TRADE SHOW OF SPA AND WELLNESS TOURISM IN CENTRAL EUROPE7th

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”1 – 3 October 2015Hévíz, Hungary

www.spa-ce.si

Iztok Altbauer, Director Slovenian Spa Association

Dear colleagues and friends of SPA-CE,We are all dreamers and number seven is one of the most desirable

fairytale numbers. But the 7th edition of SPA-CE is proving again that SPA-CE is not a fairytale but the only trade show of spa and wellness tourism in Central Europe. And we are happy to say it is strengthening its position each year. Since its beginnings, SPA-CE has hosted more than 160 providers of spa and wellness services and hosted buyers on average more than 15 countries from Europe. Also the number of B2B meetings is really impressive as it has surpassed 3.300. A very important fact is also that we are able to attract more and more new potential partners. Just last year, when the Slovenian traditional Spa town Radenci was host of the SPA-CE workshop, there were more than 90 % of newcomers. Our surveys show that they come to explore, get the knowledge and not only bind the first business connections, but also sign several agreements for programmes, groups, etc.

And this year SPA-CE is going international again. We are really honest-ly happy that the world famous lake resort Hévíz in Hungary agreed to be the host of this year’s meeting of the spa industry of Central Europe from 1 to 4 October 2015. According to The Global Wellness Institute research the spa and wellness industry is booming. Thermal and spa springs are generating $50 billion, spa industry is annually generating $94 billion, while the wellness tourism is generating a whopping $494 billion. Just looking around us, the Central European region has the strongest focus on the spa industry in a concentrated area, so great opportunities are waiting for us. Also the predicted growth for this year by the WTO is a promising message just waiting to be turned into business.

We are welcoming all in Hévíz in the beginning of October where the European Spa business will meet for the first time. And we are sure you would not want to miss the opportunity to be a part of it!

TRADE SHOW OF SPA AND WELLNESS TOURISM IN CENTRAL EUROPE

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Caring for the health and welfare is a trend that is fol-lowed by the thermal and natural spas.

We believe that personal contact is still the best tool to start a busi-

ness relationship with. If we add to this also a personal experience and experi-ence of the services, the way to new cooperation can be even easier.SPA-CE is a boutique B2B event where mostly natural and thermal spas from Central Europe are presented. Organ-izers ensure a warm and pleasant

SPA-CE RESULTS2009 – 20146 YEARS 204 hosted buyers from 50 countries

158 exhibitors from 6 countries

3.921 pre-scheduled meetings

2009 & 2010 Ljubljana, Slovenia

2011Laško, Slovenia

2012Zrece, Slovenia

2013Sárvár, Hungary

2014Radenci, Slovenia

2015Hévíz, Hungary

MAKING SPA-CE CONCEPT

PERSONAL EXPERIENCE AS A KEY ADVANTAGE

environment where spa and wellness providers meet with hosted buyers from all over Europe. Although One-2One meetings are the core of SPA-CE, the emphasis is put also on the evening social events and the study tour where hosted buyers can also get a personal experience of the place and services.

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Hungary may be a small country but it packs an awful lot within its borders. As one of the oldest European coun-

tries, you will find it possible to combine rich cultural expe-rience with medical, health or wellness treatments during your holiday. Thanks to its ideal location in the centre of Europe, Hungary is easily accessed by low-cost flights from all over Europe, as well by road and waterways.77 medical baths, 15 medical resorts, more than 1,000 hot springs as well as a modern medical infrastructure, the country’s rich traditions of balneotherapy, the excellent and comprehensive training that medical professionals re-ceive, and the price/value ratio of treatments all contribute to making Hungary a growing medical tourism destination.

Hévíz, the fountain of life!

Gentle slopes, proud dolomite cliffs, rich-flavoured wines mellowed by the sun; and beaches with silky water and the spas still keeping the warmth of long extinct volcanoes, un-derground canals where you can go boating, caves in which even the air has a healing power, moors rich in wildlife. All these natural treasures and beauties with the ‘Hungarian Sea’ as the brightest colour of the palette belong to the Hévíz-Balaton Region.

The region offers a great variety of indoor or outdoor spas and adventure baths. This is where you can find the Hévíz Medicinal Lake, which is the biggest biologically active thermal lake of the world. Its waters were already widely used by the Romans, however facilities for bona fide bathing culture were created by the Count György Festetics 1st in the 18th century.

WHY HÉVÍZ?“Nomen est Omen”, your name is your value, as the Romans thought. The name of the town means hot water, which in itself shows what is going on here. The world’s largest natural ther-mal lake that is suitable for swimming can be found here. A better reason is not needed to hold the event SPA CE.

What experiences await those who discover the spa town this time? • relaxation in a unique natural envi-

ronment, among water lilies • monuments from the Roman era • 220-year-old traditional balneo-thera-

peutic treatments of Hévíz • modern medical and cosmetic proce-

dures • 10,000 beds, a wide range of accom-

modation capacity

What novelties await those who have already been to Hévíz? • Renewed bathing buildings, reviving

town areas • Refurbished hotels, new services • New sports facilities

And the traditional international gastronomy and luscious Hungarian wines. Every participant can expect that we, as hosts, will make every effort to serve hosted buyers and exhibitors on the highest level.

We warmly welcome you!

INSIDE HÉVÍZ

HUNGARY, THE LAND OF THE HEALING WATERS

Orsolya Horváth, Managing director, Tourism Non-profit Ltd. of Hévíz

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SPA & WELLNESS IN THE FUTURE

EXPECTATIONS ARE QUALITY, LUXURY AND SAFETY

Healthy way of living is increasingly becoming popular among both the younger and older generations. Health

tourism serves as a perfect opportunity to meet this grow-ing demand. The average age of the population as well as the general income are rising in the developed countries all over the world. As a result the elderly will have more possibili-ties to utilize the services health tourism has to offer, with a special focus on healing and medical wellness treatments. As for hotels and spas that provide healing services it is highly important to have a unique selling proposition, natural health conditions (e.g healing water, healing mud, healing cave) and also the outdoor environment. Natural surroundings, places of natural health conditions and ecological areas mean an advantage.

The younger generation is open more and more to try well-ness services and they tend to link primarily holidays with wellness and active tourism nowadays. Shorter breaks and travels are also becoming common targeting higher quality wellness suppliers with a complex product range.

The competition is increasing among the players in the tourism industry. Only those can survive in the future mar-ket, who consider the following operational improvements and developments: the establishment has to have a unique architectural and interior design appearance - something that

is outstanding and sets it apart from other suppliers in an at-tractive way. The product range must consist of extraordinary, unique and quality elements. The gastronomical offering has to reflect on the growing demand for healthy eating too. Staff must be highly qualified and motivated at all times. Expecta-tions are quality, luxury and safety.

Imre Vörös, President Hungarian Marketing Association for Health Tourism

SUSTAINABLE REGENERATION WITH NATURAL HEALING REMEDIES

Wellbeing, more quality of life and health prevention are the current trends for the next years. The programs

are mainly focused on taking “time out” from everyday life and enjoying life by prevention, ayurveda and wellness with a medical background.

The demand for wellness and health trips is increasing. More and more vacationers ask for such offerings – a rising trend. A lot of people just want to relax and escape from the daily routine. Even if they only can travel for a few days, the focus of their time out is on health and prevention. Over the past years FIT Reisen works constantly on developing their medical wellness offer. There is a high request on spas and luxury, more than before, which influences the selection of our portfolio.

FIT Reisen guests appreciate not only a highly professional service but also the natural factors, for example the occur-rence of thermal water and applications with healing effects like thalasso, massages and baths in thermal water and other treatments. People demand comprehensive care and preven-tion programs with focus on nutrition, exercise and sustain-able regeneration with natural healing remedies ranging from thermal water and mud treatments to gentle and intensive

medical therapies with long lasting results. Health and its preservation is a priority in our stressful world.

Claudia Wagner, Managing directorFIT REISEN

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TERME OLIMIA

Selfness DayIn recent years, the team of Terme Ol-imia focused a great deal of knowledge and energy on becoming the first com-prehensive provider of selfness services in Slovenia. The idea of selfness, a new trend in the tourism world, was de-veloped in order to provide the guests with more than just the pampering they usually get in this type of spa. Many years of experience and knowledge help them to show their guests the possi-ble paths to self-realisation and to the physical and spiritual balance that will bestow on them a better quality of life – not only when they stay at Terme Ol-imia, but also when they are at home, at work, etc. Every 3rd Friday of the month, Wellness Orhidelia thus organ-ises a traditional selfness day.

There is a world. And then there’s a whole other world. Wellness Orhidelia. You are more than welcome to explore it.

www.terme-olimia.com

LOŠINJ

Island of vitalityBellevue Spa Clinic at the Island of Lošinj is the ideal place for relaxation, inspiration and sublime indulgence...just by the sea. Focusing on finding the balance of the body, mind and soul they are combining traditional treat-ments with newest technology. As one of the ideal anti-stress remedy they use a range of regenerating massages for releasing toxins and increasing ox-ygen flow in the blood. The skin’s nat-ural functions are stimulated and the warmth created soothes it and helps to relax the body physically and mentally.

Programmes in the Bellevue Spa Clin-ic includes consultations with nutri-tionist who will put the nutritional diet according to eating habits, bowel move-ments, skin condition, general health, food likes and dislikes and much more, with practical suggestions to make your daily intake healthier, boost the energy, lose weight.

Putting all these so different compo-nents together, guests feel they have reached the total level of relaxation, peace for the mind and the body.

www.losinj-hotels.com

DANUBIUS HEALTH SPA RESORT HÉVÍZ

6 Natural elementsThe hotel’s qualified specialists use mineral-rich thermal water and mud from Lake Hévíz in a variety of well-ness, beauty and medical treatments. In Hévíz you can find almost all the elements of natural healing and health promotion, which interlock with one another as tiny particles, thus forming an integrated whole.

The Danubius Health Spa hotels health and wellness services brand aims to emphasize the significance of health maintenance and the regenerative ef-fects of Danubius thermal baths. The six key elements of Danubius Health Spa services are natural elements, quali-ty medical expertise, health treatments, wellness and relaxation, fitness and beauty treatment as well as a healthy cuisine.

Aside from the obvious benefits of providing relaxation and relieving stress, treatments such as massages and baths provide numerous physi-ological benefits as well. Whether your body’s aches and pains are the result of work, sport, or day-to-day stress, a well-ness treatment like a massage will relax tense or aching muscles and joints.

www.danubiushotels.com/heviz

SPA-CE SELFNESS

IN THE MODERN WORLD THE CULTURE OF RELAXATION IS GETTING MORE AND MORE IMPORTANT.

A chieving the balance between the mind and body is crucial for our work and everyday challenges. What else would be more appropriate to start our way to

better and more balanced life than natural and thermal spa resorts based on the tra-ditional healing factors.

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1. CO2 MINERAL BATHS Bathing in natural mineral

water that is rich in carbon dioxide has an invigorating effect on the body: it expands capillaries in the skin, triggers a reflex expansion of veins and increases the blood flow. The drop in peripheral resist-ance eases the work of the heart and brings more oxygen and other vital substances into the organs. The im-proved circulation also helps the body to remove waste matter faster and in larger quantities. The functioning

of the organs improves and the body is stronger, regenerates faster and has improved resistance. Try it in Radenci Health Resort! www.sava-hotels-resorts.com

TOP 5 Wellness retreats

2. AYURVEDA Ayurveda is an Indian holistic method based on the oldest traditions in the world. Ayurvedic treatments are excel-lent supplementary treatments to Western medicine. The treat-ments are beneficial if

the body is exhausted, if it is adversely affected by the effects of modern civilisation, in the case of joint problems, back-ache, stress, asthma, hypertonia, stomach complaints and skin problems. In line with its basic principles, it assists in the purification of the body and the activation of self-healing processes through a variety of oil massages, oil infusions, heat therapy, inhalation, bathing and a conscious lifestyle. www.spirithotel.hu

3. BAREFOOT WALKINGHow many times a year do you take your shoes off and walk barefoot? In most cases the an-swer is: not enough. You can learn about the soothing effect of barefoot walking at Terme Olimia

experiential park. This kind of walking eases muscle tension, decreases problems accompanying chronic leg illnesses, elimi-nates stress and sleeping disorders, and menstrual cramping with women. www.terme-olimia.com

4. BEER WELLNESSBeer has - like wine - rich tradition, his-tory and culture. Being aware of the impor-tance of nature‘s wealth and healing effects of natural elements and for respecting extrac-tion of local natural and

cultural heritage, Thermana Laško have developed unique beer wellness treatments in which they use beer products. Many cereals are the basis of any good beer (barley, wheat, rye, oats), they are a rich source of vitamin E, which is most welcome for the protection and at the same time, restoration of the skin. Beer wellness is suitable for young as well as ma-ture skin, for men and for women, they refund skin softness and elasticity. www.thermana.si/en

5. STRESS RELIEF MUD BATHThis treatment is carried out in a bath at a temperature of about 34 °C to which Hévíz liquid mud is added. The posi-tive effects of the mud from Hévíz are well known. Because of chemical components of the mud it is a perfect therapy to combat stress, fatigue and stress. In addition the mud is rich in mineral ingredients

that detoxify the skin and body, improve the blood circula-tion and complement lost minerals, whilst, at the same time, leave the skin feeling regenerated and toned.www.danubiushotels.com

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1. MINERAL WATER DRINKING CUREThis programme is fo-cused on the treatment and alleviation of digestive diseases. The treatment duration has been set on the basis of empiri-cal knowledge. The main treatment therapy is the drinking cure, which fea-tures the regular drinking of a certain amount of mineral water. The drink-

ing cure is prescribed for the patient by the spa doctor. The prescribed amount and kind of mineral water depends on the type of illness, body weight and the patient’s state of health. Drinking mineral water has very good influence on digestion and the entire body. www.bohemia-lazne.cz

3. TRADITIONAL HÉVÍZ THERAPYThe point of Hévíz cure is that the heal-ing bathing is “dosed” according to the col-lected scientific expe-rience and the many decades and even centuries old medical practice. The effect

of Hévíz treatment is complex, where the temperature and the chemical composition of the water, the mud, the air, the climate, as well as the additionally used electrotherapy and other physiotherapy methods have clearly defined roles. The medicinal water of Hévíz can mainly be used for musculoskel-etal diseases, including cases where follow-up treatments are needed after rheumatic, orthopaedic, musculoskeletal opera-tions and injuries, but it is also perfectly suitable for chronic gynecological and dermatological diseases as a complemen-tary treatment. www.hevizlake.com

TOP 5 Health Retreats

2. EXTENSIVE MAGNESIUM TREATMENTAlmost every person who visits the Rogaška Slatina decides to try out the magnesium treatment due to its numerous medical effects that have been proven to be beneficial. The treatment is recom-mended for the treatment of gastrointestinal, liver, biliary, pancreatic, nerve system, heart and vascular diseases. It also reduces

the blood sugar level, cholesterol level and blood pressure, and has a beneficial effect on the body when under stress and mental and physical strain. The benefits of the Donat Mg healing mineral water treatment drink are further improved by therapies recommended by the doctor. www.rogaska-medical.com

4. CARDIOVASCULAR TREATMENTSCardiovascular dis-eases are the leading chronic diseases as they represent 40% of them. They are one of the most common causes of low func-tional capacity, early aging and death. At

Terme Krka they have been successfully treating cardiovascu-lar and postoperative complications and conditions for nu-merous years. Relaxing massage, brushing, Vacusac – hypo-baric therapy, Burger exercises and pain relief electrotherapy are carried out. Therapies are supplemented by diet nutrition and health education. The effect of the rehabilitation pro-gramme is monitored by an interim and final examination. www.terme-krka.com

5. THALASSOTHERAPY Already in the 13th century, local medici-nal elements of the Piran Salt Pans (salt pan mud, brine and salt) were used in alternative medicine by monks of the Ben-edictine monastery in

Portorož. The beneficial effect of the sea salt therapies (Thal-asso) has been medically proven and clinically tested, and the final results for health improvement are outstanding. One of the treatments is the therapy in the salt room, where during inhalation tiny particles of the dry aerosol of salt reach deep into the lower part of the lungs – the origin of breathing problems. www.lifeclass.net

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SPA-CE EXPERIENCE

BOUTIQUE SHOW WHERE QUALITY IS MORE IMPORTANT THAN QUANTITYSPA-CE is the first and only trade show of spa and wellness

tourism in Central Europe. The fact that it has remained a boutique event irrespective of the growth of interest in par-ticipating at the event, shows that quality won over quantity. Being just the right size, SPA-CE gives the emphasis on a per-sonal and individual approach. Organizers easily make guests feel special and a part of the SPA-CE family, while partici-pants can get better acquainted with each other and conduct more meetings.

The key to a quality and successful B2B event is also to invite the right people and to deliver to them what is promised. SPA-CE does just that. On one hand organizers invite only quality hosted buyers, while on the other hand they make sure that the offer of spa and wellness services presented at the show is as diverse as possible. And what is promised? The best networking in a cost and time effective manner! SPA-CE guarantees 12 One2One meetings between hosted buyers and exhibitors, but the statistics actually show that on aver-age 21 meetings are conducted.

REAL EXPERIENCE – COME FOR BUSINESS, INDULGE YOURSELF WITH PAMPERING

Why not mix business with pleasure? SPA-CE is an oasis of peace in this hectic business world. After a hard day filled with meetings, there is nothing better than to indulge your-self with some well-deserved pampering at the spa and well-ness centre. Live the full SPA-CE experience! Try out the local spa & wellness offer and let your worries melt away.

CREATIVE NETWORKING & GREAT SOCIAL PROGRAMME

Face-to-face business ap-pointments remain the core of the trade show. But the networking doesn’t stop there. SPA-CE offers plenty of chances to meet, exchange business cards and discuss possible busi-ness collaboration in a more relaxed setting. Networking is enhanced during social events that welcome all par-ticipants. SPA-CE’s trick for relaxed networking is a taste of the local culinary delights accompanied by a great glass of wine and pleasant music!

FAM TRIPS

An important part of SPA-CE are also fam trips, fully organi- zed post-event tours taking hosted buyers to different natu- ral and thermal spas. How better to experience the spa and wellness offer than to experience it first hand? Hosted buyers attending the 7th SPA-CE will have a chance to explore the offer of local natural and thermal spas. More about the pro-gramme at: www.spa-ce.si

DID YOU KNOW?Lake Hévíz – Europe‘s largest thermal lake - a warm water lake situated in a peat-bed. The 4.44 ha water-surface lake is surrounded by a 60.5 ha nature conservation area. Springs of different temperatures diffuse in a narrow cave, and became a constant (38,5 °C) temperature stream when entering the lake.

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PASSPORT TO SPA-CE

Getting there:The city of Hévíz lies in the south-western part of Hungary, very close to the Lake Balaton (Pannonian sea).

Arriving by car –you can comfortably reach Hévíz in 2 hours by car from Vienna, or from Budapest. From Ljubljana it will take you 3 hours, from Zagreb 2 hours. Hévíz GPS: 46° 47’ N, 17° 11’ E

Arriving by plane - Hévíz has its own airport connected with several European cities www.hevi-zairport.com/en/ Other close-by international air-ports are Budapest and Graz.

Please note: hosted buyers are granted free flights

5 REASONS TO ATTEND SPA-CE = MAKING BUSINESS IN A PERSONAL WAYSPA-CE is a boutique trade-show offering a different experi-ence. Face-to-face business development is acknowledged as being the most successful form of selling and building a personal and direct relationship with exhibitors. SPA-CE is the trade show that emphasizes the importance of personal contact. The core of the show are pre-scheduled meetings be-tween providers and hosted buyers that when realized, always put a face to the name of your potential new business partner!

SPA-CE = ECONOMICAL USE OF YOUR TIME We promise that you won’t waste any minute of your precious time! Every 20-minutes face-to-face meeting will give you new information and new reliable contact! Using our one2one on-line system will allow you to choose the exhibitors you want to meet!

SPA-CE = FIRST HAND EXPERIENCESite-visits on a day before the show and post-show study tour will give you first-hand experience of the local offer. Experi-ence the offer in order to present it in the best possible way to your clients!

SPA-CE = OPPORTUNITY TO GAIN NEW KNOWLEDGETraditionally SPA-CE conference opens the stage for profes-sionals from the spa & wellness industry. New trends, fresh ideas and valuable knowledge is what we offer!

SPA-CE = EXCELLENT HOSPITALITYFree transportation to Hévíz, accommodation in a 4 star hotel, transfers to and from the airport, study tour, constant sup-port of SPA-CE team, evening social events, refreshments and lunches during the day. Good time is guaranteed!

Budapest

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Hévíz

Vienna (A)

Graz (A)

Ljubljana (SLO)Zagreb (HR)

PéscSzeged

Debrecen

MiskolcBratislava (SK)

Iztok Altbauer, frontmanSlovenian Spas Associatione: iztok.altbauer@ssnz.si

Gorazd Čad, marketing guruGO.MICE / Toleranca marketinge: gorazd.cad@toleranca.eu

Natalija Bah Čad, de-stress managerGO.MICE / Toleranca marketinge: natalija@spa-ce.si

Polona Simšič, balanced promotion. GO.MICE / Toleranca marketing. e: polona@spa-ce.si

Špela Jeruc, pozitive vibra-tions buyer coordinatorGO.MICE / Toleranca marketinge: spela.jeruc@toleranca.eu

SPA-CE TEAM

HOSTED BUYERS

Information: www.spa-ce.sie: info@spa-ce.si; natalija@spa-ce.si, t: +386 1 430 51 032 3 4 5 1

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HUNGARY» spa.gotohungary.com

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