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Types of SEO
SEO techniques can be classified into two broad categories :
1. White Hat SEO2. Black Hat SEO
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White Hat SEO
• White Hat is a right way for SEO.
• White hat SEO is the practice of optimizing website results in search through the ethical and strict application of search engine best practices and guidelines.
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White Hat Strategies
• Relevant Content• Well-Labeled Image• Relevant Links and References• Complete sentence with good
spelling and grammar.• Standards compliant HTML• Unique and relevant page title.
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Black Hat SEO
• Black Hat is a wrong way for SEO.
• Black hat SEO professionals try to fool search engines into thinking that their website is more relevant, popular, and/or useful than it actually is.
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Black Hat Strategies
• Duplicate Content• Invisible text and Stuffed
keywords• Cloaking or re-directing the
user to another site or page
• Links from site with non-relevant content
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Difference Between White Hat and Black Hat SEO
White Hat SEO• Keyword Research : Have keywords and
phrases ready so you can do a research on other effective short and long tail keyword you can use on your website.
• Keyword Placement : Now that you have your keywords and phrases, the next thing to do is use them effectively, which means placing it naturally on your content.
• Quality Content : Add relevant and fresh content regularly. Updated Content gives users a reason to return to your website for time to time.
• Relevant Links : Link Building is still an effective SEO practice, but only when done right. Make sure that any inbound links to your website is relevant to your content or services.
• Sitemap Inclusion : A sitemap's purpose is to navigate both search engine spiders and your visitors through your website's content themes, so no information gets lost in translation.
Black Hat SEO• Keyword Stuffing : Loading your website with
keywords will only lead you to being penalized by search engines. It results in a negative user experience and can harm your ranking.
• Invisible Texts : A sneaky form of Keyword Stuffing, Invisible Text is putting keywords in white text on a white background, making it visible only to search engine spiders.
• Doorway Pages : Doorway Pages is a black hat technique that uses "fake" pages specifically for search engine spiders as an attempt to trick them into indexing sites higher.
• Cloaking : Cloaking is a technique where content as viewed by the users is different from that of search engines. This is another attempt to trick search engines for higher ranking.
• Link Farms : Link Farming is the act of setting fake websites to promote interlinking. It is done to fool search engines into thinking your site has relevant inbound links.
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Contact Us
Mangalmurti Complex, 101, 1st Floor,Hirabaug,Tilak Road,Pune India.
Contact : 8888988882.
Thank You
To Know More About SEO Visit Us At :http://www.innothoughts.com/
www.innothoughts.com