Protéger ses données: mission impossible?

7 April 2016 Hervé Le Jouan - Founder &

CEO [email protected] Proprietary & confidential

Privowny Own your privacy

Empowered Consumers will enable Trust and

Engagement

Privowny, Inc.

www.privowny.com

mailto:[email protected]









http://www.privowny.com/







Privowny

Context

Proprietary & confidential

Privowny

Context

Personal Data: an un-precedent opportunity


Cisco forecasts 50 Billion connected objects by 2020 – IDC forecasts 212 Billion!

68% of all data is created by individuals

Increased value

Personalization

New services

Real time

Easy to access

Automation

Ubiquity

Anticipation

Open data

Public

Private

∞

∞ ∞

∞

∞

∞

∞

∞

∞ ∞

∞

∞

∞

2005

2010

2012

2015

2020

130

1227

2837

8591

40026

The Digital Universe in Exaoctets (billions of Gigaoctets). Source IDC Dec 2012

« €440 billion is at risk if stakeholders fail to

establish a trusted flow of personal data »*

€1 Trillion

€315 Billion

2011 2020

Privowny

Context

Personal Data Value Market

*Source: BCG 2012 report - “THE VALUE OF OUR

DIGITALIDENTITY”


Privowny

Context


Big data is the new norm Any native digital company

may be a competitor

From identity theft to data breaches Consumer data is vulnerable

and companies are liable

A challenging regulatory environment Global brands have to comply with every jurisdiction that

they operate within

Loyalty is under pressure A customer can change most of its

service providers in a few click

Privowny

Context

The Risk is everywhere

Privowny

Context


Privowny

Context

Who is controlling our key services?

Social

E-commerce Payment

Cloud

ISPs /Telcos

Search

Mail

Third party Ad Exchanges

Web Apps

Content

TRACKERS

ISPs /Telcos

Devices Connected Objects

(IoT)

Privowny

Context


ISPs /Telcos

Home

Car IoT

ISPs /Telcos

Education Work

Health Payment

Privowny

Context

Our footprint is are gathered and distributed

across few big players

Privowny

Context

For brand capital

For acceptance

For engagement

For loyalty

Clients’ Trust is Key


Privowny

Is there a solution?


Privowny

Our solution


Our Vision

Empower consumers to protect themselves, control their data and their privacy Offer companies to manage data responsibly and ethically

Privowny

Our solution


Our Vision

User Personal Data Store

BRAND B

.

.

.

A Consumer Centric Approach

BRAND A

Authentication Push data held by brands Access to personal data with user permission Give and Revoke consent Right to be forgotten Data update(s) Limits on data retention

Control & protect Interactions with devices What is important (identity, …) What is left What is shared …

Privowny

Our solution


Everyone wins

Companies

• Manage consumers’ data responsibly and ethically

• Communication: Transparency as a foundation to enhance brand value

• Increase Clients acquisition, engagement, loyalty and trust

• Enhance Clients insight (for sales, marketing, research, development)

• Stay on the right side of regulation & oversight

• New business models

Clients

• Empowerment and Emancipation – marketplace control for the first time (personal data control

permission management, data monetization, ...)

• Relevance : reduce/eliminate uninvited engagements

• Economic exchange/reward for attention and data

Society

• Meet the requirements expressed by regulators and think tanks for a service that puts individuals

in capacity to manage their data

• Reduce waste of unsolicited direct marketing, advertising, promotions, ...

Privowny

Use Cases


Brand

Marie is worry about her privacy on Internet ! Mary accepted to share

her personal data to get offers.

What this brand knows

about me ?

I appreciate their transparence.

I can Trust them.

Now I control my data.

I like to be listened :-)

You will be able to track that

engagement in your dashboard

my

profile

my

consumption

my

preferences

This brand would like to

share your preferences with

their trusted partners and

suggest to you some offers.

Benefits: ...

d uration :

...

Do you

accept?

Company 1

Company 2

Company 3

YES

?

DATA

SHARE

Bring Transparency and offer Data Privacy Services • Bring Clients’ relationship and engagement at the next level by helping them to visualize and manage their data online.

Unlock Big Data usage • Access and use clients’ data using a permission platform giving full visibility and control to clients


Privowny

Use cases

A balanced relationship

Company 1

Company 2

Company 3

Company 4

…

Here is the list of

companies you have

your left your previous

address to. Check the

ones you want to

update.

We confirm you

that your new

address has been

updated for these

companies

Hello !

It seems you have moved

as we have detected you

enter a new address while

registering on

websites/Mobile Apps

YES

MOVE DETECTION DATA UPDATE PROCESS

Data update


Privowny

Use cases

As people are updating some of their core profile data, we could detect that and propose

them to push updates to a list of companies of their choice

Eventually, if some companies are ready to pay for data updates, we could propose users

the offering as they would be incentivized

Thanks! I can update my personal data

from one place and keep it under

control

We confirm you that your

data have been deleted

from those companies

databases

Hello !

You have 3 accounts on companies

that you did not visit not used their

mobile Apps since 6 months. Do you

want to delete those accounts?

DATA DELETION PROCESS

Right to be forgotten


Privowny

Use cases

As people are no longer using some websites/Apps, after a certain period, we could • alert them

• remind them that they have left such or such information

• propose them to require the deletion of their data

They could also require some data deletion from their account at any time – provided that

they have the rights to ask for it

Thanks! I can control who has my data

and decide if they can keep it

ALERT NON USED ACCOUNTS

I have a lot of accounts that

I am not any longer using

As I am surfing or using

mobile Apps, I am

notified and can decide

to delete my data

Privowny


Créée en décembre 2002, la Mobile Marketing Association France a pour mission première

d’accélérer la transformation et l’innovation du Marketing grâce au Mobile.

Elle regroupe aujourd’hui + 115 membres : agence conseils, annonceurs, régies, prestataires,

instituts de mesure, opérateurs Mobiles.

La Mobile Marketing Association France est la seule association en France, internationale,

dédiée au Marketing, à la publicité, au CRM et au Commerce sur Mobile et tablette en

France.

La Mobile Marketing Association est une organisation mondiale qui compte plus de 800

sociétés membres au travers de 50 pays dans le monde.

Plus d’info : www.mmaf.fr

Vie privée et code de déontologie – Mobile

Marketing Association France

Privowny

Herve Le Jouan, CEO

[email protected]

www.privowny.com

@privowny @hervelj


Privowny empowers Individuals, enables Trust,

while creating value for Companies

THANK YOU












http://www.privowny.com







Protéger ses données: mission impossible?

Technology

Transcript of Protéger ses données: mission impossible?