Platypus un nouvel objet des mers – Une experience sous-marine inédite !

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Transcript of Platypus un nouvel objet des mers – Une experience sous-marine inédite !

Platypus un nouvel objet des mersUne expérience sous-marine inédite !

François-Alexandre BERTRAND

Alain DINIS

PLATYPUS CRAFT

PLATYPUS CRAFTA new diving dimension

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Vidéo

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6*PADI figures only (+50% of the market)

More than 24 million domestic boats in the world (+ 600 000 in 2015)85 000 new boat licences in France in 2011

1 500 000 jet skis in the USA

Diving: 1 million licences delivered each year, 4 300 centres in 175 countries*

9 million people in France are occasionally practising water sports

New sports every year: wakeboarding, kitesurfing, paddling etc.

LEISURE WATERCRAFT MARKETBOOMING WATER SPORTS INDUSTRY

Maia - Seychelles

Four Seasons - Indonesia

The Sarojin - Thailand

The Datai - Malaysia

Platypus’s headquarter

Cruise ship area targetedJaumairah - Dubai

Riu Palace - Costa Rica

Punta Cana – Dominican Republic

Little Plam - Florida

Broker

Main Platypus distribution area

Direct distribution

Indirect distribution

Reethi Rah - MaldivesIberotel Makadi - EgyptResidencia – Gran Canaria

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LEISURE WATERCRAFT MARKETDISTRIBUTION STRATEGY

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Platypus concept Platypus core innovation consists in a new

concept of nautical craft: 2 hulls linked together with a hydraulic nacelle able to move up and down in order to offer both over or underwater navigation

The concept is patented with a UE patent since 2009, validated in 2016

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① Leisure navigation

② Submarine exploration

③ Diving platform

*Patents numbers are: FR0904942 and PCT/FR 2010/000684

Leisure application: Platypus Craft The first application of the concept is

applied on leisure market under the brand Platypus Craft with a user-friendly product that offers an ideal three-seated hydraulic nacelle for both leisure navigation and submarine exploration

Homologated as a boat (CE standards) Public price for an all equipped Platypus

Craft: EUR 75 000 to 150 000 EUR (excl. VAT)

PLATYPUS : A NEW DIVING DIMENSION

INNOVATIVE SEMI-SUBMERSIBLE WATERCRAFT

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PLATYPUS : A NEW DIVING DIMENSION

COMPETITOR ANALYSIS (2/2)seascooter Scuba Doo zodiac Platypus Craft Sea Breacher EGO Scuba Craft SC3 Paritet

ArchitecturePropulseur de

plongée et plongeur scooter sous marin zodiac et plongeursHybride bateau & Semi-submersible

Engin de sensations fortes

Bateau Semi-submersible

Hybride jet ski & sous marin Bateau à fond de verre

Bateau? Non Non Oui Oui Non (jet ski?) OuiOui (mais + proche

d'un jet ski) OuiOuvert ou fermé? ouvert ouvert ouvert ouvert fermé fermé fermé ferméMouillable/ Beachable? N/A Non Oui Oui Non Non Oui Non

CaracteristiquesNavigation surface 0 0 5 4 2 2 3 5Navigation sous marine 4 3 1 3 1 2 2 1Accesibilité 1 3 1 4 3 5 2 5Polyvalence 1 1 5 5 1 2 2 3Ecologie 5 3 2 2 à 5 1 5 1 2Maintenance 4 2 5 4 1 1 3 4Securité 2 3 4 2 4 1 5Capacité (personnes) 1 1 8 2 + 3 02-janv 2 3 10Autonomie (heures) 1 1 3 5 2 3 3 5Transportable container? 5 4 4 3 4 0 4 0Transportable route? 5 4 4 4 4 1 4 0

Moteurs Electrique Electrique Essence Electrique ou essence Essence Essence Essence & electrique EssencePuissance 1 KW 1,5KW 200 CV max 100CV max 300CV 4KW 150CV 500CVVitesse surface (nœuds) 0 0 50 25 60 3 45 35Vitesse sous marine (nœuds) 1,5 1,5 0,5 3 0 2 2 35Profondeur de plongée max (m) 30 30 30 2-30* 1 2 30 0Prix 2 000 € 15 000 € 58 000 € 85 000 € 100 000 € 120 000 € 143 000 € 500 000 €

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As one of the world's most advanced semi-submersible, Platypus embodies excitement and adventure over and under the water. Combining leisure surface navigation with safe underwater exploration, Platypus opens the doors of a new diving dimension

Platypus is designed for premium beach resorts around the world to offer their clients new and attractive diving experiences

As a premium bespoke product, Platypus is also optimised for individual ownership such as yacht or cruise ship owners. With an average gross weight of 700kg, Platypus operates as the ultimate yacht and cruise ship tender and is easily hoisted onto deck. It also integrates standard scuba diving equipment and, if electric, compact batteries which are easily recharged

PLATYPUS : A NEW DIVING DIMENSION

TOURISM & LEISURE ACTIVITIES

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Initiation to scuba & handi-diving

90% of underwater work takes place in shallow water: aquaculture, monitoring and maintenance of underwater energetic and industrial installations

Nowadays, scuba-workers never perform these underwater operations easily. Platypus offers an ideal working platform to facilitate the realization of numerous kinds of work

Most of the seabed turns out to be in a deplorable state (bottles, plastic bags, etc.). Platypus may also be used as a cleaning platform up to 5m deep (combined with waste containers used by divers)

Professional work underwater

Philippe Streiff, Formula 1 driver in the 80s, became tetraplegic after an accident.

Ambassador for disabled people and major player in the conception and promotion of a system suitable for driving, he has agreed to be the Platypus’ spokesman to enable disabled people to discover the underwater world.

Platypus is a secure and easy platform to be used both over and under the water: ideal to initiate inexperienced people to scuba diving

It also allows disabled people to dive safely and easily being autonomous. Specific features will be developed to accommodate with various handicaps. The platform has already been designed to build in these features

Marine conservation organisations such as Cousteau Divers Association and national research institutions are aware of marine degradation, rising temperatures and sea levels. There is an increasing awareness of the need to monitor and protect marine ecosystems

Platypus offers a working platform that can be fitted with underwater cameras, lighting systems and other useful underwater equipment to allow biologists to work more effectively in and around conservation areas

Water coast explorationPierre-Yves Cousteau, the youngest son of Jacques Cousteau, founder of Cousteau Divers Association and Platypus’ ambassador, is tipped to use the Platypus for exploration missions and study of coastal area.

PLATYPUS : A NEW DIVING DIMENSION

MULTIPLE PURPOSES

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PLATYPUS : A NEW DIVING DIMENSION

A COMPLETE RANGE OF PRODUCTS

Ocean Blue

Dark CarbonSport Edition

Platypus Pro

Yacht Edition

British GreenYellow Submarine

AKWATYX : consoles Dolphyn

AKWATYXConsole sous-marine connectée DOLPHYN

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Le premier objet connecté aquatique permettant l’exploration partagée & augmentée des océans

MALDIVES

Dauphin tacheté

PARIS

DOLPHYNInternet of – underwater - Things

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??

Apporter les loisirs numériques et connectés au cœur des océans :

1.Accéder à de l’information en Réalité Augmentée sur les points d’intérêt2.Géo-localiser les photos et vidéos sous-marines3.Partager l’exploration en direct via une plateforme communautaire4.Jouer à des jeux en réseau grâce à la gamification des espaces aquatiques

DOLPHYNPowered by Microsoft

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DOLPHYNLe marché

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PROFILPratiquants d’activités aquatiques et nautiques : baigneurs, nageurs, randonneurs palmés, plongeurs,

plaisanciers

NOMBRE300 millions de nageurs

20 millions de randonneurs palmés6 million de plongeurs

et 800 millions de touristes balnéaires

CROISSANCELes activités liés au tourisme et activités

subaquatiques ont un potentiel de développement important notamment grâce aux innovations technologiques et à l’attrait

croissant pour des activités de nature.

DOLPHYNLa vison finale

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La plongée partagée en direct

Plongeuse virtuelle

Plongeuse sous-marine

La plongée partagée en direct

DOLPHYNEt son écosystème digital

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PLATYPUS + DOLPHYNPlateforme mobile et connectée pour l’observation des océans

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La plongée partagée en direct

Plongeuse virtuelle

Plongeuse sous-marine

La plongée partagée en direct

+

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@microsoftideas @microsoftpme

@platypuscraft / @akwatyx

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