GI as a tool for Sustainable Rural Development in Morocco:

Place in the ‘‘Green Morocco Plan’’

Lahcen Kenny Institut Agronomique et Vétérinaire

Hassan II, Complexe Horticole d’Agadir Director, Association Agrotech

Agriculture in Morocco at the crossing road…

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Agriculture as a driving force for socio-economic growth

Institutional and sectorial reforms

Pillar II Social agriculture Social investment and struggle against poverty

Pillar I Modern agriculture Industrial agriculture /high value crops

Transactional approch around predefined projets

Land Water FTA National market Doing business Farmer associations

Institutional reforms

Green Morocco Plan (Plan Maroc Vert)

Strategic orientations for Pillar II

• Alleviate poverty; • Maintain social

cohesion and stability in rural area;

• Protect natural and agricultural resources;

• Upscale the performance of smallholders;

• Ensure food security.

Progress : Main stones since 2008 • June 2008: National law on geographical indications (Law n°

25-06 ) ; • 2009 – 2010: In depth studies nationwide in all 16 territorial

entities (Regions) aiming at identifying and mapping potential geographical – linked products, assessing their economic values and elaborate regional action plans;

• Large campaign to promote GI products as a potential driving force for rural economies in remote agricultural areas;

• 2011: Action plan for the promotion of export and sales of Geographical linked products;

• Implementing the first package of valorization projects at regional levels;

• Reinforcement of technical assistance and support to farmers and small entrepreneurs.

FAO Project -TCP/MOR/3104

1. PGI : Protected Geographical Indication,

2. PDO: Protected Designation of Origin

3. le label agricole (LA),

Law n 25-06 23 may 2008

« Signes distinctifs d'origine et de qualité des denrées alimentaires et des produits agricoles et

halieutiques »

FAO Project -TCP/MOR/3201

Coop Souktana (247 members)

Market

The situation before 2006

Aggregating operators at all levels of the value chain is one of the immediate an positive impact of

implementing GI certification system Case of Safran in south of Morocco

4000 small farmers

FIMSA

C1

GIE Taliouine GIE Sirwa Farmer’s Association

GIE Taznakht Enterprises consortium

C4

C1

C 10

C1

C5

1600 small producers 11 enterprises 21 producers

The situation in 2012

Perspectives for the country Total area for potential geographical linked products = 6.260.000 Ha

Montains: 1.660.000 Ha Oases: 240.000 Ha Arid land: 3.710.000 Ha Semi-arid land 710.000 Ha

CGDA 2009

A national study has revealed 150 potential geographical-linked products

Every where …. All kinds

So far 11 products were registered and 4 others in the pipeline

IGP « Huile d’Argane » IGP Huile d’Olive « Tyout - Chiadma »

IGP «Clémentine de Berkane»;

AOP «Safran de Taliouine »

IGP «Dattes Majhoul de Tafilalet»

LA « Agneau Laiton ».

IGP « Viande Agneau Béni Guil »,

IGP « Grenade Sefri Ouled Abdellah

GP « Figue de Barbarie d’Aït Baâmrane

IGP « Fromage de Chèvre Chefchaouen

AOP « Rose de Kelâat M’Gouna-Dadès

IGP « Dattes aziza bouzid de Figuig »,

IGP « Amande de Tafraout »,

IGP dattes Bougfeggous IGP e Miel d’euphorbe de Tadla Azilal

Steps to value chain valorization using GI certification systems

Product identification & evaluation of the potential • Terroir

delimitation • Volume/Value • Share to reional

ag-econmy

GI labeling & registration • Farmer

organization • Institutional

building • Certification

Valorization at all value chain levels • Technological • Quality/tracability • Marketing • ….

Impact on sales and prices Case of Safran

A significant improvement

in farmer’s income

Socio-economic impact Case of Argane oil

50 dh/Lit

100 dh/Kg

220 dh/Kg

Up scaling at the territorial level

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Thank you for your attention

Kenny.lahcen@gmail.com