DEPARTMENT OF BUSINESS ADMINISTRATION COURSE TITLE: … · 2012. 4. 4. · Industry Analysis 3-5...
Transcript of DEPARTMENT OF BUSINESS ADMINISTRATION COURSE TITLE: … · 2012. 4. 4. · Industry Analysis 3-5...
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GEMENTACKNOWLED
We would like to express our gratitude first and foremost to our Lord Almighty
Allah for giving us the valor to remain dedicated to make this report.
Writing this report appeared to be great experience to us. It added a lot to our
knowledge while we were working on this report. If we say that this report is
one of our memorable experiences in student life, then it would not be wrong.
For the successful completion of this report, we would also like to thank our
course instructor Ms.Uzma Rasool without her gratitude this report would not
be possible.
Finally we offer our heartiest gratitude to our family members for their selfless
blessings.
TABLE OF CONTENTS
� Executive Summary 1-3
� Industry Analysis 3-5
� Production & Operational Plan 5-6
� Marketing Plan 7-9
� Organizational Plan 10-15
� Assessment of Risk 16
Executive Summary
Introduction
Even though, television has completely
channel, still the numbers of radio listeners is immensely growing over the years. Despite
the ever growing number of television channels radio to date is considered one of the
fastest means of information. Th
electronic gadgets has helped in increased number of radio listeners resulting in rigorous
competition between radio channels. All the efforts of radio channels are towards attracting
large listenership for their FM networks.
The bombardment of FM stations in the last couple of years has left the
listeners with a wide variety of programs to choose from. In this cobweb of FM
Stations to leave an impact on its listeners and let them be glued to the same
station is not an easy task. However Mast FM 103 stands proud today to have
the largest number of listeners in the country and being the brand for the year
2009. Being nominated as the Brand of the year in present times where competition is
tough is not only a challenge but a difficult task to attain. However FM 103 has no doubt
created an impact on its listeners resulting into being one of the leading FM network of the
country with its high quality programs and meaningful contents which are being offered t
the listeners nonstop. FM 103 which was just another radio station for listeners to tune has
emerged as a brand which is no doubt a big achievement for the station. The credit for this
achievement no doubt goes to its able management, hard working and ef
quality anchors and RJ’s who keep entertaining the people and let them forget their
tensions and day to day hardships of life.
Executive Summary
MastFM 103,
Park Avenue,
Sharia
Even though, television has completely overshadowed its predecessor as a broadcasting
channel, still the numbers of radio listeners is immensely growing over the years. Despite
the ever growing number of television channels radio to date is considered one of the
fastest means of information. The mobility of radio through cars, cell phones and other
electronic gadgets has helped in increased number of radio listeners resulting in rigorous
competition between radio channels. All the efforts of radio channels are towards attracting
ip for their FM networks.
The bombardment of FM stations in the last couple of years has left the
listeners with a wide variety of programs to choose from. In this cobweb of FM
Stations to leave an impact on its listeners and let them be glued to the same
station is not an easy task. However Mast FM 103 stands proud today to have
the largest number of listeners in the country and being the brand for the year
2009. Being nominated as the Brand of the year in present times where competition is
ly a challenge but a difficult task to attain. However FM 103 has no doubt
created an impact on its listeners resulting into being one of the leading FM network of the
country with its high quality programs and meaningful contents which are being offered t
the listeners nonstop. FM 103 which was just another radio station for listeners to tune has
emerged as a brand which is no doubt a big achievement for the station. The credit for this
achievement no doubt goes to its able management, hard working and efficient staff and
quality anchors and RJ’s who keep entertaining the people and let them forget their
tensions and day to day hardships of life.
MastFM 103,
Park Avenue,
3rd
Floor,
Sharia-e-faisal
overshadowed its predecessor as a broadcasting
channel, still the numbers of radio listeners is immensely growing over the years. Despite
the ever growing number of television channels radio to date is considered one of the
e mobility of radio through cars, cell phones and other
electronic gadgets has helped in increased number of radio listeners resulting in rigorous
competition between radio channels. All the efforts of radio channels are towards attracting
The bombardment of FM stations in the last couple of years has left the
listeners with a wide variety of programs to choose from. In this cobweb of FM
Stations to leave an impact on its listeners and let them be glued to the same
station is not an easy task. However Mast FM 103 stands proud today to have
the largest number of listeners in the country and being the brand for the year
2009. Being nominated as the Brand of the year in present times where competition is
ly a challenge but a difficult task to attain. However FM 103 has no doubt
created an impact on its listeners resulting into being one of the leading FM network of the
country with its high quality programs and meaningful contents which are being offered to
the listeners nonstop. FM 103 which was just another radio station for listeners to tune has
emerged as a brand which is no doubt a big achievement for the station. The credit for this
ficient staff and
quality anchors and RJ’s who keep entertaining the people and let them forget their
As today effective MAST’S transmission covers almost 47 different cities, towns and areas
besides the four cities (Karachi, Lahore, Multan & Faisalabad) with which it first started its
transmission. The signal loop in these major four cities extends up to120 kms from one
corner to the other corner and covers a listenership of about 35 million individuals across the
country.
Product & Services
Whether you are stuck at a traffic jam or you are feeling alone at your home one can always
tune into FM 103 and be updated with the latest information in politics, fashion, health,
education, weather and what not. If we say that Mast FM 103 indeed makes one go mast it
would not be wrong as it completely blows your mind through not just Pakistani pop music
but as well as the Indian, UK bhangra pop, latest film hits, ghazals and folk songs for
listeners of all ages.
History
It is not so long ago that FM 103 came into existence If we go down the memory lane it was
just April 2004 when Mast FM 103 first aired its transmission for the listeners of Karachi,
Lahore, Multan & Faisalabad today nearly after nine years of continuous struggle and
perseverance it stands proud as one of the most popular FM channel of the country. This
acclamation of being the most popular FM channel of the country is not self acclaimed but it
has been proven by statistical research carried out and as per the survey it has been proven
that FM 103 has left behind other FM networks in the race to provide continuous
entertainment to its listeners reaching to majority areas of the country. . It was launched
with Revolutionary Transmitting Technology for 24 hours highly entertaining transmission
throughout the day, 7 days a week and 365 days a year. This revolutionary technology has
indeed brought a revolution in Radio broadcast as people who had once forgotten what it
was like to listen to a radio channel started listening to FM 103 bringing radio back to life
and also providing a platform to other radio networks to get into healthy competition.
Financial Plan
The idea behind Mastfm 103 initiated by its owner Mr. Imran Bajwa who was passionate
about giving people something entertaining. He started this business with an initial
investment of 200 million from personal savings. The company is licensed by PAMRA which
started giving license for 2 to 3 lacs.
Indusrty Analysis
Future Outlook
After 5 years they see Mast FM 103 as the no#1 radio station nation wide as e on a
everything is well equipped, organized and have increase the flexibility of their station. They
have expand their station on a larger aera covering major chunks.
Promotional Activities
• Promotional ads
• Arora magazine
• Synergizer
• Blah
• Cross promotions
• Stalls at exhibitions
In Arora magazine their station got ranked #1
In 2010 survey their station ranked #1.
Analysis Of Competitors
� They do regular monitoring of the activities their competitors.
� Observe main advertisers of competitors.
� They have strong sales team, strong budget, their sales team generate good revenue
but even though they also analyze sales team tactics of their competitors.
Description Of Products & Services
Products
• Dramas
• Promos
• Comedy
• Live calls
• News desk
• Info shows
• Linguistic shows
• Hamshehri monthly magazine
Services
Time Shows Target Audience
10-12 Female oriented shows Females (house wives)
2-3 Branded shows( Teleworld) All age group
3-4 Current affairs (news) All age group
4-6 Corporate (high profile) Business Class
6-8 Evening drive times shows Working peoples
8-10,10-12 Youth related programs Young people(students)
Sundays------- linguistic shows like Pashto, Punjabi etc.
Size Of Business
Mast FM 103 was started as a small business from Lahore which has now expanded to four
major cities Lahore, Karachi, Multan, Faisalabad and now in Balakot also.
The tower of 103 covers 120km of adjacent area in Karachi, Lahore, Faisalabad, Multan,
Balakot which includes 24 villages of the city, and in future it will expand in more villages
and areas.
Product and operation plan
Technical Information
• Sound effects (lead, cutting/film)
• Computerized (modern/software/save, computer + panel + mike)
• Website
www.Mastfm103.com.pk
Theme Craft
FM 103 is using theme craft to evaluate their top rated sites surf by their surfers.the color
wheel shows how the colors on website influence audience and what are the impact on
their feedbacks like The Sahir Lodhi Show is rated at top by audience.
engineers or webmasters to evaluate the most viewed sites.
Color Wheel
Color wheel demonstrates what colors
of circle color is
And vice versa
displayed the
seconds to
color wheel
Production Process
Mass Finishing
Mass Finishing products surface preparation process consists of cleaning, debarring, surface
improvement, inhibiting, and drying. Each of these may be achieved through several
processes where the determining factors are efficiency, production rate, and economy.
Cleaning is the most important step in the mass finishing process, because it is the basis for
all finishing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it
must be clean. The part must be free of residues from the surface of the part; these residues
include dust or particles, cutting or stamping fluid, die lubes, cor
or scale. Each of these residues, alone or in combination with one another, requires its own
type of cleaning chemistry.
Formulated for extra brightness, Fm 103 is designed for burnishing with all types of media,
as well as self-tumbling work. Used with brass, copper, nickel
hardened steel parts, it prevents tarnish, while developing both color and luster.
Raw Materials
• FMCG’S Fast moving consumer goods
o Unilever
o P&G
• Equipments
www.Mastfm103.com.pk
FM 103 is using theme craft to evaluate their top rated sites surf by their surfers.the color
wheel shows how the colors on website influence audience and what are the impact on
e The Sahir Lodhi Show is rated at top by audience.It is very easier for
engineers or webmasters to evaluate the most viewed sites.
Color wheel demonstrates what colors
are used on web template. The closer to the middle
being displayed the darker the particular color is.
the closer to the edge of the wheel color is being
lighter that color is. It takes approximately 12
highlight exact positions of the website colors on the
Mass Finishing products surface preparation process consists of cleaning, debarring, surface
ibiting, and drying. Each of these may be achieved through several
processes where the determining factors are efficiency, production rate, and economy.
Cleaning is the most important step in the mass finishing process, because it is the basis for
shing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it
must be clean. The part must be free of residues from the surface of the part; these residues
include dust or particles, cutting or stamping fluid, die lubes, corrosion inhibitors, oxidation
or scale. Each of these residues, alone or in combination with one another, requires its own
Formulated for extra brightness, Fm 103 is designed for burnishing with all types of media,
tumbling work. Used with brass, copper, nickel-silver, gold, mild and
hardened steel parts, it prevents tarnish, while developing both color and luster.
FMCG’S Fast moving consumer goods
Mastfm103.com.pk top colors
#191919
#000000
#323232
#000019
FM 103 is using theme craft to evaluate their top rated sites surf by their surfers.the color
wheel shows how the colors on website influence audience and what are the impact on
It is very easier for
are used on web template. The closer to the middle
being displayed the darker the particular color is.
the closer to the edge of the wheel color is being
r is. It takes approximately 12
website colors on the
Mass Finishing products surface preparation process consists of cleaning, debarring, surface
ibiting, and drying. Each of these may be achieved through several
processes where the determining factors are efficiency, production rate, and economy.
Cleaning is the most important step in the mass finishing process, because it is the basis for
shing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it
must be clean. The part must be free of residues from the surface of the part; these residues
rosion inhibitors, oxidation
or scale. Each of these residues, alone or in combination with one another, requires its own
Formulated for extra brightness, Fm 103 is designed for burnishing with all types of media,
silver, gold, mild and
hardened steel parts, it prevents tarnish, while developing both color and luster.
Mastfm103.com.pk top colors analysis:
#000019
#190000
o Needs
o Luxury
Operation process
These are the equipments which they are supposed to handle and
by using these equipments they go On Air and do shows. Rj is self
producer.
Producer/sound engineer, Promos, back to back music, line
station manager design shows and do
occasional and exclusive shows and he is also Responsible for
promos and bring innovative ideas.
How a program goes on air?
Before the program starts Idea behind the program, themes program setting BGM and set
playlist with the help of engineer according to the theme of the program engineers keep
maintain time charts commercials(ad logs) and keep them organize on the panel. Radio can
not go blank even for a second Producer and engineer are responsible for prepa
for it. Using panels, operating buttons, feder, 2 pcs, mic, headphone, speaker, telephonic
lines and sms software.
Marketing Plan
Target Market
They are not targeting specifically some segment of the society but providing
entertainment for all ages. The young at heart listeners of Mast FM 103 include people from
every walk of life whether male or female, office goers to university students, executives to
house wives thus whoever listens to the radio is tuned in to the station this is not jus
claim but it is acclaimed by top multinational companies of the country.
Market Position
They have a strong position in the market as proven by the statistical research and survey
held by leading survey group such as Group M has declared that Mast FM 1
most popular and number one radio network of the country.
SWOT (Strenght, Weakness, Opportunities, Threats)
These are the equipments which they are supposed to handle and
by using these equipments they go On Air and do shows. Rj is self
Producer/sound engineer, Promos, back to back music, line-up Rj’s,
station manager design shows and do adjustments of Rj’s in
occasional and exclusive shows and he is also Responsible for
promos and bring innovative ideas.
Before the program starts Idea behind the program, themes program setting BGM and set
playlist with the help of engineer according to the theme of the program engineers keep
maintain time charts commercials(ad logs) and keep them organize on the panel. Radio can
not go blank even for a second Producer and engineer are responsible for prepa
for it. Using panels, operating buttons, feder, 2 pcs, mic, headphone, speaker, telephonic
They are not targeting specifically some segment of the society but providing
The young at heart listeners of Mast FM 103 include people from
every walk of life whether male or female, office goers to university students, executives to
house wives thus whoever listens to the radio is tuned in to the station this is not jus
claim but it is acclaimed by top multinational companies of the country.
They have a strong position in the market as proven by the statistical research and survey
held by leading survey group such as Group M has declared that Mast FM 103 is indeed the
most popular and number one radio network of the country.
SWOT (Strenght, Weakness, Opportunities, Threats)
Before the program starts Idea behind the program, themes program setting BGM and set
playlist with the help of engineer according to the theme of the program engineers keep
maintain time charts commercials(ad logs) and keep them organize on the panel. Radio can
not go blank even for a second Producer and engineer are responsible for preparing back up
for it. Using panels, operating buttons, feder, 2 pcs, mic, headphone, speaker, telephonic
They are not targeting specifically some segment of the society but providing
The young at heart listeners of Mast FM 103 include people from
every walk of life whether male or female, office goers to university students, executives to
house wives thus whoever listens to the radio is tuned in to the station this is not just a
They have a strong position in the market as proven by the statistical research and survey
03 is indeed the
Strenghts
Numerous competitions, phone ins and valuable gift offerings make its programs further
more innovative and interesting for the audiences resulting in increased number
of listenership. The fan following of its programs reflect the impact they have on
society and the influence it makes on the lives of people. If you listen to any
program of FM 103 you will come across huge number of calls and sms reflecting
the liking of people for the many program FM 103 has to offer. The choice of
programs, hosts, guests presenting and addressing various issues and topics
indicate the effort put in by the team of the station. The dedication and
commitment of people at FM 103 to have the radio station as a companion to its
listener is indeed admirable.
Additionally, RJ's are multilingual doing
(good songs selection). Shows such as Bholay Na Kabhi, Music on Wheels, The
Sahir Show, Café Karachi, Shehriyat, Punjabi Bhangra, Friday Hungama,Thirsty
Thursday are just some of the many programs
among the listeners of Mast FM 103. From morning to night any time and any
where the numerous programs being offered by Mast FM 103 engages its listeners and
serves as a true companion to them.
However one must also note that Mast FM 103 is not at all just about entertainment it is
also a source of information with 19 hourly news bulletins being aired from 06.00 a.m. till 12
a.m. presentation of Current Affairs Programs is anot
takes pride in Analyses, Special Reports and Sports programs is another unique selling point
for its listeners as they are presented by some most popular presenters of FM community.
Weakness
They have no such weakness except not catering elite class because if they will focus more
on such class then they are going to loose big masses.
Numerous competitions, phone ins and valuable gift offerings make its programs further
more innovative and interesting for the audiences resulting in increased number
of listenership. The fan following of its programs reflect the impact they have on
y and the influence it makes on the lives of people. If you listen to any
program of FM 103 you will come across huge number of calls and sms reflecting
the liking of people for the many program FM 103 has to offer. The choice of
esenting and addressing various issues and topics
indicate the effort put in by the team of the station. The dedication and
commitment of people at FM 103 to have the radio station as a companion to its
re multilingual doing linguistic shows, quality of music
Shows such as Bholay Na Kabhi, Music on Wheels, The
Sahir Show, Café Karachi, Shehriyat, Punjabi Bhangra, Friday Hungama,Thirsty
Thursday are just some of the many programs that have marked the niche
among the listeners of Mast FM 103. From morning to night any time and any
where the numerous programs being offered by Mast FM 103 engages its listeners and
serves as a true companion to them.
However one must also note that Mast FM 103 is not at all just about entertainment it is
also a source of information with 19 hourly news bulletins being aired from 06.00 a.m. till 12
a.m. presentation of Current Affairs Programs is another exclusivity Mast FM 103 which it
takes pride in Analyses, Special Reports and Sports programs is another unique selling point
for its listeners as they are presented by some most popular presenters of FM community.
except not catering elite class because if they will focus more
on such class then they are going to loose big masses.
Numerous competitions, phone ins and valuable gift offerings make its programs further
more innovative and interesting for the audiences resulting in increased number
of listenership. The fan following of its programs reflect the impact they have on
y and the influence it makes on the lives of people. If you listen to any
program of FM 103 you will come across huge number of calls and sms reflecting
the liking of people for the many program FM 103 has to offer. The choice of
esenting and addressing various issues and topics
indicate the effort put in by the team of the station. The dedication and
commitment of people at FM 103 to have the radio station as a companion to its
where the numerous programs being offered by Mast FM 103 engages its listeners and
However one must also note that Mast FM 103 is not at all just about entertainment it is
also a source of information with 19 hourly news bulletins being aired from 06.00 a.m. till 12
her exclusivity Mast FM 103 which it
takes pride in Analyses, Special Reports and Sports programs is another unique selling point
for its listeners as they are presented by some most popular presenters of FM community.
except not catering elite class because if they will focus more
Opportunities
A major opportunity for Mast FM 103 is that it has a larger coverage area. Load shedding is
also an opportunity that is not only for Mast FM 103 but for other stations as well as people
tune radio at this time. For that Mast FM 103 has backup generators, parallel arrangements,
UPS and engineers to manage.
Threats
Threats are taken by them as opportunities. Presently they have threat from FM107 and
FM89 to some extent like FM89 has more focus on elite class using high profile
English.FM107 morning shows are very attracting and entertaining and they are having good
clients (advertisers).
STRENGHTS WEAKNESS
OPPORTUNITY THREATS
Valuable Gift Offerings
Quality Of Music(Good
songs selection)
Linguistic Shows
Special Reports
Sports Programs
Current Affairs
Strong RJ's
Not Catering Elite Class
Larger Coverage Area
FM89 High Profile English
FM107 Morning Show
ORGANIZATIONAL PLAN
The organization consists of approximately 100 employees, who are divided into different
departments:
• Rj or Presenter is the main person who speaks on air and interacts with the listeners.
They are the main sources to grab the listenership;
important part of a radio station.
• In Mast fm103, certain time slots have been allotted to different presenters.
Morning drive time (6am to 12pm)
Lunch time (12pm to 4pm)
Evening drive time (4pm to 10pm)
Night time (10pm to 4am
Insomnia zone (4am to 6am)
Presenters like Hammad Ismail, Leena Shah, Shoaib Ahmed, DJ Cressella, Sahir
Lodhi,Abu Rashid etc. amuse the listeners by doing
• Rj’s at Mast fm103 have full
2 hours, the mike is theirs. That’s what makes their work special.
Rj's
Production
Hammad Ismail Shaoib Ahmed
The organization consists of approximately 100 employees, who are divided into different
Rj or Presenter is the main person who speaks on air and interacts with the listeners.
They are the main sources to grab the listenership; therefore, they are the most
important part of a radio station.
In Mast fm103, certain time slots have been allotted to different presenters.
Morning drive time (6am to 12pm)
Lunch time (12pm to 4pm)
Evening drive time (4pm to 10pm)
Night time (10pm to 4am)
Insomnia zone (4am to 6am)
Presenters like Hammad Ismail, Leena Shah, Shoaib Ahmed, DJ Cressella, Sahir
Abu Rashid etc. amuse the listeners by doing shows in their respective sl
Rj’s at Mast fm103 have full liberty to design their shows in their way. For the whole
2 hours, the mike is theirs. That’s what makes their work special.
Accounts &Finance
Marketing
Production News IVR
Rj's
Shaoib Ahmed DJ Cressella Sahir Lodhi
Abu Rashid
The organization consists of approximately 100 employees, who are divided into different
Rj or Presenter is the main person who speaks on air and interacts with the listeners.
therefore, they are the most
In Mast fm103, certain time slots have been allotted to different presenters.
Presenters like Hammad Ismail, Leena Shah, Shoaib Ahmed, DJ Cressella, Sahir
shows in their respective slots.
liberty to design their shows in their way. For the whole
• The accounts/finance department is in
in a controlled environment. The primary function this is to ensure that dues from
advertisers are collected in a timely manner and similarly all payments like utilities,
salary and others are done on time.
• Their expense may include:
Salaries
Timely bonuses to the employees
Expenses of any special event organized by the station for the employees
Billing to the TELCO’s that include telecommunication companies like PTCL,
Mobilink, Ufone, Telenor etc.
• It also handles all legal or financial matters relating to mobilizing funds from the
market. The finance department additionally looks after departments like auditing
• The basic job for marketing personnel is to bring profitable business to the stat
• This department is responsible for generating direct revenue for the radio station by
selling air time to advertisers. The department consists of several persons who
perform different functions ranging from the Sales head who supervises the
functioning of the entire department to make certain the revenue target are met.
The department has a large number of sales men who approach advertisers and
prospective advertisers to sell the air time and to negotiate the terms and the
payment details with these a
• Mast fm103 has got very promising marketing personnel w
out to make their station the best advertising forum for the advertisers.
• 103 mainly targets the middle class and common masses of the society, due to
which, it has more listenership than any other channel. This becomes a centre of
attraction for most of the advertisers.
Accounts & Finance
The accounts/finance department is in- charge of handling all revenues and expenses
in a controlled environment. The primary function this is to ensure that dues from
advertisers are collected in a timely manner and similarly all payments like utilities,
salary and others are done on time.
may include:
Timely bonuses to the employees
Expenses of any special event organized by the station for the employees
Billing to the TELCO’s that include telecommunication companies like PTCL,
Mobilink, Ufone, Telenor etc.
egal or financial matters relating to mobilizing funds from the
market. The finance department additionally looks after departments like auditing
and taxation.
The basic job for marketing personnel is to bring profitable business to the stat
This department is responsible for generating direct revenue for the radio station by
selling air time to advertisers. The department consists of several persons who
perform different functions ranging from the Sales head who supervises the
ng of the entire department to make certain the revenue target are met.
The department has a large number of sales men who approach advertisers and
prospective advertisers to sell the air time and to negotiate the terms and the
payment details with these advertisers.
Mast fm103 has got very promising marketing personnel who work day in and day
out to make their station the best advertising forum for the advertisers.
103 mainly targets the middle class and common masses of the society, due to
ore listenership than any other channel. This becomes a centre of
attraction for most of the advertisers.
Accounts & Finance
Marketing
handling all revenues and expenses
in a controlled environment. The primary function this is to ensure that dues from
advertisers are collected in a timely manner and similarly all payments like utilities,
Expenses of any special event organized by the station for the employees
Billing to the TELCO’s that include telecommunication companies like PTCL,
egal or financial matters relating to mobilizing funds from the
market. The finance department additionally looks after departments like auditing
The basic job for marketing personnel is to bring profitable business to the station.
This department is responsible for generating direct revenue for the radio station by
selling air time to advertisers. The department consists of several persons who
perform different functions ranging from the Sales head who supervises the
ng of the entire department to make certain the revenue target are met.
The department has a large number of sales men who approach advertisers and
prospective advertisers to sell the air time and to negotiate the terms and the
ho work day in and day
103 mainly targets the middle class and common masses of the society, due to
ore listenership than any other channel. This becomes a centre of
• The production department produces radio
announcements, station IDs and promos, imaging elements, interviews,
documentaries and other recorded material that is played out on the air.
• Employees in this department are mainly sound engineers, who have complete hold
of maintenance of the show.
• The organization also trains technical production personnel, programmers and
production volunteers in every aspect of radio production, from pre
radio show, to setting up remote broadcasts, to executing the technical
a show.
• It is the distinctiveness of Mast fm103 that it has a separate news department which
gives hourly news update to its listeners. Besides this, there are one
round-ups, exclusive reports on different issues and occasions, which are not
presented by any other radio station.
• The news department consist of the following authorities:
Deputy Controller (head)
Shift In charge – the
evening (6-7 hours per shift)
Reporter – prepares exclusive reports
Assistant – helps in gathering the news details and in being updated every
second.
• 19 hourly news bulletins are aired from 06.00 a.m.
Current Affairs Programs is another exclusivity Mast FM 103 which it takes pride in
Analyses, Special Reports and Sports programs
listeners as they are presented by some most popular pre
News
The production department produces radio commercials, public service
announcements, station IDs and promos, imaging elements, interviews,
documentaries and other recorded material that is played out on the air.
Employees in this department are mainly sound engineers, who have complete hold
ntenance of the show.
The organization also trains technical production personnel, programmers and
production volunteers in every aspect of radio production, from pre-producing a full
radio show, to setting up remote broadcasts, to executing the technical elements of
It is the distinctiveness of Mast fm103 that it has a separate news department which
gives hourly news update to its listeners. Besides this, there are one-minute cit
ups, exclusive reports on different issues and occasions, which are not
presented by any other radio station.
The news department consist of the following authorities:
Deputy Controller (head) – supervises the news department
the news reader. Works shift wise i.e morning, afternoon,
7 hours per shift)
prepares exclusive reports
helps in gathering the news details and in being updated every
19 hourly news bulletins are aired from 06.00 a.m. till 12 a.m. presentation of
Current Affairs Programs is another exclusivity Mast FM 103 which it takes pride in
Analyses, Special Reports and Sports programs is another unique selling point for its
listeners as they are presented by some most popular presenters of FM community.
Production
commercials, public service
announcements, station IDs and promos, imaging elements, interviews,
documentaries and other recorded material that is played out on the air.
Employees in this department are mainly sound engineers, who have complete hold
The organization also trains technical production personnel, programmers and
producing a full
elements of
It is the distinctiveness of Mast fm103 that it has a separate news department which
minute city
ups, exclusive reports on different issues and occasions, which are not
news reader. Works shift wise i.e morning, afternoon,
helps in gathering the news details and in being updated every
presentation of
Current Affairs Programs is another exclusivity Mast FM 103 which it takes pride in
is another unique selling point for its
senters of FM community.
• The term IVR refers to Interactive voice response
computer to interact with humans through the
• IVR allows customers to interact with a company’s host system via a telephone
keypad or by speech recognition, after which they can service their own inquiries by
following the IVR dialogue. IVR systems can respond with pre
dynamically generated audio to further direct users on how to proceed
• The IVR department is run by a sister organization of Mast fm103 called TELEWORLD.
Here they provide telephonic services (more than 80 services) or, we can say,
telephonic entertainment, to the customers.
• Mast fm103 is proud to be the only radio station in Pakistan to have an IVR
department which is running very successfully.
• IVR department consists of following authorities:
Director – Hasni Naveed Afridi
Office In charge –
Marketing Head − Abdul Qadir
Assistant Marketing Head
Producers – Amjad Khan, Irfan Sheikh
Rj’s – Humera Yaseen, Rj Irfan Sheikh, Urooj Naaz
Vocal Artist (Only for recordings)
• The standard overall salary starts from Rs.10, 000 with yearly increment.
• The initial salary for Rj’s starts from Rs.500 per show, which increases with the
popularity of the Rj.
Salary Structure
Interactive voice response. It is a technology that allows a
computer to interact with humans through the use of voice and keypad inputs.
IVR allows customers to interact with a company’s host system via a telephone
keypad or by speech recognition, after which they can service their own inquiries by
following the IVR dialogue. IVR systems can respond with prerecorded or
dynamically generated audio to further direct users on how to proceed.
The IVR department is run by a sister organization of Mast fm103 called TELEWORLD.
Here they provide telephonic services (more than 80 services) or, we can say,
ntertainment, to the customers.
Mast fm103 is proud to be the only radio station in Pakistan to have an IVR
department which is running very successfully.
IVR department consists of following authorities:
Hasni Naveed Afridi
Saim Bashir
− Abdul Qadir
Assistant Marketing Head – Humera Yaseen
Amjad Khan, Irfan Sheikh
Humera Yaseen, Rj Irfan Sheikh, Urooj Naaz
Vocal Artist (Only for recordings) – Urooj Naaz
The standard overall salary starts from Rs.10, 000 with yearly increment.
The initial salary for Rj’s starts from Rs.500 per show, which increases with the
IVR
. It is a technology that allows a
use of voice and keypad inputs.
IVR allows customers to interact with a company’s host system via a telephone
keypad or by speech recognition, after which they can service their own inquiries by
recorded or
The IVR department is run by a sister organization of Mast fm103 called TELEWORLD.
Here they provide telephonic services (more than 80 services) or, we can say,
Mast fm103 is proud to be the only radio station in Pakistan to have an IVR
The standard overall salary starts from Rs.10, 000 with yearly increment.
The initial salary for Rj’s starts from Rs.500 per show, which increases with the
• Employees who speak on air, like, Rj’s and news
than other employees.
As the members of a broadcasting organization, employees must be:
• Up to date with the day to day issues faced by the organization.
• All the time alert to face the technical issues.
• Able to find quick and extempore solutions to the problems that occur.
• Having complete know how of all types of work, even out of their job description.
• Punctual in all aspects and must show strong teamwork.
Assessment of Risk
Presently there are 12 other radio stations that are working at a time like (AM) Radio
Pakistan Karachi, (FM) City FM 89, Humara Karachi, Radio 1 Karachi, Radio Active, Josh FM
100, FM 101, After Mast FM 103 still there are many other radio stations are la
as Hot FM105, Hum FM106.2, Zab FM 106.6 and Apna Karachi 107.
These radio stations have different type of assessments to evaluate their weakness and
threats, its also difficult for them to identify
compete each other for listeners and advertisers for which they do different type of
activities to capture the target market. For all radio stations their targets listeners and
advertisers are very important
employing efficient DJs, RJs, anchor, script writers and so on. It has little risk from other
stations in some aeras.
All radio stations are using same technical equipments for providing services. Pakistan is 10
years back in technology field from European countries so they don’t have completion in
that area. But following are som
threat and weakness.
Team Responsibilities
Employees who speak on air, like, Rj’s and news readers, usually have higher salaries
As the members of a broadcasting organization, employees must be:
Up to date with the day to day issues faced by the organization.
All the time alert to face the technical issues.
Able to find quick and extempore solutions to the problems that occur.
Having complete know how of all types of work, even out of their job description.
Punctual in all aspects and must show strong teamwork.
Presently there are 12 other radio stations that are working at a time like (AM) Radio
Pakistan Karachi, (FM) City FM 89, Humara Karachi, Radio 1 Karachi, Radio Active, Josh FM
100, FM 101, After Mast FM 103 still there are many other radio stations are la
as Hot FM105, Hum FM106.2, Zab FM 106.6 and Apna Karachi 107.
These radio stations have different type of assessments to evaluate their weakness and
threats, its also difficult for them to identify opportunity for them in future but they all
compete each other for listeners and advertisers for which they do different type of
activities to capture the target market. For all radio stations their targets listeners and
advertisers are very important as for Mast FM 103 which take necessary steps such as
employing efficient DJs, RJs, anchor, script writers and so on. It has little risk from other
All radio stations are using same technical equipments for providing services. Pakistan is 10
years back in technology field from European countries so they don’t have completion in
that area. But following are some basic things on the basis of which they evaluate risk for
Team Responsibilities
readers, usually have higher salaries
Having complete know how of all types of work, even out of their job description.
Presently there are 12 other radio stations that are working at a time like (AM) Radio
Pakistan Karachi, (FM) City FM 89, Humara Karachi, Radio 1 Karachi, Radio Active, Josh FM
100, FM 101, After Mast FM 103 still there are many other radio stations are launched such
These radio stations have different type of assessments to evaluate their weakness and
opportunity for them in future but they all
compete each other for listeners and advertisers for which they do different type of
activities to capture the target market. For all radio stations their targets listeners and
as for Mast FM 103 which take necessary steps such as
employing efficient DJs, RJs, anchor, script writers and so on. It has little risk from other
All radio stations are using same technical equipments for providing services. Pakistan is 10
years back in technology field from European countries so they don’t have completion in
e basic things on the basis of which they evaluate risk for
• Shows
• Events
• Advertisers
• Promotional activities
They also maintain check and balance system for that they have employed engineer
updating their technical computerized system.
Over the years Mast FM 103 network has proved that it is now not just a radio channel but a
brand that envisages people’s interest and strives to adhere to this commitment of
providing nonstop entertainment to its listeners. By being brand of the year more
responsibility lies on FM 103 to keep excelling and managing quality and content of its
programs. It commits to its audience that it will continue to meet the expectations of its
listeners and will keep up to its motto of entertaining, informing and amusing the people
more and more in the years to come.