Unilever Marketing Plan

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    Bmtgavoek \ime

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    Zoxoce

    [A [CTG VC HTAMVA M DAVVAT JQVQTAAZAT_ FM_%

    [a `ai| |ac|ia jaai kccf) iccg kccf mef kav bctacqv cj ioja {ov` dtmefx mef xatzohax v`mv mta kccf

    jct v`ab mef kccf jct cv`atx% [a {oii oex|ota|ac|ia vc vmga xbmii azatyfmy mhvocex v`mv hme mffq| vc m dok fojjataeha oe v`a {ctif% [a {oii fazaic|ea{ {myx cj fcoek dqxoeaxx {ov` v`a mob cj

    fcqdioek v`a xo~a cj cqt hcb|mey {`oia tafqhoekcqt aezotcebaevmi ob|mhv%

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    Hcta zmiqax

    Fabcexvtmvoek m \mxxoce jct [oeeoek

    [a faiozat {`mv {a |tcboxa%

    [c{oek cqt Hcexqbatx * Hqxvcbatx

    [a {oe v`a `amtvx mef boefx cj cqt hcexqbatx mef

    hqxvcbatx% Dtoekoek cqv v`a Daxv oe Mii cj Qx

    [a mta ab|c{ataf iamfatx) {`c mta oex|otaf dy ea{h`miiaekax mef `mza m domx jct mhvoce%

    Bmgoek m Davvat [ctif

    [a hmta mdcqv mef mhvozaiy hcevtodqva vc v`a hcbbqeovy oe{`oh` {a ioza%

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    Emvqta cj v`a dqxoeaxx

    Hcb|mey ox fcoek dqxoeaxx oe v`a v`taa fobaexoce) v`ay mta

    |tcfqhoek v`a |tcfqhvx oehiqfoek7

    Jccf |tcfqhvx

    \atxcemi hmta \tcfqhvx

    @cba hmta |tcfqhvx

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    Gay Jccf \tcfqhvx

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    Gay \atxcemi hmta \tcfqhvx

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    Gay @cba hmta \tcfqhvx

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    Qeoiazat X[CV Memiyxox

    Xvtaekv`x V`a Qeoiazat dtmef ox taec{eaf mx v`a {ctif {ofa c|atmvoek

    hcb|mey%

    V`a hcb|mey `mx xvtcek taimvocex mef vtmexmhvocex {ov` v`aottavmoiatx ct zaefctx%

    V`a ahcecbohmi |cxovoce cj v`a hcb|mey ox zaty {aiictkmeo~af mef tamh`af vc v`a hatvmoe xhmia bmoevmoeaf dy v`a

    dqxoeaxx {ctif%

    \ctvjcioc cj v`a dtmef ox zaty {aii"dqoiv%

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    Qeoiazat X[CV Memiyxox

    [amgeaxxax V`ata ox ec fotahv mxxchomvoce cj v`a hcb|mey {ov` v`a

    hqxvcbatx v`mv mjjahvx v`a xmiax cj v`a dtmef%

    V`a hcb|mey fcaxev `mza v`a mdoiovoax vc fc bcta

    mh}qoxovocex {`oh` `ai| oe ap|mefoek dqxoeaxx%

    Mx v`a hcb|mey ox c|atmvoek qefat iamfatx`o| cj bcta v`mecea |atxcex {`oh` xcbavobax foxmktaax {ov` v`a zoa{x%

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    Qeoiazat X[CV Memiyxox

    C||ctvqeovoax

    Dy h`mekoek v`a m||tcmh` cj v`a hqxvcbatx) v`a hcb|meyhme kav davvat taxqivx oe v`a jqvqta%

    V`a ta}qotabaevx taimvaf vc v`a |tcfqhvx bqxv da oehtamxaf

    vc ae`meha v`a hcbbcfovoax%

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    Qeoiazat X[CV Memiyxox

    V`tamvx Zaty vcqk` hcb|avovoce ox jmhaf dy v`a hcb|mey dahmqxa cj

    v`a |c|qimtovy cj v`a dtmef

    V`a |tcfqhvx taimvaf vc xvctax bqxv da oehtamxaf vc bmoevmoev`a |cxovoce cj v`a hcb|mey%

    V`a hiobmva cj v`a dqxoeaxx ox ajjahvoek v`a |cxovoce cj v`ahcb|mey%

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    [`c mta hcb|avovctx3

    V`a vc| mef {ctv` baevoceoek hcb|avovctx cj v`ahcb|mey oehiqfax7

    Eaxvia

    \tchvat mef kmbdia

    Tahgovv Daehgoxat Ktcq|

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    Xmiax `oxvcty

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    Vmtkav Bmtgav Xakbaevx

    V`a vmtkav xakbaev jct v`a hcb|mey ox7

    `amiv` mef damqvy hcexhocqx |ac|ia oehiqfoek dcv` bmia mef

    jabmia%

    Mii czat v`a {ctif bcxviy oe v`a fazaic|oek hcqevtoax

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    Bmtgavoek Cdnahvozax

    V`a bmtgavoek cdnahvozax cj v`a hcb|mey oehiqfa7

    Bmtgoek q| =

    zmiqoek v`a xvmga`cifatx mef ab|icyaax {`oia bmoevmoeoek

    v`a hqxvcbatx icymivy%

    Oehtamxoek v`a xmiax |athaevmka dy oehtamxoek v`a

    bmeqjmhvqtoek tmva cj hcta dtmefx%

    Oevtcfqhvoce cj mfm|voza |tcfqhvx oe ichmi bmtgavx v`tcqk`oeeczmvoce oe taxamth` mef fazaic|baev%

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    Bmtgavoek xvtmvakoax

    =% Bmtgav \aeavtmvoce

    4% Bmtgav Fazaic|baev

    8% Fozatxojohmvoce Xvtmvaky

    6% Dtmef fazaic|baev

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    Xmiax |tcbcvoce

    Mfzatvoxoek Aiahvtceoh bafom

    \qdiox`af bafom

    Xaiioek

    Fotahv xaiioek

    \atxcemi xaiioek

    Ctfat vmgatx>

    Xvmiix

    Xmiax \tcbcvoce ox oehtamxaf dy =

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    Xmiax |tcbcvoce

    Xaiioek bav`cf Kaeatmi Vtmfa (Gotymem

    xvctax) Bafohmi mefKaeatmi Xvctax/

    Ichmi bcfate vtmfa (xq|atxvctax xqh` mx Mk`m~)Em`aaf) F"Bmtv/

    Oevatemvocemi Bcfate vtmfa(Imtka `cqxax xqh` mxBmgtc%Cqvfcct/

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    \tcjov mef Icxx Mhhcqev Xvmvabaev

    Ecva> V`ox xvmvabaev ox vmgae jtcb v`a Qeoiazat meeqmi ta|ctv cj 4

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    Bceovctoek mef Hcevtci

    Hqxvcbat \atx|ahvoza

    Oevatemi \atx|ahvoza

    Joemehomi \atx|ahvoza

    Oeeczmvoce mef iamteoek \atx|ahvoza

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    Dqfkav

    V`a bmnct |mtv cj v`a dqfkav ox daoek qxaf q| dy v`a

    hcb|mey oe bmtgavoek |tcktmbx mef xvtmvakoax% V`a vcvmi

    tazaeqa c{eaf dy v`a hcb|mey dy 4

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    Tajataeha

    Cjjohomi {adxova%=% {{{%qeoiazat%hcb#

    Tavtoazaf ce Mqkqxv =