Download - SEO-Techniques

SEO - TECHNIQUES

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Types of SEO

SEO techniques can be classified into two broad categories :

1. White Hat SEO2. Black Hat SEO

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White Hat SEO

• White Hat is a right way for SEO.

• White hat SEO is the practice of optimizing website results in search through the ethical and strict application of search engine best practices and guidelines.

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White Hat Strategies

• Relevant Content• Well-Labeled Image• Relevant Links and References• Complete sentence with good

spelling and grammar.• Standards compliant HTML• Unique and relevant page title.








Black Hat SEO

• Black Hat is a wrong way for SEO.

• Black hat SEO professionals try to fool search engines into thinking that their website is more relevant, popular, and/or useful than it actually is.








Black Hat Strategies

• Duplicate Content• Invisible text and Stuffed

keywords• Cloaking or re-directing the

user to another site or page

• Links from site with non-relevant content








Difference Between White Hat and Black Hat SEO

White Hat SEO• Keyword Research : Have keywords and

phrases ready so you can do a research on other effective short and long tail keyword you can use on your website.

• Keyword Placement : Now that you have your keywords and phrases, the next thing to do is use them effectively, which means placing it naturally on your content.

• Quality Content : Add relevant and fresh content regularly. Updated Content gives users a reason to return to your website for time to time.

• Relevant Links : Link Building is still an effective SEO practice, but only when done right. Make sure that any inbound links to your website is relevant to your content or services.

• Sitemap Inclusion : A sitemap's purpose is to navigate both search engine spiders and your visitors through your website's content themes, so no information gets lost in translation.

Black Hat SEO• Keyword Stuffing : Loading your website with

keywords will only lead you to being penalized by search engines. It results in a negative user experience and can harm your ranking.

• Invisible Texts : A sneaky form of Keyword Stuffing, Invisible Text is putting keywords in white text on a white background, making it visible only to search engine spiders.

• Doorway Pages : Doorway Pages is a black hat technique that uses "fake" pages specifically for search engine spiders as an attempt to trick them into indexing sites higher.

• Cloaking : Cloaking is a technique where content as viewed by the users is different from that of search engines. This is another attempt to trick search engines for higher ranking.

• Link Farms : Link Farming is the act of setting fake websites to promote interlinking. It is done to fool search engines into thinking your site has relevant inbound links.


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