Jagdev Parle

8/13/2019 Jagdev Parle

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ASummer Training Project Report

On

To Evaluate Effectiveness of TrainingProgrammes for the Benefit of Employees

Training Undertaken at

PARLE

Parle Biscuts Pvt. Ltd

Submitted in partial fulfilment for the

Award of degree of

Master of Business Administration

(2012201!"

Submitted By: Submitted To:!agdev "umar The #irector$B%Part &rdsem


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P'E(%)E

T#e fast c#anging tec#no$ogica$ de%e$opment makes t#e kno&$edge of emp$o'ees

oso$ete so e%er' concern #as to arrange some kind of training for preparing &orkers for

jo and a$so keeping t#em ac)uainted &it# $atest tec#no$ogica$ ad%ancements*

+or getting t#e rig#t resu$ts from t#e candidate pro%iding t#e %arious training programmes

is must for t#e Organi,ation*

T#ese Training Programmes #e$ps t#e emp$o'ees to &ork etter in t#eir re$ated fie$ds

and #e$ps t#em to ac#ie%e t#eir goa$s ' making t#em e-pertise in t#eir re$ated &ork

fie$ds*

T#e purpose of pro%iding t#e training programmes is a$so to e-p$ain t#e asic po$icies of

&orkings of t#e organi,ation so t#at t#e emp$o'ees must &ork according to t#e po$icies of

t#e organi,ation for ac#ie%ing t#e est resu$ts i*e* for ac#ie%ing t#e goa$s of t#e

organi,ation*

M' Researc# #e$ps in identif'ing To evaluate The Effectiveness of the Training

Programmes for the Benefits of Employees.

T#is Researc# #e$ps in e%a$uating t#e rea$ ro$e pro%ided ' t#e Training Programmes for

t#e enefits of emp$o'ees*

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%)"*+,LE#-E$E*T

. e-press m' sincere t#anks to m' project guide/ Mr* Anurag S#ri%asta%a

esignation %ss. .'. $anager eptt* .'.for guiding me rig#t from t#einception ti$$ t#e successfu$ comp$etion of t#e project* . sincere$'

ackno&$edge #im for e-tending t#eir %a$ua$e guidance/ support for

$iterature/ critica$ re%ie&s of project and t#e report and ao%e a$$ t#e mora$

support #e #ad pro%ided to me &it# a$$ stages of t#is project*

. &ou$d a$so $ike to t#ank t#e supporting staff $rs. %rchana /i0ayvargiya

Management epartment/ for t#eir #e$p and cooperation t#roug#out our

project*

Jagdev

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E1E)2T3/E S2$$E'4

T#e researc#er undertake #er project in a unit of iscuit manufacturingindustr' in .ndia/

%i,* PAR3/ 4aipur* T#e Project tit$e is 5omparati%e ana$'sisof Britannia and Par$e*T#emain task assigned to t#e researc#er is to find and e%a$uate t#e financia$ana$'sis of Par$e

and Britannia and to ca$cu$ate t#e respecti%e financia$ ratios ic#&i$$ pro%e #e$pfu$ in t#e

financia$ ana$'sis*T#e Summar' of t#e project &ork is as fo$$o&s in c#rono$ogica$

se)uenceT#e report is concerned &it# t#e introduction to industr' and a$so

concernedintroduction to t#e compan'*T#e Project profi$e comprises of project tit$e/

significance/ met#odo$og'/scope and $imitation of t#e stud'*.n facts and findings ere

researc#er #as presented a$$ t#e co$$ectedinformation*T#e researc# inc$udes t#e ana$'sis

and interpretations of t#e co$$ected data andt#e S6OT ana$'sis*.n t#e end t#e researc#

contains conc$usion made ' t#e researc#er*7

89UA.T:/ ;3T; A?**

T#e Par$e stor' unfo$ded in t#e 'ear 1@2@/ &it# t#e esta$is#ment of its firstconfectioner'

factor' in t#e &estern suurs of Mumai/ present$' kno&n as t#e$andmark region of 8%i$e

Par$e>* T#ereafter in 1@@ Par$e started t#e manufacturing of iscuits/ ic# #encefort#

ecame its core acti%it'*

ic# is c$ose$' #e$dcompan' run ' t#e 5#ec#ens* T#e compan' commands a !0

market s#are in t#eRs* C i$$ion iscuit markets in .ndia*Par$e=D its first %enture ecame

an instant fa%orite amongst t#e masses/ $eading t#eg$ucose categor' &it# t#e #uge

market s#are of 7C * .tEs topped c#arts &or$d&ide ' ecoming t#e &or$dEs $argest

iscuit se$$ing rand as re%ea$ed ' t#e USased aker'manufactures association in

2002* T#e products portfo$io a$so comprises of FRA5F4A5F/ MO


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(#ead office"/ Ba#adurgar# (;ar'ana"/


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T%BLE +( )+*TE*TS

S. *o. Particulars Pg. *o.

5. .ntroduction to t#e .ndustr' I126. .ntroduction to t#e Organi,ation 17C&. Researc# Met#odo$og'

*1 Tit$e of t#e project stud'

*2 uration of t#e stud'

* Scope of Stud'

*! T'pe of researc#

*C Samp$e si,e

*7 imitation of Stud'

77I0

7. Ana$'sis and .nterpretation I1@18. +acts and +indings @2

9. 5onc$usion @@!. S6OT @C;. Recommendations H Suggestion @7@I


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3*T'+#2)T3+* +( TE 3*#2ST'4

A $ong time ago/ en t#e Britis# ru$ed .ndia/ a sma$$ factor' &as set up in t#e suurs ofMumai cit'/ to manufacture s&eets and toffees* T#e 'ear &as 1@2@ and t#e market &as

dominated ' famous internationa$ rands t#at &ere imported free$'* espite t#e odds

and une)ua$ competition/ t#is compan' ca$$ed Par$e Products/ sur%i%ed and succeeded/

' ad#ering to #ig# )ua$it' and impro%ising from time to time*

A decade $ater/ in 1@@/ Par$e Products egan manufacturing iscuits/ in addition to

s&eets and toffees* ;a%ing a$read' esta$is#ed a reputation for )ua$it'/ t#e Par$e rand

name gre& in strengt# &it# t#is di%ersification* Par$e =$ucose and Par$e Monaco &ere t#e

first rands of iscuits to e introduced/ ic# $ater &ent on to ecome $eading names for

great taste and )ua$it'*

id 'ou kno&/ #o& to make iscuits afforda$e/ despite 6or$d 6ar ..

o> Parle fought to ma?e biscuits affordable to all@

Biscuits &ere %er' muc# a $u-ur' food in .ndia/ en Par$e egan production in 1@@*

Apart from =$ucose and Monaco iscuits/ Par$e did offer a &ide %ariet' of rands*

;o&e%er/ during t#e Second 6or$d 6ar/ a$$ domestic iscuit production &as di%erted to

assist t#e .ndian so$diers in .ndia and t#e +ar 3ast* Apart from t#is/ t#e s#ortage of eat

in t#ose da's/ made Par$e decide to concentrate on t#e more popu$ar rands/ so t#at

peop$e cou$d enjo' t#e price enefits*

T#ankfu$$' toda'/ t#ereKs no deart# of ingredients and t#e demand for more premium

rands is on t#e rise* T#atKs 'D &e no& #a%e a &ide range of iscuits and

mout#&atering confectionaries to offer*

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The strength of the Parle BrandL

O%er t#e 'ears/ Par$e #as gro&n to ecome a mu$timi$$ion US o$$ar compan'* Man' of

t#e Par$e products iscuits or confectionaries/ are market $eaders in t#eir categor' and

#a%e &on acc$aim at t#e Monde Se$ection/ since 1@I1*

Toda'/ Par$e enjo's a !0 s#are of t#e tota$ iscuit market and a 1C s#are of t#e tota$

confectionar' market/ in .ndia* T#e Par$e Biscuit rands/ suc# as/ Par$e=/ Monaco and

Frackjack and confectioner' rands/ suc# as/ Me$od'/ Poppins/ Mangoite and Fismi/

enjo' a strong imager' and appea$ amongst consumers*

Be it a ig cit' or a remote %i$$age of .ndia/ t#e Par$e name s'mo$i,es )ua$it'/ #ea$t# and

great taste And 'et/ &e kno& t#at t#is reputation #as een ui$t/ ' constant$' inno%ating

and catering to ne& tastes* T#is can e seen ' t#e success of ne& rands/ suc# as/

;ide H Seek/ or t#e sing$e t&ist &rapping of Mango ite*

.n t#is &a'/ ' concentrating on consumer tastes and preferences and emp#asi,ing

Researc# H e%e$opment/ t#e Par$e rand gro&s from strengt# to strengt#*

The Auality )ommitmentL

Par$e Products #as one factor' at Mumai t#at manufactures iscuits H confectioneries

i$e anot#er factor' at 4A.PUR/ in ;ar'ana manufactures iscuits* Apart from t#is/ Par$e

#as manufacturing faci$ities at


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eas' distriution* 3ac# factor' #as stateoft#eart mac#iner' &it# automatic printing H

packaging faci$ities*

A$$ Par$e products are manufactured under t#e most #'gienic conditions* =reat care ise-ercised in t#e se$ection H )ua$it' contro$ of ra& materia$s/ packaging materia$s H rigid

)ua$it' standards are ensured at e%er' stage of t#e manufacturing process* 3%er' atc#

of iscuits H confectioneries are t#oroug#$' c#ecked ' e-pert staff/ using t#e most

modern e)uipment*

The $ar?eting StrengthL

T#e e-tensi%e distriution net&ork/ ui$t o%er t#e 'ears/ is a major strengt# for Par$e

Products* Par$e iscuits H s&eets are a%ai$a$e to consumers/ e%en in t#e most remote

p$aces and in t#e sma$$est of %i$$ages &it# a popu$ation of just C00*

Par$e #as near$' 1/C00 o$esa$ers/ catering to !/ 2C/000 retai$ out$ets direct$' or

indirect$'* A t&o #undred strong dedicated fie$d force ser%ices t#ese o$esa$ers H

retai$ers* Additiona$$'/ t#ere are 1 depots and 5H+ agents supp$'ing goods to t#e &ide

distriution net&ork*

T#e Par$e marketing p#i$osop#' emp#asi,es catering to t#e masses* 6e constant$'

endea%or at designing products t#at pro%ide nutrition H fun to t#e common man* Most

Par$e offerings are in t#e $o& H midrange price segments* T#is is ased on our cu$ti%ated

understanding of t#e .ndian consumer ps'c#e* T#e %a$ueformone' positioning #e$ps

generate $arge sa$es %o$umes for t#e products*

;o&e%er/ Par$e Products a$so manufactures a %ariet' of premium products for t#e up

market/ uran consumers* And in t#is &a'/ caters a range of products to a %ariet' of

consumers*

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The )ustomer )onfidenceL

T#e Par$e name conjures up fond memories across t#e $engt# and readt# of t#e countr'*

After a$$/ since 1@2@/ t#e peop$e of .ndia #a%e een gro&ing up on Par$e iscuits H

s&eets*

Toda'/ t#e Par$e rands #a%e found t#eir &a' into t#e #earts and #omes of peop$e a$$

o%er .ndia H aroad* Par$e Biscuits and confectioneries/ continue to spread #appiness H

jo' among peop$e of a$$ ages*

T#e consumer is t#e focus of a$$ acti%ities at Par$e* Ma-imi,ing %a$ue to consumers and

forging enduring customer re$ations#ips are t#e core endea%ors at Par$e*

Our efforts are dri%en to&ards ma-imi,ing customer satisfaction and t#is is in s'nerg'

&it# our )ua$it' p$edge* NPar$e Products imited &i$$ stri%e to pro%ide consistent$'

nutritious H )ua$it' food products to meet consumersK satisfaction ' using )ua$it'

materia$s and ' adopting appropriate processes* To faci$itate t#e ao%e &e &i$$ stri%e to

continuous$' train our emp$o'ees and to pro%ide t#em an open and participati%e

en%ironment*

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3mportEportL

T#e immense popu$arit' of Parleproducts in 3ndia&as a$&a's a c#a$$enge to ourproduction capacit'*


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$3SS3+* ST%TE$E*TS

B2S3*ESS

ead t#e .ndustr' rate of gro&t#


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3*T'+#2)T3+* T+ TE +'-%*3F%T3+*

(ast moving consumer goods G($)-HCare products t#at are so$d )uick$' at re$ati%e$'

$o& cost/ #a%e a )uick turno%er and get rep$aced &it#in a 'ear* T#oug# t#e aso$ute profit

made on +M5= products is re$ati%e$' sma$$/ t#e' genera$$' se$$ in $arge )uantities/ so t#e

cumu$ati%e profit on suc# products can e $arge* 3-amp$es of +M5= genera$$' inc$ude a

&ide range of fre)uent$' purc#ased consumer products suc# as toi$etries/ soap/

cosmetics/ teet# c$eaning products/ s#a%ing products and detergent/ as &e$$ as non

dura$es suc# as g$ass&are/ $ig#t u$s/ atteries/ paper products and p$astic goods*

+M5= a$so inc$udes p#armaceutica$s/ consumer e$ectronics/ packaged food products

and drinks/ a$t#oug# t#ese are often categori,ed separate$'* Some of t#e est kno&n

e-amp$es of +ast Mo%ing 5onsumer =oods companies inc$ude 5$oro-/ 5o$gate

Pa$mo$i%e/ =enera$ Mi$$s/ ;*4* ;ein,/ Reckitt Benckiser/ Sara ee/


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its to$$/ @@ of sectors &ent for a toss inc$uding retai$* T#e market #as just started picking

up and .ndia is rec$aiming to regain its position in t#e retai$ segment*.n a recent report/ t#e aut#ors of AT Fearne'Ks 200@ g$oa$ retai$ de%e$opment inde- said

t#at .ndiaKs $arge$' unmodernised retai$ sector remained attracti%e to ot# domestic and

internationa$ retai$ers/ in spite of go%ernment regu$ations t#at pre%ent 100 per cent foreign

o&ners#ip of retai$ stores*

+or most of t#e retai$ers $ike Panta$oon/ is#a$/ 5antai$ and Priknit/ retai$ sti$$ continues

to u,, e%er'ere in .ndia &it# man' foreign rands coming in/ et#er itKs t#e $argest

US retai$er 6a$ Mart ic# opened its first store/ $ast mont#/ in Punja/ in a joint%enture

&it# B#arti 3nterprises/ Or Tesco and 5arrefour ic# are a$so p$anning joint %enture

stores*

3%en as corporates are e-pecting t#e ne& 5ongress$ed United Progressi%e A$$iance

=o%ernment at t#e 5entre to open up fu$$' +. in retai$ sector/ a Par$iamentar'

5ommittee #as argued for a tota$ an on e%en t#e domestic #ea%'&eig#t corporates from

entering retai$ trade in grocer'/ fruits and %egeta$es*

A$so/ t#ere is e-pectation t#e fort#coming Union Budget ma' spe$$ out a po$ic' position*

Retai$ giant .kea #o$ding ack its p$ans to enter .ndia is eing andied aout as a setack

for t#e countr'* T#ere is a$so ta$k t#at in%estments and f$o& of tec#nica$ knoo& cou$d

e #ampered if t#e sector is not opened up to o%erseas* .n%estors*

But o%er a$$ if &e see/ t#e issue to e deated s#ou$dnKt e et#er +. in organi,edretai$ is desira$e/ ut at its impact &ou$d e on sma$$ retai$ers in t#e unorgani,ed

sector/ and et#er &e #a%e po$icies to protect t#e %u$nera$e sections*

.t &as meant to re%o$utioni,e t#e &a' &e s#opped/ spent/ consumed and $i%ed* 6it# its

GRetai$ Re%o$utionE/ .ndia &as making an inde$i$e mark on t#e g$oa$ retai$ map* T#e

'etail sector: Retai$ ecame a u,, &ord in .ndia efore recessionD in fact t#e &ord

KoomingK &as found on$' attac#ed to t#is sector* But as recession took

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i$$ion p$us consumers and stead' economic de%e$opment &ere fue$$ing t#e gro&t# of

.ndiaEs Q 2C i$$ion organi,ed retai$ market* And t#e .ndian $ue c#ip companies started to

go t#e retai$ing &a' B#arti/ Re$iance/ Tata/ Ma#indra/ Adit'a Bir$a =roup and RP=

a$$ &ere making t#e retai$ fora'* As t#e sector gre& at t#e rate of 0!0 per annum o%ert#e $ast decade/ .ndia ecame t#e preferred destination for g$oa$ rands and retai$

c#ains to cas# in* But &it# t#e 9 gro&t# for +:200J0@ at 1012 as against C of t#e

pre%ious 'ear accompanied &it# c$osures of .ndian retai$ers/ pu$$ing out from certain cities

and t#e Su#iks#a saga unfo$ding/ t#e disma$ stor' of re%o$ution is no& unra%e$ing*

+rganised 'etail Sector: .t &as meant to re%o$utioni,e t#e &a' &e s#opped/ spent/

consumed and $i%ed* 6it# its GRetai$ Re%o$utionE/ .ndia &as making an inde$i$e mark on

t#e g$oa$ retai$ map* T#e i$$ion p$us consumers and stead' economic de%e$opment &ere

fue$$ing t#e gro&t# of .ndiaEs Q 2C i$$ion organi,ed retai$ market* And t#e .ndian $ue c#ip

companies started to go t#e retai$ing &a' B#arti/ Re$iance/ Tata/ Ma#indra/ Adit'a

Bir$a =roup and RP= a$$ &ere making t#e retai$ fora'* As t#e sector gre& at t#e rate of

0!0 per annum o%er t#e $ast decade/ .ndia ecame t#e preferred destination for

g$oa$ rands and retai$ c#ains to cas# in* But &it# t#e 9 gro&t# for +:200J0@ at 10

12 as against C of t#e pre%ious 'ear accompanied &it# c$osures of .ndian retai$ers/

pu$$ing out from certain cities and t#e Su#iks#a saga unfo$ding/ t#e disma$ stor' of

re%o$ution is no& unra%e$ing*

3*#2ST'4

3ndian Biscuit 3ndustry:According to .ndian Biscuit ManufacturersK Association (.BMA"/

after stagnating gro&t# of aout 1! per cent in 20070I/ iscuit industr' gre& ' 1I percent in 200I0J due to e-cise dut' e-emption on iscuits &it# MRP up to Rs 100 per kg/

.ndian Biscuit Manufacturers Association* "* T#erefore/ .ndian iscuit industr' #as

demanded a reduction in %a$ue added ta- to four per cent from t#e current $e%e$ of 12*!

per cent on iscuit/ so t#at t#e gro&t# rate can go up to 20 per cent*

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T#e Rs J/000crore industr' #opes t#at t#e iscuit segment &i$$ #a%e o%er 20 per cent

annua$ gro&t# in t#e ne-t fi%e 'ears if AT is reduced to four per cent

.ndia/ &or$dKs t#ird $argest iscuit producer after t#e US and 5#ina/ produces near$' 1@*C

$ak# tonnes annua$$' and t#e states/ #o&e%er/ #a%e imposed t#e AT at 12*C per cent/

ic# is %er' #ig#*

According to .BMA/ organised sector produces around CC and t#e a$ance !C eing

contriuted ' t#e unorganised akeries* .n terms of %o$ume iscuit production ' t#e

organised segment in 20070I is estimated at 1*!I mi$$ion tonnes* Per capita

consumption of iscuits in t#e countr' is on$' 1*J kg/ as compared to 2*CC*C kg in t#e

Sout# 3astern countries/ and in 3urope and US/ respecti%e$'*.n .ndia per capita consumption of iscuits is estimated at a $o& 1*@ kg/ ref$ecting t#e

#uge potentia$ for gro&t# of t#e industr'* O%er @00 mi$$ion .ndians u' and eat iscuits

&it# %ar'ing fre)uenc' in an' 'ear*

T#e penetration of randed product in t#is segment is )uite significant/ and is %a$ued at

Rs 2/C00/000 crore*


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read'made food products at a tena$e cost* Biscuits &ere assumed as sickmanKs diet in

ear$ier da's*


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3ST+'3)%L B%)"-'+2*#

Parle Products Pvt. Ltd.:A cream co$ored 'e$$o& stripped paper &it# a cute a' p#otocontaining 1012 iscuits &it# t#e compan'Es name printed &it# in Red* Times c#anged/

%ariet' of iscuits did come and go ut not#ing #as c#anged &it# t#ese iscuits* :es/ t#e

si,e of t#eir packing #as definite$' c#anged ut for t#e consumer good as t#ese are

mone' sa%er pack*

T#e Par$e name conjures up fond memories across t#e $engt# and readt# of t#e countr'*

After a$$/ since 1@2@/ t#e peop$e of .ndia #a%e een gro&ing up on Par$e iscuits and

s&eets*

.nitia$$' a sma$$ compan' &as set up in t#e suurs of Mumai cit' to manufacture s&eets

and toffees* T#e 'ear &as 1@2@ and t#e market &as dominated ' famous internationa$

rands t#at &ere imported free$'* espite t#e odds and une)ua$ competition/ t#is

compan' ca$$ed Par$e Products/ sur%i%ed and succeeded ' ad#ering to #ig# )ua$it' and

impro%ising from time to time

A decade $ater/ in 1@@/ *Par$e products egan manufacturing iscuits/ in addition to

s&eets and toffees* ;a%ing a$read' esta$is#ed a reputation for )ua$it'/ t#e Par$e rand

name gre& in strengt# &it# t#is di%ersification* Par$e =$ucose and Par$e Monaco &ere t#e

first rands of iscuits to e introduced/ ic# $ater &ent on to ecome $eading names for

great taste and )ua$it'*

+or around IC 'ears/ Par$e #a%e een manufacturing )ua$it' iscuits and confectionar'

products* O%er t#e 'ears Par$e #as gro&n to ecome a mu$timi$$ion do$$ar compan' &it#

man' of t#e products as market $eaders in t#eir categor'* T#e recent introduction of ;ide

H Seek c#oco$ate c#ip iscuits is a product of inno%ation and caters to a ne& taste/ eing

.ndiaEs first e%er c#oco$ate c#ip iscuits*

Apart from t#e factories in Mumai and Banga$ore Par$e a$so #as factories in

Ba#adurgar# in ;ar'ana and


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A$$ t#ese factories are $ocated at strategic $ocations/ so as to ensure a constant output

and eas' distriution*

A2%L3T4 +( P'+#2)TS

;'giene is t#e precursor to e%er' process at Par$e* +rom #usking t#e eat and me$tingt#e sugar to de$i%ering t#e fina$ products to t#e supermarkets and store s#e$%es

nation&ide/ care is taken at e%er' step to ensure t#e est product of $ong$asting

fres#ness* 3%er' atc# of iscuits and confectioneries are t#oroug#$' c#ecked ' e-pert

staff/ using t#e most modern e)uipment #ence ensuring t#e same perfect )ua$it' across

t#e nation and aroad*

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5oncentrating on consumer tastes and preferences/ t#e Par$e rand #as gro&n from

strengt# to strengt# e%er since its inception* T#e factories at Ba#adurgar# in ;ar'ana and


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%nnual Production (igures in $illion $etric Tonnes

6;O3 5OMPA


22/108

PROU5TS A


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Par$e=

for o%er 7C 'ears/ Par$e = #as een a part of t#e $i%es of e%er' .ndian* +rom t#e sno&

capped mountains in t#e nort# to t#e su$tr' to&ns in t#e sout#/ from frenetic cities to $aid

ack %i$$ages/ Par$e = #as nouris#ed/ strengt#ened and de$ig#ted mi$$ions*

+i$$ed &it# t#e goodness of mi$k and eat/ Par$e = is not just a treat for t#e taste uds/

ut a source of strengt# for ot# od' and mind* Tear o%er a packet of Par$e = to

e-perience at #as nouris#ed =enerations of .ndians since $ast si-t' fi%e 'ears/ making

it tru$' Hindustan Ki Taakat.

arious peop$e #a%e %arious reasons to consume it/ some consume it for t#e %a$ue it

offers i$e ot#ers consume it for s#eer taste/ +or some it is a mea$ sustitute for ot#ers it

is a tast' #ea$t#' nouris#ing snack* Patronised ' mi$$ions for a$$ t#is )ua$ities/ it is muc#

more t#an just a iscuit rand* itt$e &onder t#an ' is it t#e argest se$$ing Biscuit

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rand in t#e 6or$d*

Pack Si,es a%ai$a$eL

1@ =/ !! =/ !! =/ 77 =/ @*C =/ 21*C =/ !7*C =/ !00 =/ !72 =/

CI7*C =/ @C = (Packed"/ @C = (oose"

Frackjack crisp' creams

Frackjack 5risp' 5reams is a de$icious comination of crisp'ness of Frackjack and

s&eetness of cream iscuit* T#e c$assic s&eet and sa$t' taste gets $aced &it# a s&eet H

sour $ime f$a%or in t#e cream sand&ic#ed et&een Frackjack iscuits* A mout# &atering

de$icious comination

Packet Si,e

@0=

Frackjack 5ookies (ne&"

Frackjack T#e origina$ s&eet and sa$t' iscuit is one of t#e most $o%ed iscuits in t#e

countr'*

.tEs not just a iscuit/ itEs t#e taste of re$ations#ips captured in a iscuit*

A $itt$e s&eet and a $itt$e sa$t' crafted in suc# a de$icate and de$icious a$ance/ 'ou can

ne%er get enoug# of it* ;a%e it an'time 'ou $ike &it# an't#ing 'ou $ike*

Packet Si,es a%ai$a$eL

IC =/ 120 =/ 2!0 =

Monaco

S#are t#e compan' of great taste an'time/ an'ere &it# Monaco* A $ig#t crisp' iscuitsprink$ed &it# sa$t/ Monaco adds a namkeen t&ist to $ifeEs ordinar' moments*

Pack Si,es a%ai$a$eL

IC =/ 120 =/ 2!0 =

Mi$k S#akti

24


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+rom o'ne-tdoor to Super Bo'/ no t#atEs not t#e p$ot for t#e ne-t ;o$$'&ood

$ockuster itEs t#e effect of Mi$k S#akti* T#e S#akti of mi$k fortified &it# t#e goodness of

#one'/ a ,aardast como t#at e%en ace atsman #oni s&ears '* So get t#at cape out

and #ead straig#t to for a pack of Mi$k S#akti toda'*Packet Si,es a%ai$a$eL

IC =/ 1C0 =

Freams

Orange Tick$e 'our senses &it# Par$e Orange Fream T#e tang' orange cream et&een

t&o scrumptious iscuits makes for a rea$ treat*

Age no ar


@0 =/ 1J0 =

PAR3 2020

Par$e presents 2020 5as#e& and utter cookies ere e%er' cookie is aked to

perfection to de$i%er t#e perfect taste and aroma* A mout#me$ting e-perience of premium

cas#e&s and ric# utter in e%er' ite 'ou take/ Par$eEs ne& 2020 cookies promises a

comination of crunc# and scrumptious de$icac'*


IC =/ 110 =/ 22C =

Par$e Marie Me$od'

:our fa%ourite Marie iscuit/ Par$e Marie is no& e%en more e-citing* .tEs $ig#ter* .tEscrispier* And itEs tastier* Making it e%en more appea$ing t#an efore*

So t#e ne-t time 'ouEre #anging out &it# 'our uddies/ just tear open a pack of Par$e

Marie* And immerse 'ourse$f in an engaging con%ersation and an e%en more engaging

taste


25


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JJ =/ 1I7 =/ !I =/ !00 =

;ide and Seek Mi$ano

T#e ingredients t#at go into making t#is pri,ed cookie are a &e$$guarded secret* 6#at ist#e effect it #as on t#ose o eat it A cookie &it# a reputation for romance* .ndu$ge in

t#e sinfu$ taste of Mi$ano and e%er't#ing t#at fo$$o&s it*


7C=/ 100 =/ 1C =


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PAR3 5onfectioneries

Rig#t from candies to toffees/ t#e s&eet KnK treat categor' of t#e Par$e product range is a

genuine treat for e%er' snack $o%er* T#is categor' can satisf' oneKs taste and at t#e sametime create a desire for more* T#ese confectioneries are a s#eer de$ig#t to t#e taste uds

and #a%e a uni%ersa$ appea$* Par$e Biscuits and confectioneries/ continue to spread

#appiness H jo' among peop$e of a$$ ages*

Melody

5arame$ meets c#oco$ate to 'ie$d an outcome not#ing $ess t#an de$ecta$e* Par$e Me$od'

comes &it# an irresisti$e $a'er of carame$ on t#e outside and a de$ig#tfu$ c#oco$ate fi$$ing

&it#in* Pop it in 'our mout# and re$is# t#e uni)ue e-perience* .t &onEt e too $ong efore

'ou find 'ourse$f asking t#e age o$d )uestion GMe$od' itni c#oco$at' k'on #aiK

Orange 5and'

Sma$$* O%a$* Orangee* 6eE%e kept it simp$e &it# t#e Par$e Orange cand'* And for o%er C0

'ears t#is decepti%e$' simp$e cand' #as kept t#e taste uds of t#e entire nation in a f$urr'*

T#e first product to e $aunc#ed from t#e ;ouse of Par$e and c$ear$'/ one t#atEs een a #it

e%er since*

Facc#a mango ite

T#e g$ider got copied and ecame a jet p$ane* 6estern #its got copied and ecame Anu

Ma$ik songs* T#e t'pe&riter got copied and ecame a ke'oard* Simi$ar$'/ &e #a%emanaged to cop' t#e tang' f$a%our of ra& mangoes in a cand' ic# is a $itt$e sour/ a

$itt$e s&eet and certain$' a $itt$e misc#ie%ous* 6e ca$$ it Facc#a Mango Bite* .t tru$' is a

Gkacc#e aam ka cop'E

Fismi TO++33

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.tEs e%er't#ing t#at t#e Fismi Toffee Bar is/ on$' sma$$er* 6rapped in t#e distinct f$a%our of

e$aic#i (cardamom" t#is toffee is sure to send 'our s&eet toot# on a jo'ride*

Mango ite


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STRONG COO !H"E M#NTSSimp$' c#i$$icious

Sugar +ree Ta$etsL 5arefu$/ t#is is no ordinar' mint* .t can do t#ings t#at no ot#er mint

can* ike/ c#ange t#e &eat#er and get t#e &ind to ite at 'our c#eeks i$e peop$earound 'ou get t#e c#i$$s onEt e$ie%e us Suggest 'ou tr' one and find out for 'ourse$f*

Pop one/ take a deep reat# and t#en e-#a$e* :ouE$$ see t#e &or$d around 'ou c#ange to

eing NSimp$' 5#i$$iciousN*

POPP.


30/108

30


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B.T3S 5;33S.


32/108

S.3R

T#ink S)uare is oring T#en at 'ou need is a Si-er* T#is si-sided/ sa$ted de$ig#t cuts

out t#e oring from a iscuit* A uni)ue s#ape coup$ed &it# an e)ua$$' uni)ue crunc#'/munc#'/ sa$t' taste t#at $ea%es 'ou asking for more

Pack si,es a%ai$a$eL

Si-er 4ar 200 =D Si-er Tin C Fg

5ompetitors of PAR3

BR.TA


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(Modern"* T#ere &as a time en t#e iscuit maker &as t#reatened/ en BritanniaKs

Tiger made an entr' into t#e g$ucose segment a coup$e of 'ears ago* Toda'/ in spite of

igger +M5= majors suc# as .T5 and ; musc$ing t#eir &a' into t#e categor'/ Par$e is

not e-act$' on s#ak' ground* Besides/ t#e categor' is fast e-panding and its gro&t# int#e s$uggis# +M5= industr' #as #e$ped t#e compan' #o$d on to its dominant position*

+or instance/ t#e recent aggression on t#e part of .T5Ks Sunfeast rand does not

immediate$' ot#er Par$eKs marketers* N.T5 ma' #a%e a good distriution net&ork for

cigarettes ut it $acks e-perience in ser%icing t#e genera$ and kirana stores* But it is

$earning )uick$'/ and &it# its deep pockets/ it is a t#reat o$d p$a'ers $ike us s#ou$d &atc#

out for/N sa's S#a#*

Adds Fu$karniL N6e are recognising t#e presence of t#ese p$a'ers and are a$read' tr'ing

to p$ug in t#e gaps needed* +or instance/ t#ere are distriution gaps in t#e eastern and

sout#ern markets (compared to t#e


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;o&e%er/ t#is is not t#e first time t#at Par$e #as introduced %ariants under its ;ide H Seek

rand* Pioneering t#e c#oco$ate c#ip cookie categor' &it# its ;ide H Seek rand in 1@@J/

Par$e stretc#ed it to t#ree %ariants orange/ coffee and mint* ;o&e%er/ poor offtake $ed

t#e compan' to discontinue t#e products* 5$aims Sundara Rajan/N+or t#e first time/ =ooda' &i$$ #a%e a c#a$$enger rand at t#e nationa$ $e%e$* A$$ t#is time =ood a' #ad

competition in t#e cookie market main$' from t#e regiona$ p$a'ers*N .n fact/ cookies/ ic#

genera$$' #a%e #ig# utter content/ are manufactured ' a #ost of regiona$ p$a'ers

(main$' t#e $oca$ akeries" and t#e ig nationa$ p$a'ers &i$$ #a%e to fig#t for t#eir s#are in

t#is segment from t#e unorganised $oca$ p$a'ers*

3-p$aining t#e reasons for t#e ear$ier fai$ure of t#e ;ide H Seek %ariants/ aks#mi =o'a$/

Business irector/ OHM/ t#e ad%ertising agenc' #anding t#e account/ sa's/ NT#e

c#oco$ate %ariant #ad a roader appea$ and t#is $ed to t#e ot#er %ariants fa$$ing ' t#e

&a'side*N T#e Ve-oticK nature of t#e %ariants did not #e$p acceptance in t#e market/ and

so/ t#is time around/ Par$e #as decided to inc$ude %ariants ic# .ndian consumers are

more fami$iar &it#*

T#e %ariants are pegged at a s$ig#t$' $o&er price compared to t#e c#oco$ate c#ip cookie

(Rs 12 for IC gm"* ;ide H Seek 5as#e& Badam is priced Rs 12 for 100 gm i$e its

Butter %ariant is priced at Rs 10 for 100 gm* Adds Sundara Rajan/ N5#oco$ate is an

e-pensi%e ingredient and is e-pected to e cost$ier t#e ot#er %ariants*N

6it# t#e intention of $aunc#ing a ne& campaign for ;ide H Seek %ariants/ =o'a$ sa's/

N3ssentia$$' &e intend keeping intact ;ide H SeekKs rand %a$ues ased on indu$gence*N

Meani$e/ &it#in t#e iscuit categor'/ t#e cookie segment is gro&ing rapid$'* Oser%es

Sundara RajanL NToda' t#ere is a gradua$ s#ift up&ards in terms of taste* 5ookies #a%ing

#ig#er utter content are e-pected to e tastier*N

5onsidering t#e iscuits categor' #as een gro&ing rapid$' at near J per cent/ Par$e #as

decided not to focus on its confectioner' rands* NT#ere is no ig t#rust on confectioner'since t#e kind of %o$umes &e do are not enoug# to support t#e ad%ertising spends/N sa's

Fu$karni* .n spite of #a%ing certain strong confectioner' rands suc# as Poppins/ Mango

Bite/ Me$od' and Fismi/ Par$e rea$ises t#at it cannot get t#e margins in t#is categor'

compared to its iscuits*

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T#e compan' &ants to continue #a%ing t#at strong emotiona$ connect &it# consumers

and doing socia$ deeds suc# as offering sc#o$ars#ips is part of its corporate socia$

responsii$it' initiati%es/ ic# s#ou$d keep t#e iscuit major on its pedesta$*

Smart cookisA$t#oug# Britannia #as more iscuit rands under its umre$$a/ #as more in t#e uran

sector/ it is Par$e ic# stea$s t#e t#under* T#anks main$' to its $eading rand/ Par$e =/ it

retains/ a$most #a$f t#e market s#are for iscuits in .ndia* T#e =$ucose rand t#at enjo'ed

a monopo$' in t#e market for decades surpassed t#e e-pectations of its makers/ in

popu$arit'* T#e rand recent$' ac#ie%ed t#e distinction of eing t#e #ig#est se$$ing

=$ucose iscuit in t#e &or$d*

Par$e=Es image as an afforda$e o$esome mea$ t#at cou$d e used as a c#arger en

$o& on energ' as &e$$ as a tast' accompaniment &it# c#ai #e$ped it to conso$idate and

retain its position as t#e numer one iscuit rand for decades*

OR= figures s#o& Par$e= enjo's a 7@ percent s#are in t#e =$ucose iscuit market/

pegged at c$ose to 2*I $ak# tones a 'ear* T#is is a s#arp $ead o%er c$osest competitor

Britannia Tiger/ ic# #as a 2! percent market s#are* T#e origina$ =$ucose rand/ Par$e

= is on coup$ed &it# ot#er g$ucose rands suc# as Par$e= Magi- and Par$e= Mi$k

S#akti* T#ese rands contriute more t#an C0 percent to Par$e Products P%t* tdEs

turno%er* T#e ot#er rand in its sta$e areL Monaco/ Frackjack/ Marie/ ;ide nE Seek/

5#ess$ings/ 4effs/ Si-er and +un 5entre* Par$e iscuits are e%en so$d aroad in markets

suc# as t#e US/ Austra$ia/ and t#e compan' is conso$idating its position in p$aces suc# as

Au #ai/ Africa/ uai/ Sout#/ America and Sri anka*

ate$' t#e iscuit market #as een seen uo'ant gro&t#* According to A5


36/108

T#e entr' of ig p$a'ers in t#e fie$d cou$d mean more competition for o$d #ands in t#e

game* ast 'ear/ ;industan e%er td (;" entered t#e market &it# its Fissan =reed'

Biskits in t#ree f$a%ours* .t a$so tried to re$aunc# modern as a =$ucose rand* .T5Es food

arm entered t#e market &it# its Sunfeast range of iscuits &it# offerings in =$ucose/Marie and cream segments* .t &ants to comp$ete keen$' &it# Par$e and Britannia*

A ig t#reat to $egitimate iscuit makers comes from t#e dup$icate market* 5ounterfeit

iscuits are not on$' a%ai$a$e c#eap ut t#e' dent t#e rand e)uit' of $egitimate rands*

Besides sma$$er p$a'ers are a$so entering t#e fra'* According to t#e union food

processing ministr' t#e production of iscuits in t#e organi,ed and unorgani,ed sectors is

estimated at aout 11 $ak# tonnes* On$' C percent of t#is is made ' t#e organi,ed

sector* Recent strides ' suc# sma$$ p$a'ers as Sur'a +oods/ ic# makes Pri'a =o$d

iscuits/ are a$so unner%ing e-isting p$a'ers* T#e' cou$d pro%e to e surprise future

$eaders*

;ide nE SeekE comes from t#e #ouse of Par$e* 6#at distracts me are t#e c#oco$ate c#ips

#idden in t#e iscuits* ;ide nE Seek are s)uare s#aped iscuits &it# diagona$ ridges and

sma$$ groo%es fi$$ed &it# c#oco$ate c#ips* To ads to t#is c#oco$ate is a$so $ended &e$$

&it# t#e iscuit preser%ing t#e crispiness of t#e iscuits at t#e same time* To e %er'

#onest/ t#ese c#oco$ate c#ips are t#e ones . $o%e t#ese iscuits for* T#oug# it cannot &in

m' $o%e for t#e 'umm' Bourons/ it sti$$ stands a t#ird in runnerup as compared to t#e

c$assic taste of t#e 'umm' GBouronE H GPure MagicE*


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sc#eme"*


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Acti%ities inc$ude Majestic =appa (a forum ere prominent persona$ities from a$$ fie$ds

are openinter%ie&ed"/ Ba$4a$$os# (cu$tura$ acti%ities for c#i$dren"/ matrimonia$s/

counse$$ing for parents and students and man' more*Par$e Ma#otsa% is a ;U=3 e%ent

t#at #appens in i$e Par$e at end of e%er' 'ear* Par$e Ma#otsa% started in 'ear 1@@@ 'i$e Par$e 5u$tura$ 5enter (P55"* J competitions &ere #e$d at t#at time/ IC pri,es

distriuted and 2IC0 participants participated in it* Since t#en its getting $arger 'ear on

'ear* 11t# Par$e Ma#otsa% &as t#e iggest so far &it# 2 competitions &ere #e$d t#is

time/ IC0 pri,es &ere distriuted H a opping 2C/000 participants participated in it*+or

participant an' competition*T#is 'ear(2011" Par$e Mo#ota% is comp$eting its 12t# 'ear*

Fa$a =urjari is a cu$tura$ organi,ation/ promoting %arious forms of arts* T#e' organi,e

%arious cu$tura$ programmes at t#eir office (ne-t to F#asi'at Restaurant/ *4* Road/ i$e

Par$e (6""/ or 4u#u 4agruti ;a$$ at t#e Mit#iai 5ommerce 5o$$ege/ or in t#e B#arti'a

id'a#a%an/ And#eriKs campus

;anuman Road in i$e Par$e (3ast" ser%es as one of t#e main roads for t#e suurs

connecting different roads going to&ards t#e airport and a$so t#e 6est*

Fs#itij

i$e Par$e is a$so &e$$ kno&n for its food joints* Starting &it# uck' Sand&ic# corner to t#e

Sai Samart# dosa centre ne-t to #im in %i$e par$e 6est* A$so one can ne%er forget t#e

taste of Maruti pa% #aji ic# one can get at t#e ot#er end of Bajaj Road* i$e Par$e

(3ast" #as fe& interesting food joints/ere aut#entic NMarat#iN de$icacies $ike ada Pa%/

Misa$/ Saudana ada/ Saudana F#ic#adi/ Potato Po#a and ada Pa% are ser%ed* NMe

Marat#iN is one suc# restaurant famous &it# t#e $oca$s for its Ma#aras#trian st'$ed food*

A$so present is a sma$$ eater' ca$$ed N5#an 5#a%darN near Sat#a'e co$$ege* .t isparticu$ar$' famous amongst co$$age students and actors* Bau %ada pa% (&ada pa%" is

one of t#e o$dest joints and itKs not e-aggeration to sa' t#at #as een enjo'ed ' e%er'

current and past residents of %i$e par$e* Anand &ada pa% #as a$so een a&arded t#e est

&ada pa% centre in t#e cit'* A$so Par$es#&ar 6ada Pa% a%ai$a$e in i$e Par$e 3ast is

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famous for its de$icious taste* +amous s#ops inc$ude P#adke Ud'og Mandir/ Sat#a'e

Stores/ Par$e aundr' ic# are some of t#e o$dest in i$e Par$e*

One of t#e est co$$ege festi%a$ named Fs#itij a$so takes p$ace in i$e Par$e* A festi%a$ ofMit#iai 5o$$ege*

Re$igious acti%ities

San'as As#ram

T#e spiritua$ #ead)uarters of San'as As#ram &as first esta$is#ed IC 'ears ago at

Suratgiri Bang$a/ Fanak#a$/ ;arid&ar/ Uttrak#and/ .ndia a$ong t#e %edic $ines of t#e #o$'

as#nami Tradition as propagated ' 4agadguru S#ri Aadi S#ankarac#ar'a* T#e nint#

Patron of t#e #o$' $ineage of t#is tradition ;is ;o$ines Bra#m$in S#ri 100J

Ma#amand$es#&ar S&ami Ma#es#&aranand =iri 4i Ma#araj first came to Mumai in mid

1@!0s and $aid t#e foundation of San'as As#ram on 20 4anuar' 1@!C in t#e suur of

i$e Par$e (6est" for propagation os Sanatan #arma or uni%ersa$ %irtues amongst

mankind* T#e f$eding As#ram ecame a fu$$ f$edged temp$e comp$e- in 1@C2 en t#e

Prana Pratist#a of %arious $ife$ike and $ifesi,e deities &as performed*

S#ri S&ami 4i Ma#araj ecame Bra#m$in on 1 Ma' 1@I0 on t#e #o$' anks of =anga/

;arid&ar and ;is ;o$iness Bra#m$in S#ri 100J Ma#amand$es#&ar S&ami Bra#manand

=iri 4i Ma#araj &as insta$$ed t#e tent# Patron of t#e $ineage* .n t#e t&o decades of 1@I0s

and 1@J0s o%ersa& t#e temp$e comp$e- prosper and gro& into a mammot# center of

spiritua$/ cu$tura$/ re$igious/ and educationa$ acti%it' and de%e$opment*

.n t#e mid1@@0s/ S#ri S&ami 4i Ma#araj retired at Suratgiri Bang$a/ ;arid&ar and#anded o%er t#e c#arge of San'as As#ram to S#ri S&ami is#%es#&aranand =iri 4i

Ma#araj/ o ecame t#e e$e%ent# Ma#amand$es#&ar in t#e o$' $ineage of =urus and

a$so t#e current President*

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San'as As#ram continues to gro& into a nation&ide institution no& under t#e competent

%ision of ;is ;o$iness S#ri 100J Ma#amand$es#&ar S&ami is#%es#&aranand =iri 4i

Ma#araj and #as man' ranc#es under its administration*

$ar?et profile of the organiation

.tEs a rand t#at #as #e$d its price $ine at Rs ! for 2C 'ears no& t#e price &as $ast raised

in 1@@! ' 2C paise* So/ itKs not for not#ing t#at Par$e= is t#e &or$dKs $argestse$$ing

iscuit ' %o$umes* Par$e is/ of course/ not doing it for c#arit'* Soaring input prices meant

it opted for reducing t#e &eig#t of t#e iscuit t#an increasing t#e price first from 100 gm

to @2*C gm in 4anuar' 200J/ and t#en to JJ gm in 4anuar' t#is 'ear in $ine &it# ot#er

iscuitmakers and +M5= p$a'ers* .t #as 1700 crore turno%er*

Par$e= enjo's c$ose to I0 per cent market s#are in t#e g$ucose iscuit categor' and

proa$' #as t#e deepest reac#* .t reac#es 2*C mi$$ion out$ets/ inc$uding %i$$ages &it# a

popu$ation of C00 peop$e/ on a par &it# Uni$e%erKs ifeuo'/ .T5Ks cigarettes or moi$e

prepaid cards* .t reac#es 2*C mi$$ion out$ets/ inc$uding %i$$ages &it# a popu$ation of C00

peop$e/ on a par &it# Uni$e%erKs ifeuo'/ .T5Ks cigarettes or moi$e prepaid cards* .tKs

a$so one of t#e fe& +M5= rands in t#e countr'/ ose customers stradd$e acrossincome segments* T#e rand is estimated to e &ort# o%er Rs 2/000 crore (Rs 20 i$$ion"/

and contriutes more t#an C0 per cent of t#e compan'Ks turno%er (Par$e Products is an

un$isted compan' and its e-ecuti%es are not comforta$e disc$osing e-act numers"* ast

fisca$/ Par$e #ad sa$es of Rs /C00 crore (Rs C i$$ion"*

5ompetition #as/ of course/ een tr'ing to &ean a&a' customers from Par$e* Britannia

re$aunc#ed its =$ucose iscuit as Tiger in 1@@C and oasts of 1I1J per cent s#are/

i$e .T5Ks Sun feast g$ucose #as captured J@ per cent/ according to industr' sources*

3%en e%ers #ad fora'ed into t#is segment in 200 and $aunc#ed a g$ucose iscuit

randed as Modern/ after it ac)uired t#e aker' usiness of Modern* T#ere are strong

regiona$ rands/ inc$uding Pri'a =o$d (&est"/ 5remica (nort#" and Anmo$ (east"*

40


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Brands

An indept# understanding of t#e .ndian consumer ps'c#e #as #e$ped Par$e e%o$%e a

marketing p#i$osop#' t#at ref$ects t#e needs of t#e .ndian masses* 6it# productsdesigned keeping ot# #ea$t# and taste in mind/ Par$e appea$s to ot# #ea$t# conscious

mot#ers and fun $o%ing kids* T#e great tradition of taste and nutrition is consistent in

e%er' pack on t#e store s#e$%es/ e%en toda'* T#e %a$ueformone' positioning a$$o&s

peop$e from a$$ c$asses and age groups to enjo' Par$e products to t#e fu$$est*

Biscuit goodies: )onfectionary:Par$e= =o$=appaFrackjack 5$assic MintMonaco ite MintMonaco +union FismiFreams Orange 5and';ide and Seek Mango Bite;ide and Seek Mi$ano Me$od'

Poppins3c$airs C0 p

Bouron Me$od' Softe 1Rs*

Fismi BarPar$e Marie 5#o-

Fac#a MangoMi$k S#akti Ma,e$o

.m$i BiteFismi =o$d

Par$e 2020 5ookies $unch on snac?s:


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)ua$it'* Par$e iscuits cater to a$$ tastes from kids to senior citi,ens* T#e' #a%e found t#eir

&a' into t#e .ndian #earts and #omes*

"rac?0ac?

T#e origina$ s&eet and sa$t' iscuit is one of t#e most $o%ed iscuits in t#e countr'*

.tEs not just a iscuit/ itEs t#e taste of re$ations#ips captured in a iscuit*

A $itt$e s&eet and a $itt$e sa$t' crafted in suc# a de$icate and de$icious a$ance/ 'ou

can ne%er get enoug# of it* ;a%e it an'time 'ou $ike &it# an't#ing 'ou $ike* Pac?

Sies available:IC=/ 1I0=/ 2!0=

$onaco

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S#are t#e compan' of great taste an'time/ an'ere &it# Monaco* A $ig#t crisp'

iscuit sprink$ed &it# sa$t/ Monaco adds a namkeen t&ist to $ifeEs ordinar' moments*

Pac? Sies available:IC =/ 120 =/ 2!0 =

ide and See?

T#e ingredients t#at go into making t#is pri,ed cookie are a &e$$guarded secret*

6#at is is t#e effect it #as on t#ose o eat it* A cookie &it# a reputation for

romance* .ndu$ge in t#e sinfu$ taste of Mi$ano and e%er't#ing t#at fo$$o&s it* Pac?

Sies available:2C =/ 72 =/ 100 =/ and 200 =

ide and See? $ilano

T#e ingredients t#at go into making t#is pri,ed cookie are a &e$$guarded secret*

6#at is is t#e effect it #as on t#ose o eat it* A cookie &it# a reputation for

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romance* .ndu$ge in t#e sinfu$ taste of Mi$ano and e%er't#ing t#at fo$$o&s it* Pac?

Sies available:7C =/ 1C =

"reams

+range: Tick$e 'our senses &it# Par$e Orange Fream T#e tang' orange cream

et&een t&o scrumptious iscuits makes for a rea$ treat*

Age no ar Pac? Sies available:J0 =/ @0 =/ 170 =/ and 1J0 =

Parle )onfectionaries: Rig#t from candies to toffees/ t#e s&eet KnK treat categor' of

t#e Par$e product range is a genuine treat for e%er' snack $o%er* T#is categor' can satisf'

oneKs taste and at t#e same time create a desire for more* T#ese confectioneries are a

s#eer de$ig#t to t#e taste uds and #a%e a uni%ersa$ appea$* Par$e Biscuits and

confectioneries/ continue to spread #appiness H jo' among peop$e of a$$ ages*

"raft (oods 3n Tal?s To %cJuire Parle Products


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contro$$ing interest in our compan'/ ic# &e dec$ined* 6e #a%e #ad man' suitors/ ut

are not interested* As $ong as t#e o's &ant to run t#is usiness/ &e &i$$ e #ere*N

Parle Products Launches Parle - -old

Ma' 1! 12

Par$e Products td* $aunc#ed Par$e = =o$d/ targeting t#e uran markets* T#e compan' is

e-tending its rand Par$e = &it# t#e $aunc# of Par$e = =o$d* T#e iscuit promises to gi%e

its consumers a ric#er and a etter formu$ation a$ong &it# a igger iscuit and a etter

ite* T#e o%era$$ $ook of t#e iscuit is eatis# ro&n &it# increased &eig#t of 7*I gms

per iscuit* T#e ne& product is current$' a%ai$a$e in and around Mumai* T#e compan'is p$anning to e-tend its presence for Par$e = =o$d/ across .ndia in p#ase manner* T#e

packaging of t#is ne& product is done in a #a,' BOPP materia$ in a mi- of ro'a$ co$ours

of red and go$d connoting t#e premium )ua$it' of t#e iscuit* T#e co$our/ design and

te-ture of t#e packet are c$utter reaking/ t#us appea$ing to t#e consumers* T#e product

is current$' a%ai$a$e in pack si,e of 100 grams at .


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#3S)2SS3+*S +* T'%3*3*-

StudentEs 6ork Profi$e (ro$es and responsii$ities"

1* 4oining forma$ities for t#e ne& emp$o'ees*

2* Updating t#e emp$o'ee detai$s in t#e ;uman Resource .nformation S'stem

(;R.S"*

* +i$ing of joining forms/ medica$ reports/ performance appraisa$ forms/ non

disc$osure agreements etc*

!* ae$ing of fi$e*

C* Tracking t#e attendance for t#e emp$o'ees on contracts (creating an e-ce$$

s#eet"*

7* 5oordinating t#e e%ents in t#e compan'*

I* 5oordinating t#e ;R induction program/ .SMS a&areness program* (5o$$ecting t#e

feedack forms and t#e attendance from t#e emp$o'ees"*

J* Updating and %erif'ing t#e emp$o'ee p#otos/ 3mai$ ids and ot#er information*

@* .ssuing of $unc# coupons and tracking t#e $ist of emp$o'ees for it*

10* Participated in interna$ auditing*

11* ;e$ping t#e emp$o'ees in ans&ering t#eir )ueries to certain e-tent*

12* .ssuing temporar' access for t#e emp$o'ees o fai$ to ring access cards*

1* Making attendance register for contract emp$o'ees*

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1!* Re$ating to ot#er departments for stationeries/ training attendance etc*

1C* ;e$ping t#e #r team in t#eir &ork*

#escription of Live Eperiences

. #ad a good e-perience in t#e compan'/ t#e cu$ture and communication in t#e

organi,ation &as %er' fair* T#e super%isors in t#e compan' #ad a nice interaction &it# t#e

emp$o'ees and t#e' gi%e a feedack ic# can $eads emp$o'ees to impro%e and perform

t#eir fu$$est potentia$s*

. #ad coordinated %arious e%ents in t#e compan' $ike induction program/ .SMS

a&areness programs and man' ot#er e%ents for specia$ da's* . #ad e-perienced t#e urge

of management to keep t#e emp$o'ees in%o$%ed in t#e &ork and take t#e optimum usage

of t#eir potentia$s*

T#e &orking en%ironment is fair and t#e compan' pro%ides ade)uate resources to keep

t#e emp$o'ee &ork to t#eir fu$$est interests* And $ast$' . e-perienced t#e importance t#at

t#e compan' takes for securit' and )ua$it' to emp$o'ees and costumers respecti%e$'*

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2$%* 'ES+2')ES:

KPE+PLE PE'SPE)T3/E 3S 3$P+'T%*T

KE$PL+4EE +'3E*TE#

K)+*T3*2+2SL4 $+T3/%TE

KT'%3* D #E/EL+P TE ,+'"(+')E

E$PL+4EE P'+(3LEL

T+T%L *+. +( ,+'"E'S 9&

ST%(( $E$BE'S 79

Parle products pvt ltd. $umbai promotes the companyC >hich is holding company

of the Parle biscuits pvt ltd. The directors of $s Parle products pvt limited are:

B+%'# +( #3'E)T+'SL

$'. %T2L ". S%

$'. '.S. *E/%T3%

$'. B'%!ES ".T'3P%T3

$'. S.*./E'$%

%2#3T+'S:

#ELL+3T %'SS"3* D S+*S

B%*"E':

48


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2T3

P2*!%B *%T3+*%L B%*"

)B+P

$+TE' 2*3T:P%'LE P'+#2)TS P/T. LT#.

*+'T LE/EL )'+SS3*-

/3LLE P%'LE GE%STH

$2$B%3

)+'P+'%TE +((3)E:

*3'L+* +2SE

%.B.'+%#

$2$B%3.

$+TE' 2*3TSL

$umbaiC *asi?C BangloreC ?haboliC Bahadurgarh GaryanaHC Bhu0 G-u0aratHC

*eemrana Gra0as thanHC sitargan0C pantnagar.

49


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$E%*3*-

Training ma' e %ie&ed as a s'stematic and p$anned process &it# a purpose to impart H

pro%ide $earning e-periences t#at &i$$ ring aout impro%ement in an emp$o'ee* .t is an

organi,ed procedure for increasing t#e kno&$edge H ski$$ of peop$e for a specific purpose*

Training impro%es t#e performance of emp$o'ees on present jos and prepares t#em for

taking up ne& assignments in future*

#E(3*3T3+*

A55OR.


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Training is a prere)uisite to prepare #uman resource for ne& jos/ promotions H

c#angeo%er to modern tec#no$og' H e)uipment*

Training is a$so gi%en to esta$is# continua$ de%e$opment of &orkforce in terms ofproduct )ua$it'/ attitude etc* &it# attention to t#e satisfaction of customer

re)uirements*

As re)uired ' TS standards/ training is imparted to emp$o'ees ased on identified

tec#nica$ e#a%ior and organi,ationa$ needs*

*EE# (+' P'+/3#3*- T'%3*3*- T+ E$PL+4EES

Training of emp$o'ees is essentia$ ecause &orkforce is a %a$ua$e asset to an

organi,ation* Training is important for t#e fo$$o&ing reasonsL

.ncreased producti%it'

;ig#er emp$o'ee mora$e

ess super%ision

ess &astage

3as' adaptai$it'

Reduced asenteeism and emp$o'ee turno%er

3mp$o'ee de%e$opment

;e$ping in so$%ing pro$ems

.ncreased organi,ationa$ stai$it' and f$e-ii$it'

Resu$t in )ua$it' goods and ser%ices Reduces satisfaction/ comp$aints etc*

.ncreased confidence and efficienc'

;e$ps emp$o'ees adjust to c#ange

5reates an appropriate c$imate for gro&t#/ communication

Reduces outside consu$ting costs ' uti$ising competent interna$ consu$ting*

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Pro%ides information for future needs in a$$ areas of t#e organisation*

T'%3*3*- $ET+#S

Training met#ods are means of attaining t#e asis of $e%e$ in a $earning situation* T#ese

met#ods can e grouped on t#e asis of $e%e$ of personne$ in t#e organi,ation t#e

fo$$o&ing t'pes of trainings are genera$$' in useL

.


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3nduction training:T#is t'pe of training is gi%en to #e$p a ne& entrant for adapting

#imse$f to t#e ne& en%ironment* T#e emp$o'ee is gi%en a fu$$ description of t#e jo

#e e-pected to do H informed aout t#e ru$es/ po$icies and procedures*

+nthe0ob trainingL .n t#is met#od t#e &orker is trained on t#e jo and at #is &ork

p$ace* ;e gets training under t#e same t'pe of conditions in ic# #e &i$$ e

&orking $ater on* Success of t#is met#od depends upon t#e )ua$it' of trainer

+ffthe0ob training: T#is consists of $ectures/ conferences/ group discussions/ case

studies/ program instructions seminars/ rainstorming/ and mgmt* =ames etc* T#is

met#od is genera$$' used ' go%t* and pu$ic enterprises ' esta$is#ing separate

sc#oo$s*

%pprenticeship training: .n t#is met#od a &orker is attac#ed to an e-perienced or

senior &orker* T#e &orker $earns ' oser%ing #is senior and #e$ping #im in #is

tasks* T#is met#od is most$' used in tec#nica$ jos*

'efresher training: .t is #e$pfu$ in ac)uainting personne$ &it# $atest impro%ements in

t#eir &ork* T#e c#anging tec#no$ogica$ met#ods re)uire fres# training to e-isting

emp$o'ees ic# #e$ps in refres#ing t#e memor' of emp$o'ee*

/estibule training: T#e &ord %estiu$e denotes a room et&een t#e outdoor H interior

of a ui$ding* T#is term is used to impart training in a c$assroom on p$ant* .t means

&orkers are trained at some p$ace in factor' H specia$ instructors are appointed for

t#is jo*

T'%3*3*- P'+)E#2'E

Training is a $earning e-perience/ ic# rings aout re$ati%e$' permanent c#ange in an

indi%idua$/ impro%ing #is ai$it' to perform a jo* .t means c#anging at emp$o'ees

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kno&/ t#eir &a' of &orking/ t#eir &ork attitude or t#e $e%e$ of interaction t#e' #a%e &it#

t#eir superiors or co$$eagues*

Often an organi,ation &i$$ e a&are t#at training needs e-ist ut for one reason or

anot#er &i$$ not e in a position to identif' specifica$$' at t#ose needs are* Part of.dentification of Training


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PRO53UR3 O+ TRA.


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BE*E(3TS +( T'%3*3*-:

Training is eneficia$ to ot# t#e organi,ation as &e$$ as to t#e indi%idua$s* T#e' are as

fo$$o&sL

T+ +'-%*3F%T3+*:

eads to impro%ed profitai$it'

.mpro%es jo kno&$edge at a$$ $e%e$s

5reate a atter corporate image

+osters aut#enticit' and trust

Aids in organi,ationa$ de%e$opment

Pro%ide information for future needs in a$$ areas of organisation

.ncreasing )ua$it' of &ork

;e$ps in keeping cost do&n

.mpro%es $aourmgmt* Re$ations

Aids in impro%ing organi,ationa$ comm*

;e$ps emp$o'ees adjust to c#ange

Aids in #and$ing conf$ict

T+ 3*#3/3#2%L:

Better decision making H effecti%e pro$em so$%ing

3ncourage se$f de%e$opment H confidence

;e$ps a person #and$e conf$icts

.mpro%es comm* Ski$$s/ attitudes

.ncreasing jo satisfaction H recognition

e%e$ops a sense of gro&t# in $earning

3$iminate fear in attempting ne& tasks*

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Training *eeds:

A training need e-ists en t#ere is a gap et&een t#e present performance of an

emp$o'ee and desired performance* T#is gap can e determined on t#e asis of a Gski$$

ana$'sisE as fo$$o&sL

Ana$'sis and determination of major re)uirements of t#e specific jo*

.dentification of tasks needed to e accomp$is#ed to meet jo re)uirements

Understanding procedures need to e accomp$is# eac# of t#e jo tasks

Ana$'sis of kno&$edge and ski$$s

.dentification of an' specia$ pro$ems H ana$'sis of an' particu$ar ski$$s needed to

meet t#e pro$em*

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TH$S%

T'%3*3*- P+L3)3ES %*# P'3*)3PLES:

&R#NC#&ES'

5ertain training princip$es are &ide$' fo$$o&ed in ui$ding #uman resource ski$$s especia$$'

at rank and fi$e $e%e$*T#e major ps'c#o$ogica$ princip$es fo$$o&ed in training areL

Learning principlesL it refers to modifications in e#a%ior re$ated &it# e-perience or

training* T#e steps necessar' for $earning to take p$ace areL

Stimu$us

Response

Moti%ation dri%e

Re&ard incenti%e

Teaching basic >or? s?ills and physical movements: t#e princip$es of teac#ing

&ork ski$$s inc$udeL

3mp$o'ee s#ou$d e taug#t on$' correct met#ods of &ork

Accurac' s#ou$d e more stressed t#an speed

.ncenti%es s#ou$d e used

Trained trainers s#ou$d e used

58

TRAINING NEEDS = JOB REQUIREMENTS EXISTING SKILLS


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Principles for foreman: t#ere are training princip$es for foreman* T#e' acti%ate t#e

$earner/ encourage participation/ faci$itate and assist understanding etc* T#ese reduce

training time H en#ance emp$o'ee moti%ation*

P+L3)3ES:

Training s#ou$d e formu$ated ' t#e $ine personne$ &it# t#e assistance and ad%ice of

staff*

T#e po$ic' s#ou$d indicate training ojecti%es

Training po$ic' ma' emerge from different e$ements of training needs

T#e ojecti%e of training po$ic' is to ensure t#at e%er' emp$o'ee is offered t#e

opportunit' to attain ski$$ and kno&$edge

.t s#ou$d e t#e po$ic' of enterprise to conduct trainings t#at is fit to indi%idua$s &it#

t#eir jos*

T'%3*3*-MTE E$E'-3*- )%LLE*-ES

Make $earning one of t#e fundamenta$ %a$ues of t#e compan'

5ommit major resources and ade)uate time to training

Use training to ridge t#e gap &it# t#e e-terna$ &or$d*

Use training as a de%e$opmenta$ too$ for indi%idua$s

.nsta$$ training s'stems t#at sustitute &ork e-perience

Use retraining to continuous$' upgrade emp$o'ee ski$$s

5reate a s'stem to e%a$uate t#e effecti%eness of training*

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E((E)T3/E T'%3*3*-

T#e efficienc' of an' organi,ation depends direct$' on t#e capai$it' of t#eir personne$*T#e capai$it' of a person depends upon t#e ai$it' to &ork and training #e recei%es so

t#e training s#ou$d e taken proper care of so t#at it must $ea%e #ig# effect on emp$o'ees

and enefit t#em* T#e training is effecti%e if it is #e$pfu$ to emp$o'ees to do t#eir &ork &it#

more ease and t#at increase t#eir efficienc' as &e$$ as interest in doing jo*

Training can e more effecti%e in ui$ding #uman resource ski$$s &it# aid of e#a%iora$

science kno&$edge

E/%L2%T3+* +( T'%3*3*- P'+-'%$$ES

T#ere are se%era$ tec#ni)ues for assessing effecti%eness of training programs $ike

Using c#eck$ists

Rating sca$es

5ost account tec#ni)ues

Ps'c#o$ogica$ tests

earning cur%es

B' discontinuing t#em

T'%3*3*- )%* %LS+ BE E/%L2%TE# %T (+2' LE/ELS:

'eactionL #o& &e$$ t#e' $ike t#e program

LearningL at &as $earned ' t#e trainee

BehaviorL at $earning &as transferred to jo

'esultsL at resu$ts &ere oser%ed H at enefits accrued to organi,ation

T#e persistent effects of training on e#a%ior o%er a $ong period indicate t#e

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E((E)T3/E*ESS +( P'+-'%$.

E/%L2%T3+* +( T'%3*3*- E((E)T3/E*ESS:

3%a$uation of training effecti%eness is a #ig#$' desira$e step in tota$ training programs sot#at one can judge t#e %a$ue of training

Training e%a$uation is an attempt to otain information on effect of training program and

access %a$ue of training*

ong term training effecti%eness can pro%ide more meaningfu$ and )ua$itati%e

measurements*

Training Evaluation: Purpose

T#e training e%a$uation is a means ' ic# participants e-press t#eir feedack

regarding t#e effecti%eness of training t#roug# a series of )uantitati%e and )ua$itati%e

sur%e' )uestions comp$eted at t#e end of t#e training program* Participant reaction to

training can represent instrumenta$ feedack t#at can dri%e important c#anges in an' part

of t#e training de$i%er' process/ suc# as refining of training materia$s and met#ods or

re%isions to content* T#is feedack can a$so e e-treme$' usefu$ in predictingperformance after t#e program* Training e%a$uation )uestions on t#e importance and

re$e%ance of t#e training to t#e jo #a%e een s#o&n to #a%e a corre$ation to actua$ use of

ski$$s and kno&$edge $earned ont#ejo*

)lassroom Training Evaluations

5$assroom training e%a$uations gat#er )uantitati%e feedack on t#e training effecti%eness

of t#e fo$$o&ing se%en areasL

earning Ojecti%es Met

Fno&$edge .ncrease

Ont#e4o 5onfidence (in meeting Performance Ojecti%es"

Business .mpact 3stimation

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3ffecti%eness of Materia$s and Met#ods

O%era$$ Reaction

Program rating

Pace

engt#

Re$e%ance

.mportance

+aci$itator 3%a$uation

+, T+ $%"E T'%3*3*- E((E)T3/E@

Training ojecti%es s#ou$d e out$ined on t#e asis of t'pe of performancere)uired*

Organi,ationa$ conditions s#ou$d e conduci%e for &ork and good enumanent

T#ere s#ou$d e major resources H ade)uate time for training

A compre#ensi%e H s'stematic approac# to training is ensured

3$PE#3$E*TS T+ E((E)T3/E T'%3*3*-:

Mgmt* 5ommitments is $acking H une%en

.nade)uate spending on training

Be#a%iora$ ojecti%es are often imprecise

arge sca$e poac#ing of trained managers

Trainers pro%ide $td* 5ounse$ing and consu$ting ser%ices

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3$P'+/3*- TE E((E)T3/E*ESS +( T'%3*3*-:

T#ere are at $east ten issues ic# impro%es effecti%eness of trainingL

Training need identificationL

An effecti%e s'stem of trainingneeds identification ensures t#at t#e emp$o'ee is getting

training in t#e area re)uired ' t#em

Pretraining activities:

3%er' superior s d to e-p$ain to #is suordinates t#e rationa$e and enefits of attending

training*

Planning and organiing program:

A crucia$ area to&ards training effecti%enessL $ocation/ faci$ities at training %enue etc*

#a%e great impact of $earning

#esigning the module: training manager s#ou$d discuss t#e modu$e &it# t#e facu$t'

ot#er&ise t#e program fai$s to ac#ie%e its ojecti%e

(eedbac? on the facultyL

5ompan' officia$s s#ou$d conduct a course e%a$uation discussion upon comp$etion of

program*

(eedbac? from eternal faculty:

Seek feedack from e-terna$ facu$t' on participation $e%e$ of trainees/ training

infrastructure in compan' and training support recei%es from t#e compan'* .t &i$$ e

usefu$ in impro%ing training effecti%eness*

Training plan and budgetsL

3%er' organi,ation p$ans its acti%ities on periodic asis* T#us training ca$endar s#ou$d

inc$ude detai$s of modu$es/ facu$t' cost/ cost of e)uipments etc* T#is gi%es a tremendous

focus to entire training function*

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#evelopment of inhouse faculty:

Anot#er t#rust area man' companies are focusing t#eir attention on is t#e de%e$opment

of in#ouse facu$t' to conduct %arious training courses as #e is a$e to pro%ide inputs of

t#e #ig#est )ua$it' to #is co$$eagues H juniors*

Auality training focus:

6e need to ensure t#at )ua$it' of training is o%erriding factor o%er )uantit' of training

ic# is t#e current fad in t#e mgmt* 5ircuit s#ou$d a$so e app$ica$e to training function*

+B!E)T3/ES +( TE P'+!E)T:

o To stud' t#e training po$icies and procedures of t#e organi,ation*

o To e%a$uate t#e effecti%eness of training pro%ided ' t#e compan'*

o To understand t#e training needs of t#e emp$o'ees*

o To ensure t#at t#e emp$o'ees are genuine$' eing enefited from t#e training

programmes*

TE)*3A2ES +( S%$PL3*-

T#e met#od of se$ecting t#e representati%e samp$e &i$$ e ased upon random samp$ing

S%$PLE S3FE

T#e si,e of representati%e samp$e taken for t#is stud' &ou$d inc$ude 100 of t#e tota$

emp$o'ees at PAR3 PT* T*/ 4A.PUR*

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P%'%$ETE'S +( TE ST2#4

T#is stud' #as road$' focused on t#e effecti%eness of training for t#e enefit of

emp$o'ees* 3%a$uating training effecti%eness is an important factor to kno& t#e

usefu$ness of training* .t is a &ide topic and in%o$%es t#e fo$$o&ing parametersL

Training Po$icies

Training


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ea%es and pension records

'ESE%') $ET+#+L+-4

T3TLE +( TE ST2#4:The title of the study To evaluate Effectiveness of Training

Programmes for the Benefit of Employees

#2'%T3+* +( TE ST2#4:

uration of t#e Stud' is 1C a's*

+b0ective of 'esearch

3mp$o'ee engagement is a critica$ ingredient of indi%idua$ and organi,ationa$ success*

3ngagement is strong$' inf$uenced ' $eaders#ip )ua$it'/ as &e$$ as ' jo and

organi,ation features* T#is researc# &as designed to determine if t#e potentia$ for

3mp$o'ees to e engaged in &ork can e predicted at t#e time of t#eir initia$ app$ication

or &ork* T#ese studies a$so pro%ide additiona$ e%idence aout t#e impact of emp$o'ee

engagement on important usiness outcomes*

1*To find out Par$e 5o%erage in %arious areas of 4aipur*

2*To c#eck t#e Brand a%ai$ai$it' of t#e compan' products at different stores*

*To compare t#e Brand &it# its competiti%e Brands $ike .T5/ Britannia/Pri'ago$d in terms

of co%erage/ numer of rands a%ai$a$e and mont#$' sa$es*

!*To ana$',e t#at ic# t'pe of iscuits and candies are most preferred anddemand '

t#e customer* .t &as done ' asking storekeepers as &e$$ ascustomer*

C*To ana$',e t#e a%ai$ai$it' of ne& Par$e products $aunc#ed in t#e market*

7*To compare t#e organi,ed retai$ stores &it# unorgani,ed retai$ stores in termsof rand

a%ai$ai$it'*

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T#e Ojecti%es areL

To e-amine t#e effect of engagement suc# as jo 3ffecti%eness and retention*

To construct and e%a$uate a measure for predicting emp$o'ee engagement*

To e-amine t#e effect of super%isor engagement on t#eir suordinates*

To e-amine t#e jo satisfaction of t#e emp$o'ees &orking*

Types of 'esearch

Broad$' speaking researc# design can e of t#ree t'pesL

(1" 3-p$orator' Researc# esign

(2" escripti%e Researc# esign

(" 5asua$ Researc# esign

An 3-p$orator' Researc# focuses on t#e disco%er' of ideas*

A escripti%e Researc# focuses on a detai$ed description of certain p#enomena*

A 5asua$ researc# is undertaken en t#e researc# &ants to kno& t#e cause and

effect re$ations#ip et&een t&o or more %aria$es*

T#e stud' &as essentia$$' and 3-p$orator' one* etermining t#e sujects matter of t#e

8Training kno&$edge of Teammates> in Par$e Biscuit P%t* td* And t#en e%a$uating t#e

feedack forms t#us otained an attempt &as made to recommend modifications and

c#anges so as to makes efforts of t#e ;RM department in Par$e Biscuit P%t* td &ere

more producti%e and eneficia$*

A escripti%e stud' is rigid and forma$* .t re)uires c$ear specifications of o/ at/

en/ ere/ ' H #o& aspects of t#e researc#* .t re)uires formu$ations of more specific

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#'pot#eses and testing t#ese t#roug# statistica$ inference tec#ni)ue* espite its merits/ t#e

important fundamenta$ &eakness isL descripti%e researc# doesnEt find t#e cause and

effects and re$ations#ip among %aria$es*

#ata )ollection

T#e data &ere used from primar' sources data and secondar' sources data*

Sample Sie :!0

Primary Sources:

.n case of primar' sources t#e information &as retrie%ed direct$' form t#e concern

peop$e and t#e aut#orities for t#e purpose 9uestionnaire and persona$ inter%ie& &ere

used* T#e )uestionnaire met#od &as used it is more %ersati$e t#en an' ot#er met#od

and furt#er a )uestionnaire is prep$anned and t#us $ess time is &asted since a

p$anned set of )uestions

are a%ai$a$e* 6#i$e t#ere &as information/ ic# cou$d not e otained t#roug#

9uestionnaire/ for t#at purpose &e resort to persona$ inter%ie&s*

T#e iggest ad%antages of persona$ or facetoface inter%ie& &ere t#at it #e$ped us

ui$d persona$ contacts/ ic# #e$ped us in gat#ering our re)uired information*

+urt#er facetoface inter%ie&s &ere a$so #e$pfu$ due to t#eir f$e-ii$it'* 6e &ere a$e

to frame t#e )uestions on t#e spot suiting t#e conditions*

Secondary Sources:

T#e sources from ic# t#e secondar' data &ere co$$ected &ere t#e .nternet and

%arious ooks* Since secondar' data are information pu$is#ed ' ot#ers t#e' &ere

easi$' a%ai$a$e and not suc# effort &as re)uired in otaining t#e information/ furt#er r

data &ere $ess suject to ias* o&er $e%e$ staff #as a$so een targeted and #a%e

gat#ered re$e%ant information from t#em as &e$$* Purpose of meeting $o&$e%e$ staff in

Par$e Biscuit PT*T* &as to get a c$ear as &e$$ as true picture of t#e organi,ation*

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+or t#is $e%e$ persona$ inter%ie& is done* .t makes ta$ks more communicate and

spontaneous*

S)+PE +( TE ST2#4:

T#e stud' is conducted at PAR3 PT*T*/ 4aipur* T#is procedure re$ates to a$$ t#e

emp$o'ees o undergo training procedures (ot# e#a%iora$ and tec#nica$" &it#in t#e

organi,ation*

Y .ndustria$ Park Promoted ' t#e =o%t*

Y Ot#er


70/108

L3$3T%T3+*S +( TE ST2#4

T#e project instead of eing done so carefu$$' ma' contain certain $oop#o$es* T#e'

can e discussed asL

T#e time a%ai$ai$it' for t#e stud' is $ess ic# ma' #inders t#e progress of stud'*

Bus' sc#edu$e of managers ma' a$so pro%e a $imitation in ac#ie%ing researc#

ojecti%es*

3$ement of ias ma' e t#ere on t#e e#a$f of emp$o'ees in fi$$ing up of t#e forms*

9uickness of fi$$ing )uestionnaires ma' a$so resu$t in misinterpretation of data*

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71/108

#%T% %*%L4S3S %*# 3*TE'P'ET%T3+*S

+or t#e sur%e' on t#e topic of 8Effectiveness of Training Programmes> a )uestionnaire

&as prepared and gi%en to t#e e-ecuti%es in order to get t#eir responses/ regarding

training effecti%eness in PAR3 PT* T*/ 4A.PUR*

Aout !0 e-ecuti%es &ere se$ected on random samp$ing asis from different departments

for t#eir opinion regarding Geffecti%eness of trainingE*

%nalysis of the data:

T#e responses got from t#e e-ecuti%es &ere t#en ana$',ed and presented in t#e form of

ta$es and grap#s in percentage* T#e c'$indrica$ ar grap#s/ doug#nuts and piec#arts

are used for t#e grap#ica$ representations*

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5. T'%3*3*- P+L3)3ES

GaH oes organi,ation #as training po$ic'

Sr. *o. +pinion *o. of'espondents

Percentage

1 :es !0 1002


73/108

6. %,%'E*ESS +( T'%3*3*- P+L3)4

GaHA&areness of training po$ic'


Percentage

1 :es 2! 702 To some

e-tent12 0


74/108

%>areness of Training Policy

70

0

10

:es To some e-tent


75/108

Etent of Policies (ollo>ed

!0

C0

10

:es To some e-tent 5anEt sa'

(igure 6b

Aout !0 of manageria$ popu$ation said t#at t#e po$icies arefo$$o&ed/ C0 indi%idua$s sa' t#at t#e' are fo$$o&ed to some e-tenti$e 10 of t#em canEt sa' aout t#e fo$$o&ing of po$icies*&. T'%3*3*- *EE# 3#E*T3(3)%T3+*

GaHOrgani,ation identifies need of training

75


76/108


Percentage

1 'es 2! 702 To some

e-tent17 !0

76


77/108


78/108

Training *eed 3dentification

70

!0

0

'es To some e-tent


79/108

$ethods for 3dentifying Training *eeds

0

C0

0

0

20

Se$f Assessment 5ompetenc' MappingPerformance Appraisa$ Ski$$ Matri-

A$$ of a(o%e

(igure &b

C0 of t#e respondents are a&are of t#e competenc' mappingused for training need identification/ 0 said ski$$ matri- and 20said t#at a$$ t#ese met#ods are used for identif'ing needs

GcHMet#ods are appropriate in identif'ing training needs


Percentage

1 Strong$' agree 0J 202 Agree 2 J0 isagree 0 0! Strong$'

disagree0 0

79


80/108

On$' 20 respondents are strong$' agree and J0 are just agree

t#at met#ods used are appropriate in identification of trainingneeds i$e t#ere is no an' memer o is dissatisfied &it# t#emet#ods of identif'ing training needs*

GdH5ompan' prepare an' training ca$endar

Sr.*o.

+pinion *o. of'espondents

Percentage

1 :es 2J I02


81/108

Around I0 responses fa%ors t#at t#e training ca$endars are madein t#e compan'/ 1C said t#at suc# ca$endars are not made and1C indi%idua$s cou$dnEt sa' an't#ing aout it*

7. (%3'*ESS 3* T'%3*3*- *EE# 3#E*T3(3)%T3+*

GaH 3-tent to ic# s'stems of training need identification arefair$' fo$$o&ed


Percentage

1 To fu$$ e-tent 17 !02 To some e-tent 17 !0 5anEt sa' J 20

81


82/108

(airness 3n 3dentifying Training *eeds

17

17

J

!0

20

!0

To fu$$ e-tent To some e-tent 5anEt sa'

(igure 7a

According to !0respondents met#ods are fu$$' fair in identif'ingtraining needs/ i$e !0 said t#at t#ese are on$' to some e-tentfair* On t#e ot#er #and 20 of respondents are not a&are of t#is*

GbH3-tent to ic# t#e identified needs are ac#ie%ed


Percentage

1 To fu$$ e-tent 12 02 To somee-tent

2J I0


83/108

%chievement +f Training *eeds

12

2J

0

I0

To fu$$ e-tent To some e-tent

(igure 7b

Around 0 of manageria$ popu$ation said t#at t#e identifiedtraining needs are fu$$' ac#ie%ed ' t#e met#ods adopted ' t#eorgani,ation ut I0 respondents agrees on t#is point on$' tosome e-tent*

GcH5ompan' maintain record of identified training needs


Percentage

1 A$&a's 2J I02 often J 20 Se$dom ! 10

!


84/108

'ecord of Training *eed 3dentification

I0

20

10

A$&a's often Se$dom

(igure 7c

I0 respondents said t#at training need identification records area$&a's maintained/ 20 sa' it is often maintained i$e 10 sa't#at it is se$dom maintained*

8. T'%3*3*- T3$E PE'3+#

GaH .nter%a$ for conducting training programmes

84


85/108


Percentage

1 Mont#$' 2 J02 9uarter$' ! 10

;a$f 'ear$' 0 0! Annua$$' ! 10

Aout J0 indi%idua$s got training on mont#$' asis/ 10 said t#attraining is pro%ided )uarter$' and 0n$' 10C said annua$$' regardingt#e training inter%a$*

GbH Satisfaction &it# training duration

Sr.*o.


Percentage

1 +u$$' satisfied 17 !02 9uiet satisfied 17 !0 Satisfied to

some e-tent

0J 20

85


86/108

!0 respondents are fu$$' satisfied &it# t#e training duration

pro%ided/ !0 are )uiet satisfied/ 20 are satisfied to some e-tentand t#ere is no one o is not satisfied*

9. $ET+#S +( T'%3*3*-

GaH .s training pro%ided according to t#e identified training needs

Sr.*o.


Percentage

1 :es 2 J02 To some

e-tent0J 20


87/108

$ethods +f Training *eed 3dentification

J0

20

:es To some e-tent

(igure 9a

J0 of t#e respondents said t#at t#e training is pro%ided accordingto identified training needs ere as 20 of t#em are agree to t#isto some e-tent*

GbH T'pe of training met#ods used

Sr.*o.


Percentage

1 Ont#e4oTraining

0J 20

2 Offt#e4oTraining

12 0

Bot# 20 C0

87


88/108

$ethods +f Training

20

0

C0

Ont#e4o( Training Offt#e4o( Training Bot#

(igure 9b

On t#e jo training met#ods are used for training according to 20of t#e emp$o'ees/ off t#e jo met#od is used according to 0 ofemp$o'ees i$e C0 said t#at ot# t#e met#ods are used*

GcHMet#odo$og' fo$$o&ed i$e pro%iding training is proper or not

Sr.

*o.

+pinion *o. of

'espondents

Percentage

1 :es 27 7C2 To some

e-tent0J 20


89/108

$ethods +f Training

7C

20

1C

:es To some e-tent


90/108

Sr.*o.


Percentage

1 epartment #ead 0! 102 .mmediate

super%isor

17 !0

3-terna$ facu$t' 1! C! A$$ resources 07 1C

Trainer10

!0

C

1C

epartment #ead .mmediate super%isor

3-terna$ facu$t' A$$ resources

(igure a

T#e training is usua$$' pro%ided ' department #ead/ said 10 oft#e respondents/ ' immediate super%isor according to!0respondents/ e-terna$ facu$t' are pro%ided according to t#e1C of t#e respondents ere as 1C said t#at a$$ t#eseresources are used for pro%iding training*

GbH 3-amp$es used ' trainer

90


91/108


Percentage

1 Sufficient 20 C02 Sufficient to

some e-tent

20 C0

Eamples 2sed By Trainer

2020 C0C0

Sufficient Sufficient to some e-tent

(igure b

T#e e-amp$es used ' t#e trainer are fu$$' sufficient according to

t#e C0 of t#e respondents i$e t#e e-amp$es are sufficient tosome e-tent for ot#er C0 of t#e emp$o'ees*

GcHRating of trainer

91


92/108


Percentage

1 3-ce$$ent 12 02 =ood 2! 70

Satisfactor' 0! 10

'ating +f Trainer

0

70

10

3-ce$$ent =ood Satisfactor'

(igure c

Trainer &as rated ' t#e e-ecuti%es as e-ce$$ent for 0/ good for

70/ ut 10 respondents t#ink t#e trainer is just satisfactor'* Buttrainers are not under satisfactor' $e%e$ according to t#erespondents*

;. T'%3*3*- E/%L2%T3+*

92


93/108

GaH3%a$uation eing done or not


Percentage

1 :es !0 1002


94/108


Percentage

1 +eedack forms 0 IC2 Rating sca$es 10 2C

Ps'c#o$ogica$tests

0 0

! earning cur%es 0 0

TechniJues +f Training Effectiveness

IC

2C

00

+eed(ack forms Rating sca$es

Ps'c#o$ogica$ tests earning cur%es

(igure ;b

+or t#e tec#ni)ues used for assessing t#e effecti%eness of trainingIC of t#e manageria$ popu$ation &ere in fa%our of feedack offorms and 2C said rating sca$es are used for t#is purpose*


95/108


Percentage

1 Best 1! C

2 At par 1! C Be$o& par 0J 20! 5anEt sa' 0! 10

Enhancement +f S?ills

C

C

20

10

Best At par Be$o& par 5anEt sa'

(igure


96/108

(a" Tec#ni)ues used for impro%ing effecti%eness


Percentage

1 S#aring of $earning 1! C2 Action p$an of

$earning10 2C

Report ofimp$ementation

1! C

! A$$ of t#e ao%e 02 C

TechniJues +f 3mproving Effectiveness

ACB

2CB

ACB

CB

S#aring of $earning Action p$an of $earning

Report of imp$ementation A$$ of t#e a(o%e

(igure 5=a

According to C of t#e respondents training effecti%eness isimpro%ed t#roug# s#aring of $earning/ 2C said t#roug# actionp$an of $earning/ C responded reporting imp$ementation and Csaid t#at a$$ t#ese tec#ni)ues are used for impro%ing effecti%eness*

(%)TS %*# (3*#3*-S

96


97/108

+rom t#e responses got from t#e sur%e' done t#roug# )uestionnaires and t#roug# m'

oser%ations . #a%e een a$e to find t#e fo$$o&ing factsL


98/108

Based on t#e responses got from )uestionnaires/ t#e ana$'sis and ot#er oser%ations/ .

#a%e een a$e to understand to some e-tent t#e training po$icies/ met#ods and

measures adopted to e%a$uate training effecti%eness*

. #a%e tried to conc$ude t#em in fo$$o&ing points as a summar' of reportL

.n PA33 PT* T*/ 4A.PUR/ t#e ;R department is responsi$e for pro%iding

training to t#e emp$o'ees*

Trainings are pro%ided according to t#e needs of t#e emp$o'ees

3mp$o'ees are in fa%our of t#e met#ods adopted for training need identification

T#e' are up to some e-tent satisfied &it# t#e duration and %enue pro%ided for t#e

training*

+aci$ities pro%ided ' ;R department are rated %er' &e$$* T#e trainees seem to

e #app' &it# t#em*

Training e%a$uation is a$so done on regu$ar asis in t#e organi,ation &it# t#e #e$p

of feedack forms*

Bot# interna$ and e-terna$ facu$t' is a%ai$a$e for pro%iding training*

5ontinuous efforts are eing made ' t#e compan' to increase t#e kno&$edge of

its emp$o'ees as per t#e c#anging &ork en%ironment*

98


99/108

.n spite of a$$ t#ese/ it #as een seen t#at some of t#e memers are not fu$$' a&are

of t#e organi,ationEs training po$icies*

A$so/ t#ere is a need to adopt some ne& met#ods of training*

;o&e%er/ it can e said t#at t#e training programmes eing organi,ed in PAR3 PT*

T*/ 4A.PUR are o%era$$ effecti%e and usefu$ in increasing t#e ski$$s and kno&$edge of

t#e emp$o'ees*

99


100/108

S,+T %*%L4S3S

Strengths

;ig# Brand a&areness of product*

3sta$is#ed


101/108

'E)+$$E*#%T3+*S S2--EST3+*S

T#e fo$$o&ing are t#e suggestions from t#e side of respondents t#at . #a%e got t#roug#

)uestionnairesLTraining duration:

.t s#ou$d e increased

Sometimes e-tended it t&ot#ree da's

Training personnelfaculty:


102/108

More of practica$ demonstrations s#ou$d e inc$uded in training programmes

'E)+$$E*#%T3+*S

After t#e t#oroug# stud' of organi,ationEs po$icies and s'stems . &ou$d $ike to gi%e

fo$$o&ing recommendationsL

;uman resource and de%e$opment department must tr' to make a$$ t#e emp$o'ees

a&are of t#eir training po$icies

.t s#ou$d e taken proper care of/ t#at t#e po$icies are fo$$o&ed fu$$ and fair$'*

uration of training programmes ma' sometimes create pro$ems as different

indi%idua$s #a%e different t#oug#ts aout .t so it s#ou$d e discussed &it# t#e

trainer and t#e trainees*

Pro%iding %arious faci$ities during training is good ut #e' s#ou$d not e too muc#

t#at t#e main purpose of training is spoi$ed*

Ot#er t#an 4otEs/ some ne& and ad%anced met#ods of raining s#ou$d a$so e

adopted*

=enera$ a&areness programmes s#ou$d a$so e conducted at regu$ar inter%a$s as

t#e' make t#e e-ecuti%es a$ert of ad%ancement and &i$$ e a$e o en#ance #e

persona$ and organi,ationa$ effecti%eness*

;ere must e more of practica$ demonstrations . pro%ide #e &orkers rea$

e-periences*

102


103/108

Trainees s#ou$d e pro%ided &it# proper assistance en #e encounters $earning

ostac$es*

A2EST3+**%3'E

ear respondent/

+or a sur%e' on t#e effecti%eness of training programmes 'ou are re)uested to spare

some time to fi$$ t#e fo$$o&ing )uestionnaire* :our free and frank opinion &i$$ e %a$ua$eL

5. T'%3*3*- P+L3)3ES

(a" oes 'our compan' #a%e an' training po$ic' or guide$ines

:es


104/108

(c" o 'ou t#ink t#at t#e met#ods used are appropriate in identif'ing t#e training needsStrong$' agree Agree

isagree Strong$' isagree

(d" oes t#e compan' prepare an' training ca$endar to assess t#e competenc' and

training need identification

:es


105/108

(a" oes t#e training pro%ided is according to t#e identified training needs

:es To some e-tent


106/108

Trainer Training manager

(c" 6#ic# t'pe of tec#ni)ue is used for t#e assessment of training effecti%eness +eedack forms Rating sca$es

Ps'c#o$ogica$ test earning cur%es


107/108

B3BL3+-'%P4

-2PT% S%S3 "./ ;uman Resource Management/ (;ima$a'a Pu$is#ers"

$%$$+'3% ).B* Personne$ Management/ (Fa$'ani Pu$is#ers"

#,3,E#3 '.S. Managing ;uman Resources

S./.-an?alPersona$ ManagementL

L.$.PrasadOrgani,ationa$ e#a%iorL

,EBL3+-'%P4

o &&&*par$eproduct*com

o &&&*goog$e*com *

o &*&*&*par$e*i,*com

o &*&*&*#rguider*com

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