Social Media Pres Alverno 03-16-09

8/14/2019 Social Media Pres Alverno 03-16-09

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WEB 2.0/SOCIAL

NETWORKINGThe Revolutionary New

Way To Promote YourselfAnd Your Business

Alverno College | March 16, 2009


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Steve GlynnSpreenkler, LLC

[email protected]

Katie FeltenMKE Live

[email protected]

Welcome!


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What is social media?

Stats on use.

How are businesses using it?

How do you get started?

Questions.

BONUS: How are job-seekers using it?

Discussion


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The basic ideas of social media are listening,

conversation and stakeholders creatingtheir own experience with your organization.

- Beth Kanter, trainer, blogger and consultant



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Download: www.ovrdrv.com/social-media-map


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65.6 61%

67.9 52%

10.9 68%

77.9 million 54%

24.3 54%

Stats on use.

Monthly USVisitors

$60k+ HHIncome

4.1 51%

stats from www.quantcast.com
http://www.quantcast.com/http://www.quantcast.com/


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620,359 2,379,102

217,811 833,161

4,603 112,474

28,419 114,559

no profile 7,148


stats from http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/


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Car manufacturers use social media to connectwith customers, address misconceptions andget people to try their products.

Provides insight, updates, cool news and exchanginginformation and photos with car enthusiasts.

Its part of a larger social media strategy to humanize theFord brand and put consumers in touch with Ford employees.


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1. Foster and grow relationships

2. Gain customer insight and feedback

3. Provide better customer service

4. Drive awareness and education

5. Communicate news to media

6. Customer loyalty, exclusive promo/events

7. Interact directly with customers



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Take technology out of it.

Define your audience.

Define your message.

Research social sites: listen/learn.

Determine which social sites fit.

Experiment, learn, repeat.



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Step 1: Create Website

Step 2: Create Blog

Step 3: Create Critical Profiles

Step 4: Create Profiles On As Many Other SocialSites as Possible

Step 5: Use Social Media to Get to Face-To-Face



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Create event on Meetup.com Add details and links to Facebook Announce details/links on Twitter

Messages sent to social web community.

Social web community

redistributes messages.



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What can you expect?

micro-blogging

sharing content

networking

community building

blogging FREQUENCY

+

-

TIME/WEEK- +


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Quickly Generate and Qualify New Sales Leads

Increase Awareness or Website/Blog Trafc

Gather Customer/Competitor/Market Insight

Get Businesses Engaged In Your Brand

Demonstrate Leadership In New Technologies

Why should you get started?


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The_Real_Shaq

Whos On Twitter?

William Shatner

MC Hammer


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PRNewswire

Whos On Twitter?

RickSanchezCNN

Zappos


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Daily SocialCommunityActivity

How Do You ManageSocial Media?


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BlogReporting

Wordpress Dashboard

How Do You ManageSocial Media?


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Thank You!

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Questions?

Next Week 3/23 Workshopin TL 110 - Computer Lab.

Social Media Pres Alverno 03-16-09

Documents

Transcript of Social Media Pres Alverno 03-16-09