Tena

nt D

esig

n C

rite

ria

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Tena

nt D

esig

n C

rite

ria

sl2

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11Ad

dend

um Lo

g

D

ecem

ber,

2010

Upd

ated

to c

urre

nt la

yout

M

arch

, 201

1

U

pdat

ed p

er le

asin

g co

mm

ents

Apr

il, 2

011

Upd

ated

per

TC

VP

com

men

ts (L

L)

ADDE

NDUM

LOG

Tena

nt D

esig

n C

rite

ria

sl3

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Mis

sion

Sta

tem

ent

sl

4

G

loss

ary

sl5-

sl6

C

ondi

tion

of P

rem

ises

, Fie

ld C

ondi

tions

sl

7

Te

nant

’s W

ork

Defi

ned

, Lan

dlor

d’s

Wor

k

Defi

ned

sl

8

G

ener

al O

verv

iew

, Gen

eral

Sto

refro

nt

Req

uire

men

ts

sl9

G

ener

al S

igna

ge R

equi

rem

ents

sl10

-sl1

3

M

erch

andi

se P

rese

ntat

ion

sl14

-sl1

6

Table

of C

onten

ts

TABL

E OF

CON

TENT

S

PLEA

SE V

ISIT

WW

W.M

AC

ERIC

H.C

OM

TO

VIE

WP

LAN

SU

BM

ITTA

L &

AP

PR

OVA

L P

RO

CE

DU

RE

S a

ndC

ON

TRA

CTO

R’S

RU

LES

& R

EG

ULA

TIO

NS

Tena

nt D

esig

n C

rite

ria

sl4

Gene

ral M

all In

forma

tion

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

The

reta

il en

viro

nmen

t is

prim

arily

infl u

ence

d by

two

fact

ors:

1)

Ove

rall

setti

ng (M

all c

omm

on a

reas

); an

d 2)

Indi

vidu

al c

ompo

nent

s (T

enan

t sto

refro

nts)

. Bot

h af

fect

the

perc

eptio

n of

the

cent

er a

s a

prim

e re

tail

esta

blis

hmen

t.

Gen

eral

ly, s

tore

front

des

ign

styl

es a

re th

e pr

oven

ance

of t

he T

enan

t. Th

e La

ndlo

rd p

rovi

des

inpu

t tow

ards

the

full

deve

lopm

ent o

f the

de

sign

con

cept

, pro

mot

es c

ompa

tibili

ty w

ith a

djac

ent T

enan

ts a

nd

com

mon

are

as a

nd in

sure

s co

mpl

ianc

e w

ith d

esig

n cr

iteria

.

Crit

eria

app

licab

le to

spe

cifi c

are

as in

the

Mal

l spe

cify

cer

tain

re

quire

men

ts s

uch

as th

e ex

tent

of v

ertic

al a

nd h

oriz

onta

l pro

jec-

tions

, the

use

of t

hree

-dim

ensi

onal

form

and

pro

per m

ater

ial u

se.

Thes

e cr

iteria

are

inte

nded

to p

rovi

de a

bas

is fo

r all

stor

efro

nts

to

pres

ent m

erch

andi

se in

an

exci

ting,

pro

mot

iona

l fas

hion

.

All

area

s ex

pose

d to

pub

lic v

iew

are

sub

ject

to a

thor

ough

des

ign

revi

ew a

nd a

ppro

val p

roce

ss b

y th

e La

ndlo

rd. T

enan

ts m

ust a

ddre

ss

stor

efro

nt a

nd in

terio

r des

ign,

mat

eria

ls, c

olor

s, s

igna

ge a

nd li

ghtin

g.

Add

ition

ally,

spe

cifi c

arc

hite

ctur

al c

riter

ia, a

pplic

able

to v

ario

us lo

ca-

tions

in th

e M

all,

mus

t be

met

.

Thes

e cr

iteria

act

as

a gu

ide

for t

he d

esig

n of

all

wor

k by

Ten

ants

in

conj

unct

ion

with

the

prov

isio

ns o

f the

Ten

ant’s

leas

e w

ith th

e La

nd-

lord

. Fur

ther

mor

e, th

ese

crite

ria a

re s

ubje

ct to

revi

sion

by

the

Land

lord

and

the

Land

lord

’s in

terp

reta

tion

of th

ese

crite

ria is

fi na

l an

d go

vern

ing.

All

Tena

nts

shou

ld re

fer t

o th

e Te

chni

cal C

riter

ia fo

r el

ectri

cal,

mec

hani

cal,

plum

bing

and

life

saf

ety

info

rmat

ion.

Tena

nts

are

enco

urag

ed to

exp

ress

thei

r ow

n un

ique

des

ign

stat

e-m

ent w

ithin

the

para

met

ers

of th

e de

sign

crit

eria

as

outli

ned

in th

is

man

ual.

The

desi

gn c

riter

ia c

alls

for a

thre

e-di

men

sion

al s

tore

front

th

at c

arrie

s in

to th

e st

ore

sale

s ar

ea a

nd is

exp

ress

ive

of th

e m

er-

chan

dise

sol

d.

MISS

ION

STAT

EMEN

T

Nat

iona

l and

regi

onal

“sta

ndar

d” s

tore

front

con

cept

s ar

e re

spec

ted

to th

e ex

tent

that

they

mee

t the

des

ign

crite

ria. H

owev

er, T

enan

ts

shou

ld b

e aw

are

that

som

e co

ncep

t mod

ifi ca

tions

mig

ht b

e ne

ces-

sary

to c

ompl

y w

ith th

e C

ente

r crit

eria

. The

sam

e is

true

for p

ropo

sed

desi

gns

that

are

ove

rly s

imila

r to

a ne

ighb

orin

g Te

nant

’s s

tore

front

de

sign

. We

wis

h to

mak

e th

e M

all a

s di

vers

e an

d in

tere

stin

g as

pos

-si

ble

and

enab

le e

ach

Tena

nt to

mak

e a

sing

ular

sta

tem

ent w

ith th

eir

desi

gn.

Thre

e-di

men

sion

al o

ppor

tuni

ties

affo

rded

by

the

follo

win

g cr

iteria

to

emph

asiz

e cr

eativ

e an

d dy

nam

ic fo

rms

and

desi

gns.

Sto

refro

nt

elem

ents

sha

ll de

-em

phas

ize

linea

r or b

oxy

form

s by

the

use

of

rece

sses

, ang

les,

cur

ves,

gab

les

and

mat

eria

l cha

nges

in b

oth

verti

-ca

l and

hor

izon

tal v

iew

s.

Tena

nt D

esig

n C

rite

ria

sl5

Gene

ral M

all In

forma

tion

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

CO

MM

ON

AR

EAA

ny a

nd a

ll ar

eas

with

in th

e M

all,

whi

ch a

re n

ot le

asab

le to

a T

enan

t inc

ludi

ng p

ublic

are

as, s

ervi

ce c

orrid

ors,

etc

.

DEM

ISIN

G W

ALL

SC

omm

on w

all b

etw

een

indi

vidu

al T

enan

t spa

ces.

The

wal

l sha

ll ex

tend

from

the

fl oor

sla

b to

the

unde

rsid

e of

the

roof

dec

k (T

his

does

not

app

ly in

ev

ery

case

). Th

e de

mis

ing

wal

ls a

re to

mai

ntai

n a

one

(1) o

r tw

o (2

) hou

r fi re

ratin

g de

pend

ent u

pon

the

Tena

nt u

se a

nd th

e go

vern

ing

code

s.

DES

IGN

CO

NTR

OL

AR

EA “

DC

A”/

DIS

PLAY

AR

EATh

e D

CA

(Des

ign

Con

trol A

rea)

is a

ll ar

eas

with

in th

e ne

utra

l fra

me

and

leas

e lin

es a

nd a

reas

des

igna

ted

for T

enan

t’s s

tore

front

and

sig

n lo

ca-

tions

. The

DC

A is

mea

sure

d fro

m th

e le

asel

ine

or p

op o

ut/p

roje

cted

sto

refro

nt, t

o a

spec

ifi c

dist

ance

bey

ond

the

inne

rmos

t poi

nt o

f clo

sure

“PO

C”

of th

e pr

emis

es a

nd e

xten

ds th

e fu

ll w

idth

and

hei

ght o

f the

Ten

ant’s

pre

mis

es. T

he T

enan

t is

resp

onsi

ble

for t

he d

esig

n, c

onst

ruct

ion

and

all c

osts

fo

r wor

k w

ithin

the

DC

A.

This

are

a ha

s be

en d

efi n

ed m

ore

expl

icitl

y in

the

Arc

hite

ctur

al D

esig

n po

rtion

of t

he T

enan

t Crit

eria

.

HA

ZAR

DO

US

MAT

ERIA

LSA

ny s

ubst

ance

that

by

virtu

e of

its

com

posi

tion

or c

apab

ilitie

s, is

like

ly to

be

harm

ful,

inju

rious

or l

etha

l. Fo

r exa

mpl

e: a

sbes

tos,

fl am

mab

les,

P

CB

’s, r

adio

activ

e m

ater

ials

, pai

nts,

cle

anin

g su

pplie

s, e

tc.

LEA

SE L

INE

Line

est

ablis

hing

the

limit

of th

e le

asab

le s

pace

. Th

e P

rem

ises

with

all

the

Floo

r Are

a (G

LA) p

rovi

ded

in th

e Le

ase,

incl

udin

g th

e po

p ou

t zon

e.

Dim

ensi

ons

of th

e Te

nant

pre

mis

es a

re d

eter

min

ed in

the

follo

win

g m

anne

r:

Bet

wee

n Te

nant

s: c

ente

r lin

e of

dem

isin

g w

all.

A.

At e

xter

ior w

all:

to o

utsi

de fa

ce o

f ext

erio

r wal

l.B

. A

t cor

ridor

(s),

stai

rwel

ls, e

tc.:

to c

orrid

or o

r sta

irwel

l sid

e of

wal

l.C

. A

t ser

vice

or e

quip

men

t roo

ms:

to s

ervi

ce o

r equ

ipm

ent r

oom

sid

e of

wal

l.D

. N

eutra

l pie

r(s)

are

NO

T su

btra

cted

from

fl oo

r are

a.

E.

No

dedu

ctio

n to

the

GLA

sha

ll be

mad

e fo

r any

duc

ts, s

hafts

, con

duits

, col

umns

or t

he li

ke w

ithin

the

leas

e sp

ace

unle

ss s

uch

item

s ex

ceed

F.

on

e pe

rcen

t (1%

) of t

he G

LA in

whi

ch c

ase

the

prem

ises

sha

ll be

sub

ject

to a

rem

easu

re a

t the

Ten

ant’s

sol

e co

st.

GLOS

SARY

Tena

nt D

esig

n C

rite

ria

sl6

Gene

ral M

all In

forma

tion

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

LEA

SE O

UTL

INE

DIA

GR

AM

“LO

D”

At t

he L

andl

ord’

s so

le d

iscr

etio

n, a

Lea

se O

utlin

e D

iagr

am (L

OD

) may

be

prov

ided

. Th

e LO

D s

hall

show

the

lega

l ext

ent o

f the

Ten

ant p

rem

ises

as

defi

ned

the

Tena

nt L

ease

and

sha

ll in

clud

e th

e “P

op o

ut” Z

one

area

s no

ted

in th

ese

crite

ria.

The

Land

lord

mak

es n

o w

arra

nty

as to

the

accu

-ra

cy o

f any

thin

g sh

own

or re

pres

ente

d on

the

LOD

and

suc

h in

form

atio

n w

heth

er s

how

n or

not

is th

e re

spon

sibi

lity

of th

e Te

nant

to fi

eld

verif

y.

NEU

TRA

L PI

ERS/

NEU

TRA

L ST

RIP

A un

iform

fram

e se

para

ting

the

Tena

nt’s

sto

refro

nt, w

hich

may

or m

ay n

ot b

e pr

ovid

ed b

y th

e La

ndlo

rd.

POIN

T O

F C

LOSU

RE

“PO

C”

A re

al o

r im

agin

ary

dem

arca

tion

such

as

the

cent

er li

ne o

f the

Gla

ss o

r any

Ent

ry D

oor(

s) in

thei

r ful

ly c

lose

d po

sitio

n.

REC

ESSE

D S

TOR

EFR

ON

TA

ny p

ortio

n of

the

stor

efro

nt lo

cate

d be

hind

the

leas

e lin

e, th

e ar

ea b

etw

een

the

leas

e lin

e, th

e po

int o

f clo

sure

(PO

C) a

nd th

e st

oref

ront

sha

ll be

co

nsid

ered

par

t of t

he d

esig

n co

ntro

l are

a.

SER

VIC

E C

OR

RID

OR

SA

part

of th

e co

mm

on a

rea

used

prim

arily

for d

eliv

erie

s, e

mpl

oyee

ent

ranc

e an

d fi r

e ex

its fo

r the

Ten

ant s

pace

and

gen

eral

ly n

ot u

sed

by th

e pu

blic

.

GLOS

SARY

(con

t’d.)

Tena

nt D

esig

n C

rite

ria

sl7

Gene

ral M

all In

forma

tion

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Upo

n th

e D

eliv

ery

Dat

e, T

enan

t sha

ll ac

cept

del

iver

y of

the

prem

-is

es in

an

“As

Is” c

ondi

tion

and

“With

All

Faul

ts” a

nd L

andl

ord

shal

l ha

ve n

o ob

ligat

ion

to im

prov

e, re

mod

el, a

lter o

r oth

erw

ise

mod

ify o

r pr

epar

e th

e pr

emis

es fo

r Ten

ant’s

occ

upan

cy e

xcep

t to

the

exte

nt

othe

rwis

e ex

pres

sly

stat

ed in

the

Leas

e D

ocum

ents

. Ten

ant h

ereb

y re

pres

ents

eac

h of

the

follo

win

g:

Tena

nt o

r its

aut

horiz

ed re

pres

enta

tive

has

insp

ecte

d th

e 1.

pr

emis

es a

nd h

as m

ade

all i

nqui

ries,

test

s an

d st

udie

s th

at it

de

ems

nece

ssar

y in

con

nect

ion

with

its

leas

ing

of th

e pr

emis

es.

Tena

nt is

rely

ing

sole

ly o

n Te

nant

’s o

wn

insp

ectio

n, in

quiri

es,

2.

test

s an

d st

udie

s co

nduc

ted

in c

onne

ctio

n w

ith a

nd T

enan

t’s o

wn

judg

men

t with

resp

ect t

o, th

e co

nditi

on o

f the

pre

mis

es a

nd T

en-

ant’s

leas

ing

ther

eof.

Tena

nt is

leas

ing

the

prem

ises

with

out a

ny re

pres

enta

tions

or

3.

war

rant

ies,

exp

ress

, im

plie

d or

sta

tuto

ry b

y La

ndlo

rd, L

andl

ord’

s

agen

ts, b

roke

rs, fi

nde

rs, c

onsu

ltant

s, c

ouns

el, e

mpl

oyee

s, o

ffi -

cers

, dire

ctor

s, s

hare

hold

ers,

par

tner

s, tr

uste

es o

r ben

efi c

iarie

s.Th

e W

ork

to b

e co

mpl

eted

by

Land

lord

, “La

ndlo

rd’s

Wor

k” u

nder

4.

th

e Te

nant

Lea

se s

hall

be li

mite

d to

that

des

crib

ed in

the

fore

go-

ing

sect

ions

.A

ll ot

her i

tem

s of

wor

k no

t pro

vide

d fo

r her

ein,

to b

e co

mpl

eted

5.

by

Lan

dlor

d, s

hall

be p

rovi

ded

by th

e Te

nant

at T

enan

t’s e

xpen

se

and

is h

erei

n re

ferr

ed to

as

“Ten

ant’s

Wor

k”.

Tena

nt is

requ

ired

to in

spec

t, ve

rify

and

coor

dina

te a

ll fi e

ld c

ondi

-1.

tio

ns p

erta

inin

g to

the

prem

ises

from

the

time

prio

r to

the

star

t of

its

stor

e de

sign

wor

k an

d th

e co

mm

ence

men

t of i

ts c

onst

ruc-

tion.

Any

adj

ustm

ents

to th

e w

ork

aris

ing

from

fi el

d co

nditi

ons

not a

ppar

ent o

n dr

awin

gs a

nd o

ther

bui

ldin

g do

cum

ents

sha

ll re

ceiv

e w

ritte

n ap

prov

al o

f Lan

dlor

d pr

ior t

o st

art o

f con

stru

ctio

n.Im

med

iate

ly fo

llow

ing

the

inst

alla

tion

by L

andl

ord

of m

etal

stu

d 2.

fra

min

g de

fi nin

g th

e pr

emis

es, t

he T

enan

t sha

ll ve

rify

the

accu

-ra

cy o

f sai

d in

stal

latio

n an

d sh

all i

mm

edia

tely

adv

ise

Land

lord

of

any

dis

crep

anci

es.

Fai

lure

to s

o no

tify

Land

lord

sha

ll be

de

emed

as

acce

ptan

ce b

y Te

nant

of s

aid

inst

alla

tion

and

layo

ut.

Land

lord

sha

ll ha

ve th

e rig

ht to

loca

te, b

oth

verti

cally

and

hor

i-3.

zo

ntal

ly, u

tility

line

s, a

ir du

cts,

fl ue

s, d

rain

s, c

lean

out

s, s

prin

kler

m

ains

and

val

ves,

and

suc

h ot

her e

quip

men

t inc

ludi

ng a

cces

s pa

nels

for s

ame,

with

in th

e pr

emis

es.

Land

lord

’s ri

ght t

o lo

cate

equ

ipm

ent w

ithin

the

prem

ises

sha

ll 4.

in

clud

e th

e eq

uipm

ent r

equi

red

by o

ther

Ten

ants

. La

ndlo

rd s

hall

also

hav

e th

e rig

ht to

loca

te m

echa

nica

l and

oth

er e

quip

men

t on

the

roof

ove

r the

pre

mis

es.

COND

ITIO

N OF

PRE

MISE

S FI

ELD

COND

ITIO

NS

Tena

nt D

esig

n C

rite

ria

sl8

Gene

ral M

all In

forma

tion

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

“Ten

ant’s

Wor

k” m

eans

all

wor

k of

impr

ovem

ent t

o be

und

erta

ken

upon

the

Pre

mis

es (e

xclu

ding

Lan

dlor

d’s

Wor

k, if

any

), in

clud

ing,

w

ithou

t lim

itatio

n, a

ll re

late

d do

cum

ents

, per

mits

, lic

ense

s, fe

es a

nd

cost

s, a

ll of

whi

ch s

hall

be a

t the

sol

e co

st a

nd e

xpen

se o

f Ten

ant.

Tena

nt’s

Wor

k sh

all i

nclu

de, w

ithou

t lim

itatio

n, th

e pu

rcha

se, i

nsta

lla-

tion

and

perfo

rman

ce o

f the

follo

win

g:E

ngag

ing

the

serv

ices

of a

lice

nsed

arc

hite

ct (“

Tena

nt’s

Arc

hite

ct”)

to

prep

are

the

Pre

limin

ary

Doc

umen

ts a

nd C

onst

ruct

ion

Doc

umen

ts.

Fees

for p

lan

revi

ew b

y La

ndlo

rd a

nd lo

cal g

over

nmen

tal a

utho

ri-A

. tie

s.S

uch

othe

r im

prov

emen

ts a

s La

ndlo

rd s

hall

requ

ire p

er th

e B

. Le

ase

to b

ring

the

Pre

mis

es in

to fi

rst-c

lass

con

ditio

n ba

sed

upon

Lan

dlor

d’s

reas

onab

le s

tand

ards

of a

ppea

ranc

e, m

ater

ials

, sp

ecifi

catio

ns, d

esig

n cr

iteria

and

Lan

dlor

d A

ppro

ved

Fina

l Pla

ns

for t

he C

ente

r, as

wel

l as

that

par

t of t

he C

ente

r in

whi

ch th

e P

rem

ises

are

loca

ted.

TENA

NT’S

WOR

K DE

FINE

D

Gen

eral

Land

lord

’s W

ork

Defi

ned

. “La

ndlo

rd’s

Wor

k” m

eans

the

wor

k, if

an

y, w

hich

Lan

dlor

d is

exp

ress

ly o

blig

ated

to u

nder

take

in a

ccor

-da

nce

with

the

Leas

e. L

andl

ord

shal

l hav

e no

obl

igat

ion

to im

prov

e,

rem

odel

, alte

r or o

ther

wis

e m

odify

or p

repa

re th

e P

rem

ises

for T

en-

ant’s

occ

upan

cy.

Cen

ter

Land

lord

or i

ts p

rede

cess

or-in

-inte

rest

has

con

stru

cted

the

Cen

ter,

and

the

Bui

ldin

g an

d ot

her i

mpr

ovem

ents

upo

n th

e C

ente

r (ex

clus

ive

of im

prov

emen

ts c

onst

ruct

ed b

y or

on

beha

lf of

eac

h pr

esen

t and

pr

ior O

ccup

ant o

f the

Cen

ter)

. Ten

ant h

as in

spec

ted

the

Cen

ter,

the

Bui

ldin

g, th

e ut

ilitie

s, th

e ty

pes,

qua

ntiti

es a

nd q

ualit

ies

of th

e U

tiliti

es

and

the

othe

r sys

tem

s an

d Te

nant

has

foun

d th

e sa

me

to b

e su

itabl

e,

suffi

cien

t and

in a

ccep

tabl

e co

nditi

on fo

r the

pur

pose

of T

enan

t con

-du

ctin

g th

e P

erm

itted

Use

upo

n th

e P

rem

ises

. Lan

dlor

d sh

all h

ave

no o

blig

atio

n to

und

erta

ke a

ny w

ork

or fu

rnis

h an

y ad

ditio

nal m

ater

i-al

s up

on a

ny p

art o

f the

Cen

ter o

r pro

vide

any

add

ition

al u

tiliti

es o

r ot

her s

yste

ms

for t

he b

enefi

t of

the

Pre

mis

es.

For t

he p

urpo

se o

f all

Tena

nt C

riter

ia M

anua

ls, a

ll re

fere

nces

to

Pre

limin

ary/

Con

stru

ctio

n “P

lans

” are

con

side

red

the

sam

e as

Pre

-lim

inar

y/C

onst

ruct

ion

“Doc

umen

ts”.

LAND

LORD

’S W

ORK

DEFI

NED

Tena

nt D

esig

n C

rite

ria

sl9

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Ove

rall

imag

e of

the

stor

efro

nt s

houl

d be

wel

l coo

rdin

ated

. Ten

ants

m

ust a

ddre

ss s

tore

front

sig

nage

and

vis

ual m

erch

andi

sing

. Dra

win

gs

mus

t be

subm

itted

for L

andl

ord

appr

oval

.

Dev

elop

ing

a co

ncis

e im

age

or id

entit

y fo

r you

r in-

line

stor

e is

the

mos

t crit

ical

ste

p in

des

igni

ng a

suc

cess

ful r

etai

l sto

re.

The

succ

ess

of s

tore

front

des

ign

is la

rgel

y de

pend

ent o

n ho

w c

re-

ativ

ely

mat

eria

ls a

nd d

esig

n de

tails

are

use

d to

dev

elop

a u

niqu

e bu

t w

ell e

xecu

ted

imag

e fo

r eac

h te

nant

.

Stor

efro

nts

The

stor

efro

nt is

you

r bes

t opp

ortu

nity

to re

pres

ent y

our b

rand

and

yo

ur c

once

pt. W

hat y

ou w

ant y

our c

usto

mer

to k

now

abo

ut y

ou

shou

ld b

e pa

rt of

you

r sto

refro

nt d

esig

n.

Stri

ve to

kee

p th

e st

oref

ront

ope

n, in

vitin

g an

d un

clut

tere

d. K

eep

tabl

es a

nd fi

xtur

es to

a m

inim

um a

t the

sto

re e

ntra

nce.

Mak

e th

is

entra

nce

and

stor

efro

nt a

rea

shop

per f

riend

ly a

nd a

ttrac

tive

to th

e cu

stom

er.

Mak

e su

re th

e st

oref

ront

is c

lean

and

in g

ood

cond

ition

.

If an

y ty

pe o

f sto

refro

nt w

ork

is p

ropo

sed

by th

e Te

nant

, suc

h as

pa

int,

etc.

, sto

refro

nt e

leva

tions

iden

tifyi

ng s

cope

of w

ork

alon

g w

ith

sam

ples

of fi

nis

hes

mus

t be

subm

itted

to th

e Te

nant

Coo

rdin

ator

for

revi

ew a

nd a

ppro

val.

If re

use

of e

xist

ing

stor

efro

nt a

nd fi

nish

es is

per

mitt

ed, a

ll sh

ould

be

mad

e lik

e ne

w a

t the

sol

e co

st o

f the

tena

nt.

GENE

RAL

OVER

VIEW

GENE

RAL

STOR

EFRO

NT R

EQUI

REME

NTS

Tena

nt D

esig

n C

rite

ria

sl10

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Tena

nt s

igns

are

vita

l to

the

succ

essf

ul fu

nctio

ning

of t

he S

hopp

ing

Cen

ter.

Unc

ontro

lled

sign

s ca

n cr

eate

a v

erba

l jun

gle

and

fail

in th

eir

goal

to c

omm

unic

ate

effe

ctiv

ely.

The

ulti

mat

e go

al is

to p

rodu

ce a

co

lorfu

l col

lage

of s

igns

that

tast

eful

ly in

form

, del

ight

and

stim

ulat

e th

e sh

oppe

r.A

ll si

gn m

ater

ials

mus

t be

cons

iste

nt w

ith th

e de

sign

them

e, e

nhan

c-in

g th

e st

oref

ront

and

evo

king

a p

ositi

ve re

tail

imag

e. D

ue to

the

vari-

ety

of a

rchi

tect

ural

trea

tmen

ts w

ithin

the

cent

er, e

ach

stor

efro

nt s

ign

will

be

care

fully

con

side

red

in re

latio

nshi

p to

its

parti

cula

r loc

atio

n.

The

Land

lord

rese

rves

the

right

to d

isap

prov

e an

y si

gn d

esig

n th

at is

no

t com

patib

le w

ith th

ese

crite

ria a

nd th

e ae

sthe

tics

of th

e S

hopp

ing

Cen

ter.

Exc

eptio

ns to

thes

e sp

ecifi

catio

ns a

re e

xtre

mel

y ra

re a

nd

mus

t be

appr

oved

in a

dvan

ce b

y th

e La

ndlo

rd.

Land

lord

rese

rves

the

right

s to

, fro

m ti

me

to ti

me,

mak

e ad

ditio

ns,

dele

tions

, rev

isio

ns, e

tc.,

as m

ay b

e re

quire

d to

the

cont

ents

, spe

cifi -

catio

ns a

nd a

ttach

men

ts re

fere

nced

or c

onta

ined

her

ein.

No

devi

a-tio

n fro

m th

e en

clos

ed c

riter

ia w

ill b

e ac

cept

ed w

ithou

t prio

r writ

ten

appr

oval

from

The

Mac

eric

h C

ompa

ny.

GENE

RAL

SIGN

AGE

REQU

IREM

ENTS

Tena

nt D

esig

n C

rite

ria

sl11

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

GENE

RAL

SIGN

AGE

REQU

IREM

ENTS

(con

t’d.)

Bef

ore

a st

ore

may

inst

all a

sto

refro

nt s

ign,

a s

ign

shop

dra

win

g m

ust

be s

ubm

itted

for a

ppro

val t

o th

e Te

nant

Coo

rdin

ator

. The

follo

win

g cr

iteria

mus

t be

met

in d

esig

ning

and

con

stru

ctin

g a

stor

efro

nt s

ign:

Sto

refro

nt s

igna

ge s

houl

d ha

ve a

per

man

ent l

ook.

Be

• su

re th

e sc

ale

or s

ize

of th

e si

gn is

in p

ropo

rtion

to th

e st

oref

ront

. Inc

orpo

rate

inte

rest

ing

imag

es a

nd c

olor

s th

at

tie-in

to th

e co

ncep

t of y

our s

tore

.S

tore

sig

n do

es n

ot n

eed

to b

e ill

umin

ated

, but

it is

man

-•

dato

ry th

at th

e si

gn h

ave

rais

ed le

tters

. For

illu

min

ated

si

gn re

quire

men

ts re

fer t

o th

e m

ain

sign

crit

eria

.Im

agin

ativ

e si

gns

utili

zing

a v

arie

ty o

f mat

eria

ls a

re

• en

cour

aged

.S

ign

wor

ding

is li

mite

d to

the

Tena

nt’s

trad

e na

me

and

• sh

all n

ot in

clud

e sp

ecifi

catio

n of

mer

chan

disi

ng s

old

or s

ervi

ces

rend

ered

, reg

ardl

ess

of th

e Te

nant

’s le

gal

nam

e.O

ne s

ign

is p

erm

itted

per

sto

re e

leva

tion.

Ten

ants

occ

u-•

pyin

g co

rner

spa

ces

may

util

ize

one

sign

per

ele

vatio

n w

ith a

max

imum

of t

wo

sign

s, o

r one

sig

n on

a d

iago

nal

corn

er.

Sig

ns s

hall

be d

esig

ned

as a

n in

tegr

al p

art o

f the

sto

re-

• fro

nt, w

ith le

tter s

ize

and

loca

tion

prop

ortio

nal t

o th

e ov

eral

l sto

refro

nt d

esig

n.S

ign

heig

ht a

bove

fl oo

r: bo

ttom

of s

ign

to b

e at

9’-0

” AFF

•

min

imum

.Le

tter s

ize:

not

to e

xcee

d 18

” •

Lette

r dim

ensi

on o

f gre

ater

pro

porti

ons

may

be

con-

• si

dere

d if,

in L

andl

ord’

s op

inio

n, th

e si

gn d

esig

n is

of

exce

ptio

nal m

erit

and

arch

itect

ural

qua

lity.

Sto

re s

ign

shal

l not

exc

eed

70%

of t

he s

tore

front

wid

th.

•

Lette

rs s

hall

be 3

-dim

ensi

onal

ly ra

ised

(at l

east

2 in

ches

) •

from

the

sign

band

are

a.Lo

gos

- Can

not e

xcee

d 20

” squ

are,

dep

endi

ng u

pon

the

• ap

plic

atio

n.A

dver

tisin

g pl

acar

ds, b

anne

rs p

enna

nts,

nam

es, i

nsig

-•

nia,

trad

e-m

arks

and

oth

er d

escr

iptiv

e m

ater

ial m

ay n

ot

be a

ttach

ed to

the

stor

efro

nt g

lazi

ng.

If si

gn is

illu

min

ated

, ref

er to

the

cent

er s

ign

crite

ria fo

r •

spec

ifi c

guid

elin

es.

Tena

nt D

esig

n C

rite

ria

sl12

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

GENE

RAL

SIGN

AGE

REQU

IREM

ENTS

(con

t’d.)

Acc

epta

ble

Sign

Typ

es:

Dim

ensi

onal

gra

phic

s or

lette

rform

s pi

nned

off

stor

efro

nt

• or

atta

ched

to a

sig

n sh

elf

Cas

t met

al o

r alu

min

um le

tters

, rai

sed

or fl

ush

with

•

fasc

ia s

urfa

ceS

intra

• Le

tters

cut

out

of a

bac

k pa

nel

•

Tena

nt D

esig

n C

rite

ria

sl13

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Proh

ibite

d Si

gn T

ypes

:S

ign

mou

nted

on

back

pan

el a

ttach

ed to

exi

stin

g st

ore-

• fro

ntN

on-d

imen

sion

al le

tters

• E

xpos

ed tu

be n

eon

sign

• C

loth

, pap

er, c

ardb

oard

or s

imila

r•

Free

stan

ding

, mov

ing,

rota

ting,

fl as

hing

, ani

mat

ed o

r •

nois

emak

ing

sign

sS

igns

whi

ch a

re n

ot p

rofe

ssio

nal i

n ap

pear

ance

• S

urfa

ce m

ount

ed b

ox o

r cab

inet

type

sig

n•

GENE

RAL

SIGN

AGE

REQU

IREM

ENTS

(con

t’d.)

All

sign

pac

kage

s m

ust i

nclu

de th

e fo

llow

ing:

Ren

derin

g of

sto

refro

nt s

how

ing

sign

pla

cem

ent p

ropo

r-1.

tio

nal t

o th

e st

oref

ront

are

aM

ater

ials

to b

e us

ed to

con

stru

ct th

e si

gn2.

D

imen

sion

s of

the

sign

3.

an

d th

e le

tters

Col

or s

ampl

es4.

Sig

n co

mpa

nies

usu

ally

requ

ire s

ever

al w

eeks

to c

reat

e th

e si

gn.

Ple

ase

keep

this

in m

ind

and

allo

w e

xtra

tim

e fo

r the

pre

para

tion

and

appr

oval

of t

he s

ubm

ittal

pac

kage

and

tim

ely

inst

alla

tion

of th

e st

oref

ront

sig

n.S

TOR

ES

WIL

L N

OT

BE

PE

RM

ITTE

D T

O O

PE

N F

OR

BU

SIN

ES

S

UN

TIL

THE

SIG

N D

ES

IGN

PA

CK

AG

E H

AS

BE

EN

AP

PR

OV

ED

BY

THE

CE

NTE

R’S

TE

NA

NT

CO

OR

DIN

ATO

R A

ND

SIG

N H

AS

BE

EN

IN

STA

LLE

D.

Tena

nt D

esig

n C

rite

ria

sl14

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

MERC

HAND

ISE

PRES

ENTA

TION

Suc

cess

ful m

erch

andi

se p

rese

ntat

ion

is w

ell o

rgan

ized

, eas

y to

sh

op, a

s w

ell a

s co

lorfu

l and

ent

erta

inin

g. T

he la

yout

sho

uld

be lo

gi-

cal f

or y

our c

usto

mer

’s c

onve

nien

ce w

ith m

erch

andi

se a

djac

enci

es

that

mak

e se

nse,

pla

cing

like

item

s to

geth

er.

Col

or s

ells

! Afte

r cat

egor

izin

g th

e m

erch

andi

se, o

rgan

ize

your

pro

d-uc

ts b

y co

lor w

ith e

ach

mai

n ca

tego

ry. C

olor

is a

ctua

lly th

e fi r

st th

ing

a cu

stom

er n

otic

es -

even

bef

ore

pric

e an

d st

yle.

Usi

ng c

olor

suc

-ce

ssfu

lly c

an h

elp

to m

axim

ize

your

sal

es e

fforts

.P

lace

key

item

s at

eye

leve

l on

wal

l and

fl oo

r fi x

ture

s. T

his

will

m

ake

it m

ore

conv

enie

nt fo

r you

r sho

pper

s to

sca

n th

e m

erch

andi

se

sele

ctio

n. It

ems

plac

ed a

t eye

leve

l are

als

o pe

rcie

ved

by s

hopp

ers

to h

ave

a hi

gher

‘val

ue’ t

han

item

s pl

aced

on

the

fl oor

or o

n lo

wer

sh

elve

s.

Cre

ate

them

ed d

ispl

ay w

indo

ws

and

foca

l poi

nts

thro

ugho

ut th

e st

ore.

Foc

al p

oint

s ar

e hi

ghly

-vis

ible

are

as w

ithin

you

r sto

re s

uch

as;

insi

de th

e st

ore

entra

nce,

the

back

wal

l and

beh

ind

the

cash

wra

p.C

hang

e di

spla

ys e

very

two

wee

ks to

kee

p sh

oppe

r int

eres

t hig

h. T

he

aver

age

mal

l sho

pper

vis

its th

e m

all t

wic

e a

mon

th.

Tena

nt D

esig

n C

rite

ria

sl15

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Use

dis

play

ligh

ting

to d

raw

cus

tom

er a

ttent

ion

to p

rodu

cts.

The

hu

man

eye

is a

utom

atic

ally

dra

wn

to th

e br

ight

est o

bjec

t in

its’ fi

eld

of

vis

ion.

MERC

HAND

ISE

PRES

ENTA

TION

(con

t’d.)

Avoi

d us

ed fi

xtur

es a

nd e

quip

men

t, a

com

mon

mis

take

mad

e by

te

mpo

rary

tena

nts.

Wha

t you

sav

e is

not

eno

ugh

to o

ffset

the

nega

-tiv

e vi

sual

impa

ct th

ey w

ill h

ave

on y

our s

tore

sal

es.

Stri

ve to

sta

nd o

ut a

s be

ing

dom

inan

t in

the

mer

chan

disi

ng c

ateg

ory.

M

ake

your

sto

re T

HE

plac

e to

sho

p fo

r a p

artic

ular

pro

duct

. Sup

port

this

with

win

dow

dis

play

s an

d si

gns.

Tena

nt D

esig

n C

rite

ria

sl16

Sect

ion

sl

Spec

ialty

Lea

sing

Crit

eria

Upd

ated

: Apr

il 20

11

Pro

mot

e an

y un

ique

pro

duct

s or

ser

vice

s or

oth

er o

fferin

gs th

at a

re

diffe

rent

or t

hat fi

ll a

mar

ket v

oid.

Pro

mot

e th

ese

in y

our w

indo

w a

nd

in-s

tore

dis

play

s w

ith th

emed

dis

play

s an

d si

gnag

e th

at d

escr

ibes

pr

oduc

t fea

ture

s.

Avoi

d le

avin

g em

pty

mer

chan

disi

ng s

helv

es o

r fi x

ture

s on

the

selli

ng

fl oor

. Hal

f-em

pty

shel

ves

are

a tu

rn-o

ff fo

r sho

pper

s w

ho a

re lo

okin

g fo

r a fu

ll se

lect

ion

to c

hoos

e fro

m a

nd w

on’t

was

te th

eir t

ime

in y

our

stor

e if

it do

esn’

t loo

k fu

lly s

tock

ed.

Be

sure

to a

void

hav

ing

frequ

ent o

t per

petu

al s

ales

. Con

stan

t sal

es

lose

thei

r effe

ctiv

enes

s an

d ca

n er

rode

you

r sho

pper

s’ c

onfi d

ence

in

your

pric

ing

polic

ies.

Tak

e m

arkd

owns

to c

lean

se y

our s

tock

sea

son-

ally

and

to g

et ri

d of

thos

e od

ds a

nd e

nds.

MERC

HAND

ISE

PRES

ENTA

TION

(con

t’d.)