8/9/2019 Sebastian Go - Planner Résumé

http://slidepdf.com/reader/full/sebastian-go-planner-resume 1/1

 ACCOUNT PLANNER MetaTHINQ - The Marcus Graham Project

06/10 – 08/10 Dallas, TXClients: Globe Aware and AT&T

• Created, presented and oversaw the execution of strategy for ano-budget, full-scale campaign utilizing print, video, businesspartnerships, social media, and a dinner party and concert

• Conducted street interviews and traditional research to uncoverconsumer and industry insights and pinpointed target segmentations,giving direction to the campaign’s big idea

• Wrote and conducted creative briefs to keep the work strategically potent and to leverage consumer insights

• Worked in team to plan and execute a benet event that raisedapproximately $1,200

MARKETING INTERNNETexponent

06/09 – 08/09 New York, NY • Worked in team to rebuild and optimize search campaign to provide

more relevant trafc at lower cost and improve client’s ROI• Redesigned the account structure, generated new list of keywords,

improved monitoring, and facilitated the process of changing bids• Evaluated afliate applications and current afliate partners to ensure

company standards were met• Identied and actively recruited potential afliate partners through

emails and follow ups

• Quickly learned new information and software

“Sebastian quickly established himself as an important part of our teamand showed a tremendous amount of initiative and desire for learning.

 He’s a quick learner, very dependable and I would love the opportunityto work with him again.” 

- Chris Kramer, Media Director & Co-Founder

MARKETING INTERNMainly Mozart

05/09 – 06/09 San Diego, CA 

• Worked in team to organize a promotions campaign for a series of tenclassical music concerts• Managed a team of three promoters to run a promotional kiosk, sell

tickets and merchandise, and street-canvas• Planned meetings to design promotional materials, brainstorm new 

ideas and discuss current progress and goals• Contributed to the development of an evolving marketing plan.

Identied local business community partnership candidates andsecured promotional opportunities

 ABOUT ME A curious, strategic mind with expertise in

inspiring ideas, building stories, and

uncovering truths

  Ambitious about moving people’s heartsand changing the world

 Addicted to the euphoria that comes whenthinking creatively and solving problems

DESIRES TO BE PART OF

• An organization that feels human andproduces great work • A place that values free communication

and innovation• A group that loves what it does

BELIEFS• The golden insight needs a lot of 

digging to be found, but it’s there.• It’s essential to both inspire others to buy into your ideas and to help themgrow their ideas.

• Making a thing clear and simple

actually means making it poignantand thoughtful.

• It’s not what you say; it’s how you say itthat motivates others.

• A good brieng should give yougoosebumps.

• Different departments need to respectand listen to each other for it to work.

DUKE UNIVERSITY - 2010

B.A. in Art History, with a concentation in ARCHITECTURE;

MARKETS & MANAGEMENT Certicate;

Minor in Sociology 

Dean’s List Spring 2009

GPA: 3.34; Certicate GPA: 3.5

Studied abroad in summer 2008 in

BERLIN, Germany 

S E B A S T I A N G O

2077 Lakeridge Circle Unit 203, Chula Vista, CA 91913 • 619.863.3310 • gogoseb@gmail.com