SEO Techniques

The two main search engine marketing techniques

Search engine optimization (SEO)

Paid search marketing or Pay Per Click (PPC)

The position or ranking is

dependent on an algorithm used

by each search engine to match

relevant site page content with

the key phrase entered

A search engine algorithm is

a set of rules, or a unique

formula, that the search engine

uses to determine the

significance of a web page, and

each search engine has its own

set of rules

•Google Hummingbird•Google Mobile Friendly •Google Panda •Google Penguin •Google Pigeon •Google Payday •Google Pirate •Google EMD (Exact Match Domain) •Google Top Heavy

Search Technology involves 4 main processes

Crawling Indexing Ranking or Scoring Query request and results serving

Four common factors that influence search engine rankings

On-page optimization External linking or off-site optimization Internal link structures User behavior signals

What Is The Difference Between On-Page And Off-Page SEO?

On-PageOn-Page SEO is the SEO on your actual page or blog. One of the most popular ways that search engines worldwide tend to rank websites is by looking for the prominence and frequency of certain keywords and phrases on various facets of your site

Off-PageOff-Page SEO is the use of keywords off your site. Search engines use mentions of your site, business name, and keywords used on other places across the web in order to determine your ranking in their results

SEO Tips to improve On-Page optimization

• Interesting and Descriptive to read

• Quality of the Content

• Short and Sweet Title

• Relative Meta Description

• Use this Optimal Keyword Density Ratio in content

• SEO Warm and friendly URL


• Keywords in First Paragraph

• Use of Headings

• Concentrating Keywords

• Image Optimization

• Page loading Time


• Useful and Descriptive article No one is going to like uninteresting articles so write your articles interest to read and illustrative content that will clear all things about the article title.

• High quality of the Don't copy Paste whole content from the other website that never going to provide you traffic. Google has very good eye to find out the Copy contents. Avoid Keyword stuffing and other Black-hat SEO tricks.

Here are some points you should keep in mind before putting new content on your blog:

• The content should be fresh and unique• Content should be helpful and informative to your

readers• Your content should be more than 700 words• Use at least one image and video (if possible) in your

content• The content should be well researched


• Shot and Sweet Title Title must be relative and the Key phrase Keywords must be present in the Title. And in length is better to keep it between 40 to 65 Characters

• Relative Meta Description Write a short and sweet 156 Characters that will explain your whole report of the article will help to know better in Search Engines Results Page.


• Optimal Keyword Density Ratio Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Consequences.

• SEO Friendly URL Url of the content must be which means full to the content. Then search Engine emphasize the Url Keywords also it's a boosting signal for the SEO.


• Keyword in First Paragraph Use the Keywords in First Paragraph so search Engines know this is the content really explains about the Title.

• Use of Titles Use proper headings tags h1, h2, etc... It will make legibility easier and Nice Chapter wise content.


• Focusing Keywords Featuring the Keyword with strong or long tag will increase the exposure of the point you are really want to read by people also it's add some weight in SEO. You must enter your primary keyword one or two times in the first 100 words and the last sentence (it may be concluded) in your content. You must know about keyword density, do not try to put keywords in the content artificially.

• Image Optimization

You probably know that, search engines can not read graphics, images or video. So, you need to optimize the picture correctly so that search engines can understand the picture.

• Always use the original image, do not use pictures from other websites or blogs

• Must use ALT tags on images• Give a precise picture of the picture• Use keywords in the name of the image (such as: on-page-

seo-techniques.jpeg)• Use 125 characters or less in ALT text

Tips to improve Off-Page SEO

• Search engine submission• Social Bookmarking ** • Directory Submission

Sites• Article Submission Sites• Blog Commenting **• Guest Posting• Forums

Tips to improve Off-Page SEO

• Infographic Submission In short, Infographic = Data (Text + Statistics) + Image (Graphics) • Image Submission• Slide Sharing• Video Marketing **• Web 2.0 (a socially interactive Web)• Social Networking **• PDF Submission• Questions & Answers

Reddit.com

Slashdot.org

Mobile SEOSince April 21st 2015 Google has been using mobile friendliness as a stronger ranking factor that "significantly" affects rankings worldwide

A site is mobile friendly when it...• presents content well on a phone• does not need pinching / zooming• is easily readable on small screens• is easy to navigate with a finger• is helpful to someone using a

phone• is understood properly by Google

Top SEO Tools for Website Analysis in 2015

Google Analytics- Web Analytics & Reporting

Google Analytics offers you both free and premium analysis and reports for your website. It mainly deals with the tracking and reporting the traffics of a website. It is now the biggest, mostly used and strongest tool for the web traffic analytics. I always use Google Analytics to get the information about my site’s traffic.

Google Webmaster ToolsGoogle provide a free webmaster tool for managing the technical health of your website. It allows webmasters to check indexing status and optimize visibility of their websites. Benefits of Google Web Master Tool such as Monitor performance, broken (404) pages, keyword queries that drive traffic to your site, website back links analysis, and mobile site performance issues.

WooRank SEO ToolWooRank is the most popular free SEO tool for website review. It provides deep website SEO analysis covering website on page analysis, off page analysis, back links, mobile and local usability. More over it provides tips for how to fix the website issue and how to driving traffic, leads & sales.

Screaming Frog SEO SpiderScreaming Frog SEO Spider is a small desktop program or website analysis tool. Easily to install on your desktop and it is highly useful in finding broken links, missing 301 redirection, or similar web pages

Majestic SEO ToolMajestic is the biggest professional and commercial link building database system. It is one of the best SEO tools for the online marketing research and checking the backlinks. It is a top SEO analysis software for internet marketers, affiliate holders, online media specialists, and SEO strategists. Majestic is undoubtedly good for the news monitoring, website traffic development, competitor analysis, backlink creation, and reputation management.

SEMRush SEO ToolThe SEM/SEO expertise developed SEMrush for the SEM/SEO experts. It is such a tool to bring your site to an advanced level. SEMrush tool is capable to acquire a huge amount of SERP information for around 100 million domains and over 106 million keywords. You can have the most accurate and customized analysis in shorter time for any specialized projects. SEMRUSH makes it easier to find what keyword your site or any site is ranking for.

Searchmetrics SEO ToolSearch engines rank pages based on content depth and relevance. The Searchmetrics Suite enables marketers to use a data-driven approach to content marketing with data, and prove ROI. Our massive database includes transactional data, the best indicator of purchase intent. Searchmetrics discovers the content competitors use to attract your target buyers. And it shows you how to build market share— with relevant and engaging landing pages that attract those most likely to buy. With Searchmetrics, you can:

Leverage data-driven content recommendations based on semantic analysis and natural language processing

See the correlation of successful content for your topics relative to competitors

Tie content marketing to revenue, so you can prove ROI

Marketing GraderMarketing Grader analyse all aspects of your marketing efforts and letting you know where you're succeeding and what you need to spend more time improving. Marketing Grader will help you understand:

Competitive Benchmarking: Is my marketing more or less effective than my competition?Lead Generation: Are my marketing efforts generating enough leads and sales?

Mobile Marketing: Is my web presence optimized for mobile devices?

Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing?Blogging: Is my blog driving results that justify the time investment, or are we wasting time doing the wrong things?Overall Analysis: What are the strong points and shortcomings in our marketing?

Seoptimer SEO ToolSeoptimer is a free SEO analysis tool that investigates a given URL’s on-page SEO ranking factors. After you analyze a URL, the tool presents a summary of the most important action items. Then, it displays its analysis results, which are broken down into the following 7 categories:

HTML Header Body Content Internal and External Links Additional Files Social Media Signals HTTP Headers Domain and Server

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