Shashank Parle Report
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Transcript of Shashank Parle Report
8/4/2019 Shashank Parle Report
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ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
POST BOX NO.66, FARIDPUR ROAD, G.T. KARNAL ROAD, PANIPAT
REPORT ON : INDUSTRIAL VISIT TO PARLE -G
Submitted to : Submitted by
:Vishavdeep Sharma Shashank Garg
PTM1001017
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INTRODUCTION
� In 1929 a small factory was set up in the suburbs of
mumbai city, to manufacture sweets and toffees.
� A decade later, in 1939, parle products began
manufacturing biscuits.
� Parle glucose and parle monaco were the first brands
of biscuits to be introduced .
�
� It has a 40% share of the total biscuit market & a
15% share of the total confectionery market in India.
� Hygiene is the precursor to every process at PARLE.
�
PARLE appeals to both health conscious mothers &fun loving kids.
� The value for money positioning allows people from
all classes & age groups to enjoy PARLE products to
the fullest.
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Parle Products Pvt Ltd
� Headed by ± Ajay & Vijay Chauhan
� Products manhufactured.
� 40% share of the Indian biscuit.
� 15% share of the confectionery market within the
country.� major biscuit brands
� principle confectionery brands
� It is the largest supplier of biscuit to the world.
The Parle Empire
� More than 10000 members
� 1st
factory inMumbai
� More than 65 contract manufacturing & mother units
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Distribution Network
� The company has around 1,500 wholesalers, serving
in excess of 425,000 retail outlets.
� Parle maintains a 200 strong dedicated field sales
force to service wholesalers and retailers.
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International Operations
Parle¶s international operations consist of serving markets
in theMiddle East, Africa, South America, Sri Lanka,Australia and North America
ACHIEVEMENTS
� Parle products have been shining with the golds and
silvers consistently at the Monde Selection ever
since they were first entered in 1971.
PARLE¶S PRODUCTS� PARLE has its wide range of biscuits,
confectioneries & snacks.
� Parle-G & Monaco tops the biscuit segment.
Melody is the most famous among the
confectioneries, whileMust bytes is becoming afavourite snack with the youth.
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PARLE-G
� For over 65 years, Parle G has been a part of the livesof every Indian.
� not just a treat for the taste buds, but a source of
strength for both body and mind.
� ³ Hindustan Ki Taakat´
K RACK -JACK
� The original sweet and salty biscuit is one of the most
loved biscuits in the country
taste of relationships captured in a biscuit.
K RISPY CREAMS & MONACO� Combination of crispyness of Krackjack and
sweetness of cream biscuit. A mouth watering
delicious combination!
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� A light crispy biscuit sprinkled with salt.
� Parle µK reams¶
These kreeeeeeeemy biscuits are available in 6 flavors-
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HIDE & SEEK, MILANO
� Choco biscuit that flirts with your taste buds.
� The ingredients that go into making this prized
cookie are a well-guarded secret
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Manufacturing process flow chart