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    Unifd Communication: The evolution o dynamic collaboration |

    www.inThe birth o the enterprise network

    as a dynamic ICT services platorm

    Unifd Communication:The evolution o dynamic collaboration

    ABSTRACT

    Unifd Communication rrs to a vry simpl idal, ncapsulatd in th ollowing dfnition:

    Intgration o ral-tim communication srvics such as instant mssaging, prsnc,

    tlphony (all orms), vido conrncing, call control and spch rcognition with non ral

    tim communication srvics such as unifd mssaging, (mail, voicmail, SMS tc).

    Unifd Communication is not a nw concpt; it was frst mootd in 996 whn th frst

    Intrnt Phons (iphon no lss) and IP-TDM mdia gatways startd to appar.

    Th common nablr or all o unifd communications was th dvlopmnt o IP-basd

    signalling protocols; initially H.323 and thn standardisation ollowd around SIP

    (Sssion Initiation Protocol). Th ky bnft whn using IP ovr TDM is sparation o th

    mdia (your voic/vido tc) and th signalling. In simpl trms the way you fndth othr

    prsons communication dvic can b sparatd rom how you send th contnt o your

    call; this maks th ability or dirnt dvics to talk togthr a managabl problm.

    Th sparation o srvic and transport is th undrlying principl o all Nxt Gnration

    Tlcoms and th cornr ston o Introuts Unifd ICT stratgy. Unifd Communication

    crats a world whr communication dvics o any tchnology can communicat dirctly

    with ach othr, thrby uniying your world o communications. Th sparation gos

    urthr as it mans that YOU ar th prson bing calld, not th dvic you rnt, this

    ctivly ovrturns 00 yars o tradition whr th dvic (and its associatd numbr)

    is actually what gts calld, not you th subscribr. You just happn to hav it in your

    pockt or on your dsk. With Unifd Communication it is th subscribr (th individual)

    who is calld and thir prrrd, dault or only mthod o ral-tim communication gts

    th call, much th sam as it is with wbmail. Just as with mail, it is th addrss/numbr

    itsl that acilitats th abstraction layr btwn usr and dvic.

    Th broad bnfts o Unifd Communication ar obvious complt usr mobility,optimal (low cost, high quality, or indd th rvrs) call routing, rationalisation o

    tchnology, a mor dynamic communication nvironmnt tc. Ralising it, howvr;

    or many corporat IT and Communication Managrs, is, atr 5 yars o itration,

    maturity and rfnmnt o standards, still as illusiv as vr.

    Unifd Communication:The evolution o dynamic collaboration

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    Unifd Communication: The evolution o dynamic collaboration |2

    www.inThe birth o the enterprise network

    as a dynamic ICT services platorm

    Unifd Communication:The evolution o dynamic collaboration

    In recent times the spectre o Unied

    Communication has been most realised in

    the consumer space; this has lead to three

    quarters o UK workers wanting to combineemail, voice, video and instant messaging

    (according to research company Redshit),

    73% said it would make the workplace more

    ecient and crucially expand the work

    environment, enabling them to work outside

    the traditional work place. This is coupled

    with a steady increase in the number o

    laptops connected to mobile data networks:

    rom 26M in 2008 to a orecast 36M in 2009.

    The trend and the demand are or more andmore integration, simpliying and uniying

    communication.

    This whitepaper outlines the challenges,

    solutions and most importantly the method

    by which an IT manager can get on the

    road to the communication nirvana, while

    still maintaining service and expanding

    the communication capabilities o their

    organisation in a risk-ree manner. In doing

    so they will cast o the shackles o yearsand years o restrictive practice.

    It also introduces Interoute One, which is

    Interoutes unied communication platorm.

    Interoute One can be thought o as the

    largest communication cloud service in

    Europe delivering over 7Bn minutes a year or

    carriers and enterprises alike. Interoute One

    rewrites the rule book when it comes to how

    communication services should and can be

    thought o by eliminating the technologicaland commercial barriers that separate the

    worlds o wholesale and retail voice services

    Loty Goals and Modst aimsThe desire to evolve communication in

    the work place leads to conficting and

    sometimes conusing goals. On one side

    users want to be able to communicate reely

    without constraint, but the IT manager and

    probably the CFO want to be able to use

    Unied Communication not only to improve

    productivity, but directly and positively to

    impact cost.

    The simple challenge or most IT directors is

    where to start? The problem and challenges

    aced by the IT manager is three old:

    Lack o standards two very dierent

    worlds; the world o PBXs and Computing

    Regulation what can you do in each o

    your oces, whats possible? whats not?

    Concerns over technology: VOIP and its

    readiness or corporate communications

    Standards

    The world o corporate telephony has or

    years existing in the twilight world o ITU

    standards; with copious vendor extensions

    (to add decreasingly valuable eatures),

    meaning in practical terms that i you want

    to realise any level o sophistication and

    inter-working in your corporate telephony:

    youd better buy rom the same vendor. This

    very simple sales approach or PBX vendors

    that has served them well over the years.

    However; ew enterprises will nd themselves

    in a position with a consistent single vendor

    environment: acquisitions, changes inmanagement and varying economic cycles all

    serve to complicate the lie o an IT manager,

    typically leaving them with a mix o vendors.

    This reduces most PBXs to simple Private

    Branch Exchanges (PBX) distributing DDIs

    among a series o extensions.

    Source Wikipedia: http://en.wikipedia.org/wiki/Unied_communications

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    www.inThe birth o the enterprise network

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    Unifd Communication:The evolution o dynamic collaboration

    The lack o network and the cost and

    complexity o building a dedicated voice VPN

    means most never even realise the ability to

    have ree on-net calling amongst oces.

    SIP is the IETF standard that underlines

    Unied Communication and creates a world

    where the call control resides centrally.

    It eectively has evolved to translate

    traditional TDM protocols, allowing or the

    mixing o traditional TDM technologies and

    pure SIP-based communication. It allows or

    the creation o communication platorms

    that are agnostic to the technology o the

    communication device, allowing traditionalblack phones to talk to PCs and vice-versa.

    Unlike previous standards; SIP is resolutely

    open in the grand tradition o TCP/IP, MPLS

    and Ethernet. For Unied Communication to

    ever work this was, and still is, a prerequisite.

    Rgulation

    Unied communication is the confuence o

    two disparate worlds: the unregulated world

    o applications and the Internet, and the

    tightly controlled and until recently state

    owned world o telephony or PSTN (Public

    Switched Telephone Network), or in the

    simplest term, phone numbers. For years

    this has lead to conusion over when a VoIP

    application should be regulated and when

    it shouldnt. Unortunately there is no silver

    bullet that addresses the issue. Whilst you

    can browse the Internet pretty much

    anywhere in world (with varying degrees o

    constraint), the same theory does not applyto Unied Communication. Email addresses

    are the domain o the enterprise but the

    phone numbers are owned and regulated by

    the local incumbent or second operator. You

    can make a VoIP to VoIP call anywhere in the

    world (unless they block UDP the requisite

    protocol) but can you break out to the PSTN?

    Sometimes yes, sometimes no.

    The challenge or the IT manager is: how

    do I eliminate the geographic constraints

    on my organisation and normalise the

    communication environment? There are overa billion xed phones and a billion mobile

    phones in the world [The Yankee group]

    so communication between all orms o

    technology is essential i the move to unied

    communication is to be eective.

    Concrns ovr tchnology VOIP: its

    radinss or corporat communications

    Since 1994, when the rst Internet phones

    emerged, there have been concerns and

    comments concerning the quality o VoIP-based communication versus the traditional

    Plain Old Telephone System (POTS). The

    concern is reerenced in the world o the

    Internet and is related to the variability o

    quality in the call and the ability to maintain

    consistent call quality. 16 years on, and

    the world is considerably dierent. Billions

    and billions o everyday calls are transiting

    IP networks, which are mostly privately

    controlled and managed using MPLS. The

    largest mobile network in the USA is SIP

    based [AT&T] and all the growth in minutes

    is on SIP based inrastructure [Interoute].

    Uncharacteristically it has been consumers

    that have led this development and it is now

    time or Corporates to catch up.

    The issues with extending this into the

    enterprise are oten bound up with the way

    in which many o the equipment and service

    vendors orientate their solutions. Many

    solutions sold to enterprises continue to place

    the intelligence outside o the network, i.e.

    create more sophisticated PBX inrastructures

    at the edge o the network. This approach is

    outdated and harks back to the days o closed

    networks, where you had little choice but to

    place intelligence on the edge o a network.

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    Unifd Communication: The evolution o dynamic collaboration |

    www.inThe birth o the enterprise network

    as a dynamic ICT services platorm

    Unifd Communication:The evolution o dynamic collaboration

    The rise in scalable and intelligent

    MPLS-based cores, most notably recently

    with Interoutes development o Unied

    Connectivity, create a service environmentwhere enterprises can leverage carrier-grade

    networks and sophistication, directly creating

    a controlled, intelligent and access-agnostic

    platorm or the development o services. Ater

    that the only challenge or maintaining quality

    or VoIP is exactly the same as or TDM: you

    need to have adequate network available to

    ensure call quality. The added advantage o

    the SIP approach is that i you have existing

    TDM services they can be controlled through

    your SIP-based inrastructure so preserving

    your investment.

    How to startThe simple and immediate challenge or

    most IT managers is their communications

    environment is complex and consists o

    isolated pools o vendors and technologies.

    The ollowing scenario is typical o most IT

    managers challenges. The extent to which

    you adopt the solution to its ullest extentis largely a question o taste. Either way

    we believe the common actors and the

    base solution serve to set all enterprises

    up such that they take control o their own

    communication strategy and can leverage

    innovations as they come along without

    major investment. The assumption in this

    approach is that the IT manager wants to

    minimise the impact to their business,

    whilst moving orward he aims to preserve

    and utilise existing investments to the ullest

    extent. O course i the asset maintenance

    is too costly (or example the support costs

    on most PBXs e.g. adds, moves and changes

    can be hugely expensive) when compared

    to the equivalent operation in an Active

    Directory, we would always advise

    eliminating unnecessary overhead.

    Th Goal

    Firstly, what ar th goals that typically

    motivat an IT managr to considr

    Unifd Communication?

    Preserve existing PBX investment, but

    connect them all together to save money

    on inter-oce calls - this could also be

    preserved or as long as needed or until

    people are comortable with the new

    method(s) being introduced

    Preserve the companys existing number

    range, but allow those numbers to be

    directed to other devices

    Introduce Unied Communication in the

    orm o a product like Microsot Oce

    Communicator, add connectivity to the

    PSTN, and include video conerencing

    Introduce on-demand audio conerencing

    reducing the cost o monthly outsourced

    bridge services

    Be xed mobile convergence (FMC) ready

    when the handsets and the technology

    mature to ully integrate the mobile and

    xed experiences

    Be master o my own destiny control

    the pace o change and not end up down

    any vendor specic technology cul-de-sac

    with hety maintenance contracts

    Moving way rom the paralysis o: My PBX

    estate is mixed vendor. I cannot combine

    them, I have no economies in support,

    uniying vendors will cost substantial

    money and wont radically change the

    experience or cost base or my users

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    Unifd Communication:The evolution o dynamic collaboration

    Cost and Productivity

    The twin and sometimes contradictory goals

    o reduced cost and improved productivity are

    the main drivers behind the shit. Normally

    the approach would be ocus on one to

    sacrice in avour o the other. However; the

    situation with Unied Communication has

    now matured to a point where the approach

    outlined intrinsically reduces cost and creates

    an environment or capability expansion and

    productivity improvements.

    Cost:

    Cost o calls - all oce-to-oce calls

    are zero-rated regardless o geography

    Flexibility in how you route calls and

    re-route calls; or example route all calls

    to a central call centre whilst providing

    local numbers in country

    Reduced maintenance costs: the

    administration overhead on your Active

    Directory when you add communications

    to it is marginal and in most cases zero.

    So those costly add, moves and changes

    or a PBX are completely eliminated. An ITmanager with a PBX could spend 150k

    per year on a PBX with 900 extensions

    mainly in adds, moves and changes. The

    equivalent unied communication number

    would be a raction, probably less than

    10% [without a reerence this is hearsay].

    Productivity:

    Common communication in any location

    on any device. Your workers armed with

    a laptop and mobile phone can take theiroce with them and maintain a consistent

    set o communication capabilities. You can

    adapt the communication set to meet with

    the needs o individuals. This also means

    you can oer wider choice o device as the

    underlying method becomes the same.

    Lower TCO through common

    administration o all communication

    services. The unication o communication

    greatly reduces the administration o yourcommunication capability. Key in this is

    the use o enterprise directory services

    e.g. Microsot Exchange

    Desktop and phone integration converge

    directory services between the phones

    (mobile and xed) and the desktop

    The method by which you developed

    your unied communications platorm

    allows you to test the environment

    with your users without a big IT bang.This means that your requirements

    gathering or rolling out new services are

    based on experience, not on prediction

    or wishing sessions. You can respond to

    specic well-articulated requirements.

    This is oten reerred to an agile

    approach or iterative waterall, either

    way it means you track the users with

    many subtle innovations.

    Migration MthodThere are many suggested approaches to

    achieving the goal o unied communications;

    ironically most o them are less about

    uniying communications than they are

    ocused on replacing one method with

    another, which is invariably as equally closed

    as their present methods.

    You will hear rip and replace the PBX, to all

    new IP PBX or Skype only; these phrases

    generally advocate major upheaval in theenterprise. This is largely because they are more

    about preserving the business model o the

    advocate than really addressing the problem.

    Even the so-called independent consultants

    tend to make much o the analysis o needs

    when or most the problems are staring them in

    the ace. But USE CASE analysis is a nice little

    earner even i all you want is cheap phone calls.

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    www.inThe birth o the enterprise network

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    Unifd Communication:The evolution o dynamic collaboration

    Unortunately or most IT managers, the 24

    hour switch is one most loathed as either side

    o the event is months o user adoption training

    and heartache as careully laid plans are trippedup by the infexibility o traditional telephone

    service, incompatibility o vendors etc.

    Below is an outline with a ar less dramatic

    approach (not as news worthy either) to

    moving your communication orward; one

    thatcreates an environment where adoption

    and choice is manageable and controlled

    by the IT manager. The Interoute approach

    is about creating the right environment

    or migration. It then lays out how to builda common environment that can then be

    adapted at will. Crucially in this approach

    it leaves open the question o how much

    control you want to manage yoursel and

    how much you would want to give to a third

    party. Interoute has made much o its success

    out o adopting adapted outsourcing models,

    allowing or change as businesses trust us

    more, and decide specic inrastructure is

    more or less important to them. This model

    is based on the Interoute product Interoute

    One which is an access agnostic enterprise

    communication services platorm.

    (See the appendices)

    Th Migration Modl has our stps

    to achiving this

    Integrate connect your legacy and

    new communication devices together

    Separate the signalling and the media

    Combine the users identities URI

    and PSTN/Mobile

    Migrate migrate based on user adoption,

    avoiding a technology big bang

    Intgrat Communication Dvics

    The rst step in getting toward a ully unied

    communication environment is to connect

    all the devices together. The immediateadvantage o this is that PBX-to-PBX calls

    are subsequently zero-rated delivering

    immediate measurable savings. Practically;

    Interoute will on a PBX-by-PBX and trunk-

    by-trunk basis, test interoperability, ensuring

    consistent signalling and call quality.

    Interoute One is an access agnostic platorm

    that caters or up to 8 dierent access

    scenarios rom traditional E1 (PRI) to or

    Microsot Oce Communicator certied SIP

    trunks, as illustrated below. The immediate

    benet o this is that call routing can be

    optimised rom a cost and quality perspective.

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    Unifd Communication:The evolution o dynamic collaboration

    Intgrat Inbound Numbrs

    The thorniest issue with Unied

    Communications is numbers; meaning

    inbound geographic numbers. As mentioned

    beore there is no silver bullet or this.

    No-one oers a simple global solution so

    each case tends to require a series o

    approaches not just one. For example in some

    countries it is not legal to port an inboundnumber, so the operator has to get a new

    number, or the incumbent regulator does

    not numbers to be owned by anyone other

    than the actual customer (rather than a

    service provider). Interoute currently oers

    inbound numbers in 47 countries and has

    porting agreements in many. Our approach

    is to take the problem o the IT manager and

    solve it in a variety o ways including:

    Take over the existing contract and

    number range rom the incumbent

    supplier initially this may require a CPE

    gateway on site to redirect the numbers

    to Interoute, with a uture migration on

    the network side between Interoute and

    the other carrier. Either way the problem

    is out o the IT managers hands

    Port the numbers Interoute simplyports on the network side. In essence

    this means that all calls destined or the

    customer are routed through Interoute

    as the carrier holding the numbers on

    behal o the customer

    New numbers i there are new devices

    being deployed then Interoute can provide

    a new set o inbound numbers

    FIGURe Th Introut Onagnostic platorm

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    Unifd Communication:The evolution o dynamic collaboration

    Sparat

    The next two steps may seem illogical coming

    so soon ater integration but they are crucial

    in creating an environment where the IT

    manager has control. When we say separate

    we mean specically the separation o the

    signalling and media. This will typically mean

    (within the context o the PBX) removing any

    routing intelligence rom the PBX. This does

    not mean that the expensive Auto Attendant

    you just trained your receptionists on is

    redundant, rather it reers to the removal o

    the directory control in the PBX so that you

    only have one control point or services, notmany. The PBXs are now render relatively

    dumb and will simply route calls. In many

    cases i there is a mixed vendor PBX estate

    its probably all that can be done.

    Combin

    Having rendered the PBXs dumb you now

    need to centralise the intelligence. This is

    achieved through your directory services

    environment e.g. Active Directory. The

    simple goal is one directory service or yourenterprise environment. Given the Active

    Directory or your mail and messaging will

    be more sophisticated and control proling

    etc, it makes most sense to consolidate here

    and not preserve two separate services which

    makes policy maintenance problematic. In

    many cases the Active Directory environment

    or most enterprises is already populated with

    the various mobile, desk and other phone

    numbers. Also, when considering the typical

    maintenance cost o an outsourced PBX,it reduces costs considerably to uniy your

    subscriber management in this way.

    Migrat introducing nw tchnologis

    Lets just review what has been created

    Common communication network or

    all connected enterprise assets, typically

    the PBXs. You have connected your

    PBXs to a communication network so

    the intelligence is now in the network,

    meaning local breakout on PBXs is

    an unnecessary approach when a simple

    sot routing change can achieve the

    same optimisation o routing.

    Benets:

    Free on-net calls

    Simplied supply chain management

    Reduced maintenance costs instead o

    maintaining two directory services and

    two sets o technologies you now have

    absorbed the maintenance o subscribers

    into one directory service

    Ability to pick and choose how you add

    new technologies and services. The ability

    to retire or preserve at will - PBX assets,

    or replace with a whole new SIP trunk

    inrastructure. The users can be given

    everything or selectively one method at a

    time etc. Control o this is sot and can be

    moved, added and changed at will as part

    o normal IT processes.

    Migration and introduction o new services

    now becomes a series o small incremental

    projects. The key aspect o this approach is

    that you can go as ast or as slow as you like

    you have control. You are not beholden to

    an operator to port numbers, or supplier toinstall network etc.

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    www.inThe birth o the enterprise network

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    Unifd Communication:The evolution o dynamic collaboration

    Cas Study IntrnationalUnion or th Consrvationo Natur (IUCN)This case study details a recent customer

    o Interoute, who approached us with a

    challenge: Unied communications or

    its entire sta.

    What is IUCN?

    IUCN, the International Union or

    Conservation o Nature, helps the world nd

    pragmatic solutions to our most pressing

    environment and development challenges.

    It supports scientic research, manages

    eld projects all over the world and brings

    governments, non-government organizations,

    United Nations agencies, companies and

    local communities together to develop and

    implement policy, laws and best practice.

    IUCN is the worlds oldest and largest global

    environmental network - a democratic

    membership union with more than 1,000

    government and NGO member organizations,

    and almost 11,000 volunteer scientists in

    more than 160 countries.

    IUCNs work is supported by more than 1,000

    proessional sta in 60 oces and hundreds

    o partners in public, NGO and private sectors

    around the world. The Unions headquarters

    are located in Gland, near Geneva, Switzerland.Th challng

    IUCN, by the very nature o their endeavours,

    are widely distributed globally, and mobile

    in terms o their workorce. I they were

    to introduce improvements to their

    communication capability, they wanted it

    to meet the demands o their mobile and

    distributed organisation and not constrain

    capability through the technology. The sheer

    level o distribution means that economicallyPBXs are increasingly expensive simply

    to distribute calls, and also tie the IUCN

    employee to the desk. The introduction o

    Microsot Oce Communicator means that

    wherever the user is connected is where the

    oce is then. This fexibility and complete

    shit in paradigm would achieve a reduction

    in cost, and productivity gain.

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    Th IUCN Unifd Communications

    Challng

    The gain is compelling but OCS is new and

    or many, a complete departure in the steady

    and staid world o oce communications.

    So rather than embark on a brave and radical

    overhaul o their communication environment

    which would have a real eect on all their

    users, they wisely laid down a simple yet

    seemingly illusive requirement - IUCN wanted

    to control the roll out: at their own speed.

    They did not want to rip and replace the PBX

    in one go (no matter how cathartic it would

    be or the IT manager to skip it) they wantedto migrate users gently over to the new world,

    with the option to swing them back i it all

    started to go wrong.

    At this point we have to recognise that

    changing user behaviour and their preerences

    are not always bound up in the pragmatism

    o making technology choices. We have seen

    users reject sot phones simply because they

    dont like headsets welcome to the world

    o the end user. The point is you can never

    be sure that users will adopt as you predict,

    thereore retaining the option to simply roll

    back is always very useul. The simple rule o

    thumb with most communication technology

    adoption is that users are drawn toward speed

    and convenience, ewer clicks, less movement

    etc and they will adopt in time. In the case o

    communication, the critical user eature is the

    integration o the directory into the device.

    The success o products like Microsot Oce

    Communicator is 90% convenience. You see acontact either in a document, email, or contacts

    directory and you can call them on any device

    as a result o the tight directory integration.

    Mthod

    Interoutes rst step in creating the

    environment to allow or a user lead migration

    was to integrate the IUCN PBX inrastructure

    into the Interoute platorm. In the case o

    their head oce in Geneva this required

    Interoute to take over the existing local PRI

    interconnect with their previous operator.

    To avoid delays normally incurred when two

    operators migrate assets between them (you

    can imagine its never a high priority or the

    carrier losing the business to speed up things

    or the new entrant), Interoute placed a CPE

    on site to redirect the pre-existing numberrange so that Interoute eectively became

    the carrier. Interoute then post-connection

    manages the ultimate migration rom the

    previous carrier to Interoute. But critically

    IUCN are insulated rom this.

    IUCN then connected their Microsot

    OCS Mediation Server via a Microsot

    Certied SIP trunk rom Interoute. This

    element o the migration really illustrates

    the shit in capability rom the old world

    o xed PRIs to the capability available

    through SIP trunks. Anyone with access

    to the Internet can connect by going to

    http://www.interouteone.com/.

    IUCN now had the ability to give all their

    users both PBX and Microsot OCS capability.

    To eect a user-riendly migration, they

    redirected the existing inbound PBX number

    to the users OCS accounts. This meant they

    could swing over each user department-by-

    department, sae in the knowledge that any

    issues could be managed and users can be

    rolled back.

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    Th Outcom Th Futur

    Thankully the outcome has been everything

    the IUCN team hoped it would be. They are

    progressively migrating their users over to the

    new world o Microsot OCS and so ar they

    have no one yearn or their black phone to

    replace the mobility and intuitive nature o

    OCS. One o the key opportunities once this

    initial migration is complete is the opportunity

    to expand beyond the initial 1000 employees

    and seek out ederation with other members

    o the IUCN expanded community.

    The idea o ederation is a secure exchange o

    directory inormation so that you can extend

    the same benets that you have with your

    own community to your associated partners.

    Taking this to its logical conclusion, your

    on-net community thereore will expand

    progressively. Imagine i all the organisations

    globally who use Exchange, integrated

    OCS and repeated the IUCN experience.You then create a secure and controlled global

    community o users who can collaborate

    reely without watching the clock (minutes

    means money).

    FIGURe 2Th IUCN solution

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    ConclusionUnied Communications should not be

    thought o as a product or a single program,

    but a way o thinking about communication.

    It assumes that: there will be no boundaries to

    what and where you can communicate, users

    will customise their user experience around

    their preerences, i I have invested once in

    managing my subscribers I can reuse that

    investment, and that I can get as sophisticated

    or simple as I preer and change my mind in

    the process.

    The change in the past 15 years means that

    the traditional ways o thinking about how

    to implement communications are limited

    not by the imagination o the IT manager,

    but mainly by the business models o the

    traditional suppliers who have been

    reluctant to change given that intuitively

    uniying your communications immediately

    rationalises your cost base.

    Interoute has developed its platorm over that

    last 7 years and now manages 7Bn minutes

    a year o other peoples trac and realises

    that there are no greenelds and perectstorms into which we are slot our capability.

    Corporate communications is like a short

    history o technology evolution, so you have

    to be able to move rom disparate closed

    worlds to one simple and easy-to-manage

    unied one. This approach we believe can

    achieve this. It is only the starting point,

    so doesnt address the breadth and depth

    o the opportunity once you have unied

    communications, but like all good

    destinations getting there is hal the un.

    Rather than take our word or it try out

    Interoute One today and see how it can

    help your Enterprise communications,

    http://www.interouteone.com

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    Appndix On Introut OnInteroutes Interoute One product is an access

    agnostic (any orm o access or device) SIP

    based communication platorm. It leverages

    Interoutes Virtual Voice Network platorm

    that supports over 250 global carriers

    worldwide and manages over 7Bn minutes

    per annum. Interoute One unlike most other

    oerings is best thought o as an intelligent

    real-time communications network. In

    simple terms you can plug old and new

    communication technology PBXs (any vendor),

    IP PBXs or Microsot Oce Communicator

    into it and they will communicate betweendevices in the oce, at a home or anywhere.

    You can take as much or as little control o

    the routing as you require, you can become

    a carrier or simply buy a SIP trunk where you

    give Interoute the job o routing the call.

    The diagram below illustrates the relationship

    between Interoute One, Interoutes VirtualVoice Network and the customer environment.

    Product Summary

    Interoute One covers a range o

    capability designed to serve the corporate

    communications market, providing A-Z

    termination, inbound numbers (DDIs)

    and voice VPNs. In order to access the

    eatures Interoute One also supports a wide

    range o access methods to enable an IT

    manager to uniy their communication.

    FIGURe 3Introut On

    customr solution

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    The access methods can be mixed and

    matched as required to meet the needs

    o the customer.

    The diagram below displays the Interoute

    One access types and eatures supported,

    in a ormat similar to that o the layered

    OSI stack:

    Introut On Accss Mthods

    Interoute One is split between the access

    methods and the eatures and capability

    o the services. Simply put the rst step in

    creating a uniorm communication platorm is

    normalising all the disparate access methods

    and devices. Interoute One supports a broad

    range o access methods illustrated below.

    DDIOPTION

    FEATURES

    NETWORK Interoute Network

    Free OnNetCalls

    Interoute HubWorldwide Termination

    ACCESS TYPE IP VPNDirect

    TDM AccessPublic Internet

    CUSTOMERTELEPHONY SYSTEM IP PBX Legacy PBXMicrosoft OCS

    PROTOCOL IP TDM

    CONNECTIVITY OCS Trunking H.323SIP

    Trunking VOIP GatewayQ.931

    FIGURe Introut On

    Accss Typs andFaturs Matrix

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    Lgacy PBX (SVC-IONe-T)

    . This is a traditional TDM trunk supporting

    E1 using Q.931 (Primary Rate ISDN - PRI)

    protocol. The customer will have a PBX that

    supports E1 with Q.931 ISDN.

    2. Secondary to this the customer may

    have a traditional PBX but want to a PBXsupporting E1 with Q.931, but wants to

    aggregate their data trac and voice trac

    over an IP connection then in addition to

    the service the customer would also need a

    local CPE to convert the Q.931 into SIP.

    IP PBX Accss (SVC-IONe-I)

    . SIP/H.323 VoIP trunking. The customer has

    a PBX that supports SIP/H.323 and that can

    access the Internet or wants to converge

    their voice over their MPLS VPN (orderable

    separately).

    Microsot OCS R/R2 Accss. SVC-IONE-M SIP trunking or Microsot

    Oce Communications Server (OCS)

    2007 R2 and R1. The customer must have

    an existing OCS R1 or R2 installation and

    a mediation server with access to the

    Internet or an Interoute IPVPN.

    FIGURe 5Accss Scnarios

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    Conrncing

    . SVC-IONE-C Outsourced Conerencing

    service provides customers with access

    to a personalised conerence bridge

    managed by Interoute. They may have

    as many conerences as they want,

    have their own announcements, music,

    PSTN access numbers and manage users

    and conerences via the http://www.

    interouteone.com portal, accessible via

    the Internet. In eect the customer can

    treat the service as i they have their own

    conerencing platorm. Customers need not

    have any other service rom Interoute inorder to subscribe to this service.

    Call FatursThe Feature Stack below shows the eatures

    available. Interoute has created on its own

    virtual voice network a managed partition

    that is a ully managed set o optimised

    call routing, termination and management

    eatures. Customers are however ree to

    create their own voice network by taking

    their own partition and building a dial plan

    and bespoke routing.

    Fr On-Nt Calls

    All calls between customers connected

    to Interoute are ree i the call stays on

    the Interoute network. This is true or:

    Intra-organisation calls

    (within the same organisation).

    Inter-organisation calls

    (between organisations).

    Whether or not these calls happen to be:

    International calls

    National calls

    Local calls

    All calls to an Interoute One conerencing

    service are also ree i the call originates on

    the Interoute network.

    By keeping calls on-net Interoute can

    maintain control o the call rom start to

    nish with no third-party involvement,

    thereore meaning the customer can take

    advantage o short code dialling prexes

    between locations (termed a voice VPN) as

    well as ensuring a high level o call quality and

    high call completion gures between sites.

    DDIOPTION

    FEATURES

    NETWORK Interoute Network

    Free OnNet

    CallsInteroute HubWorldwide Termination

    FIGURe 6Fatur Stack

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    Worldwid Trmination

    Customers can make use o the standard

    Interoute A-Z dial plan allowing them to

    reach all destinations worldwide at preerable

    calling rates.

    Inbound numbrs (DDIs)

    Optionally customers can purchase DDIs

    rom or port DDIs to Interoute in order to

    support inbound calls. DDIs are available in

    many countries and there are no limits on

    how many DDIs each customer may have.

    Given the nature o DDIs please reer to

    http://www.Interoute.com or the most

    up to date list.

    Managmnt and ControlThe Hub portal (http://hub.interoute.com)

    provides customers with a central point

    o contact or all o Interoutes services.

    The services available or customer o

    Interoute One are:

    . Raising and monitoring troubl tickts

    2. Additional voic srvics ordring

    3. Trafc statistics

    Interoute provide, through the hub, a number

    o key customer statistics to enable the

    customer to monitor their voice trac across

    the network. Current statistics are:

    Destination

    Minutes

    Successul calls

    ASR (Answer Seizure Ratio)

    PDD (Post Dial Delay)

    FIGURe Voic VPN

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    A screenshot o the typical inormation

    available is above.

    . Download o invoics

    All customer invoices are made available or

    download via the Interoute Hub.

    5. Download o CDRs

    CDRs are available to download. These are

    provided to customers or the main purpose

    o reseller billing but they are also proved to

    help customers identiy hotspots within their

    organisation. This inormation is provided

    once a month when Interoute produces the

    customer invoice. The le is a fat csv (comma

    separated variable) le giving each call and its

    associated cost broken into 7 elds:

    1. Currency

    2. Cost

    3. Calling number

    4. Called number

    5. Date and time

    6. Duration

    7. Source Trunk Group

    8. Destination

    An example csv output reormatted

    is shown overlea:

    FIGURe Trafc Statistics

    (HUB)

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    FIGURe 9Customr CDR

    Format

    FIGURe 0CDR Download

    via th Hub

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    exampl Ordring

    The ollowing describes which Voice productcatalogue codes would be ordered or the

    services 1-8. Codes or IP and Transmission

    products are excluded:

    Customr has Microsot OCS with a

    mdiation srvr and wants to connct

    via th public Intrnt.

    a. Order code: SVC-IONE-M

    Customr has a TDM PBX and wants

    to connct via th public Intrnt.

    a. Order code: SVC-IONE-I

    And

    b. Order code: CON-VGxxxx

    Customr has an IP PBX and wants

    to connct via th public Intrnt.

    a. Order code: SVC-IONE-I

    Customr has Microsot OCS with a

    mdiation srvr and wants to connct

    via an IPVPN.

    a. Order code: SVC-IONE-M

    Customr has a TDM PBX and wants

    to connct via an IPVPN.a. Order code: SVC-IONE-I

    And

    b. Order code: CON-VGxxxx

    Customr has an IP PBX and wants to

    connct via an IPVPN

    a. Order code: SVC-IONE-I

    Customr has a TDM PBX and wants to

    connct via a TDM link (Primary Rat ISDN)

    a. Order code: SVC-IONE-T

    For any o the above services the ollowingadditional eatures are optional:

    DDI (Dirct Dial Inwards/Inbound) numbrs

    a. Order Code: SVC-IONE-D

    FIGURe Voic product

    catalogu cods

    2

    3

    5

    6

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    Trial PortalOvrviw

    Interoute oers customers the

    possibility o a trial to test the eatures

    and unctions o Interoute One without

    committing to purchase. Trials are available

    through the Interoute One micro-site

    (http://www.interouteone.com)

    The trials currently available over the

    public Internet are:

    SVC-IONe-M Interoute One or

    Microsot OCS R1 and R2

    SVC-IONe-I Interoute One or SIP/H.323

    SVC-IONe-C Interoute One Outsourced

    Conerencing

    For SVC-IONE-M and SVC-IONE-I trials;

    customers can sign-up online, this is then

    approved by the Interoute One Trial Approversand a credit o 10 is applied to the account

    (or equivalent value in local currency).

    This enables customers the ability to make

    calls with no expiry timescale on the credit.

    For SVC-IONE-C trials; customers sign-up

    online, this is then approved by the Interoute

    One Trial Approvers and the customer is

    provided one conerence bridge or a limited

    time (typically 1 month). This conerence bridge

    uses the Interoute bridge access numbers.To convert rom the trial version to paid service,

    with additional unctionality, customers can

    go to http://www.interouteone.com, select

    Help, then select Contact us

    http://www.interouteone.com/contactus.aspx),

    and complete the orm.

    FIGURe 2Introut On

    Portal

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    For SVC-IONe-I and SVC-IONe-M:

    Access rom the public Internet

    Outbound calling (PSTN termination)

    Microsot OCS (R1 and R2) Interworking

    (or SVC-IONE-M only)

    Prepaid credit (typically 10 or equivalent)

    but this can be dened by sales authorisation

    Limited support available through a

    certied third party organisation

    (or SVC-IONE-M only)

    For SVC-IONe-C:

    One conerence bridge that may be reusedas many times as the customer wishes

    within the trial period.

    Accessible via calling Interoutes bridge

    access numbers (below):

    +43-720880090 (Austria)

    +32-28-08-0630 (Belgium)

    +35-924-927-070 (Bulgaria)

    +42-02-4601-9234 (Czech Republic)

    +45 6991 8742 (Denmark)

    +358942419013 (Finland)

    +33-1-766-07190 (France)

    +49 69257385886 (Germany)

    +30 211 176 8419 (Greece)

    +39-06-995-89020 (Italy)

    +31-20-8908820 (Netherlands)

    +4721547848 (Norway)

    +34-9177-18161 (Spain)

    +46846501000 (Sweden)

    +41-43-502-0200 (Switzerland)

    +44-2084325900 (UK)

    +1 202 292 4146 (USA)

    Additional unctionality with migration

    to post-paid product:

    For SVC-IONe-I and SVC-IONe-M:

    Inbound numbers (DDIs) available in

    many countries (see SVC-IONE-D or

    a list o supported countries)

    Reporting via Interoute Hub

    CDRs

    Enhanced support and trouble ticketing

    For SVC-IONe-C:

    Dedicated conerence bridge

    number(s) available in many countries(see SVC-IONE-D)

    Customisable announcements

    Customisable music

    On-line conerence reservation via

    http://www.interouteone.com

    Unlimited number o user accounts

    Unlimited number o conerences

    Management via

    http://www.interouteone.comEnhanced support

    Unsupportd Trial FunctionalityTLS

    SRTP

    Emergency Services or all countries other

    than UK

    Dialling premium numbers

    Relling prepaid balance

    SIP sotphone support