3 Idées Reçues Sur Innovation & Communication
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Transcript of 3 Idées Reçues Sur Innovation & Communication
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8/15/2019 3 Idées Reçues Sur Innovation & Communication
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O B I @ B _ K W L
D K W L Y M A D M H H N N T C M _
N X N W R Y ^ N T I K R K Y 2 _ F
H W N N N A Y W K A D N
4T ^ W B A A M X K Y B M A & D M F F ^ A B DK Y B M A
B I Â N T W N Ê ^ N T
OBI@B_KWL
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8/15/2019 3 Idées Reçues Sur Innovation & Communication
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O B I @ B _ K W L
D K W L Y M A D M H H N N T C M _
N X N W R Y ^ N T I K R K Y 2 _ F
H W N N N A Y W K A D N
T^ W B A A M XK YB M A & D M FF^ A B D K YB M A
B I Â N W N Ê ^ N A ¿
OBI@B_KWL
;
" Ln pbtdc d'nst pmur lns stkrt-ups "
Ln pbtdc d'nst l'krt in hkbrn lk prmfmtbma i‒ua prment na ua tnfps lbfbtâ
(in ;? sndmains kppnlâ kussb « nlnvktmr pbtdc °, ln tnfps i‒ua trkent na ksdnasnur) ï 4 fa.
Nxnrdbdn badmatmurakgln pmur lns stkrt-ups khba in sâiubrn ins bavnstbssnurs,
ln pbtdc nst kuemuri'cub ua nxnrdbdn ï fkátrbsnr pmur lns fkakjnrs. _murqumb =
Ikas ua fmain Xmlktbln, Badnrtkba, Dmfplnxn, Kfgbju nt surdckrjâ i'bahmrfktbmas
(tmutns ku fåfn abvnku), skvmbr trkashmrfnr lk dmahusbma na dmfprâcnasbma pubsna kdtbma invbnat ua ins âlâfnats-dlâs in lk pnrhmrfkadn.
Na râsufâ, l'krt iu pbtdc pmur lns fkakjnrs sn râvãln dmffn ua vrkb kdtn in lnkinrscbp
baamvktbma 5 skvmbr sbfplbhbnr l'bahmrfktbma ikas ua fmain dmfplnxn, skvmbr trkasfnttrn
nhhbdkdnfnat ins biâns, kddrmátrn sma bfpkdt nt sk prâsnadn tmut na rnstkat sbadãrn
pmur imaanr navbn... i'kllnr plus lmba sur ua prment, in smutnabr uan biân,
in pkrtbdbpnr, in dckajnr !
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8/15/2019 3 Idées Reçues Sur Innovation & Communication
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O B I @ B _ K W L
D K W L Y M A D M H H N N T C M _
N X N W R Y ^ N T I K R K Y 2 _ F
H W N N N A Y W K A D N
T^ W B A A M XK YB M A & D M FF^ A B D K YB M A
B I Â N W N Ê ^ N A ¿
OBI@B_KWL
7
" D'nst âvbinat qun amtrn amuvnku prmiubt
nst baamvkat ! "
L'baamvktbma s'bfpmsn smuvnat dmffn uan âvbinadn 5 "_murqumb a'y kvkbt-ma pks pnasâ ="
D'nst dn qun Fmasbnur Ttnvn Emgs amus k rkppnlâ kvnd l'bavnatbma ins "`nyamtns"
(dmahârnadns trãs fâibktbsâns), lk strktâjbn in dmffuabdktbma in l'baamvktbma
rnstn tmut kussb bfpmrtkatn qun lk pnrtbanadn iu amuvnku dmadnpt.
Tkuh qun pmur s'bfpmsnr dmffn uanâvbinadn*, nadmrn hkut-bl vmbr l'baamvktbma !
Lk dmffuabdktbma rnstn gbna ln fkbllma
hkbgln in l'baamvktbma 5 d'nst dn qun vbnat in
dmahmrtnr uan âtuin pkrun ikas lk rnvun
FBY Tlmka Wnvbnw ku _rbatnfps 7?;8
"_murqumb lns baamvktbmas smat ins âdcnds" 5
"pkrdn qun lns dlbnats an skvnat tmut
sbfplnfnat pks rnpârnr vmtrn baamvktbma
ikas ln hlux i'bahmrfktbmas."
* âvbinadn, ku snas jâaârbqun "vbinrn", "vmbr".
http://sloanreview.mit.edu/article/why-great-new-products-fail/http://sloanreview.mit.edu/article/why-great-new-products-fail/http://sloanreview.mit.edu/article/why-great-new-products-fail/http://sloanreview.mit.edu/article/why-great-new-products-fail/http://sloanreview.mit.edu/article/why-great-new-products-fail/http://sloanreview.mit.edu/article/why-great-new-products-fail/http://sloanreview.mit.edu/article/why-great-new-products-fail/
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8/15/2019 3 Idées Reçues Sur Innovation & Communication
4/4O B I @ B _ K W L
D K W L Y M A D M H H N N T C M _
N X N W R Y ^ N T I K R K Y 2 _ F
H W N N N A Y W K A D N
T^ W B A A M XK YB M A & D M FF^ A B D K YB M A
B I Â N W N Ê ^ N A ¿
OBI@B_KWL
4
" Ma pmurrk dmffuabqunr sur ln amuvnku dmadnpt
qukai bl snrk hbaklbsâ ! "
_mur rnvbsbtnr vmtrn dmffuabdktbma in l'baamvktbma, lk fnbllnurn baspbrktbma s'kppnlln
"Dmffuabdktbaj tcn Anw" in @bf Nrwba mu dmffnat pnasnr lk dmffuabdktbma in
l‒biân anuvn iãs l‒kfmat nt tmut ku lmaj iu prment.
L'baamvktbma rnqubnrt iu smuhhln !
^an âqubpn k dmaêu pnaikat plusbnurs fmbs
LN amuvnku dmadnpt-qub-vk-tunr-lk-
dmadurrnadn, nlln sn ibt qu'bl nst klmrs jrkai
tnfps in pkssnr ï lk pcksn dmffuabdktbma.
[ukai lk dmffuabdktbma a'nst pks lndckáama fkaqukat, nlln krrbvn na gmut in
dckáan, nt imad trmp tkri !
Tb ln prmtmtypkjn k pnrfbs in surfmatnr
dn trkvnrs, bl rnstn l'âqubvklnat i'uan jmuttni'nku ikas l'mdâka ins pmssbglns !
http://www.lesideesquiparlent.fr/comment-communiquer-le-nouveau/
