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A Brand

You!

Called

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House Rules

BrandingYOU for Success!

Impressing for Success!

Dressing for Success! Principles for Success!

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1. You are Unique What makes you different and/or original?

2. You are Better What makes you the best at what you do compared to

the people around you?

3. You areAuthentic How truthful, honest and sincere are you?

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How are youUNIQUE?

How are youBETTER?

How are you

AUTHENTIC?

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What are the Benefits of Personal Branding??

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More Customers

Increases Earning Potential

Draws People

Increases Credibility

Greater Recognition

Improves Promotability And Many More

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Brand seeks to create abetter perception, not abetter product

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1

0

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It takes only 60 seconds! 55% How you look

38% Body language

7% Voice and tone

65% customers churn with one bad interactionwith employee

How do you make the first impression, the lastimpression?

11

Your company's reputation is only as strong as your customer's

perception of the last person with who they worked" - Anne Warfield

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Etiquette the forms, manners or standards that areconsidered acceptable to society in your personal orprofessional life.

As a professional, protocols of socially acceptablebehaviors encompass: Work etiquette

Greeting etiquette(introductions)

Basic etiquette

1

2

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Effective handshakes and eye contact Introductions

Introduce the names of the most important people first

Keep the introductions basic and short

Clarify relationship with the person Always carry extra business cards

What if you dont know names of

people you are introducing?

1

4

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The Art of EffectiveHandshakes

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Importance of handshake- Part of your first impression- It can lead to a subconscious decisionabout you

Getting it right- When in doubt, shake hand- Grip the whole hand

- Shake twice from elbow- Let go in 3 4 seconds

http://images.google.com.pk/imgres?imgurl=http://www.byanyother.name/marshall/pic_handshake.jpg&imgrefurl=http://www.byanyother.name/marshall/&h=300&w=400&sz=19&hl=en&start=13&tbnid=egWCOlcIxSVpEM:&tbnh=93&tbnw=124&prev=/images%3Fq%3Dhandshake%26gbv%3D2%26svnum%3D10%26hl%3Den

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Protocol of handshaking- Always stand during an introduction- Smile and have eye contact with the person

When to handshake and when not tohandshake?

- When to shake hands = depends on the situation

- Shaking hands with the opposite sex =thats a choice

-Avoidwhen other persons hands are full

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Types of handshake- Softy handshake- Tipsy finger handshake

- Squeeze shake

Handshake exercise

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1

9

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Dress to Succeed

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Use your appearance to your personal and professionaladvantage

DRESS

l i i f

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Formal Business Attire for Men

http://www.artshole.co.uk/arts/artists/laura%20bezant/silver-cufflinks.jpghttp://images.google.com.pk/imgres?imgurl=http://www.global-b2b-network.com/direct/dbimage/50275472/Men_s_Combed_Socks.jpg&imgrefurl=http://www.global-b2b-network.com/b2b/69/227/329826/sell_athletic_socks.html&h=360&w=360&sz=21&hl=en&start=12&um=1&tbnid=tqiQAZU-oT4RqM:&tbnh=121&tbnw=121&prev=/images%3Fq%3Dsocks%26svnum%3D10%26um%3D1%26hl%3Den

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Business Casual

Dress pants, shirt, belt,

socks, dress shoes with

or without a

jacket/blazer

No sandals, no T shirts,no jeans, no joggers

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RECOMMENDED NOT RECOMMENDED

Dos Don'ts

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Shalwar Kameez

Sari / Blouse

Dress pants / shirt / blouse

With jacket or waist coat

Skirts / blouse or shirtwith jacket or waist coat

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Dos

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Looks & Personal Hygiene

Hair (styles, length)

Facial hair (shaved, bearded)

Rings (ear, nose)

Make up Nails

Skin care

Tooth care

Exercise Body odor

No blushon

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Questions / Comments on Dressing andHygiene

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Class Activity

So now that you know more about the importance

of grooming and professionalism, whatprofessional tips would you give to yourcolleagues on how they can succeed in theircareers?

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1. Live with personal integritynever lie

2. Be passionate about what you do3. Dont gossip

4. Work for someone who challenges you

5. Work to make your boss look good6. Earn your respect and your promotions through

your competence and relationships

7. Dress to reflect your professionalism

8. Stay physically fit. Exercise!

9. Value TIME punctuality (office and deadlines)

10. Praise in public, criticize in private

11. BE HUMBLE

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1. Understand that you are a BRAND2. Start with a SMILE, hand shake & eye contact

3. ShowSINCERE interest in people you meet

4. Think, Act and Behave like aWINNER

5. Dress to IMPRE$$6. Use POWERFUL body language movements

7. Be OPTIMISTIC and never complain

8. Be COURTEOUS and RESPECTFUL witheveryone you deal with

9. Be AMBITIOUS about your future

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Impressions open doors

that position & moneycannot