QUESTIONNAIRE QUESTIONNAIRE DESIGNDESIGN

ByDeepika.V Vaishnavi.S

Questionnaire General Questionnaire General FormatFormat

Self-administered (by mail or personal contact) person (face-to-face) Telephone interviews

The Questions or The Questions or ItemsItems

Are the focus on any survey or questionnaireIt is crucial to know how to ask the questions in written and spoken formThe way you ask the questions determines the answers

Questions ContextQuestions ContextIdentify the questionnaire’s specific purpose(s)Clarify the terms used to state the questionnaire’s purpose(s)Be sure to have the specific objectives of the questionnaireKnow the respondents

Standardize the interviewerStandardize the response formatAsk questions in a social, cultural, and economic contextKeep confidentiality and voluntary participationInclude a letter of introduction or presentation

Questions FormatQuestions Format

Open questions - More information but difficult to codify, enter, and analyze

Closed questions - Less information but easy to codify, enter, and analyze

Choices And Choices And Measurement Of Measurement Of

ResponsesResponses

Nominal or categorical choicesOrdinalNumerical

How To Obtain Valid How To Obtain Valid InformationInformation

Ask purposeful questions

Ask concrete questions

Use time periods based on importance of the questions

Use conventional language

Use complete sentences

Avoid abbreviations Review questions

with experts and potential respondents

Use shorter questions

Don’ts of a Don’ts of a QuestionnaireQuestionnaire

Avoid two-edged questionsAvoid negative questionsAdopt/adapt questions used successfully in other questionnaires

Parent Survey Parent Survey QuestionnaireQuestionnaire

College Survey College Survey QuestionnaireQuestionnaire

Questionnaire for KidsQuestionnaire for Kids

Questionnaire for Matured Questionnaire for Matured StudentsStudents

Questionnaire about food and Questionnaire about food and productsproducts

Business QuestionnairesBusiness Questionnaires

Customer Service Customer Service QuestionnarieQuestionnarie

Suggested Suggested ReadingsReadings

How to Conduct Surveys by Fink and Kosecoff, Sage Publications, 1998

Survey Research by Roger Sapsford, Sage Publications, 1999