9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
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Transcript of 9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
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Les Assisesdes Médias Sociaux #2
le 5 décembre, 2011
Minter DIAL
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Minter DIAL
9½pour ne pas invest ir les réseaux sociaux
ra
is
on
s
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Opportunités
Réseau
Ventes
Communication
Feedback
R.P.
Recrutement
R&D
“leads”
Service Client
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philosophiquetiming
secteurbusiness
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objectifs
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drugs
question de produit
•illégal
•peu éthique
•discretion
1
private banking ✦ pornographie ✦ armaments
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2 clients absents / inactifs
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hyper niche
•peu de clients / prospects
•très long cycle d’achat
3
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culture inadaptée4
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erreur
culture inadaptée
•rigide
•timide
•pas de soutien
4
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trop centré produit5
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retourdes
clients
trop centré produit5
↪
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réponse
service à la clientèle6
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R.O.I.
pas de site internet
•conversion
•transaction
7
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court termiste
•désespéré
•panique
8
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objectif : la quantité
•clicks
•fans
•friends
9
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½?
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pas bon½
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bon½
10x
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pas bon½
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½
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Prêt pour le changement
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Quelle est l’histoire que vous allez
raconter?
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