Parle g............................SWOT analysis
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Transcript of Parle g............................SWOT analysis
-KHOPOLI PLANT
PARLE- as a company
• Type private limited• Industry food• Founded 1929• Founder Chauhan Family• Headquarters Vile Parle(East),Mumbai,
Maharashtra, India• Mother units 9• Total units 120• Market share 40%in biscuits
15% in confectionaries
Brands• Biscuits
Parle-G, Krack Jack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti, Parle Hide & Seek, Top, Parle Gold Star, Happy Happy, 20-20, simply good, namkeen
• Sweet ConfectioneryMelody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar,
London Derry, Kaccha Mango Bite
• Snacks
Monaco Smart Chips, Parle's Wafers, Fulltos, Parle Namkeen.
Parle-G….as a Brand
• As a brand it is associated with certain good values as honesty, loving, sharing and caring.
• It symbolizes energy and nutrition.• It has become an icon.• It has become a part of life of various
Indians.• Parle-G symbolizes quality, health
and grest taste be it in big city or small village.
Consumer psyche and Parle-G
• It is consumed by people of all ages, living in cities and in villages from the rich to the poor.
• For some it is a wholesome meal• For some it is a breakfast.• For some it’s a best compliment for
chai• For some it’s a way of getting
mentally charged from their boring lifestyle.
Import and ExportParle confectionaries and biscuits are gaining fast acceptance in international markets of countries such as Abu Dhabi, Africa, Dubai, South America, Sri Lanka and also in more sophisticated markets like USA and Australia.
Quality commitments • Regular audits.• PQS (Parle Quality System)
implementation.• COSTCO• Every batch of biscuits and other
products is thoroughly checked by staff with most modern equipment's.
• Production is done under hygienic conditions
Khopoli Plant• Its an 8 year old plant in a total of
12.5 acres land.• 2 printing lines.• 1 carton box line.• 2 wrapper lines.• 1 jar blowing line.• 6 days production.• Weekly maintenance.
Khopoli Plant-1-Manufacturing Lines
• Line 1- Parle G and hide and seek
• Line 2- Cheezling
• Line 3- Milano
• Line 4- Central fill line(dark
fantasy)
2-Production Statistics• Kacchaa mango bite 20-30 ton/day• Mazello candy 3500tonn/month• Cartoon box 10lakh/month• Wrapper 400 ton/month• Jar blowing 5000jars/day
In 1 minute the plant undertakes 1250 packets of biscuits per minute packing and 12500 packets of candies per minute.
3-Products • Parle-G• Hide and Seek• Mazelo• Kachha Bite• Mango Bite• Milano
4-Manforce• In all 775 workers
(1) 400 on role employees(2) 375 contractual
• Total 3 shifts in operationRecruitment-SSC passed-ITI known-below 35 years of age-Man force recruited Maharashtra, Goa,
Karnataka, UP,MP, Bihar, Haryana, Chhattisgarh, Delhi Andhra Pradesh, Telangana.
5-Quality controlling steps• Follow food norms• PQS system• Undergo through food safety and
social compliance audits.
6-Activities undertaken• 5 S• Library• Parle Parivar
Magazine• Appreciation
Tree• Uniform• Parle Prayer
• Notice Board• Parle Gaan• Open House• ODP-Officer
Development Programme
• Tea with Team mates
• Kaezine• Star of the
month
7-CSR Activities• Home visits(family of employees for
absenteeism)– Feedback of family members– Parents respect– 5S implementation at home as well– School/college/technical unit visits.
8-Training & Development
• Internal and external training• Naturopathy and Vipasana training• Art of living• Personality Development• AIDS awareness• ME to WE• Safety meetings– Celebrating safety week–Mock drills(twice a month)
9-Sports activities• Picnics• Parley Darshan• Cultural programme• Teachers Day• All festival celebration• Womens day-discussion
10-Welfare activities• Medical check-
up(twice a year)
• Transport facility• Ambulance room• Canteen facility
• Accommodation facility• Birthday celebrations.• Rest room• Energy nutrition drink
11-OperationsToffees
Toffee cooker
Flavors are added Cooling
Pulling machineShapingPackingDispatching
Milk tank
BiscuitsPre-
mixing Forming Backing
CoolingStackingPackingDispatching
Mixing
Snacks
Clearing outer potato cover
Cutting of potatoes DryingFrying
FillingPackingDispatching
SWOT Analysis
Opportunity(1) Rising demand for
innovative packing(2) Improving supply systems
for established brands.(3) Huge scope for some parle
products in medical shops.
Strength(1) Low price(2) Variety of products under the
brand(3) Largest Distribution system(4) Experienced Sales and
Marketing Team(5) Deep and Effective coverage(6) Different sizes of packets are
available.
Weakness(1)Damage to product while delivering to retailor.(2)Lack of Retailor and Distributor schemes(3)Improper and Irregular supply(4)Poor Packing of family size packets.
Threat(1)Increase in sale of cheap products in the market.(2) Higher advertisement of competitor brands.(3) Increase in substitutes
Thank YouPresented by:
Nikita BhatkariFEEL