Better Understand Customers by Combining Public Data with your Data

Retail has a multitude of devices that generate petabytes of potential

insights

Monitoring and Mining Social Media Data enables

Retailers to enhance customer insights

Open Data Sources & Internal Sources enables

Retailers to better understand Customers

Democratization of Data

Listening to the Voice of the Customer

15 1516

1718

2022

24

0 2 3 46

8

10

14

0

5

10

15

20

25

30

1995 1996 1997 1998 1999 2000 2001 2002

Sales Forecast in 1999

Traditional Cameras Digital Cameras

Extrapolated Forecast Actual Data

0

2

4

6

8

10

12

14

16

18

20

1995 1996 1997 1998 1999 2000 2001 2002

What Really Happened

Traditional Cameras Digital Cameras

The CMO is transitioning to a technology leader

“By 2017 the CMO will spend more on IT than the CIO.”Laura McLellan, Gartner Research Vice President

of organizations today

have a Chief Marketing

Technologist5

81%

“The era of ambient intelligence has begun, and we are delivering a platform that allows companies of any size to create a data culture and ensure insights reach every individual in every organization”.

Democratization of Tools