FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)

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Outdoor. MEDIA MIX = MORE. FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.). 200. Selectivity vs 12+. Internet. Cinema. 150. Monthlies. Dailies. Weeklies. 100. Free press. Radio. 50. TV. Coverage (Heavy users). 0%. 5%. 10%. 15%. 20%. 25%. 30%. 35%. 40%. 45%. 50%. - PowerPoint PPT Presentation

Transcript of FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)

FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)

(source: CIM PMP 03/04)

50

100

200

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%Coverage (Heavy users)

Selectivity vs 12+

MEDIA MIX = MORE

150 Cinema

Dailies

Monthlies

Radio

Internet

WeekliesOutdoor

Free press

TV

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