SMC 2010 Programmes Calendar

8/8/2019 SMC 2010 Programmes Calendar

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2010

SCHOOL OF MEDIA AND COMMUNICATION

SMC

PAN-AFRICAN UNIVERSITY

ProgrammeCalendar

ProgrammeCalendar


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W hile every effort has been made in thecompilation of this calendar to be asaccurate as possible with regards to the

schedule, it is still possible that somealterations could occur during the courseof the year. Besides, in addition to these

titles, others might be added. A ll changes will subsequently beannounced through routine mailing andadverts by the School.

Certificate

A certificate will be awarded to participants who attend

all the modules and fulfill all the requirements of the course.

All course fee covers all course materials, tea and lunch.

Course Fee

Venue

School of Media and Communication (SMC)

Pan-African University, Victoria Island Campus,

2 Ahmed Onibudo Street, Victoria Island, Lagos.

Further information on all SMC programmes and activities

can be obtained online @ www.smc.edu.ng

or by calling

Doris on 0805 812 7207, 01-896 7462

or Juliet on 0802 748 4615

or from our office at

School of Media and Communication (SMC)

Pan-African University, Victoria Island Campus,

2 Ahmed Onibudo Street, Victoria Island, Lagos.

Enquiries and Registration

GENERAL

INFORMATION

2010School of Media and Communication

ProgrammeCalendar


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he School of Media and Communication has

evolved directly from the Centre for Media The vision of the School is to be internationallyTand Communication(CMC). The CMC was recognized as a prestigious institution offering highinstituted in 2006 by the Pan-African University quality education in communication and media; to

Council in recognition of the critical role of this be a reference point for research in Africa, and to be

sector in shaping societal values and cultural life. No a leading centre of learning globally. It is expected

less important, the contribution of the creative that the level and high standard of the School will

industries to economic growth and the GDP is influence positively all other faculties of its nature

gaining recognition as well. across the country and the African continent.

Specifically, the establishment of the School of

Media and Communication is informed by the Programmes at the SMC are broadly divided into

aspiration to train professionals in this area of two parts:

culture who would uphold the highest intellectual, (a) Academic Programmes

ethical and professional values that promote At the moment, the main academic programme is

creativity, critical knowledge, technical perfection, the MSC in Media and Communication. Future

social responsibility, and the spirit of enterprise. The developments in this area will obviously focus on

School's programmes will prepare students for undergraduate studies.

careers in the creative industries, in business

generally, and in various public and private domains. (b) Professional Programmes

Professional programmes exist in three forms,

namely, certificate courses, seminars, and

The primary goal of the School of Media and workshops.

Communication is the formation of media and

communication professionals, to enable them

pursue their calling to the service of human cultures

with a sense of creativity, skill, knowledge and

values.

We wish to contribute through our expertise to the

professional excellence of the creative industries in

our country and the continent of Africa.

Vision

Structure

Mission

About School of Media and Communication (SMC)

2

Shaping societal values and cultural life...

School of Media and Communication 2010 Calendar


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he Certificate in Media Enterprise (CME) is a

programme of SMC designed to equip participants

Twith the entrepreneurial spirit and leadership

ability required to turn a creative idea into a successful

business venture.

The programme will also help practitioners in the media

industry improve their management skills so that they

can effectively manage the growth of their enterprises.

CME is designed to run in modules spread out over four

months to provide participants with a critical overview

of how creative enterprises are run both locally and

globally.

This method gives participants the opportunity to

conduct audits on their newly acquired knowledge, try

them out in their organizations and bring feedback to the

class.

Programme Structure

Culture, Society & the MediaSelf Management Skills

Professional Ethics

Policies, Taxation and Regulations

Media Laws in Nigeria

Advanced Language Skills

Effective Corporate Communication

Leadership Strategies

Marketing and Advertising

Creativity and Innovation

Strategies for GrowthFinancial Management and Analysis

Creative Writing

Creative Design and New Media

Preparing a Business Plan

Modules

For Whom:

Duration:

Print and Electronic Media (Editors, Producers, Sub Editors)

Advertising Agencies (Directors, Account Managers)

Corporate Affairs ManagersFilm Industry (Producers, Directors)

Entrepreneurs in the Media and Communication Industry.

4 March - 26 June, 2010 (1st run

33 days spread across four Months

)

4 August - 20 November, 2010 (2nd run)

Dates:

Certificate in Media Enterprise (CME)

Fee:

N375,0000 (1st run)

N400,000 (2nd run)


MTN COMMUNICATIONS

NIGERIA LIMITED

Are youready toextend yourreach?

The programme has given me the opportunity to acquire the

sk ills necessary to create an idea, market the product and

strategically position the product and service for optimal

visibility. It is a course every serious media practitioner should

attend.

Funke-Treasure Durodola,

Principal Presenter,

Federal Radio Corporation of N igeria

Testimonial

CERTIFICATE COURSE

3

C

ERTIFICATECOURSE


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Modules


Testimonial

CERTIFICATE COURSE

5

How welldoes yourcreativedesignreveal yourintentions?

Creative Design and Digital Communication (CDDC)

he Certificate Course in Creative Design and Digital

Communication encompasses two aspects of

Tdesign - creativity and production. The main aim of

this course is to enhance participants' understanding of

the fundamentals of an effective visual communication

project, and optimize their creative skills through the use

of appropriate software for carefully crafted designs, page

compositions and digital products.

The course will include hands-on exercises by

participants. It will be complemented by lectures and

interactive sessions, and group/personal coaching

sessions. Participants will be expected to complete basic

design projects using desktop publishing software like

CorelDraw, Adobe Photoshop and DreamWeaver.

The course is organized in modules arranged into two

segments.

The Approach

For Whom:

- Graphic artists/designers

- Corporate affairs /public relations executives

- Creative directors

- Corporate development analysts

- Brand management officers/executives

- Information/communication officers

- Pre-press officers/executives

- Publication editors

12 days spread across two months

1 February 26 March, 2010 (1st run)

2 September - 28 October, 2010 (2nd run)

N150,000 per participant

Duration

Dates:

Course Fee

This course has in everyway imaginable awak ened my

creativity and launched my design ability. [It has opened up

for me] digital possibilities in the communication world of

D esign and Print M edia.

A tim ati Mudiaga Francisco,Graphic A rtist

Chevron N igeria L imited

Design Tools

CorelDraw

Adobe Photoshop

Adobe DreamWeaver

Design Theory

Creativity

Conceptualization

Ethics in Media and Communication

Theory and Practice of Digital CommunicationDesign Marketing

Self Management

Principles of design

Page layout

Use of colours

C

ERTIFICATECOURSE


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Modules

Fee:



he role of the media in fostering good governance

(transparency, accountability, prudence) within a

Tdemocratic market-oriented regime has long been

recognized in the developed world.

In the developing countries, and in Africa particularly, one

key obstacle to the performance of the media in this

respect is inadequate training in the requisites of business

and economic reporting.

Journalists need specialized skills to understand the

discourse of corporate governance, financial markets,

equity management, privatization, and a wide range of

macro and micro economic issues and business practices.

In one sense, the low capacity of media institutions in

Africa is to blame for the current situation.

To fill this gap, the School of Media and Communication of

the Pan-African University has designed the Business and

Economic Reporting course.

Objectives

- Provide training in business reporting to practicing

(and aspiring) journalists and radio/televisio reporters

- Optimize the competence in business knowledge and

analysis of reporters in Nigeria

- Optimize the technical communicative ability of

reporters in writing and speaking about business

- Improve the knowledge of reporters about the

business environment in Nigeria, Africa, and globally.

- Provide segmented, media-specific training in

business reporting for journalists, radio reporters/

television reporters and financial institutions

- Enhance capacity to work in teams

General Communication Skills

Business News and Features

Business and Professional Ethics

Business indicators and their methods of analysis

Financial Analysis

Analysis of Budget

Investment

Nigeria and the Global Business Environment

Practicum (Medium-specific for print, radio and tv.)Group Project (Off-site)

Self-Management for the Business Reporter

Duration:

10 days

For Whom- Business, economic and financial reporters

of rint edia, adio and TV

- Busi

p m r

ness and economic analysts of banks,

Stockbrokerage houses, investment firms, insurance

and micro finance companies

Business and Economic Reporting Course

CERTIFICATE COURSE

6

Date:

30 June - 27 August, 2010

C

ERTIFICATECOURSE

A 10 day course

organized by School of Mediaand Communication (SMC)

...to provide training

in business reporting

for practicing (and aspiring)

journalists, radio/ television reporters,

non-financial and economic

corporate ex ecutives...


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615


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7

Screen Writing for Film, Video and Television Course

he film industry in Nigeria has attracted a lot of

attention in the last two years due to its

Tphenomenal growth. Latest figures from UNESCO

place Nigeria second in global film production, ahead of

Hollywood but behind Bollywood. The films produced in

Nigeria are low budget films made in video format and

are produced at the rate of about 1,000 a year.

However, Nollywood, as the Nigerian film industry is

called, has received some negative criticism because of

the poor technical quality of many films and the excessive

focus on such themes as voodoo and witchcraft. Part of

the poor quality of the films is traceable to the

screenplay, with poorly developed stories, weak

storylines, shallow characterisation, and dependence on

over-blown effects. This screen writing course, focusing

on Nollywood, is intended to fill a vacuum and is a direct

response to industry needs.

The inclusion of screenwriting for television is aimed at

broadening the skill sets of participants, leading to

greater versatility on the part of the scriptwriters who are

otherwise dedicated to writing for film and video.

To provide training in screenwriting for film, video and

television. It aims above all to optimize the skills of

practitioners in the craft of writing original scripts with

coherent dialogue and narrative structure.

The course will have the structure of a workshop.

Classroom work will consist of screenings, lectures, peer-

reviews, reading assignments, editorial tasks,

workshops, discussions and practical tasks of writing.

Participants will be expected to review and analyze films

and film scripts. They will also be expected to produce

personal work in a retreat for review and treatment.

Objective

Structure and format

in collaboration with

GoldsmithsUNIVERSITY OF LONDON

COUNCILBRITISH

Supported By

Duration:

Dates:

20 days spread across four months

19 April - 26 June, 2010

For Whom

Practising and aspiring screenwriters.

N100,000 per participant.

Course Fee

An Introduction to Creative Writing for Screenplays

Introduction to the Elements of Story-telling

Plot Development

Character Development

Dialogue

Narrative Forms

Principles of Dramatic Writing

Screenplay Structure

Screenwriting for Television

Scripts and Production Practice

Editing the ScriptEthics and Self-Management for Writers

Modules


A workshop to...optimize the

skills of

practitioners in

the craft of writing

original scripts...

C

ERTIFICATECOURSE

CERTIFICATE COURSE


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8

Advanced New Media Design and Production (ANMDP)

CERTIFICATE COURSE

his certificate course seeks to sharpen the creative

skills of participants and optimize their readiness

Tfor state-of-the-art production in the creative

industries. Through presentation of advanced concepts,

case studies and hands-on projects, the course equips

participants with in-depth knowledge and skills in digital

design and production across various industry sectors. In

line with proven previous knowledge, participants are

expected to specialize in one of three streams.

This course requires the foundation knowledge offered in

CDDC (see page 5) or equivalent. It also requires a

working knowledge of software tools relevant to the

specific area of interest. Participants may be required to

present a portfolio to demonstrate sufficiency in the skill

level.

This is 30-day programme spread over five months. There

will be generic modules in the first segment of the

programme consisting of conceptual and broad practical

training.

This will be followed by stream-focused modules in the

second segment.

- Advanced web technology, interactive and motion

graphics online

- Advanced animation, audio and visual special effects

(VFX and SFX)

- Advanced photography and print design

- Creative directors

- Senior Graphics designers and artists

- Photographers and photo editors

- Animation artists and producers

- Film and video producers/directors

- Web content editors/managers

- Senior Web designers

Prerequisite

Programme Structure

For Whom:

C

ERTIFICATECOURSE

Generic Modules

- Theory and practice of communication

- Conceptual perspectives on new media- New media and principles of design

- Visual communication and new media

- Sound engineering in the ICT age

- Production and workflow in print

and audio-visual media

- Ethics in (New) Media

Duration:

Dates:

30 days spread across five months

14 July - 8 December, 2010


Course Fee

...the course equips

participants with in-depth

knowledge and skills in

digital design and production

across various industry

sectors...

...Specifically, the establishment of the School of Media and Communication is

informed by the aspiration to train professionals in this area of culture whowould uphold the highest intellectual, ethical and professional values...


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9

CERTIFICATE COURSE

he certificate in Leadership and Governance in

Media and Communication (LEGOMECOM) is a

Thigh-value collaborative programme between the

School of Media and Communication and overseas

partners in industry and the academy. In concept the

programme rests on the new paradigm of the knowledge

economy; in this economy, the key factor in economic

production is human capital and the possession of skills

and competences.

Media has also moved away from the old paradigm; we

are now in the age of the new media . We can no longer

function in the old beaten path of technological

stagnation, low circulation figures, lack of audience

rating procedures, indifferent quality outputs, and

dubious ethics. Since it all stems from poor management

and inadequate governance skills, the best way to tackle

these challenges is from the top. That's what

LEGOMECOM is about.

The programme aims to assist chief executive officers

and directors to optimize their leadership skills in the

focus industry area of media and communication;

enhance their grasp of strategy; maximize their

command of innovations and trends in the field, and

assist them in the development of their visions and plans

to build equity and portfolios, and over all brand

performance.

Two important components of this course are (a) our

experts will spend consulting time (3 days) with you and

your staffers in critical needs areas; (b) you will also spend

a week-long training, observational and consulting time

with our partners in media establishments and

institutions in the UK. Core travel expenses are included

in the cost.

Chief Executive Officers and board level directors

Objectives

Programme Structure

For Whom

Leadership and Governance in Media and Communication

CERTIFICATECOURSE

Modules

- Leadership strategies and styles

- Communication in organizations

- Brand equity management and communication

- Corporate governance and Ethics

- Financial management tools and packages

- Business intelligence in the communications Industry

- Public policy and media

- Innovations in media and communication

Duration:

Dates:


16 July - 11 December, 2010

N1.5 million per participant.

Course Fee

...The programme aims to

assist chief executiv e officers

and directors to optimize

their leadership skills in the

focus industry area of media

and communication...


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615


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10

Certificate Course in Broadcasting (CCB)

CERTIFICATE COURSE

he Nigerian Broadcasting Commission (NBC), and

the Nigerian Communications Commission by

Tincreasing the allocation of FM frequency bands to

interested operators, or awarding operating licenses for

private television have encouraged the proliferation of

FM radio stations and free-to-air television broadcasting

across the country. While this has allowed listeners and

viewers to have a variety of content, which is, in theory, a

good thing for a pluralistic society like Nigeria, the

proliferation of stations has created a fresh set of

challenges.

With several stations available but only a finite number of

broadcasters with the requisite presentation/news

production/programme production skills, not to mention

the dearth of good studio managers, the quality of

content on radio and television stations in Nigeria

fluctuates from the acceptable to the particularly

bad. This situation can only be remedied by training.

Investment in transmitting and studio equipment must

be matched with commensurate human capital

investment in the form of training and education of

broadcasters, producers, content developers, and studio

managers. The SMC Certificate in Broadcasting aims to

fulfil this critical need in the media industry.

This is a 20-day modular programme spread over three

months. Such a format enables participants to put their

newly acquired skills and competences into immediate

practice. Generic broadcast modules will be followed by

more practice-focused training in three streams, viz:

- Television

- Radio

- Internet

Radio and television presenters; radio/TV producers

Studio managers; content producers

Media marketers; online editors and managers

Programme Structure

For Whom:

C

ERTIFICATECOURSE

Generic Modules

- Presentation skills in audio and visual media

- Interview techniques in audio-visual media

- Audience analysis and broadcast practice

- New media: convergence principles & practices

- Production in broadcast media

- Programming and scheduling in the ICT age

- Broadcast news and features writing

- Media enterprise

- Marketing and sales today- Media ethics

- Concepts of media and communication

Duration:

Dates:

20 days spread across three months

19 April - 20 August, 2010


Course Fee

...the quality of content on

radio and television stations

in Nigeria fluctuates from the

acceptable to the

particularly bad...


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615


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11

Journalism and New Media

CERTIFICATE COURSE

ournalism as we know it is undergoing rapid

transformation. Rigid boundaries between media are

crumbling, giving way to flexible, converging,

Jinteractive practices across the board. No doubt technologyis at the heart of the changes. But from the professionalpoint of view the challenges thrown up go beyond technical

matters. The new journalist is a new type of professional:

multi-skilled, multi-tasking and savvy in the context of the

knowledge economy. But this new knowledge has to be built

on solid unchanging principles of journalism: an eye for

news, a critical, inquiring and investigative mind,

communicative audience-focused competence, ethics and

social responsibility. This certificate course addresses these

issues and sundry others using an innovative approach.

- To provide foundational professional education in

journalism

- To inculcate the creative art and technical craft of

journalism

- To impart scientific principles and methods in

journalism

- Impart skills and competencies in best practices in the

new journalism

This course particularly targets young professionals with no

satisfactory previous journalism training acceptable to the

NUJ, or those who are aiming to enter the profession. The

course is structured in a way that allows professionals to

combine work and training easily. Personal contact days are

reserved strictly for weekends, and the course relies

considerably on project work and exercises, using new

media platforms for delivery. Streaming is minimal however,

since the expected outcome is across-the-board

competence in best practice of news media.

- Professional journalists in all media

- All those who want to join the journalistic profession

Objective

Programme Structure

For Whom

C

ERTIFICATECOURSE

(Weekend Only)

Modules

- Introduction to theories of media

and communication

- Principles and practices of convergence

- Elements of news reporting and writing

- Sub-editing and presentation skills

- Interviewing and profiling

- Investigative journalism

- Specialization in news reporting

(Beat reporting)

- Reporting and writing for radio,

tv and internet

- News bulletin production for radio,

tv and internet

- Features writing and production in print,

radio and TV

- Newsroom management in a digital world

- Media law and ethics

Duration:

Dates:


19 April - 7 August, 2010


Course Fee

...this new knowledge has

to be built on solid

unchanging principles of

journalism: an eye for news,

a critical, inquiring and

investigative mind,

communicative audience-

focused competence,ethics and social

responsibility...


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t is an open secret in the advertising industry that no

Nigerian agency has ever won a major international

Iaward for creativity. The CLIO, the CANNES, AD AGE,

etc have continuously eluded us. Among the creative

industries, advertising is unique in our country in this

respect. Is the attitude of the client enough to explain

this? Is business ownership structure sufficient to

account for it? How can this unfortunate situation be

rectified? What can we do to ensure that our creative

directors, our visualizers and copy writers are truly

creative in an international sense and can compete with

the best in the world on a regular basis?

This is the challenge that this workshop addresses in a

practical way.

The workshop will also provide participants with a rare

opportunity to study the management of creative skills as

well as provide a forum for exploring ethical issues in

creative advertising.

There is one core objective of this workshop, namely: to

sharpen the creative skills of middle to senior level

copywriters, visualizers and other creative artistes,

including radio/TV production executives, so that their

performance could be comparable to that of their

counterparts in Europe and America who win

international creative awards.

Objective

For whom

Art directors

Client service directors

Marketing directors

Directors in PR organizations and departments

Middle to senior copywriters, visualizers andgraphic artists

Radio/TV/film producers

Middle to senior brand/product/marketing

managers

Client service managers and executives


Course Fee

What is creativity in advertising

The role of creative strategy in advertising

Self-management for creative talents

How I do it live experience andDiscourse

Creating a great tv commercial

Producing a great tv commercial

Critique of 2008 LAIF print ads

Critique of CANNES 2008 print ads

Creating the great print ad(press or outdoor)

Media ethics

12


Sharpening Advertising Creative Skills Workshop

Duration:

Dates:

4 days

5 - 8 July, 2010 (1st run)8 - 11 November, 2010 (2nd run)

Course Content

A four day w orkshop

organized by SMC ...to

ensure that our creativ e

directors, our visualizers

and copy writers are truly

creativ e in an international

sense and can compete with the

best in the world ....

W

ORKSHOP

WORKSHOP


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Creativity in Business Writing

usiness writing does not have to be boring,

obsessed with formats, or stiff in style. On the

Bcontrary it can be creative in its unique way. With

the new information and communication technologies,

business writing has become even more interesting. In

addition to acquiring the necessary ICT skills, a little

linguistic imagination should make business writing more

than a routine chore.

Imagination cannot be taught; using it in context

however requires development and training. On the

other hand, the internet, emails and various software

have radically transformed the way business writing and

communication are conducted.

This workshop addresses practically the twin concern of

making business writing more exciting and more

conformed to the new media of information and

communication.

The main objectives of this workshop are to:

- enhance participants' skill in business writing and

communication

- improve participants' application of new information

technologies to the processes of business writing and

communication

- sharpen participants' knowledge and use of current

available tools in business writing

- increase the research skills of participants in the

content areas of business writing

Objectives

For Whom

Administrative and personnel managers, company

executives/secretaries, executive assistants to CEOs,

business development executives/managers, customer

service executives, client service executives.

13

A Four day workshop

organized by SMC to address

...the twin concern of

making business writing more

exciting and more conformed

to the new media of

information and

communication...

Basic business formats: memos, letters,

and minutes offline and online

Writing and reading business proposals

and contracts

Business research: using available tools

Language skills in business writing

New technologies in office communications

and operations

Ethics and Etiquette in business communicationFee:


Modules


Duration:

Dates:

4 days

24 - 27 May, 2010 (1st run)

30 November - 3 December, 2010 (2nd run)

W

ORKSHOP

WORKSHOP


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15

Film Production Workshop

WORKSHOP

W

ORKSHOP

Programme Schedule

Day 1

- Introduction to photography

- Image composition in photography

- Basics of Lighting for photography

Day 2

- History of motion picture

- Relationship between the still, cine and video cameras

- Animation - the Zoetrope

Day 3

- Producing a story materials

- The Director's Responsibility

- The cameraman / camera angles and behind the scene crews- Micro phones and sound recording

- Lighting and illuminating subjects and objects

Day 4

- Components for telling a story

- Shooting the silent film

- Shooting a documentary film

- Lighting a documentary film

- Sound in a documentary film- natural sound, music and VOs

Day 5

- Shooting a feature movie- Scene by scene framing

- Working with actorsFee: N150,000 per participant

Duration: 5 days

he film production

workshop is for

Tpeople who want to

start producing projects

with the new exciting

digital video technology.

This is hands-on course

t h a t w i l l h e l p t h e m

recognize terms and

concepts associated with digital video production and

become familiar with the tools and techniques used in this

medium of movie production. Though targeted at beginners,

those that have had encounters with this medium of movie

production are set to gain immensely as team of experts in

film and video production, scholars and critics form the poolof instructors in the 5 day work shop.

This movie production workshop experience offers aspiring

filmmakers a chance to put their own vision on audio-visual

media. Participants will learn movie production starting with

still photography to silent filmmaking and then on to feature

productions. The workshop will comprise individual and

group tasks.

Video Movie Editing Workshop

WORKSHOP

In this 3 day workshop participants would learn to perform

basic editing functions such as: edit in the timeline, trim, set

markers, capture video and audio, apply transitions and

import/export media files. This course is designed for those

who want to learn to edit professional quality video using

Avid Express on Mac.

Programme Schedule

Day One

- Introduction to editing (linear and non-linear)- Composing photographic images to a story

- Preparing an EDL

- Knowing the editing machine and the software

- Understanding timeline and various storage media

devices

Day Two

- Digitising a story or a storage medium

- Sound and picture split editing

- Character generation and credits

- Scene transitions- dissolve, cut fade in and fade out- Special EFX

Day Three

- Editing a story -taskFee: To be confirmed

Duration:

Date:

3 days

To be confirmed

Date: 5 - 9 July, 2010


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16

Optimizing Corporate Communication Skills

he aim of the programme is to sharpen the skills of

corporate communication experts in both their

Tmajor functional areas and other seemingly less

important but necessary activities they are involved in.

The sessions will fill gaps observed from:

Dearth of functional reports

Improper delivery and presentation methods

Managing relationships wrongly that ostensibly leads

to brand erosion

To equip participants with the ability to be creative in

their thinking and communicate such thoughts

effectively through writing , reporting and

presentations.

To expound the positions of the different stakeholders

in participants' organizations and determine the

different strategies of communication.

To learn how to carry out research in communication,

and apply and use the best methods for planning and

programming.

To articulate the various mechanisms and control of

both the internal and external stakeholders.

In crises period, to learn how to manage issues,

communicate clearly to stakeholders and protect the

organizations' reputation.

To emphasize the need to improve oneself through

effective goal setting, time management and

enhanced interpersonal communication skills.

Learn to set a work-life balance targets.

- Corporate affairs managers, advertisers

and public relations practitioners.

- General/operations managers.

- External/internal communicators,

business development managers,

customer service executives.

Objectives:

For Whom

A Fiv e day seminar organized by

SMC to ...equip participants with

the ability to be creative in their

thinking and communicate such

thoughts effectively through

writing, reporting and

presentations....

Duration:

Dates:

5 days

10 - 14 May, 2010

23 - 27 November, 2010


Course Fee

Expected Outcome

At the end of the programme, participants will

be able to:Carry out research on events, activities,

etc and use the results and inference to

enhance the brand

Write reports, articles, speeches, press

releases etc.

Develop skills to make presentations and

keep audiences alert and focused.

Determine all the stakeholders in their

organizations and set key strategic

in communicating issues to

them effectively.Work out ways of managing the internal

public for desired outcome.

In crises, manage the parties involved

and communicate fact without being

manipulative of evasive.

Determine the best strategy that will

make business sense and contribute to

growth and development oforganizations.

Act more effectively in the use of their

time and develop better interpersonal

Be more ethical in handling all the

stakeholders

approaches

CSR

skills.


S

EMINAR

SEMINAR


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17

Communication Skills in Conflict Management

onflicts appear to be endemic to the human

condition. The nature and variety of conflicts are

Cvirtually innumerable, and their contexts

unpredictable. In the Nigerian and African situation,

sources of wealth have emerged as major arenas of

conflict. A prime example is the oil industry. This being so,

the human challenge is to turn its negative value into a

creative potential for growth and enhanced relationship

between peoples, institutions, and entities. For major

players in business and politics, there is an even more

immediate task: to manage the conflict and prevent its

eruption into carnage and catastrophe.

This seminar addresses the critical role of communication

in the management of conflict.

When conflict occurs, the first casualty is communication;

when conflict grows communication is impossible. To

manage or prevent conflict therefore, the major key is

communication.

Objectives

- To enhance participants' knowledge of the critical

role of communication in conflict Management

- To optimize the conflict management skills of

participants

- To develop strategic approaches to communication in

conflict situations

- To understand contextual elements in conflict

management

For Whom

- Directors and CEOs of business firms- Directors and CEOs of the oil industry

- Senior party officials

- Labour chiefs

- Senior government officials


Course Fee

Content

Differences leading to conflict

Typical contexts of conflict

Major causes of conflictsFocus on conflict in the oil industry:

causes and contexts

Human personality and the function of IQ

and EQ in shaping conflict

Door to negotiation:

tools in understanding the opposition

Integrative negotiation:

establishing trust and leadership

The role of communication in

conflict negotiation

The tools of communication in negotiation

Game play on conflict and communication

When conflictoccurs, the first

casualty is

communication

Duration:

Dates:

3 days

21 - 23 June, 2010


S

EMINAR

SEMINAR


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615


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A Fiv e day seminar organized by

SMC to ...help participants

acquire proficiency in presentation

and public speaking skills...


Course Fee

aking presentations is usually a herculean task

for many people. Reactions to the prospect of

Mmaking a presentation could range from sheer

fear through anxiety attacks to even a partial loss of voice.

Regardless of the cost, some people prefer to avoid

presentations completely rather than face up to what they

see as a daunting challenge. The Creative Presentation

and Public Speaking seminar is aimed precisely at

overcoming such challenges. This 5 day seminar will help

participants acquire proficiency in presentation and

public speaking skills. They will develop skills in the

analysis, planning, researching and writing of

presentations. They will also learn to make a variety of

presentations including briefs, speeches of introduction

and pitches to clients.

- To become skilled at developing ideas

- To learn to convert creative thinking into writing for

the audience

- To know how to use language techniques to ensure

key messages are understood

- To learn how to plan and structure presentations for

maximum impact

- To learn self development in areas of:

- Nerve control and dealing with fears

- Comportment

- Building confidence

- Persuasive vocal style

- Use of body language to build rapport

- To know how to research and relate audience profile

to delivery style

- To acquire tools needed for presentation and to

develop a persuasive and impressive speaking style

Objectives:

For whom:

Executives and managers who make presentations but are

willing to improve their confidence and delivery skills. It is

also recommended for experienced presenters who

would like to fine-tune their style and add more clout and

conviction to their presentations.

18

Modules

Introduction to presentation

Mastering the speaking skills

Developing your presentation

Practice sessions, Presentations

and evaluation, feedback.

Creative Presentation and Public Speaking


Duration:

Dates:

5 days

7 - 11 November

and 30 November - 4 December, 2010

S

EMINAR

SEMINAR

...The vision of the School is to be internationally recogniz ed as a prestigious

institution offering high quality education in communication and media...


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19


S

EMINAR

SEMINAR

Operational Business Strategies for Media Effectiveness

he dwindling fortunes of today's media and

marketing communication companies occasioned

Tby massive cuts in ad spend and poor copy sales

bring to fore the exigencies to creatively explore time-

tested strategies in order to expand their revenue base

and take the business to higher level of success. The print,

electronic, outdoor and the new media, as a matter of

survival, must harness all available revenue centers, if

they must stay relevant, independent and remain a true

watchdog of the society.

Yesterday's strategies and revenue-driven platforms are

now inadequate and require constant re-valuation,

repositioning and redirection, if any media/marketing

communication company worth its salt can survive in an

aggressively competitive industry. This workshop will

open to media and marketing communication

practitioners up-to-date business platforms that will

sharpen their competitive edge, strengthen existing

revenue centers and increase their chances for

sustainable growth as going concerns. It will feature

several case sessions in which booming enterprises will

share their success stories.

Objectives

Explore the business of content development and

marketing as a profitable venture for electronic media.

Expose participants to trends, innovations, technologies,

legislation, marketing and the strategic place of outdoor

media.

Equip participants with the techniques of running an

effective advert department as well as mirror some of the

inadequacies of conventional canvassing approaches and

explore new ways for reaching today's sophisticated

advertisers.

Take participants through the rudiments of media

ratings/buying and present effective mix of rating

elements that will guarantee optimal exposure of clients'

brands, thus achieving result-oriented campaigns.

Provide in-depth understanding of the basis, criteria and

business of sponsorship and collaboration as an essential

revenue center for driving media projects/events.

For Whom

- Media CEOs /directors /managers

- Advertising agencies (media heads)

- Media business development

managers

- Advert managers

- Special projects /supplement managers

in print and electronic media

- Public relations practitioners

- Media entrepreneurs

- Brand/marketing managers

- Corporate affairs managers

- Outdoor advertising regulators and managers


Course Fee

Duration:

Date:

3 days

15 - 17 February, 2010

This workshop is open to media

and marketing communication

practitioners to update business

platforms that w ill sharpen

their competitiv e edge...


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S

EMINAR

egotiation is defined as the process by which

parties to a dispute, a transaction, or an object

Nof mutual interest, interact in order to reach

accord. While negotiations occur in virtually all human

communicative contexts, in the world of business, where

they are a daily occurrence, their importance is

inestimable.

Whatever the psychological, socio-political or economic

factors at play in negotiations, the invariable element on

which their success or failure depends is communication.

To negotiate is to communicate.

The purpose of this seminar is to address this element

and provide participants with the communicative tools to

ensure a win-win situation in their business negotiations.

- To examine all the factors necessary in business

negotiations

- To impart communication skills in business

negotiations

- To inculcate the values necessary for a win-win

business negotiation

- To learn the art of establishing and carrying through a

game plan in business negotiations

- To explore the different strategies in business

negotiations and the communicative factors

involved in them

- To learn and cultivate successful negotiation styles

through details and techniques of communication

- Directors of financial administration

- General/senior managers of corporate organizations

- CEOs of medium level enterprises

- Marketing/relationship managers

- Procurement/logistics managers

Objectives

For Whom

A three day seminar organized by

SMC to ...prov ide participants

with the communicative tools to

ensure a win-win situation in

their business negotiations....


Course Fee

20


Communication in Business Negotiations

Duration:

3 days

Dates:

1 - 3 March, 2010

Outcomes

At the end of the seminar, participants will

come away with

- enhanced negotiation skills

- enhanced communicat ion sk il ls in

business negotiations

- tools and techniques in establishing a

negotiation game plan

- research skills required for successful

business negotiations

- the knowledge required to pursue

successful negotiations

SEMINAR

...T he primary goal of the School of Media and Communication is the

formation of media and communication professionals, to enable them pursue

their calling to the service of human cultures...


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he word is out: we can no longer continue media

practice the same old way, putting the honorable

Tcalling in such bad light among professional peers.

Leading news media firms globally are focusing more and

more on ethics, not just as a by word or an add-on to

other more important aspects of media practice, but as

central to holistic professional performance.

Some of the topmost media houses have ethics editors

and consultants to ensure compliance with standard

practice and professional codes of conduct. Simply put,

the true media professional is by definition an ethical

worker be they in the news or entertainment media or in

corporate communication. Where do we stand on the

matter in Nigeria, in Africa? How do we ensure best

practice?

This three-day seminar targets middle to senior

practitioners in all media houses in Nigeria and Africa,

including associations and councils, training institutions

and regulatory agencies.

The following are some of the issues addressed:

- Ethics as optimal professionalism in the media

industry

- Criteria of ethical decision-making and judgment

- Norms and principles of professional ethics in the

media

- Truth, objectivity, fairness and balance in news

production

- Trust and responsibility of media workers to all

stakeholders

- Privacy, decency and taste in news and entertainment

media

- Examining the codes of conduct of NUJ, Guild of

Editors, AAAN, APCON, BON, ITPAN, etc.

21

Ethics and Professionalism in the Media Industry

S

EMINAR

SEMINAR

Duration:

Dates:

3 days

7 - 9 October, 2010


Course Fee

...the true media professional

is by definition an ethicalworker be they in the news or

entertainment media or in

corporate communication...

For Whom- Editors, associate editors, managing editors,

- Creative directors, client service directors

- Government regulators

It is ex pected that the level and high standard of the School of Media

and Communication will influence positively all other faculties of its

nature across the country and the A frican continent.



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Entertainment Marketing

23

S

EMINAR

SEMINAR

he advent of cable and private television, and the

rapid development of the home movie industry

Thave re-defined the entertainment industry in

Nigeria. The upsurge of the fashion industry and the

growth of the event management industry have also

added new dimensions to the entertainment business in

Nigeria. Many of the players in these emerging markets

are new and are driven by the technical aspects of the

business.

Marketing of these services is a new challenge that these

companies are facing. The developments in marketing

communication arising from technology convergence

and the emergence of new media products in Nigeria,

such as home video, have changed the face of marketing.

- To provide participants with a framework for

understanding key marketing issues facing

organizations in the entertainment industry.

- To understand the basis for the formulation of

marketing strategies for firms competing for

consumers' discretionary spending.

- To examine issues that cut across all types of

entertainment marketing, including promotion.

- To network with the players in the industry

- Producers of movies

- Television content providers

- TV and radio producers

- Chief marketing officers of

television and radio stations

- Sports marketers

- Event managers- Fashion designers and promoters

- Pageant organizers

- Movie theatre operators.

- Theme park managers and promoters

Objectives

For Whom:

Modules

- The Marketing Concept

and its application to the

Entertainment Industry

- Understanding customer needs

- Marketing Strategy Development

- Product development and Packaging

- Advertising and Promoting

Entertainment products/services

- Sponsorship and how to get it- Developing a winning Marketing Plan

- Self-Management

- Ethics in Entertainment Marketing

Duration:

Dates:

5 days

6 - 10 December, 2010


Course Fee

...The upsurge of the fashion

industry and the growth of the

ev ent m anagement industry hav e

also added new dimensions to the

entertainment business in

Nigeria...


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615



26/32


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Rethinking Community Relations Strategies in the Niger Delta

25

S

EMINAR

SEMINAR

he agitation and warfare waged by militants and

communities in the Niger Delta region of Nigeria is

Tnow widely acknowledged as one of the key

challenges facing both the government and the

corporate organizations with investments and

operational presence in the region. The regular deaths,

acts of vandalism and kidnappings and the disruptions of

business operations have created a climate of siege

which is highly unfavourable for business. While the

government has the responsibility to address the

constitutional, political and other juridical aspects of the

conflict, corporate organizations face a critical need to

rethink the strategies by which they communicate and

relate with the local communities in which they operate.

The main aim of this seminar is to generate the ideas and

modalities that could shape a new thinking in

communications and community relations by companies

operating in the Niger Delta region and elsewhere in

Nigeria.

Other objectives include:

- To discuss how companies may best function as

corporate citizens of the communities in which they

operate.

- To analyze and highlight community relations as an

important communicative strategy in corporate

operations

- To train and re-skill corporate executives and

community relations personnel on the changing

contexts and practice of community relations.

Company executives, directors of NDDC, special advisers

to governments, community relations personnel, local

government chairmen/counselors, community and

opinion leaders, heads of community-based

organizations, youth leaders, heads of women groups,

peace activists and media practitioners

Objectives

For Whom

Modules

- Understanding community relations: some

strategic issues.

- The role of communication in community

relations.

- Culture and cultural competence in

community relations.

- Rethinking corporate social responsibility

in volatile communities.- Communication and skills of negotiation in

conflict situations.

- Practical steps in building good faith and

trust relationship with the host community.

Duration:

Dates:

3 days

12 - 14 July, 2010


Course Fee

...The main aim of this seminar

is to generate the ideas and

modalities that could shape a new

thinking in communications and

community relations...


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615



28/32

Communication Skills and Forensic Techniques for Lawyers

26

S

EMINARSER

IES

SEMINAR SERIES

erhaps no professional group depends on the

power of persuasive communication for their

Psuccess as much as legal practitioners do. As they

write, speak and function professionally, lawyers often

recognize that it is never enough to merely communicate

a message to someone; but that to succeed, the message

must have galactic impact on those who receive it. To

communicate effectively, the legal practitioner must

constantly learn the skills and art of professional

communication.

The main aim of this seminar is to train legal practitioners

on the critical forensic skills required to improve the

quality of their written and spoken advocacy.

Other objectives are:

- To h igh l ight the importance of exce l lent

communication skills to legal work.

- To re-skill participants on the elements and techniques

of argument and debate

- To train legal professionals on the art of effective

professional writing

- Legal practitioners

- Lawyers in ministries of justice

- EFCC operatives

- ICPC operatives

- Company secretaries

- Law school students

N120, 0000 (For Legal Practitioners)

N45, 0000 (For Law School Students).

Objective:

Target Participants:

Fee:

Modules include:

- The art and artifice of forensic oratory

- Language, drama and surprise in courtroom

communication

- Elements of effective argumentation

- Pitfalls to avoid in legal communication- The power of analogy in written legal

communication

- Practical techniques for effective advocacy

Duration:

Dates:

3 days

12 - 14 July, 2010

...The main aim of this

seminar is to train legal

practitioners on the critical

forensic skills required to

improve the quality of their

written and spoken

advocacy...

...W e (the School of Media and Communication) wish to contribute through

our ex pertise to the professional excellence of the creative industriesin our country and the continent of A frica...



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Film and Television Seminar series

27

S

EMINARSER

IES

SEMINAR SERIES

Objectives of the series

Themes to be covered in the Series

For Whom

These seminars of the film production series aim topresent participants with various creative methods,

within the different film production processes, that will

enhance their talents and capacities for the industry.

Among the many avenues for carrying this out, the

seminars will attempt to expose participants to modern

trends and new ways of thinking in the global film

industry, particularly those that are widely expected to

provide the future for film production.

Relevant issues such as methods for award-winning

script-writing, new technologies for digital productionand best-of-class tools for editing and post-production

will be covered to further inform and educate

participants. Professionalism and the ethical dimensions

of film making are key elements behind every successful

film, and will be duly analyzed at various stages within the

series.

The seminars will be facilitated by seasoned industry

practitioners both within and outside the country who,

from their wealth of experience, will deliver topics from

different areas of the film making and production

process.

- Historical analyses of the development of the film

post-production process

- The role of technology in today's film industry

- The art of effective scriptwriting

- Issues of professionalism

- The woman's role in the film making process

- The role of film in nation building

- Marketing or distribution for breaking

into global markets

- Programme directors/analysts

- Operations managers

- Film producers and directors

- Actors/actresses

- Upcoming filmmakers

- Video editors, scriptwriters, movie critics and

enthusiasts

- Those who are passionate about quality in film

and television production

Duration for each seminar:

Dates:

2 days

To be confirmed

N100,000 per participant per seminar.

Course Fee

...These seminars of the film

production series aim to present

participants with v arious creative

methods, within the different film

production processes...


Doris

0805 812 7207,

01-896 7462

Juliet

0802 748 4615



30/32

28

CONFERENCE

New media and the knowledge economy in Africa

he concept of the knowledge economy is more

than that of an economy based on knowledge. It a) Theoretical and Conceptual Issues on new media

Teven goes beyond the notion of the (economic) and knowledge economy

management of knowled ge and knowledg e - Definitions

production in culture and society. The conceptual shift - theories

resides in the re-evaluation of production value away - methodologies

from the traditional combination of raw materials- - research paradigms and traditions

machinery-capital, and towards greater emphasis on

human capital, its development and its contribution to b)Culture and the (Re)Production of Knowledge

the value chain. For us in the cultural industries, the in Africa

commanding role that ICT plays in the value chain - Endogenous/Indigenous knowledge systems

demands that we focus on new media as the platform - New media and archiving of cultural knowledge

of the knowledge economy. In real times, media are - Cultural Interfaces and dissonances in knowledge

not merely channels of communication, not mere production

tools, but prime assets in the (re)production of - Knowledge production in central and peripheral

knowledge. Thus they raise questions of skill-sets, societies

competence even of skilled producers and the future

direction of African economies and polities. c) Citizen Empowerment and new media

- E-Governance and democracy: framework for social

Against this background, this conference will address and economic empowerment

the place of new media and ICT in general in the - Political and Public communications and the new

production and reproduction of knowledge in Africa. media

- How well are the universities and training institutions - New media and Public policy in Africa

in Africa leveraging on the new media in knowledge - Social media, social enterprises and social critiques

production? in the new media

- What is the state of library and information systems in - ICT and Professionalism in public service delivery

our institutions in this regard?

- What are the policy options being pursued or d) Business and economic philosophies and practices

implementation strategies adopted by national - Market economies and moral economies in the new

governments to push forward the empowerment of media age

citizens through the new media platforms? - Marketing communications and the new media

- How do the new media advance democracy in Africa? - Business and financial intelligence in new media

- What impacts do the new media have on industrial - Research and Development in the ICT age

production, service delivery and workflow practices? - Intellectual property issues in the new media

It is expected that at the 2010 conference, the e) Tools and Technologies:

publication of select papers from the 2009 conference Educational networks, virtual universities

(Journalism and New Media Technologies in Africa) - Infrastructure of knowledge production:

will be launched. In 2010 the sub-themes have been research and the new media

organized along the lines below. The themes are - Education and e-competence :

provided only as suggestions. Scholars, industry preparing employable youths

experts and practitioners, policy makers and others - Library and information services in Africa today

who wish to organize special panels along themes - On virtual universities in Africa

other than those below should make proposals to the

organizers. Pan-African University, Ajah Campus

August 2010

Conference Sub-themes:

Venue:

Date:

Telephone: 01-4616170-2; 2711617-20

Email: [email protected]

Website: www.smc.edu.ng

FURTHER INFORMATION

Aulika Agina ([email protected])

Tayo Akinyede ([email protected])

Ijeoma Nwezeh ([email protected])


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School of Media and Communication (SMC),

Pan-African University,

2, Ahmed Onibudo Street,Victoria Island, Lagos.

SMC

PAN-AFRICAN UNIVERSITY

ocated at Victoria Island, in the heart of the

Lagos business district, learning is conductedLin classrooms and syndicate rooms equippedwith multimedia and internet facilities, which

enable students and faculty to access library andother learning resources world wide.

Studies

Our state-of-the-art radio studio is equipped with

the latest legacy equipment which serve as a

comprehensive teaching facility for students to

learn the art of radio production, editing,

presentation and related areas.

The film and video editing suite is of very high IT and Power

industry standard. The hardware and software In a modern educational setting such as the Pan-configurations are intended for professionals who African University, built on the principle of the most

seek to leverage their existing skills to match global up to date learning deliver y syst ems , IT

standards. infrastructure is fundamental. With adequate

servers, proxies and backups, running on the most

In-house print room facilities enable us to conduct user-friendly software, the network service is

news operations simulations, while our industry efficient and reliable. To ensure consistency and

partner, Silverbird Organization, provides us with uninterrupted service, our servers have been

ready access to television production facilities. located in a secure ex situ environment.

Library Document Room

The library has an almost limitless collection of To assist in the reproduction of materials, the school

electronic books, periodicals and reports, through has a well equipped room with modern integrated

EBSCO. Some hard copy materials are shelved; on facilities available to staff, faculty and students.

request, further materials may be made available.

Catering

Computer Laboratory The School has modern catering facilities which are

The school is also equipped with a 33-seater managed by professional and highly competent

computer laboratory, fully equipped with smart caterers. Both local and international cuisine, along

electronic board and internet access and a variety of with a variety of drinks, are provided in the

software and multimedia facilities available for cafeteria. There is also room for special dietary

students' use. requirements on health or religious grounds.

Facilities at the School of Media and Communication

SMC 2010 Programmes Calendar

Documents

Transcript of SMC 2010 Programmes Calendar