BULLETIN JANVIER 2013

STRATÉGIES ET PRODUITS

GUILLAUME POULAIN 4 DÉCEMBRE 2012 0 <http://www.tom.travel/2012/12/pour-doper-sa-frequentation-le-territoire-alpin-sempare-de-la-realite-alternee/#respond> Les Trophées Innovation et Tourisme 2012 en Rhône-Alpes se déroulaient le 26 novembre dernier. ReWild, un jeu en réalité alternée, a été récompensé à deux reprises dans la catégorie « Nouvelles technologies au service de la découverte des territoires » et  par le Trophée du Jury «toutes catégories».

<http://www.tom.travel/wp-content/uploads/2012/12/Cascade5-2.png> Comment développer et rajeunir la fréquentation touristique des massifs de moyenne montagne ? C’est l’objectif que s’était fixé Interactive 4D en réalisant un jeu en réalité alternée, ReWild. Destiné aux jeunes de 18 à 25 ans, ReWild est un outil diablement ludique mêlant quêtes, énigmes et randonnées pédestres ou en VTT. Jeu transmédia, il s’appuie sur une palette variée de supports : site Internet, application Smartphone, QR codes, SMS, répondeurs téléphoniques, e-mails, réseaux sociaux, cartes interactives… C’est également le premier en France à s’étendre sur le vaste territoire alpin des quatre parcs naturels régionaux des Bauges, de la Chartreuse, du Haut-Jura et du Vercors. Il concerne également les villes de Chambéry,

Grenoble, Aix-les-Bains et Bellegarde sur Valserine. <http://www.tom.travel/wp-content/uploads/2012/12/Piton-rocheux1.png> Testé en juin 2012 par quelques privilégiés, le jeu a démarré en juillet 2012 sur www.rewild.fr <http://www.rewild.fr/>  etwww.facebook.com/ReWildLeJeu <http://www.facebook.com/ReWildLeJeu> . Une deuxième version est en cours de développement et sera  lancée officiellement au début de l’été 2013. Ayant rassemblé tous les critères nécessaires à l’obtention d’un prix et séduit le jury, ReWild a remporté le prix de la catégorie « Nouvelles technologies au service de la découverte des territoires » ainsi que le Trophée du Jury « toutes catégories » !Interactive 4D s’est également illustré du Serious Game Expo à Lyon avec la nomination de l’un d’un Serious Games, Lake Adventures, pour le Prix de l’Innovation aux Trophées 2012. Ce jeu a pour but de sensibiliser les enfants et jeunes adolescents à la protection des ressources en eau des territoires alpins.

http://www.tom.travel/2012/12/pour-doper-sa-frequentation-le-territoire-alpin-sempare-de-la-realite-alternee/

BONNES PRATIQUES

WEB ET NOUVELLES TECHNOS

GESTION ET RESSOURCES HUMAINES

Seven Ways To Motivate Your Employees

1. Introduce yourself on a personal levelThey say ‘First impressions are everything' for a reason. In a workplace, this first impression is essential for helping employees determine their role in the company. So connect with people when you first meet them-ask them about their interests and plans for the weekend. They will feel like they are being treated as a person and not another worker. It will be the first step of their everlasting loyalty towards your company.

2. Make sure they know their skills are neededEven if its a minuscule task, employees need to feel like what they're doing is meaningful and significant in order to value it. If not, they may become robotic and not care much about the product. In other words, employees need to feel connected and appreciated in something larger than their individual self. They need to feel like others are relying on their great work in order to produce something greater.

3. Make them feel ownership towards the companyThe more connected employees feel towards a company, the harder they will work for it. Get them involved by asking their opinions on planning and decision-making. This way, they will feel responsible towards where the company is headed. It will induce ownership in the decisions they make and the work they produce.

http://ehotelier.com/hospitality-news/item.php?id=D24580_0_11_0_M

TENDANCES ET MARCHÉSTourisme sportif: une tendance montante

Le tourisme sportif est l’un des secteurs touristiques dont la croissance est la plus forte. On observe un transfert graduel, depuis quelques années, des vacances à la plage à des séjours impliquant davantage d’activités sportives. Les jeunes générations de voyageurs démontrent aussi plus d’intérêt que d’autres pour le tourisme sportif. Les destinations misent de plus en plus sur ce créneau. Selon le magazine Hotel & Resort Insider, ces touristes dédiés à un sport bien précis dépensent généralement plus et séjournent plus longtemps que la moyenne des voyageurs. Ce créneau représenterait 14% des voyages et devrait continuer à croître au cours de la prochaine décennie.

http://www.hotelresortinsider.com/news_story.php?news_id=139432&cat_id=8&m_id=bd_rds~

Family and Kids Travel – Current Trendshttp://www.tourism-review.com/travel-tourism-magazine-current-trends-in-family-travel-article1943

Top Ten Things Luxury Guests WantOct 09, 12 | 12:08 am

By L. Aruna DhirRichard Gere, the iconic and legendary Hollywood actor has recently forayed into hospitality by unveiling The Bedford Post - his one-of-a-kind boutique hotel. Gere should certainly know a thing or two about luxury living and hoteliering. Being a famous personality of high net worth he is used to travelling ultra luxe and staying in uber luxury abodes - both private and commercial. While I was with The Oberoi in New Delhi, Gere was one of our most high profile guests, luckily for the Hotel both long-stay and repeat. He stayed in his favourite deluxe suite and I am told that the reason he liked The Oberoi so much is because the Hotel was an exclusive address in the Indian Capital City, knew in depth about his likes and dislikes and went to great lengths to ensure privacy to the VIP guest. I remember one of Richard Gere's main diktats to the Hotel staff was that no one should greet him in the lobby or

approach him for photographs and we all were very clear about that. What comes out is that the major need of the mega star was to enjoy total privacy and the up-market Delhi hotel assured him that; keeping the paparazzi and peeping guests at an arm's length and offering the celebrity guest with much needed R&R in private seclusion - just as he needed - before he went away on his peace missions to other parts of the country.Then there are the Aman Junkies who will travel from one end of the globe to the other to enjoy exotic locales, breathtaking views, one-of-its-kind experiences, not-found-elsewhere facilities in the hotel(s) of their choice within the Aman bouquet.So what is it that the luxury traveler really seeks from his hotel experience! When money is not the consideration, what do premium places of stay bring out on the silver platter to this discerning set of guests for whom luxury is a way of life! Here is my list in no particular order -

HTTP://EHOTELIER.COM/HOSPITALITY-NEWS/ITEM.PHP?ID=D24186_0_11_0_M&UTM_SOURCE=MAILINGLIST&UTM_MEDIUM=EMAIL&UTM_CAMPAIGN=2012-10-09%3A+EH+DAILY+NEWS

PENSER AUTREMENT

Des stations de ski dans des endroits étonnants

Faire du ski à Dubaï, au Maroc, en Corée du Sud ou encore à Hawaï, c’est tout-à-fait possible! L’offre de sports d’hiver s’étend de plus en plus, même dans des destinations traditionnellement connues pour leur climat chaud. Le quotidien britannique Telegraph rassemble des photos de ces destinations de ski pour le moins surprenantes.

http://www.telegraph.co.uk/travel/snowandski/9695839/ski-resorts-in-surprising-places.html?frame=2406593La glisse n'est pas le seul plaisir des vacances à la montagne. La culture offre aussi de belles opportunités. Laissez-vous guider.

http://www.lefigaro.fr/voyages/2012/11/29/03007-20121129ARTFIG00522-les-5-stations-pour-skier-cultive.phpTree Top Walkway – Bavarian Forest44 meters above the forest floor in the Bavarian National Forest, a massive, winding treetop walkway approaches its peak.  This wooden work of sculptural architecture spins upon itself to rise over the 38-meter fir trees that grow from its base.  From the top, the views over the green forests of Neuschonau, Germany are unparalleled, as no other man-made object rises to this height in its vicinity.  Guests are welcomed to climb the winding structure to enjoy the 360-degree view, a panorama accessible by foot and

wheelchair alike.  Its design is skeletal and egg-shaped, inspired by the world of nature that can be found nearby in these forests in Bavaria. [via designboom]http://www.thecoolist.com/tree-top-walkway-bavarian-forest/

FAIRYTALE TREEHOUSES

HTTP://WWW.TELEGRAPH.CO.UK/TRAVEL/ULTRATRAVEL/9712368/FAIRYTALE-TREEHOUSES-AROUND-THE-WORLD.HTML?FRAME=2413924

This Menuires Ski Resort Apartment Compartmentalizes its OccupantsPublished: Oct 9, 12 References: h2oarchitectes and contemporist What do you do with an awkward building and a set of seemingly impossible programmatic requirements for its renovation? The Menuires Ski Resort Apartment is the solution to modernizing a tricky 1965 cabin with walls in all of the wrong places.The H2O Architectes of France opted to manipulate the existing lodge in a way that would not meddle with the structure but maximize on usable space. It was not an easy exercise. A clever built-in system of bunk beds, shelves and even a couch was incorporated into two sides of the flat, producing a dramatic curved wall. This provides the illusion of space and guides an efficient new scheme of circulation. Bathroom and kitchen units were incorporated compactly into the Menuires Ski Resort Apartment in a way that optimizes the outdoor views and integrates the luxuries of temporary wood-clad chalet living.HTTP://WWW.TRENDHUNTER.COM/TRENDS/MENUIRES-SKI-RESORT-APARTMENT

Cocoon Tree Tent

We’ve spent a lot of time thinking about tree houses, and the only negative we’ve found is that you can’t take it with you when the vacation is over.  The Cocoon Tree Tent is a mobile tree house of sorts, a spherical tent that can travel with you and provide a whimsical form of shelter for your next camping trip.  Find yourself a dreamy little plot by the water or up in the trees, and connect your globe of a tent with cables.  The Cocoon Tree Tent is one part tent, one part hammock, as it gently bounces in the breeze and rocks its inhabitants to sleep.

http://www.thecoolist.com/cocoon-tree-tent/

Changer de point de vue en se baladanthttp://www.nendaz.ch/tourisme/changer-point-baladant.html

Des ponts suspendus design

L’Areuse en Suisse est traversée par un pont suspendu tout à fait unique. Ce dernier a été créé d’une structure pliée verticalement et horizontalement pour qu’il se marie bien au milieu naturel et, en même temps, pour offrir une expérience agréable aux visiteurs. De nombreux parcs naturels sont dotés de structures architecturales et esthétiques adaptées à son environnement et mises en place pour facilité l’accessibilité.

http://www.innotour.com/innovationCases/2012/05/walkscapes/

DÉVELOPPEMENT DURABLE

How to embed sustainability within your workforceThis is the second installment in a three-part series on employee engagement. The first installment <http://www.greenbiz.com/blog/2012/blog/2012/08/30/four-stages-employee-engagement-sustainability>  introduced the four stages of employee engagement and how companies with sustainability programs that are built upon high employee engagement perform better. This installment will discuss the first stage: increasing your employees’ awareness and understanding of sustainability (not only what it means to your organization, but also what it means to them) -- and provide examples of how companies build an understanding of sustainability across diverse employee bases through communication, training and visual engagement.

http://www.greenbiz.com/blog/2012/10/03/how-embed-sustainability-workforce?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+greenbuzz+%28GreenBiz+Latest+News%29&utm_content=Netvibes

UK Responsible Rural Tourism Partnership: Changing the Way Tourism Businesses Celebrate and Conserve Local LandscapesThe RSPB <http://www.rspb.org.uk> , the largest wildlife conservation organisation in Europe, joins Our Land <http://www.our-land.co.uk/>  – a responsible tourism initiative in nine of the UK’s National Parks and Areas of Outstanding Natural Beauty (AONB) in the South East of England to highlight how tourism can help with the conservation of our countryside.

http://www.ecotourism.org/news/uk-responsible-rural-tourism-partnership-rspb-our-land

Un guide pour engager les parties prenantes en développement durable

Un guide en ligne vient d’être publié afin d’aider les entreprises à identifier et mobiliser leurs parties prenantes communautaires.Élaboré par le Réseau entreprises et développement durable <http://nbs.net/fr/> , ce guide présente à la fois les avantages pour une organisation de mobiliser ses parties prenantes communautaires (citoyens, groupes de développement communautaire, ONG…), puis les façons de les identifier et de les inclure davantage dans ses stratégies d’affaires.Pour télécharger le guide, cliquer ici <http://nbs.net/fr/files/2012/09/REDD_Guide_Engagement.pdf> .

Téléphérique alimenté au fumier de vache

Killington Resort Gondola Now Powered by Cow ManureKillington Resort , in central Vermont, has upped its green game for the 2012-13 winter season, partnering with Green Mountain Power to run the K-1 gondola on electricity generated from cow manure.

Under GMP's Cow Power program, manure is collected from Vermont's dairy farms, converted into biogas and then into electricity. The manure comes 10,000 cows from 13 farms across the state.

Killington gives an overview of how the Cow Power program works:

Farms collect cow manure throughout the day, mixing it with wash water from the milking equipment which is then pumped into an anaerobic digester. The slurry flows through a digester for about three weeks at 100 degrees Fahrenheit allowing bacteria to convert the manure into biogas, about 60% methane gas and 40% carbon dioxide. The biogas is then delivered to a modified natural gas engine, which drives an electric generator to create electricity. Finally, the energy generated is fed onto the GMP electrical system which ultimately powers the K-1 Express Gondola.

Cue jokes about the Beast of the East now... Or, if you're not a fan of the mountain, the quality of the terrain served by that lift.

http://www.treehugger.com/renewable-energy/killington-resort-gondola-powered-cow-manure.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+treehuggersite+%28Treehugger%29&utm_content=Netvibes

Aspen Skiing Co. partners with coal mine for methane power

SOMERSET — For a ski company that heralds powder days, Aspen Skiing Co. on Friday rallied atop a coal mine to applaud a power day. With a tap of a finger on a glass screen, a rumbling generator, fueled by methane vented from the Oxbow Corp.'s Elk Creek Mine, began producing electricity.It is the nation's first such project on a large scale, converting waste methane into 24 million kilowatt hours of power, enough to fuel all of Aspen Skiing's four ski areas, 13 restaurants and three hotels.The ski company spent $5.4 million to develop the plant. Chief executive Mike Kaplan described it as "the most exciting, innovative, optimistic, coolest project I've ever been associated with."The project unites

HTTP://WWW.DENVERPOST.COM/BREAKINGNEWS/CI_21966674/ASPEN-SKIING-CO-PARTNERS-COAL-MINE-METHANE-POWER

The DROP Eco-Hotel is a Portable Prefab Pod Home for the Modern NomadRead more: The DROP Eco-Hotel is a Portable Prefab Pod Home for the Modern Nomad | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building <http://inhabitat.com/the-drop-eco-hotel-is-a-portable-prefab-pod-for-the-modern-nomad/#ixzz2Cy3eq0nW>

GreenResa – La centrale de réservation hôtelière écologiqueGreenresa vous propose de faire des économies sur certains services proposés par les hôtels (changement de draps, de serviettes, par exemple). En choisissant de ne pas disposer de ses services, vous faites faire des économies durables à l'hôtelier et pour vous remercier de votre geste écologique, le prix de votre chambre est réduit selon votre ou vos choix.

Contrairement au système habituel proposé par l'état, c'est à dire de protéger l'environnement grâce à une action écologique et une participation financière (tri des ordures, l'émission CO2, la poubelle cigarette, etc.), Greenresa est le seul modèle écologique à vous proposer une contrepartie pour votre action "verte".

HTTP://WWW.GREENRESA.COM/SITE/AVANTAGES-CLIENTS_CONCEPT.HTML

ANALYSE DU RÉSEAU DE VEILLE EN TOURISME