Ecommerce live webconf_reseauxsociaux_20131105
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Transcript of Ecommerce live webconf_reseauxsociaux_20131105
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Comment utiliser les réseaux sociaux pour développer votre activité
Bruno Fridlansky
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Pilote et facilitateur de la conversation digitale avec vos consommateurs!
#email #réseauxsociaux #marketing #veille #curation #B2B #B2C!
!Consultant!Blogueur sur Consonaute et Locita.com !Intervieweur Locita.tv!Animateur de conférences, tables rondes!!Intervenants à la WebSchoolFactory et MBA Master Strategie Communication Digitale!!about.me/brunofridlansky
Qui suis je ?
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Markets are
Conversations
Introduction
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Capital Humain
Introduction
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Adwords
Affiliation
email display
1.0
M
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Foursquare
Yelp
InstagramBlogueurs/euses
Adwords
Affiliation
email display
images
géoloc
RP2.0
conversation
YoutubevidéoDailymotion
1.0
M
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Foursquare
Yelp
InstagramBlogueurs/euses
Adwords
Affiliation
email display
1.0
M
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Foursquare
Yelp
InstagramBlogueurs/euses
Adwords
Affiliation
email display
2.0
M
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Foursquare
Yelp
InstagramBlogueurs/euses
Adwords
Affiliation
email display
Markets are conversations
M
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moi, moi, moi, moi,
encore moi
toujours moi
uniquement MOI
ADN d’une marque
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ADN du Consommateur
moi, moi, moi, moi,
encore moi
toujours moi
uniquement MOI
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Cross Canal
User Centric
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Social consommateur
User Centric
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Où sont vos clients ?
Quels sont vos points de contact avec vos clients, on line / off line !
Où parlent ils de vous ? !
Que disent ils de vous ? Comment parlent ils de vous ?
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Où sont vos clients ?
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Ecouter les conversations !
Comprendre les besoins Enrichir sa connaissance client
ECOUTER
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Répondre !
aux questions, aux remarques, aux félicitations, aux critiques,
...
REPONDRE
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REPONDRE
... avec respect
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Participer !
aux discussions sur les sujets de votre univers
PARTICIPER
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REMERCIER !!!!!
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REMERCIER !!!!!
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REMERCIER !!!!!
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Ecouter > Répondre > Participer
Produire & Partager
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Le tiercé gagnant
PERTINENCE des contenus
EXPERIENCE utilisateur
ENGAGEMENT
12 3
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Vos OBJECTIFS BUSINESS
Les bonnes QUESTIONS
Recruter - Fidéliser - Branding - Notoriété Embaucher - Marque Entreprise - Vendre - Acheter - Promouvoir Apprendre - Créer - Collaborer
Politique - Humanitaire
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Vos OBJECTIFS BUSINESS !
Définir des metrix business pour mesurer le ROI
Les bonnes QUESTIONS
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Les bons metrix
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Produire & Partager
Curation
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Curation
Produire & Partager
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Vos Contenus
Produire & Partager
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Produire & Partager
Vos Contenus
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Produire & Partager
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Analyser
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Analyser
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Let’s go to play
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���47
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Social Media Player
Test > Learn > Applique > Controle
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Merci
Pour récupérer la présentation
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