Moncks Corner Mag

8/14/2019 Moncks Corner Mag

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A t c l e :

Buy Loca l

A One Tank T

Pftg Fm Te Gee Mvemet

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OnlineMag

azine


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ContentsFrom The Editor 5

10 Reasons to Plant Trees...Now!!! 11

South Carolina Wedding & Event Planners: Career Outlook 13

Proting From the Green Movement 17

Barter Is Smart Business 22

Time To Renance or Buy!? 26

A One Tank Trip 28

South Carolina Firsts 32

About North Charleston 34

Bunker Shot Perfection: Blast Your Way To A Better Golf Score 36Neighborhoods 38

Commerical Real Estate - Renting In Todays Market 41

Shopping 40

Dining And Entertainment 41

Travel & Tourism 42

Churches, Schools, & Religous Supplies 43

Professional Services 44

Clothing Stores and Accessories 45

House and Home 46

Personal Care 47

Medical 48

Real Estate 49

Automotive 50

Banking and Finance 51

Specialities 52

Coupons & Specials 53

www.MoncksCorner.sc Online Magazine | 2009 3


4/45www.LittleRiver.sc Online Magazine | 2009 5
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Buy LoCaL

Promoting local business is as simple as having other companysbusiness cards or brochures posted on a board in your store. In aneffort to promote your area, we are distributing decals that say Checkus out at www.MoncksCorner.sc, in hopes that local shoppers will visitthe site to nd local restaurants, clothing, specials, coupons and more.We are doing our part, so please join us, and promote your local mer-chants, and everyone will benet!

top tenreasonsto think LoCaL

Buy LoCaL - Be LoCaL heLp LoCaL Businesses

1. Buy LoCaL -- Support yourself and Moncks Corner. Manystudies have revealed when you buy from an independent, locallyowned business in the your own area, rather than a nationally ownedbusinesses, considerably more of your money is used to makepurchases from other local businesses. Local businesses continue tostrengthen the economic base of the local community. These includecase studies showing that local local owned businesses generate apremium in enhanced economic impact to the community and our taxbase.

2.support LoCaL area Community Groups:Non-prot organizations receive an average 250% more support fromsmaller Moncks Corner area business owners than they do from large

companies.

3. keep your area unique: Where we shop, where we eat andhave fun -- all of it makes our community home. Our one-of-a-kind localbusinesses are an integral part of the distinctive character. Local tourismbusinesses also benet. When people go on vacation they generallyseek out destinations that offer them the sense of being someplace, not

just anyplace. ~ Richard Moe, President, National Historic PreservationTrust.

4. reduCe environmentaL impaCt: Locally owned businessesin your area can make more local purchases requiring less

transportation. This generally means contributing less to sprawl,congestion, habitat loss and pollution.

5. Create additionaL JoBs: Small local businesses are thelargest employer nationally and in the community, provide the most jobsto local residents.

6. reCeive Better serviCe: Local businesses often hire peoplewith a better understanding of the products and services they offer, andtake more time to get to know customers.

Cont. next page

From the editor

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6/45www.MoncksCorner.sc Online Magazine | 2009 6
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From the editor- Continued

7.investin your Community: Localbusinesses are owned by people who live in thiscommunity, and they are less likely to leave, and aremore invested in the communitys future.

8. putyour taxesto Good use: Localbusinesses require a relatively little infrastructureinvestment and make more efcient use of publicservices as compared to nationally owned storesentering your area.

9. Buy Whatyou Want, not What BiG

advertisinG BudGets Wantyouto Buy:A South Carolina marketplace comprised of tensof thousands of small businesses is the best wayto ensure innovation and low prices over the long-term. A multitude of small businesses, each selectingproducts and services based not on a national salesplan but on their own interests and the needs of their

local customers, promises a much broader range ofproduct choices.

10. promote LoCaL prosperity: An esca-lating body of economic research shows that in anincreasingly homogenized world, entrepreneurs andskilled workers are more likely to invest and settle incommunities that preserve their one-of-a-kind busi-nesses and distinctive character.

Larry LocalEditor in Chief
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http://www.charlestonschomepros.com/


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CEO

Dennis Stewart

EdiTor in ChiEF

Larry Local

CrEATivE DirECTOr

Daniel Holliday

ArT DirECTOr

Amy Coats

PhoToGraPhEr

Jed DeHaven

WEB DEvELOpErs

Allen BaylessMatthew Coats

aCCounTinG

Marie Bentley

adMinisTraTion & MarkETinG

Vivi MorilloAngie Woods

WWW.MonCksCornEr.sC

onLinE MaGaZinE

Copyright 2009

South Carolina Internet Authority.All rights reserved. Reproduction in wholeor in part without written permission is

prohibited. Not responsible for unsolicitedmanuscripts or photographs.

3290 Ashley Phosphate RoadCharleston, SC 29418Toll Free: (866)532-4725Fax: (866)[email protected]
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south

CaroLina

WeddinG &

eventpLanners:

Career

outLookCan you imagine a moreexciting career than being theperson who helps to plan acouples happiest day togetherand makes them lastingmemories for the rest of theirlife? Or planning a CorporateEvent for some of the largestcompanies in South Carolina.The best part is you are creatingan event that you do not have topay for. If you are interested ina career as a wedding or eventplanner, read on to discovergeneral description, educational

requirements, and your joboutlook information.

WeddinGand event

pLanner JoB desCription

Wedding or Event planners, asthe name implies, handle manyor all of the details of setting upa wedding or other event fromcoordinating the caterers todirecting the dinners. The term

wedding planner is aclassication of how involved theperson is with their clientswedding. There are two otherclassications which arewedding consultants andwedding directors.

Wedding consultants allowcouples to plan the wedding andoffer only their advice and

expertise. Wedding plannersoversee and are responsible formuch of the work of the weddingfrom beginning to end, but thecouple is still involved. Weddingdirectors take care of the entirewedding event, which affords thecouple getting married to onlyfocus on getting married.Wedding directors sometimesusually attend the wedding tomake sure the day goes exactly

as planned. If it rains on the dayof an outdoor wedding, thewedding director will have analternate plan already in place.

Wedding planners, specically,perform a variety of tasks. Theymake appointments with clientsand vendors, provide gownoptions, provide wedding themeoptions, and plan for theunforeseen among other things.

The business side of weddingplanning involves staying within

your budget, and making surethe vendors get paid. Weddingplanners who handle all aspectsof the event are mostlyself-employed working bothpart-time and full-time. However,special event centers,wineries, hotels, and otherhospitality facilities also offeremployment opportunities.

Wedding planners must also

write contracts and be efcientmarketers of their business. Thebest wedding planner in SouthCarolina must get their nameknown, and can only handle acertain amount of weddings inany given time.

An event planner does thesame basic tasks as thewedding planner, but the eventwill dictate what is different. A

big corporate event may requireseveral sound and video

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systems. A golf tournament mayrequire many sponsors beingadequately recognized.Whatever the event, havingalternative plans when things gonot as planned is the mark of agood planner. This means that

you must have a long list ofsuppliers and people in theservice industries that canstand in when problems arise.

eduCationaL requirements

For WeddinG & event

pLanners

There are no federal, state, orlocal laws requiring wedding orevent planners to haveanything other than a businesslicense. Very fewcolleges/universities offerdegrees or certicates inwedding and planning. Onlineschools offer training; however,carefully research the onlineschool prior to paying any feesor signing up for classes. Thebest schooling is the Collegeof OJT ( On the Job Training).

Working for a wedding or eventplanner and learning from theground up is the only way totruly learn the business.Certication is increasinglybecoming sought after becauseclients want to make sure theirspecial day is handled by aprofessional.

JoB outLookFor

WeddinG & event pLanners

Wedding and event planningin South Carolina is a growingeld with more and moreopportunities. Creating aprotable business is a slowprocess. Attracting clienteletakes time, but there is alwaysplenty of work for goodplanners.

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proFitinGFromtheGreenmovement

People in South Carolina areactive in going green anddoing their part to save theenvironment, save money andpromote the local economy inthe process. There are manygreen initiatives in the statefrom local blogs getting theword out to green businesses,

green home builders and homes,recycling programs, as wellas, organizations designedto promote South Carolinaagriculture and SC products.Surely you have heard the buzzon going green and if you wantto start getting involved anddoing your part, here are sometips to get you started:

AvoidlettingyourcAr

idLe- Every second you spendidling your cars engine meansneedlessly wasting gas, as wellas, adding wear and tear on yourvehicle. Idling over 10 secondswastes more gas than is needed

for startup. Overall, Americansidle away 2.9 billion gallons ofgas a year, worth around $78.2billion.

turnoffyourcomputer -Save energy and wear and tearon your machine by shuttingdown your computer whenyou are done using it and inthe evenings before you leavework. Youll save an average

of $90 of electricity a year.The Department of Energyrecommends shutting off yourmonitor if you arent going to useit for more than 20 minutes, andthe whole computer if youre notgoing to use it for longer thantwo hours.

Cont. next page

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19/45
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proFitinG on the Green

movement- Continued

AskyourpowercompAny

aBoutGreenenerGy - More

than half of all electricityconsumers in the U.S. now havethe option of purchasing greenpower from their local utility. Findout how you can purchase greenpower by visiting the Departmentof Energys state-by-state list ofproviders. You can also checkwith your own utility to seewhats available. Palmetto CleanEnergy is a local South Carolinagreen energy program http://www.palmettocleanenergy.org/default.asp

keepsensibletAbson

yourthermostat - It is toyour benet to pays to pay closeattention to your thermostat,since most South Carolinahouseholds spend 50 to 70%of their energy budgets onheating and cooling. For everydegree you lower the thermostat,youll save between 1% and3% of your heating bill. Do thesame thing in reverse with airconditioning.

wAshyourclothesin

CoLdWater - An easy way toclean green is to turn the dialon your washing machine tocold. Most laundry loads do notrequire hot water, and 90% of

the energy used by washingmachines goes into heatingthe water. The higher the watertemperature, the higher the costto you and the planet.

enrollinonlinebilling

- Save natural resources, aswell as late fees, by registeringwith online bill-paying options.Paperless billing not only savestrees; it also reduces the fossil

fuel needed to get all thosebilling envelopes from them toyou and back again. Plus, youllsave money on stamps.

getridofjunkmAil-Approximately 100 million treesand 28 billion gallons of waterare used to send junk mail toAmericans annually. You caneliminate 75% of unsolicitedmail by registering on the Mail

Preference Service on the DirectMarketing Association website(for a fee of $1). Within 90 days,most unsolicited mail will stop.

printonbothsidesof

paper - Most software programsgive the option for double sidedprinting, but yet most still printonly on one side of the page.Consider this: the U.S. alone

uses 4 million tons of copypaper annually, about 27 poundsper person. Save dough andSouth Carolina landlls.

cArpool! - If your commuteto work is 25 miles each wayand at least half is in typicalstop-and-go trafc, youll saveroughly 10 percent of yourmonthly carbon emissions bycarpooling. Not to mention

saving money on gas!

buy certified south

CaroLinaproduCe - TheCertied South Carolinaprogram is a new, exciting,cooperative effort amongproducers, processors,wholesalers, retailers and theSouth Carolina Department ofAgriculture (SCDA) to brandand promote South Carolina

products. Our goal is forconsumers to be able to easilyidentify, nd and buy SouthCarolina products.

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the currency is unstable anddevalued by hyperination.

What are the BeneFitsoF

Barter?

Barter Can Bring NewCustomers: This enables you toexpand your market andmaintain your cash-payingcustomers.

Barter Conserves Cash: Barter

generates new customers

because buyers are encouragedto pay with their products orservices and save cash.

Simply put: If you had to makea purchase for $1000, would yourather write a check or pay with

an equal amount of yourproduct/service at its normalselling price to a new customer?Most businesses prefer to barterand keep cash.

Barter Raises Proftability:Barter customers pay retailprices and fees, so you get thefull value of your goods andservices.

Barter Moves SurplusInventory: Retailers must keeptheir inventory moving and ourcustomers shop for the most upto date merchandise eachseason. Carolina BarterExchange can deliver youbuyers to move excessinventory, eliminating theadvertising costs and heavydiscounting otherwise needed toachieve this goal.

Cont. next page

Barteris smartBusiness

Barter is a form of trade wheregoods or services are tradedfor other goods and/or services,without cash being exchanged.Barter normally replaces moneyas the method of exchange in

times of monetary crisis, or when

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Whatis Barter?- Continued

raise eFFiCienCy

Service Business: Increasebillable hours! If you are not at100% capacity 12 months a year

and you can handle newcustomers, Carolina BarterExchange can help you ll yourfree time with new businessopportunities. And now you willhave trade dollars to purchasethe products and services youneed.

Hotels: Suppose you have 10vacant rooms at $100 a nightand you need a new brochurefor $1000. Barter provides a wayfor you to buy your brochure, llyour rooms (at your cost), andmaintain your cash.

Networking Increases YourCustomer Base: Bartercustomers will bring you all thecash referrals that your currentclients bring. You will increasenew cash paying-customers, as

long as you give your barter cus-tomers the same great servicesand pricing you offereverybody else.

get virtuAlly Anything!

Recent year statistics:

The common dollar amount ofcommercial barter rose to$1,927.

Merchants accounted saving anaverage of $32,700 using barterand saw and average cash owraise of 18%.

1 in every six businessesparticipated in at least one bartertransaction for the rst time withintentions to do more in thefuture.

1,845 new corporations hadbarter transactions surpassing$100,000.

74% of all Fortune 500companies utilized barter-up awhopping 14% from last year.

93% of all small businessowners (less than 25 employees)report trying barter with apositive result.

Carolina Barter Exchange (CBE)is the fastest growing bartercompany based in SouthCarolina. CBE has representa-tion in all 46 counties includingCharleston, Columbia, Hilton

Head Island, Myrtle Beach, andGreenville.

CBE is the fastest growing tradeexchange in The Carolinas. CBEhelps its member companiesenhance their businessesthrough exchange of productsand services instead of makingcash disbursements.

Some examples of the products

and services we offer include:advertising, printing, travel andvacations, auto repairs,restaurants, caterers, art andcustom framing, ofceequipment, medical treatment,computer services and more.

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timetoreFinanCeorbuy !?

Right now, mortgage rates are

at their lowest level since 1971.Think about that. Twenty-veyears ago, homeowners werepaying as much as 18% on a30-year xed. Today its justa little over 5%.Combine that

rate with the tax advantages ofa mortgage, and you have anincredibly cheap way to buildwealth, but you better act now.

Real estate guru BarbaraCorcoran has already seen a

tremendous surge in renanceapplications more than triplethe average and the numberof people getting approved isastronomically higher as well,she says. But that doesnt meanthe low rates are a panacea forthe ills of the housing market. Itis only once home prices startto go up that we will nally seea light at the end of tunnel,Corcoran says. Until that

happens, we are still going tohave to crawl out of this mess.[Low interest rates are] a not alifesaver, Corcoran says. Thisis just a helping hand.

David Kittle, chairman of theMortgage Bankers Association,has this advice to homeownerslooking to renance: Do it. Dontget greedy searching for anotherquarter-point. Lock in ratesnow. He is seeing applications

soar over 125% just sinceThanksgiving due to the lowrates.

Of course, you should onlyrenance if it saves you at least3/8 on the rate and if you plan onstaying in your home for at leastfour years, Kittle says. Alongwith good credit, proof of incomeand money by means of a downpayment or equity in the home,

there are certain things everyhomeowner needs regardless ofinterest rate levels.

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28/45

a one tanktrip

Got the vacation blues?

South Carolina abounds withdestinations you can visit on onetank of gastrips that showcasethe Palmetto States beautywithout busting your budget.What a rich, exotic place SouthCarolina is. One of the originalAmerican Colonies, the state hasan abundance of historical sitesthat bring our nations past tovivid life. The outdoors lover canenjoy a variety of activities suchas kayaking, hiking, saltwatershing, even scuba divingin the company of alligators.

The states culture has been shaped by its European, African andCaribbean settlers, as evidenced especially by the food, which issome of the most delicious well ever have the pleasure of eating.

aiken

Do you like horses, the City of Aiken is your destination. Explore

the Thoroughbred Hall of Fame & Racing Museum; the facilitypresents the history of thoroughbred racing, spanning more than acentury. Admission is free. Also in Aiken, is the DuPont Planetarium,located on the grounds of the University of South Carolina. The 30-foot dome has fully-automated, state-of-the-art projection systems;an observatory is also on hand, featuring a variety of powerfultelescopes for stargazing purposes. Downtown Aiken is lled withsouthern charm. The restaurants, antique shops, and local stores willll anyones afternoon.

GreenWood

Continuing on your trip and take Highway 19 towards Greenwood.On the way you will pass by the Ninety-Six National Historic Site,where two battles of the Revolutionary War were fought and wheresettlers braved harsh winters and Indians to stake their claim. Now,

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visitors can experience it forthemselves in the originalStar Fort, built in 1781,the Stockade Fort and siegetrenches, or by strolling throughthe original town sites ofCambridge and Ninety-Six. This

historic site is a fascinating lookat the way things were whenour nation was in its infancy.Well worth the time to explore!Get back on Highway 19, andcontinue on to the US-25 whichleads you to Greenwood. Thistown, with its fresh air andsunny skies is a great placeto pull over and enjoy some ofthe many outdoor activities tobe found here. The Heritage

Trail is a 2-mile paved path,perfect for walking, jogging, orbiking. Lake Greenwood is ane place to break out the rodand reel and try your luck withthe catch of the day. By night,you can dine at any one of the

myriad of ne restaurants, whichshowcase cuisines from Europe,the Caribbean, or good old-fashioned American steak andpotatoes.

CLemson

Get back on the US-25, andmerge with the US-178 toClemson. (Thirty miles latervia the US-123 and you are in

Greenville). Both cities offer

more opportunities for shing,golng and ne dining. InClemson, you should takea day to enjoy the naturalwonders of Paris Mountain,with its 1200-acre grounds,majestic, monument-like

peak, and the Sulphur Springshiking trail which makes for anexcellent workout.

Truly, South Carolina offersvisitors a chance to enjoy themodern age while giving us aglimpse into our nations past;its the perfect place to enjoythe best of all possible worldsfor just One Tank of Gas!


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southCaroLinaFirstsLike any other State, South

Carolina is full of Firsts. Thefollowing is a list of some of themore popular Firsts, that may begood to brag about, or for use ina trivia game:

First European settlement inSouth Carolina in 1526 nearGeorgetown settled by Spanishexplorer Lucas Vasquez deAyllon named San Miguel deGualdape (Rumor has it that he

was the rst Half-back- that hewanted to be half way back fromFlorida to New York)

First permanent Englishsettlement in South Carolinaestablished at Albemarle Point inCharleston in 1670

First free library established -Charleston, 1698

First opera performed inAmerica - Charleston, February18, 1735

First building to be usedsolely as a theatre - DockStreet Theatre in Charleston,constructed in 1736

First Jewish synagogue inSouth Carolina (Kahal KadoshBeth Elohim) - Charleston, 1750

First Black Baptist Churchestablished, Silver Bluff, 1773

The Charleston Chamber ofCommerce was the rst cityChamber of Commerce in thiscountry - 1773

First public museum -Charleston Museum, organizedJanuary 12, 1773

First business publication -South Carolina Price Current inCharleston, 1774

The rst time a British ag wastaken down and replaced by anAmerican ag was in Charlestonin 1775

Golf was rst played in the citylimits of Charleston. The SouthCarolina Golf Club was formed in1786 - this was the rst golf club.

First Roman Catholic ChurchSt. Marys August 24, 1789,

Charleston

First cotton mill built - JamesIsland, 1789

First reproof building built -Charleston, 1822

First steam locomotive built inthe United States to be used forregular railroad service - BestFriend of Charleston, 1830.

First municipal college -College of Charleston, openedApril 1, 1838

First Roman Catholic cathedralin South Carolina Cathedral ofSaint John and Saint Finbar -Charleston, April 1845

First state to secede from theUnion, December 20, 1860.

First shot red in Civil Waron Fort Sumter in CharlestonHarbor, April 12, 1861.

The rst submarine everto sink an enemy ship wasthe H.L. Hunley used by the

Confederates on February 17,1864 in Charleston Harboragainst the U.S.S. Housatonic.

The rst state intercollegiatefootball game took place onDecember 14, 1889 with Wofforddefeating Furman

First commercial tea farm -Summerville, 1890

First black woman to practicemedicine in the state was Dr.Matilda Arabelle Evans in 1897

First textile school establishedin a college - Clemson, 1899

The rst car was manufacturedin Rock Hill by John GaryAnderson in January 1916

First woman lawyer in SouthCarolina - Miss James M. Perry

of Greenville was admitted topractice on May 4, 1918

First national historicpreservation ordinance passedby Charleston city council onOctober 13, 1931

First television station WCSCbroadcast from Charleston June13, 1953

First U.S. Senator elected by awrite-in vote - Strom Thurmond,November 2, 1954

First Spoleto Festival held inCharleston May 1977

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aBout

north

CharLestonThe city of North Charleston sitson the boarder of Charlestonand Dorchester counties. NorthCharlestons has almostquadrupled in population sinceits conception on June 12,1972, encompassing over 73square miles. With a populationof over 85,000, North Charlestonis the third largest city in SouthCarolina.

Until the Civil War, what is nowNorth Charleston, consisted ofprimarily of plantations. Theturn of the 20th century broughta boom of industry to the NorthArea, with the opening of E.P.Burton Lumber Company and

the Navy Shipyard. In 1912, agroup of Charleston businessmen laid out the Park Circlearea. Much of Park Circle stilladheres to the original 1912plan.

This thriving city is home to theNorth Charleston Coliseum,Performing Arts Center, &Convention Center. Thiscomplex is home to the South

Carolina Stingrays, an ECHLminor league hockey team, andis a major hub of cultural eventsand conventions for theTri-county area.

North Charlestons climate hasresulted in some of the mostbeautiful communities in thearea. Several major developershave entered the market over

the past several years with ahuge selection of new housing.With exceptional choices for therst time buyer, to top executivehomes and homesites, thesesprawling neighborhoodsoffer a wide range of amenities

including golf, shing, tennis,playgrounds, nearby schools,day care, shopping, dining andrecreational opportunities. Aspart of the areas boom, manydevelopers have integratedtness centers and jogging trailsinto the communities. Parks andCommunity centers also addto the beauty of these carefullyplanned neighborhoods.

North Charleston is home toseveral highly acclaimedmagnet schools, includingGarrett Academy of Technology,Charleston County School ofthe Arts, and The AcademicMagnet High School. The cityis also home to many well knowcolleges inclueding, TridentTechnical College andCharleston Southern University.



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Bunker shotperFeCtion:BLast your

Way

to

a

Better GoLFsCore

Bunker shots can be dauntingbut its really all in your head!Use these simple techniques thenext time youre in the bunkerand blast your way to a better

score.

Golf ScoreFirst, dont changeyour swing. Use the loft ofthe club and your back swingto determine your distance.Of course this will take somepractice so you know how toshorten your backswing to getthe distance you need. You useyour back swing to adjust yourdistance because you always

want to accelerate throughthe ball. You never want to theclub head to decelerate. Alsoopen the club face if needed todecrease the distance the ballwill travel.

Use the bounce on the club tolaunch the ball out of the sand.Dont worry too much about thedenition of bounce but try thisthe next time in the practice

sand trap. Take your sandwedge and swing at the sand.Vary the angle the club hits thesand. When you bring the clubdown steeply youll take a lot ofsand and leave a large divotin the sand. Decrease the anglethat you strike the sand until youcan feel the club almost bounceoff the sand. Feeling that ismore important than the actual

denition of bounce. The key isto have this bounce feel whenhitting the ball out of the sand.

Open the club face and aimslightly right with an open stancewith the ball forward in yourstance, slightly off of your leftheel for right handed golfers.When you swing follow the lineof your feet.

Keep the weight on your left footand dont try to lift the ball, let theclub do the work; trust me theclub will lift the ball.

Hit about 1 inch behind the ball.The key is to get sand betweenthe club face and the ball. This iswhere that bounce comes in toplay.

Also, expect more roll on the ballwhen faced with a down hill liein the bunker because the ballwont get as much spin and tendto roll quite a bit.

Use and practice thesetechniques to get yourself offthe beach and onto the green.For more helpful tips, advice,or to add some Golf Tips and

Suggestions of your own - youare invited to visit the SouthCarolina Golfers Blog at

www.Golf.sc/Blog/.



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neiGhBorhoods1. Neighborhoods are where we all grew up a long time ago. Today,because of golf courses, shopping areas, subdivisions, jobs, schools,and a transient society, a neighborhood means different things todifferent folks.

2. Neighborhoods can be as small as a dozen or so houses, and be asmany as thousands of homes.

3. Neighborhoods are common, and perhaps close to universal, sincemost people in urbanized areas would probably consider themselvesto be living in one.

4. Neighborhoods are convenient, and always accessible, since youare already in your neighborhood when you walk out your door.

5. Successful neighborhood action frequently requires little specialized

technical skill, and often little or no money. Action may call for an

investment of time, but materialcosts are often low.

6. With neighborhood action,compared to activity on largerscales, results are more likely tobe visible and quickly

forthcoming. The streets aregenerally cleaner; the crosswalksare painted; the trees areplanted; a festival draws acrowd.

7. Visible and swift results areindicators of success; and sincesuccess is reinforcing, theprobability of subsequentneighborhood action is in-creased.

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8. Because neighborhood actionusually involves others, suchactions create or strengthenconnections and relationshipswith other neighbors, leadingin turn to a variety of potentiallypositive effects, often hard to

predict.

9. Over and above thesecommunity advantages,neighborhood activity may simplybe enjoyable and fun for thosetaking part.

But in addition to these benets,considerable research indicatesthat strong and cohesiveneighborhoods and communities

are linked quite possiblycausally linked to decreases in

crime, better outcomes forchildren, and improved physicaland mental health. The socialsupport that a strongneighborhood may provide canserve as a buffer againstvarious forms of adversity.

Sometimes a neighborhood isnta neighborhood until an eventoccurs, which draws peopletogether, to become neighbors.



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CommerCiaLreaL estate

rentinG

in todaysmarketFirst make sure that the areayou have chosen is right for yourintended business. If you planon expanding, take that intoconsideration. Do you need to beclose to an expressway, or thelocal airport? Before you decide,think ahead, because you may

be getting into a long termcommitment.

Make sure that any space youreconsidering is big enough forboth your current needs, andyour foreseeable growth. Berealistic and never over-commit.

Do your homework beforehand.Investigate trafc patterns; tourthe area and building. Find outwho the previous tenant was,and why the business left. Learnwhat kinds of marketing thelocation does in support of itstenants (if any) and whether co-operative marketing funds areavailable to you.

Weigh the benets of guaranteedfoot trafc at a mall locationagainst premium rent. Somemalls require that all tenantsstay open during mall hours, andpay for common area usage aswell as the stores own spaceand upkeep. Stores may alsobe asked to pay a percentage ofsales to the mall.

Identify your closest competitors.Also check out neighboringbusinesses with an eye forcomplementary products orservices. If you are locating in a

mall, check the lease agreementfor any guaranteed protectionagainst competition.

Evaluate whether the physicallocation and space is a good twith your product line. Do you

need a large, bright space or isan ofce warehouse sufcient?

Investigate any restrictionson signage. Signs are vitallyimportant to retail businesses,yet many landlords decide onwhat a store can and cannot do.The rules may be even stricter ina mall, which closely monitors itsphysical appearance.

Negotiate the terms of yourlease aggressively. Thinkabout consulting a realtor thatis familiar with the area. Neveraccept wording thats confusingor that leaves you wonderingwho is liable for what. Askfor the right of rst refusal onadjacent space in case you needto expand. Negotiate for freeimprovements, free rent, andother incentives before signing

your lease.

Hire a real estate attorney whonot only specializes in leasenegotiations, but knows yourarea and, preferably, has dealtwith your kind of businessbefore. A lease negotiation cancover tens, if not hundreds, ofterms, and you want someone inyour corner who has seen it allbefore.

Know who is responsiblefor maintaining the heating,air-conditioning and othersystems, as well as keepingup the parking lot and buildingexterior. This can be critical inolder buildings. Who pays for theutilities and trash pick-up?

The time has probably neverbeen better to start a new

venture if you have a businessthat is not being adverselyaffected by this economy. Justmake sure you get the rightlocation



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FinaL Words

I like the dreams of the future better than the history of the past.

PaTriCk hEnry (May 29, 1736 JunE 6, 1799)

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