FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)
1
FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.) (source: CIM PMP 03/04) 50 100 200 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Coverage (Heavy users) Selectivity vs 12+ MEDIA MIX = MORE 150 Cinema Dailies Monthlies Radio Internet Weeklies Outdoor Free press TV
description
Outdoor. MEDIA MIX = MORE. FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.). 200. Selectivity vs 12+. Internet. Cinema. 150. Monthlies. Dailies. Weeklies. 100. Free press. Radio. 50. TV. Coverage (Heavy users). 0%. 5%. 10%. 15%. 20%. 25%. 30%. 35%. 40%. 45%. 50%. - PowerPoint PPT Presentation
Transcript of FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)
FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)
(source: CIM PMP 03/04)
50
100
200
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%Coverage (Heavy users)
Selectivity vs 12+
MEDIA MIX = MORE
150 Cinema
Dailies
Monthlies
Radio
Internet
WeekliesOutdoor
Free press
TV
