feedback in the process Note: Information flow usually represented as dotted lines in

    flow charts (versus physical flows in solid lines)

    MIX BAKE PACKWIP

    CONTROL

    INITIATING ORDEROR REQUEST

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    The primary output of a business process is

    either a product or a service Products have the following attributes

    Cost Delivery-response time Variety Quality depends on the following:

    Features what it can do Performance how well it can do it Reliability how consistently it performs over time

    Goods vs services: Both are designed, produced, distributedand delivered by business processes; but service process hassome intricacies: Services are experiential. It transforms the customer. Cannot usually be produced in advanced or stored for

    consumption Remember that most customer experiences are subjective.

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    Product attributes map to process attributes

    Process cost

    Process flow time totaltime needed to transforma flow unit from input into

    output Process flexibility ability

    of a process to meetproduct varietyrequirements

    Process quality abilityof a process to produceand deliver qualityproducts

    Cost

    Delivery-responseTime

    Variety

    Quality

    Process attributes are monitored through process measures.

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    Introduction to BusinessProcesses

    Input, Resources and Output

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    Business process efficiency is measured by

    productivity.

    Productivity Units producedInput and Resource(s) use

    Different kinds of inputs or resources are used in business

    processes Labor, Materials, Capital, Energy, etc.

    There are two approaches to calculating productivity:

    Single-factorproductivity only considers a specific resource,say labor hours or capital

    Multi-factor productivity considers all resources used toproduce the output. It is also known as total factor productivity.

    The productivity equation may be modified to considereffectiveness by replacing Units produced with Non-defective

    units produced.

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    Exercise: Calculating single-factor and

    multi-factor productivity

    Source: Heizer and Render

    Upton Company makes 1,000 Go-Kart tires per day with thefollowing resources:

    Labor: 400 hours per day @ $12.50 per hour

    Raw material: 20,000 pounds per day @ $1 per pound

    Energy: $5,000 per day Capital: $10,000 per day

    Answer the following questions

    What is the labor productivity per labor hour for the tires?

    What is the labor productivity per dollar?

    What is the multifactor productivity for the tires?

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    Exercise (II): Calculating single-factor and

    multi-factor productivity

    Source: Heizer and Render

    A local bakery is worried about the increased cost of energy. The

    owner does not believe that things have changed much since sheinvested an additional $3,000 for modifications at the start of theyear to the bakerys ovens to make them more energy efficient.

    The modifications were supposed to make the ovens at least 15%more energy efficient.

    The owner has asked you to check the energy savings of the newovens and also to look over other measures of the bakerys

    productivity to see if the modifications were beneficial.

    Last Year Now

    Production (in dozen) 1,500 1,500

    Labor (hours) 350 325

    Capital investment ($) 15,000 18,000

    Energy (BTU) 3,000 2,750

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    The Philippines lags behind in the elements

    determining country productivity

    Productivity is an excellent way toevaluate a countrys ability to improve

    the standard of leaving of its people

    Leads to sustainable level ofprosperity

    Productivity increases depend on threevariables

    Labor

    Capital

    Management World Economic Forums Global

    Competitive index assesses acountrys institutions, policies and

    factors that determine its level of

    productivity

    Global Competitiveness1 United States 5.74

    2 Switzerland 5.61

    3 Denmark 5.58

    4 Sweeden 5.53

    5 Singapore 5.53

    9 Japan 5.38

    10 Canada 5.37

    11 Hong Kong 5.33

    70 Vietnam 4.10

    71 Philippines 4.09

    72 Ukraine 4.09

    134 Chad 2.85

    Source: World Economic Forums Global Competitiveness Report (2008)

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    A countrys productivity level can be

    analyzed through pillars of competitiveness

    BasicRequirements

    Institutions Infrastructure Macroeconomic Stability Health and primary education

    Key forFactor-

    dr iven

    economies

    EfficiencyEnhancers

    Higher Education and Training Goods market efficiency

    Labor market efficiency Financial market sophistication Technological readiness Market size

    Key for

    Eff ic iency-

    dr iven

    economies

    Innovation andSophistication

    Factors

    Business sophistication Innovation

    Key for

    Innovat ion-

    dr iveneconomies

    Source: World Economic Forums Global Competitiveness Report (2008)

    Pros and Cons of the Philippines

    Large market size Poor quality of public institutions

    Improving macroeconomic

    stability

    Lack of labor market efficiency

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    How about now?

    2009 : 87th place

    2010 : 85th place

    Six Southeast Asian neighbors were ranked higher than the Philippines: Singapore,Malaysia, Brunei, Thailand, Indonesia, and Vietnam; and the Philippines wasranked higher than Cambodia only in some categories.

    2012 : 65th Place Singapore (2), Malaysia (25), Brunei (28), Thailand (38), Indonesia (50),

    Vietnam (75), Cambodia (85)

    The Philippines' positive outcomes according to the report

    Market size (overall ranking 37th); with Domestic market size ranked

    at 33th and foreign market size at 43th

    Extent of staff training (46th)

    Availability of financial services (49); Affordability of financial services(37); and soundness of banks (38th)

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    The Philippines' main challenges

    according to the report

    In "Basic Requirements", the Philippines was ranked 99th. The fourpillars under this category are institutions, infrastructure,macroeconomic stability, health and primary education, where thecountry was ranked 125th, 104th, 68th and 90th, respectively.

    For "Efficiency Enhancers" which includes, higher education andtraining, goods-market efficiency, labor-market efficiency, financial-market development, and technological readiness, the country wasranked overall at 78th and was ranked 73rd, 97th, 111th, 75th, and95th respectively on the categories mentioned above.

    In the last category, "Innovation and Sophistication" factors, thePhilippines was ranked 75th. The pillars under this category arebusiness sophistication and innovation, where the country wasranked 60th and 111th, respectively.

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    Introduction to BusinessProcesses

    Information Structure

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    Why are measures important?

    Importance of Measuring Performance

    Is the basis for good management

    If you cant measure it, you cant manage it.

    Allows a firm to determine if its strategically important goalsand standards are being met.

    Allows for performance comparisons with other competingfirms.

    Better knowledge about processes can lead to betterperformance without incremental physical investments

    When you can measure what you are speaking about, andexpress it in numbers, you know something about it

    What counts get measured; what gets measured, gets doneWhat gets done gets rewarded; What gets rewarded, counts

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    There are three types of process measures

    TYPE EXAMPLES via Chicken Joy

    INTERNAL Time, Volume,Cost

    FTE per piece of Chicken Joy

    Cost of making Chicken Joy

    OUTPUT Quality, Delivery,Success

    % conformance to Chicken Joystandards (crispiness, wait

    time)

    % increase in Chicken JoySales

    SATISFACTION Perception % satisfied with Chicken Joytaste

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    How do you think of measurementsA

    stimulating chart (sample)

    Process Type Characteristics Questions to PromptMeasurement

    ServiceDelivery

    (Intangible)

    A process where the typicaloutput is advice, or guidance.Customers may not know what

    they want, or if the output isgood, or bad. In some cases, thecustomer may not even haveasked for the output, but it isinitiated by the supplier.

    Examples: Providing advice onHealth and Safety, Financialstandards or compliance.

    Can, or do, thecustomers actually usethe output?

    How often do they comeback for clarification?

    What is asked forrepetitively?

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    Process measures emanate from an

    organizations strategy

    CEO

    PRESIDENT

    FOR ASIA PAC

    PRESIDENT

    FOR EMEA

    GENERAL MGR FOR

    PHILIPPINES

    SALES DIRECTOR

    5 % increase in profit

    profit share of growing markets >= 35%

    # 1 or 2 position in all brands

    For mature markets:

    4% increase in profit

    # 1 or 2 position in all brands

    $ savings

    For growing markets:

    12% increase in profit

    4% increase in profit

    15% increase in revenue

    capture 60% of teen market

    $ savingsMKTG DIRECTOR

    capture 60% of teen market

    $ savings from advertising

    70% successful initiatives

    15% increase in revenue12% increase channel partners

    90% partners compliant w/ policy

    ACCOUNT OWNER

    5% increase in revenue

    all stores compliant w/ policy

    12 joint promotions for the year

    HR DIRECTOR

    $ savings from benefits ration.

    recruiting time of 30 days

    2% increase in profit

    90% of tier 1 stores carry product30% new business success rate

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    This depicts the classic way to cascade

    strategy into process measures

    Mission Provide Filipinos with good food at a reasonable price

    Vision Double earnings in eight years (2017)

    Goals % increase in earnings% increase in customer base% increase in same store sales

    % increase in repeat customer visit frequencyStrategy Launch Pilars Express (fast food)

    Branch into other cuisines; Revamp food offeringBuy another chain (say Family Chicken)Provide superior customer serviceDrive out unnecessary operational costs

    Project Pilot Pilars Express branchUnderstand drivers of customer satisfactionSupplier rationalization program

    Process Improve cooking time for popular combos

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    Introduction to BusinessProcesses

    Network of Activities and Buffers

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    Let us start with some basic process

    vocabulary

    Activity Time How long does the worker spend on a task

    Cycle Time Average time between completion of successiveunits

    The bottleneck is usually the activity with the longest cycletime. Sometimes, labor or material input may be the bottle

    neck. Capacity How much can be produced or served within a

    period of time. The capacity of the process is determined bythe bottleneck.

    Capacity Utilization How much output was actually achievedrelative to capacity

    Throughput Time Total length of time a flow unit (or lot size)spends in the process, includes waiting and storage times

    Setup Time necessary for production but independent ofthe number of units to be producedSource: Gray and Leonard (2007)

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    The process flowchart captures the current

    design of the process.

    This basic type of flowchart is also known as the ANSI diagram

    TRANSFER TOBOILERSTART BOILER

    VISUALINSPECTION

    OBTAIN BUNS,LETTUCE, ETC.

    TRANSFER TORACK

    TEMPORARYSTORAGE

    ASSEMBLEORDER

    PLACE IN FINISHRACK END

    Note: The symbols for Operation and Inspection have been interchanged in this diagram.

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    These are the most frequently used symbols

    in process diagramming.

    OPERATION

    INSPECTION

    STORAGE

    DECISIONPOINT

    CONNECTOR

    TRANSPORT

    DELAY

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    Other symbols in process diagramming

    Paper Doc Transmission

    Paperworkoperation tocreate a record

    Paperworkoperation toadd info toa record

    Annotation

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    Exercise: Process Diagramming

    Think of the way a Caltex gasoline station attendant fills a cars gas

    talk with fuel. He first ensures that the gas tank cover has beenopened by the driver. If not, he asks the latter to release it. He thenproceeds to unscrew the gas cap. The attendant thereafter selectsthe right pump handle, depending on whether the driver wishes topurchase unleaded or leaded gas, and inserts the nozzle gun into the

    gas tank. He would lift the lever that holds the nozzle on the pump tothe on position, and points out to the driver that the dials have reset

    to zero. After which, he squeezes the trigger on the nozzle handle.

    Once the tank is full, he replaces the nozzle gun, screws the gas capand closes the gas tank cover. Being trained in customer service, he

    asks the driver if the latter desires a tire pressure check andsubsequently inquires about the mode of payment. Should the driverpresent a Caltex Starcard, the attendant takes the odometer readingas well. The final step is of course handing over receipt of paymentto the driver and saying a warm thank you.

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    Flow Diagram / Geographic Flowchart:

    Includes flow between locations (A)

    Bldg A

    Bldg B

    Bldg C.

    3 5

    4

    2

    1

    StartEnd

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    Flow Diagram / Geographic Flowchart:

    Includes flow between locations (B)

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    Time-Function Mapping: Reflects who

    performs and duration of each step

    Customer

    Sales

    Production

    control

    Plant A

    Warehouse

    Plant B

    Transport

    OrderProduct

    Process

    Order

    Print

    Extrude

    Receiveproduct

    Order

    Order

    WIP

    WIP

    WIP

    WIP

    Product

    Product

    Product

    12 days 1 day 1 day 1 day 1 day13 days 4 days 10 days 9 days

    52 days

    Wait

    Wait Wait Wait

    Source: Heizer and Render

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    Process Charts: Flow diagram in chart form!

    May reflect distance and value-added time.

    Dist.

    (Ft)

    Time

    (Mins)

    Chart

    Symbols

    Process Description

    1.5 .05 Transfer to Broiler

    2.50 Broiler

    .05 Visual Inspection

    1.0 .05 Transfer to Rack

    .15 Temporary Storage

    .5 .10 Obtain Buns, Lettuce, etc.

    .20 Assemble Order

    .5 .05 Place in Finish Rack

    3.5 3.15 TOTALS

    Value-added time = Operation time/Total time = (2.50+.20)/3.15= 85.7%

    2 4 1 -- 1

    Source: Heizer and Render

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    Each activity can be classified based on the

    value it generates

    Activity

    Necessary toproduce output?

    Contribute toCustomer Req?

    Contribute toBus. Functions

    Real Value AddBusinessValue Add

    No Value Add

    Activities that mustbe performed tomeet customer req.

    Activities that do not contribute to meetingcustomer req. These can be eliminatedwithout deterioration on product/service

    functionality.

    Yes No

    No

    YesYes

    No

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    Value Stream Mapping: Includes value

    added and non-value added time

    Non-value added time = 118 mins

    Value-added time = 47 mins

    % Value-added = 47 / (47 + 118) =28.48%

    CHECK-IN TREATMENT REST PAYMENT

    II I

    2 5 10

    8 mins

    5 mins

    90 mins

    10 mins 30 mins

    0 20 mins

    2 mins

    VALUE-ADDED TIMENON-VALUE ADDED TIME

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    Value Stream Mapping: Another Example

    Source: Heizer and Render

    S i Bl i i I l d f l l

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    Service Blueprinting: Includes of levels

    describing customer-provider interaction

    Customer arrivesfor service

    Greet customerand obtain SRF

    Customer fills upSRF1

    1 S i R t F

    Quickrepair?

    Direct customer towaiting area

    Get hardwarefrom customer

    Verify issue withhardware

    Provide customerwith claim stub

    Notify customer toreturn

    Perform repair

    NO

    YES

    Customer departsfrom center

    Initiation Diagnosis Repair

    LEVEL ONE: Customer is in control.

    Note:Duration for each step may also be added.

    LEVEL TWO: Customer interacts with provider.

    LEVEL THREE: Service removed from customerinteraction and control.