Communiqué de presse Paris, le 30 mai 2012
of 2
Transcript of Communiqué de presse Paris, le 30 mai 2012
-
7/31/2019 Communiqu de presse Paris, le 30 mai 2012
1/2
English below
Communiqu de presse
Paris, le 30 mai 2012
Nouvelle campagne anti-contrefaon du Comit ColbertLe secteur du luxe raffirme son engagement contre la contrefaon
Fausse Cartier, vrai casier Avec ce tlphone vous pourrez toujours appeler votre
avocat Pas de faux pour une vraie lady Etes-vous prts en dcoudre ? Miser sur
le mauvais cheval peut vous coter cher La contrefaon vous mettra dans de beaux
draps ! Il ne vous portera pas chance la douane .
7 nouveaux slogans ont t dvoils ce matin par les prsidents des maisons du ComitColbert qui a choisi lhumour pour interpeler les voyageurs via les 10 000 affiches qui seront
apposes dans les aroports franais - grce la douane et aux partenariats dvelopps avec
ADP, Air France et J.C.Decaux.
Les maisons Longchamp et Van Cleef & Arpels rejoignent Cartier, Chanel, Christian Dior,
Lacoste et Louis Vuitton engages depuis plusieurs annes dans cette initiative place sous
lgide du Comit national anti-contrefaon (CNAC).
Initiative efficace car le consommateur franais est le mieux inform de lexistence de lois
europennes communes sur la protection de la proprit intellectuelle (84 % des Franais
interrogs, premier pays de lUE selon lEurobaromtre 2009).
Devant lampleur du trafic, la lutte contre la contrefaon reste une des priorits du ComitColbert.
En France, le nombre darticles contrefaisants saisis par les services douaniers est pass de
200 000 en 1994 8,9 millions en 2011 et on estime le cot de la contrefaon 30 000
40 000 emplois par an et 6 milliards deuros de pertes pour lconomie franaise.
Laccroissement des saisies de produits vendus sur Internet est lui, exponentiel : il a t
multipli par prs de 20 en 5 ans.
La protection de la proprit intellectuelle permet le dveloppement dindustries franaises
comptitives et la prservation de nos emplois. Le combat de longue date men par le Comit
illustre lengagement du secteur du luxe dans la lutte contre la contrefaon afin de protger
les savoir-faire et la cration dclare Elisabeth Ponsolle des Portes, dlgue gnrale du
Comit Colbert.
La campagne est relaye en Europe : les douanes de 6 pays europens lont adopte pour
sensibiliser leur public. Elle est ainsi visible en langue nationale en Croatie, Hongrie, Italie,
Roumanie, Rpublique tchque et Slovaquie.
Visuels sur demande
+ 33 (0)1 44 61 76 76
Heymann - Renoult Associes
Lucie Cazassus
mailto:[email protected]:[email protected]://www.heymann-renoult.com/http://www.heymann-renoult.com/http://www.heymann-renoult.com/mailto:[email protected] -
7/31/2019 Communiqu de presse Paris, le 30 mai 2012
2/2
Press release
May 30, 2012
The Comit Colbert launches new anti-counterfeiting campaignThe luxury sector continues to advocate against counterfeiting
Buy a fake Cartier, get a genuine criminal record With this phone, you better be ready to
call your lawyer! Real ladies dont like fake Are you ready to unravel this one? A
bet on the wrong horse can be very expensive Counterfeits are no bed of roses Lucky
charm? Unlucky at customs.
Seven new tag lines were launched this morning by the chairmen of companies belonging tothe Comit Colbert, which likes to use humour to get travellers' attention. Ten thousand
posters will be displayed in French airports, courtesy of French Customs as well as to
partnerships developed by the Comit Colbert with the French airport authority, Air France
and the urban furniture specialist J.C. Decaux.
Longchamp and Van Cleef & Arpels have joined ranks with Cartier, Chanel, Christian Dior,
Lacoste and Louis Vuitton, involved for years in this initiative conducted under the auspices
of the French national anti-counterfeiting committee (CNAC).
And the initiative has proven effective: Consumers in France are more aware than those in
other EU countries that common European laws exist to protect intellectual property rights
(84% of respondents in France, which ranked first among EU countries, according to a
Eurobarometer survey in 2009).
Given the magnitude of trafficking, the Comit Colbert continues to give top priority to the
fight against counterfeiting.
In France, the number of knock-offs seized by Customs went from 200,000 in 1994 to 8.9
million in 2011. It is estimated that counterfeiting costs the French economy between 30,000
and 40,000 jobs a year and 6 billion euros in losses. The number of counterfeit products sold
online and seized by Customs has grown exponentially, increasing by a factor of nearly 20 in
five years.
"The protection of intellectual property rights makes it possible to grow competitive French
businesses and safeguard French jobs. The combat of the Comit Colbert, which is of long
date, illustrates the luxury sector's commitment to the fight against counterfeiting to protectour know-how and creation," declares Elisabeth Ponsolle des Portes, President and CEO of
the Comit Colbert.
The campaign has been taken up elsewhere in Europe: the Customs administrations in six
other EU countries have adopted it to raise awareness among their citizens. There are now
local language versions in Croatia, Hungary, Italy, Romania, the Czech Republic and
Slovakia.
Visuals available on request
+ 33 (0)1 44 61 76 76
Heymann - Renoult Associes
Lucie [email protected]
www.heymann-renoult.com
mailto:[email protected]:[email protected]://www.heymann-renoult.com/http://www.heymann-renoult.com/http://www.heymann-renoult.com/mailto:[email protected]
