Mobi google 2603 là m #/sýtem 2
215
wearesocial.sg • @wearesocialsg • 1 We Are Social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social
-
Upload
nga.nguyen -
Category
Engineering
-
view
11 -
download
0
description
UbsbkbKa ks
Transcript of Mobi google 2603 là m #/sýtem 2
wearesocial.sg • @wearesocialsg • 1 We Are Social
2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
we are social
wearesocial.sg • @wearesocialsg • 2 We Are Social
COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 F!I 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
01!
30!
02!
03!
07!
08!
09!
04!
05!
06!
10!
11!
12!13!
17!
18!
19!
14!15!
16!
20!
21!
22!
23!
27!
28!
29!
24!
25!
26!
wearesocial.sg • @wearesocialsg • 3 We Are Social
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 4 We Are Social
ASIA-PACIFIC REGIONAL OVERVIEW
wearesocial.sg • @wearesocialsg • 5 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
GLOBAL DATA SNAPSHOT JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
7,095,476,818
2,640,432,161
1,856,680,860
6,572,950,124
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
52% 48%
37%
26%
93%
wearesocial.sg • @wearesocialsg • 6 We Are Social
SHARE OF GLOBAL USERS JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
7% 8%
WESTERN EUROPE
6% 10%
12% 8%
CENTRAL & EASTERN EUROPE
5% 6%
7% 7%
CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
29% 22%
SOUTH ASIA
23% 6%
11% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
INTERNET USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
7% 10%
wearesocial.sg • @wearesocialsg • 7 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ASIA-PACIFIC
3,882,702,949
1,255,745,291
969,583,240
3,347,580,701
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN 2014
44% 56%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
32%
25%
86%
wearesocial.sg • @wearesocialsg • 8 We Are Social
SHARE OF GLOBAL POPULATION
SHARE OF GLOBAL INTERNET USERS
SHARE OF GLOBAL SOCIAL MEDIA USERS
SHARE OF GLOBAL MOBILE USERS
JAN 2014 APAC GLOBAL SHARE
54.7% 47.5% 52.2% 47.6%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 9 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
APAC: MOBILE CONTRACT TYPE
82% 18% 21%
wearesocial.sg • @wearesocialsg • 10 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
APAC MOBILE INDICATORS
645M 16.6% 943M 24.3%
• Sources: US Census Bureau, Tencent, Facebook, ITU
wearesocial.sg • @wearesocialsg • 11 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH ASIA
1,630,919,286
280,863,846
112,696,000
1,173,703,583
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN 2014
31% 69%
72%
7%
17%
• Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
wearesocial.sg • @wearesocialsg • 12 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SOUTH ASIA MOBILE INDICATORS
61.8M 3.8% 89.1M 5.5%
wearesocial.sg • @wearesocialsg • 13 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
EAST ASIA
1,584,806,482
756,093,363
678,728,200
1,451,087,957
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN 2014
56%
48%
43%
92%
44%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg • @wearesocialsg • 14 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
EAST ASIA MOBILE INDICATORS
444.8M 28.1% 707.4M 44.6%
wearesocial.sg • @wearesocialsg • 15 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTHEAST ASIA
630,551,581
195,762,594
161,996,000
688,607,654
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN 2014
45%
31%
26%
55%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 16 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SOUTHEAST ASIA MOBILE INDICATORS
113.6M 18.0% 133.7M 21.2%
wearesocial.sg • @wearesocialsg • 17 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
OCEANIA
36,425,600
23,025,488
16,163,220
34,181,507
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN 2014
71%
63%
44%
94%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 18 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
OCEANIA MOBILE INDICATORS
24.4M 71.2% 13.1M 38.7%
wearesocial.sg • @wearesocialsg • 19 We Are Social
INTERNET PENETRATION IN APAC JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
73%!
79%!84%!
44%!
29%!
17%!INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
39%!
MALDIVES
18%!SRI LANKA
10%!PAKISTAN
39%!35%!
36%!65%!
73%! 76%!22%!
16%!
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE 32%!
1%!TIMOR- LESTE
81%!AUSTRALIA
89%!NEW ZEALAND
33%!F!I
2%! PAPUA NEW GUINEA
wearesocial.sg • @wearesocialsg • 20 We Are Social
INTERNET PENETRATION IN APAC JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
GLOBAL AVERAGE
89%!84%!
81%!79%!
76%!73%! 73%!
65%! 64%!59%!
44%!39%! 39%!
36%! 35%! 33%! 32%!29%!
25%! 24%!22%!
18%! 17%! 16%!
11%! 10%!
5%!2%! 1%! 1%! 0%!
NEW
ZEA
LAN
D
SOUT
H K
ORE
A
AUST
RALI
A
JAPA
N
TAIW
AN
SIN
GAP
ORE
HO
NG
KO
NG
MAL
AYSI
A
MAC
AU
BRUN
EI
CH
INA
VIET
NAM
MAL
DIV
ES
PHIL
IPPI
NES
THAI
LAN
D
FIJI
APAC
AVE
RAG
E
IND
ON
ESIA
BHUT
AN
NEP
AL
BAN
GLA
DES
H
SRI L
ANKA
IND
IA
MO
NG
OLI
A
LAO
S
PAKI
STAN
CAM
BOD
IA
PAPU
A N
EW G
UIN
EA
MYA
NM
AR
TIM
OR-
LEST
E
NO
RTH
KO
REA
wearesocial.sg • @wearesocialsg • 21 We Are Social
INTERNET USERS IN APAC JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
4.0M !
101M!41M !
591M!
73M !
213M!
154K!
3.9M !
20M !
36M !24M !
38M !19M !
5.2M ! 18M !37M !
522K!
1.22B !
10K!
18M !
3.9M !
300K!
145K! PAPUA NEW GUINEA
wearesocial.sg • @wearesocialsg • 22 We Are Social
TIME SPENT ON THE INTERNET JAN 2014
• Source: GlobalWebIndex
6.2!
5.6!
5.5!
5.3!
5.1!
4.9!
4.7!
4.6!
4.5!
4.5!
3.5!
3.5!
3.5!
2.8! 3.1!
2.5!
2.0!
3.1!
2.6!
2.3!
1.7! 1.9!
1.7!
2.1!
1.0!
1.6!
PHILI
PPIN
ES
MAL
AYSI
A
IND
ONE
SIA
SING
APO
RE
THAI
LAND
IND
IA
TAIW
AN
VIET
NAM
CHI
NA
AUST
RALIA
HONG
KO
NG
JAPA
N
SOUT
H KO
REA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
wearesocial.sg • @wearesocialsg • 23 We Are Social
SOCIAL MEDIA PENETRATION IN APAC JAN 2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
59%!
17%!27%!
46%!
25%!
7%!
44%!
9%!
6%!
22%!36%!
32%!53%!
61%! 64%!4%!
22%!
25%!
6%!
57%!
57%!
29%!
4%! PAPUA NEW GUINEA
wearesocial.sg • @wearesocialsg • 24 We Are Social
SOCIAL MEDIA PENETRATION IN APAC JAN 2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
GLOBAL AVERAGE
64%!63%! 61%!
59%! 57%!55%!
53%! 51%!
46%!44%!
36%!32%!
29%!27%!
25%! 25%!22%! 22%!
17%! 17%!
11%! 9%! 8%! 7%! 6%! 6%! 6%!4%! 4%! 2%!
0%!
TAIW
AN
BRUN
EI
HO
NG
KO
NG
SIN
GAP
ORE
AUST
RALI
A
NEW
ZEA
LAN
D
MAL
AYSI
A
MAC
AU
CH
INA
MAL
DIV
ES
THAI
LAN
D
PHIL
IPPI
NES
FIJI
SOUT
H K
ORE
A
APAC
AVE
RAG
E
IND
ON
ESIA
MO
NG
OLI
A
VIET
NAM
JAPA
N
BHUT
AN
NEP
AL
SRI L
ANKA
CAM
BOD
IA
IND
IA
TIM
OR-
LEST
E
LAO
S
PAKI
STAN
PAPU
A N
EW G
UIN
EA
BAN
GLA
DES
H
MYA
NM
AR
NO
RTH
KO
REA
wearesocial.sg • @wearesocialsg • 25 We Are Social
SOCIAL MEDIA USERS IN APAC (MAU) JAN 2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
PAPUA NEW GUINEA
3.2M !
22M !13M !
623M!
62M !
90M !
174K!
2.0M !
11M !
20M !24M !
34M !16M !
4.4M ! 15M !5.8M !
720K!
969M!
76K!
13M !
2.4M !
260K!
260K!
wearesocial.sg • @wearesocialsg • 26 We Are Social
TIME SPENT ON SOCIAL MEDIA JAN 2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
4.0!
3.7!
3.3!
2.9!
2.4!
2.4!
2.4!
2.2!
2.1!
2.0!
1.5!
1.0!
0.8!
PHILI
PPIN
ES
THAI
LAND
MAL
AYSI
A
IND
ONE
SIA
IND
IA
TAIW
AN
VIET
NAM
SING
APO
RE
AUST
RALIA
HONG
KO
NG
CHI
NA
SOUT
H KO
REA
JAPA
N
wearesocial.sg • @wearesocialsg • 27 We Are Social
MOBILE SUBSCRIPTION PENETRATION JAN 2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
148%!
109%!110%!
89%!
112%!
73%!
142%!
94%!
67%!
145%!125%!
101%!139%!
228%! 126%!68%!
105%!
86%!
53%!
110%!
113%!
96%!
42%! PAPUA NEW GUINEA
wearesocial.sg • @wearesocialsg • 28 We Are Social
MOBILE SUBSCRIPTION PENETRATION JAN 2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
GLOBAL AVERAGE
277%!
228%!
148%!
145%!
142%!
139%!
126%!
126%!
125%!
113%!
113%!
112%!
110%!
110%!
109%!
105%!
101%!
97%!
96%!
94%!
89%!
86%!
77%!
73%!
68%!
67%!
60%!
53%!
42%!
10%!
7%!
MAC
AU
HO
NG
KO
NG
SIN
GAP
ORE
VIET
NAM
MAL
DIV
ES
MAL
AYSI
A
TAIW
AN
CAM
BOD
IA
THAI
LAN
D
BRUN
EI
NEW
ZEA
LAN
D
IND
ON
ESIA
AUST
RALI
A
SOUT
H K
ORE
A
JAPA
N
MO
NG
OLI
A
PHIL
IPPI
NES
LAO
S
FIJI
SRI L
ANKA
CH
INA
APAC
AVE
RAG
E
BHUT
AN
IND
IA
BAN
GLA
DES
H
PAKI
STAN
NEP
AL
TIM
OR-
LEST
E
PAPU
A N
EW G
UIN
EA
MYA
NM
AR
NO
RTH
KO
REA
wearesocial.sg • @wearesocialsg • 29 We Are Social
MOBILE SUBSCRIPTIONS IN APAC JAN 2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
PAPUA NEW GUINEA
8.1M !
138M!54M !
1.2B !
282M!
894M!
561K!
20M !
130M!
134M!84M !
107M!41M !
16M ! 29M !111M!
3.4M !
3.3B !
621K!
24M !
4.9M !
859K!
2.7M !
wearesocial.sg • @wearesocialsg • 30 We Are Social
MOBILE BROADBAND PENETRATION JAN 2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
PAPUA NEW GUINEA
123%!
113%!106%!
17%!
32%!
5%!
22%!
4%!
0.3%!
19%!0.1%!
4%!14%!
74%! 46%!0.2%!
27%!
17%!
NA !
96%!
65%!
11%!
NA !
wearesocial.sg • @wearesocialsg • 31 We Are Social
GLOBAL AVERAGE
MOBILE BROADBAND PENETRATION JAN 2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
123%!
113%!
106%!
96%!
74%!
65%!
46%!
32%!
27%!
22%!
19%!
17%!
17%!
14%!
11%!
8%!
7%!
5%!
4%!
4%!
3%!
1%!
0.3%!
0.2%!
0.1%!
N/A!
N/A!
N/A!
N/A!
N/A!
N/A!
SIN
GAP
ORE
JAPA
N
SOUT
H K
ORE
A
AUST
RALI
A
HO
NG
KO
NG
NEW
ZEA
LAN
D
TAIW
AN
IND
ON
ESIA
MO
NG
OLI
A
MAL
DIV
ES
VIET
NAM
CH
INA
WEI
GH
TED
MAL
AYSI
A
FIJI
BRUN
EI
CAM
BOD
IA
IND
IA
SRI L
ANKA
PHIL
IPPI
NES
BHUT
AN
LAO
S
PAKI
STAN
BAN
GLA
DES
H
THAI
LAN
D
MYA
NM
AR
MAC
AU
NEP
AL
NO
RTH
KO
REA
PAPU
A N
EW G
UIN
EA
TIM
OR-
LEST
E
wearesocial.sg • @wearesocialsg • 32 We Are Social
MOBILE BROADBAND SUBSCRIPTIONS JAN 2014
• Sources: International Telecoms Union. Figures represent active subscriptions.
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
PAPUA NEW GUINEA
6.7M !
144M!52M !
232M!
80M !
60M !
85K!
954K!
580K!
18M !953K!
4M !4.0M !
5.3M ! 11M !327K!
861K!
645M!
NA !
21M !
2.8M !
97K!
NA !
wearesocial.sg • @wearesocialsg • 33 We Are Social
MOBILE SOCIAL PENETRATION (MAU) JAN 2014
• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
PAPUA NEW GUINEA
51%!
15%!23%!
49%!
21%!
6%!
34%!
7%!
4%!
18%!33%!
4%!44%!
53%! 52%!3%!
17%!
24%!
7%!
49%!
44%!
22%!
4%!
wearesocial.sg • @wearesocialsg • 34 We Are Social
MOBILE SOCIAL PENETRATION (MAU) JAN 2014
• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
58%!
53%! 52%! 51%!49%! 49%!
45%! 44%! 44%!
34%!33%!
24%! 23%! 23%! 22%!21%!
18%!17%!
15%!13%!
9%!7%! 7%! 6%! 6%! 5%!
4%! 4%! 3%! 2%!0%!
BRUN
EI
HO
NG
KO
NG
TAIW
AN
SIN
GAP
ORE
CH
INA
AUST
RALI
A
MAC
AU
MAL
AYSI
A
NEW
ZEA
LAN
D
MAL
DIV
ES
THAI
LAN
D
APAC
AVE
RAG
E
SOUT
H K
ORE
A
PHIL
IPPI
NES
FIJI
IND
ON
ESIA
VIET
NAM
MO
NG
OLI
A
JAPA
N
BHUT
AN
NEP
AL
CAM
BOD
IA
SRI L
ANKA
TIM
OR-
LEST
E
IND
IA
LAO
S
PAKI
STAN
PAPU
A N
EW G
UIN
EA
BAN
GLA
DES
H
MYA
NM
AR
NO
RTH
KO
REA
wearesocial.sg • @wearesocialsg • 35 We Are Social
ACTIVE MOBILE SOCIAL USERS (MAU) JAN 2014
• Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
F!I
PAPUA NEW GUINEA
2.8M !
19M !11M !
660M!
52M !
72M !
134K!
1.4M !
7.6M !
17M !22M !
24M !13M !
3.8M ! 12M !5.0M !
540K!
943M!
76K!
11M !
1.9M !
198K!
240K!
wearesocial.sg • @wearesocialsg • 36 We Are Social
SOCIAL MEDIA USERS BY DEVICE JAN 2014
• Sources: Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE
ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES
969,140,200 943,266,600
Q # #
wearesocial.sg • @wearesocialsg • 37 We Are Social
SOCIAL PENETRATION BY DEVICE JAN 2014
• Sources: US Census Bureau, Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
25.0% 24.3%
ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF
TOTAL ACTIVE SOCIAL MEDIA USERS
97.3%
Q Q
wearesocial.sg • @wearesocialsg • 38 We Are Social
INDIVIDUAL COUNTRY DATA
wearesocial.sg • @wearesocialsg • 39 We Are Social
AUSTRALIA
wearesocial.sg • @wearesocialsg • 40 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
AUSTRALIA: SNAPSHOT
22,262,501
18,129,727
12,800,000
24,400,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
89%
81%
57%
110%
11%!
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 41 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 AUSTRALIA: INTERNET INDICATORS
4H 30M 59% 1H 40M
wearesocial.sg • @wearesocialsg • 42 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 AUSTRALIA: SOCIAL INDICATORS
73% 2H 05M 55% 14%
wearesocial.sg • @wearesocialsg • 43 We Are Social
AUSTRALIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
89%
81%
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 44 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
AUSTRALIA: CONTRACT TYPE
47% 53% 74%
wearesocial.sg • @wearesocialsg • 45 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
AUSTRALIA: SMARTPHONE USAGE
65% 90% 78% 41%
wearesocial.sg • @wearesocialsg • 46 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
AUSTRALIA: MOBILE STATS
21.4M 96% 10.8M 49%
wearesocial.sg • @wearesocialsg • 47 We Are Social
BANGLADESH
wearesocial.sg • @wearesocialsg • 48 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BANGLADESH: SNAPSHOT
163,654,860
36,500,000
5,800,000
110,675,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
28%
68%
72%
4%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
22%
wearesocial.sg • @wearesocialsg • 49 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
BANGLADESH: CONTRACT TYPE
97% 3% 1%
wearesocial.sg • @wearesocialsg • 50 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BANGLADESH: MOBILE STATS
327K 0.2% 5.0M 3.1%
wearesocial.sg • @wearesocialsg • 51 We Are Social
BHUTAN
wearesocial.sg • @wearesocialsg • 52 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BHUTAN: SNAPSHOT
725,296
182,338
122,000
560,890
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
36%
25%
77%
64%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 53 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
BHUTAN: CONTRACT TYPE
97% 3% 3%
wearesocial.sg • @wearesocialsg • 54 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BHUTAN: MOBILE STATS
18K 2.5% 94K 13%
wearesocial.sg • @wearesocialsg • 55 We Are Social
BRUNEI DARUSSALAM
wearesocial.sg • @wearesocialsg • 56 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BRUNEI: SNAPSHOT
415,717
246,388
260,000
469,740
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
76%
59%
63%
113%
24%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 57 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
BRUNEI: CONTRACT TYPE
83% 17% 42%
wearesocial.sg • @wearesocialsg • 58 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BRUNEI: MOBILE STATS
32K 7.6% 240K 58%
wearesocial.sg • @wearesocialsg • 59 We Are Social
CAMBODIA
wearesocial.sg • @wearesocialsg • 60 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CAMBODIA: SNAPSHOT
15,205,539
738,641
1,200,000
19,105,115
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
20%
126%
80%
5%
8%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 61 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
CAMBODIA: CONTRACT TYPE
95% 5% 11%
wearesocial.sg • @wearesocialsg • 62 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
CAMBODIA: MOBILE STATS
1.0M 6.9% 1.1M 7.0%
wearesocial.sg • @wearesocialsg • 63 We Are Social
CHINA
wearesocial.sg • @wearesocialsg • 64 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CHINA: DATA SNAPSHOT
1,349,585,838
590,560,000
623,300,000
1,206,553,000
ACTIVE QZONE USERS QZONE PENETRATION
RURAL
JAN 2014
51%
44%
46%
89%
49%
• Sources: US Census Bureau, CNNIC, Tencent, ITU
wearesocial.sg • @wearesocialsg • 65 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 CHINA: INTERNET INDICATORS
4H 31M 43% 1H 55M
wearesocial.sg • @wearesocialsg • 66 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 CHINA: SOCIAL INDICATORS
42% 1H 30M 51% 24%
wearesocial.sg • @wearesocialsg • 67 We Are Social
CHINA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
83%
76%
75%
74%
56%
87%
62%
53%
51%
35%
30%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
YOUKU
RENREN
wearesocial.sg • @wearesocialsg • 68 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
CHINA: CONTRACT TYPE
80% 20% 21%
wearesocial.sg • @wearesocialsg • 69 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
CHINA: SMARTPHONE USAGE
47% 96% 98% 69%
wearesocial.sg • @wearesocialsg • 70 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
CHINA: MOBILE STATS
232M 17% 660M 49%
• Sources: US Census Bureau, ITU, Tencent. ‘Active social media users’ is for QQ platform.
wearesocial.sg • @wearesocialsg • 71 We Are Social
F!I
wearesocial.sg • @wearesocialsg • 72 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
F!I: SNAPSHOT
896,758
300,326
260,000
858,809
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
52%
33%
29%
96%
48%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 73 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
F!I: CONTRACT TYPE
95% 5% 8%
wearesocial.sg • @wearesocialsg • 74 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
F!I: MOBILE STATS
97K 11% 198K 22%
wearesocial.sg • @wearesocialsg • 75 We Are Social
HONG KONG
wearesocial.sg • @wearesocialsg • 76 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
HONG KONG: SNAPSHOT
7,182,724
5,207,762
4,400,000
16,403,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN 2014
100%
73%
61%
228%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 77 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 HONG KONG: INTERNET INDICATORS
3H 32M 67% 2H 08M
wearesocial.sg • @wearesocialsg • 78 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 HONG KONG: SOCIAL INDICATORS
71% 2H 01M 45% 17%
wearesocial.sg • @wearesocialsg • 79 We Are Social
HONG KONG: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
96%
91%
58%
32%
29%
22%
64%
53%
15%
10%
10%
8%
ANY SOCIAL NETWORK
GOOGLE+
SINA WEIBO
wearesocial.sg • @wearesocialsg • 80 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
HONG KONG: CONTRACT TYPE
49% 51% 57%
wearesocial.sg • @wearesocialsg • 81 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
HONG KONG: SMARTPHONE USAGE
63% 92% 89% 43%
wearesocial.sg • @wearesocialsg • 82 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
HONG KONG: MOBILE STATS
5.3M 74% 3.8M 53%
wearesocial.sg • @wearesocialsg • 83 We Are Social
INDIA
wearesocial.sg • @wearesocialsg • 84 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
INDIA: SNAPSHOT
1,220,800,359
213,000,000
90,000,000
893,862,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
31%
73%
69%
17%
7%
• Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
wearesocial.sg • @wearesocialsg • 85 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 INDIA: INTERNET INDICATORS
4H 54M 11% 2H 36M
wearesocial.sg • @wearesocialsg • 86 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 INDIA: SOCIAL INDICATORS
12% 2H 26M 57% 29%
wearesocial.sg • @wearesocialsg • 87 We Are Social
INDIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
94%
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
GOOGLE+
ORKUT
wearesocial.sg • @wearesocialsg • 88 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
INDIA: CONTRACT TYPE
95% 5% 6%
wearesocial.sg • @wearesocialsg • 89 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
INDIA: SMARTPHONE USAGE
13% 95% 91% 54%
wearesocial.sg • @wearesocialsg • 90 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
INDIA: MOBILE STATS
59.8M 4.9% 72M 5.9%
wearesocial.sg • @wearesocialsg • 91 We Are Social
INDONESIA
wearesocial.sg • @wearesocialsg • 92 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
INDONESIA: SNAPSHOT
251,160,124
72,700,000
62,000,000
281,963,665
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
51%
25%
112%
49%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
29%
wearesocial.sg • @wearesocialsg • 93 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 INDONESIA: INTERNET INDICATORS
5H 27M 14% 2H 30M
wearesocial.sg • @wearesocialsg • 94 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 INDONESIA: SOCIAL INDICATORS
15% 2H 54M 74% 32%
wearesocial.sg • @wearesocialsg • 95 We Are Social
INDONESIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 96 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
INDONESIA: CONTRACT TYPE
99% 1% 22%
wearesocial.sg • @wearesocialsg • 97 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
INDONESIA: SMARTPHONE USAGE
14% 94% 95% 57%
wearesocial.sg • @wearesocialsg • 98 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
INDONESIA: MOBILE STATS
80.1M 32% 52M 21%
wearesocial.sg • @wearesocialsg • 99 We Are Social
JAPAN
wearesocial.sg • @wearesocialsg • 100 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
JAPAN: SNAPSHOT
127,253,075
100,684,474
22,000,000
138,362,823
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
91%
79%
109%
9%!
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 101 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 JAPAN: INTERNET INDICATORS
3H 27M 48% 1H 01M
wearesocial.sg • @wearesocialsg • 102 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 JAPAN: SOCIAL INDICATORS
58% 0H 45M 11% 5%
wearesocial.sg • @wearesocialsg • 103 We Are Social
JAPAN: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
66%
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
MIXI
GOOGLE+
TUMBLR
wearesocial.sg • @wearesocialsg • 104 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
JAPAN: CONTRACT TYPE
1% 99% 86%
wearesocial.sg • @wearesocialsg • 105 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
JAPAN: SMARTPHONE USAGE
25% 89% 81% 44%
wearesocial.sg • @wearesocialsg • 106 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
JAPAN: MOBILE STATS
144M 113% 19.2M 15%
wearesocial.sg • @wearesocialsg • 107 We Are Social
LAOS
wearesocial.sg • @wearesocialsg • 108 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
LAOS: SNAPSHOT
6,695,166
707,871
420,000
6,492,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
34%
97%
66%
11%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 109 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
LAOS: CONTRACT TYPE
98% 2% 11%
wearesocial.sg • @wearesocialsg • 110 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
LAOS: MOBILE STATS
54K 0.8% 360K 5.4%
wearesocial.sg • @wearesocialsg • 111 We Are Social
MACAU
wearesocial.sg • @wearesocialsg • 112 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MACAU: SNAPSHOT
583,003
371,512
300,000
1,613,457
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN 2014
100%
34%
51%
277%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 113 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
MACAU: CONTRACT TYPE
63% 37% 98%
wearesocial.sg • @wearesocialsg • 114 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MACAU: MOBILE STATS
N/A N/A 260K 44.6%
wearesocial.sg • @wearesocialsg • 115 We Are Social
MALAYSIA
wearesocial.sg • @wearesocialsg • 116 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALAYSIA: SNAPSHOT
29,628,392
19,200,408
15,600,000
41,324,700
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
73%
65%
53%
139%
27%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 117 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 MALAYSIA: INTERNET INDICATORS
5H 36M 58% 3H 03M
wearesocial.sg • @wearesocialsg • 118 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 MALAYSIA: SOCIAL INDICATORS
64% 3H 17M 58% 28%
wearesocial.sg • @wearesocialsg • 119 We Are Social
MALAYSIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
95%
77%
57%
40%
32%
72%
59%
32%
23%
16%
9%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 120 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
MALAYSIA: CONTRACT TYPE
77% 23% 43%
wearesocial.sg • @wearesocialsg • 121 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
MALAYSIA: SMARTPHONE USAGE
35% 94% 91% 42%
wearesocial.sg • @wearesocialsg • 122 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MALAYSIA: MOBILE STATS
4.0M 14% 13M 44%
wearesocial.sg • @wearesocialsg • 123 We Are Social
MALDIVES
wearesocial.sg • @wearesocialsg • 124 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALDIVES: SNAPSHOT
393,988
153,560
174,000
560,547
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
41%
39%
44%
142%
59%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 125 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
MALDIVES: CONTRACT TYPE
87% 13% 10%
wearesocial.sg • @wearesocialsg • 126 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MALDIVES: MOBILE STATS
85K 22% 134K 34%
wearesocial.sg • @wearesocialsg • 127 We Are Social
MONGOLIA
wearesocial.sg • @wearesocialsg • 128 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MONGOLIA: SNAPSHOT
3,226,516
521,520
720,000
3,375,205
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
69%
22%
105%
31%
16%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 129 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
MONGOLIA: CONTRACT TYPE
96% 4% 21%
wearesocial.sg • @wearesocialsg • 130 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MONGOLIA: MOBILE STATS
861K 27% 540K 17%
wearesocial.sg • @wearesocialsg • 131 We Are Social
MYANMAR
wearesocial.sg • @wearesocialsg • 132 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MYANMAR: SNAPSHOT
55,167,330
583,564
1,240,000
5,440,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
33% 67%
1%
2%
10%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 133 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
MYANMAR: CONTRACT TYPE
99% 1% 14%
wearesocial.sg • @wearesocialsg • 134 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MYANMAR: MOBILE STATS
N/A N/A 1.1M 2.0%
wearesocial.sg • @wearesocialsg • 135 We Are Social
NEPAL
wearesocial.sg • @wearesocialsg • 136 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NEPAL: SNAPSHOT
30,430,267
7,300,000
3,200,000
16,380,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
31%
54%
69%
11%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24%
wearesocial.sg • @wearesocialsg • 137 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
NEPAL: CONTRACT TYPE
94% 6% 2%
wearesocial.sg • @wearesocialsg • 138 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
NEPAL: MOBILE STATS
N/A N/A 2.8M 9.2%
wearesocial.sg • @wearesocialsg • 139 We Are Social
NEW ZEALAND
wearesocial.sg • @wearesocialsg • 140 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NEW ZEALAND: SNAPSHOT
4,365,113
3,873,982
2,400,000
4,922,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
86%
89%
55%
14%
113%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 141 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
NEW ZEALAND: CONTRACT TYPE
65% 35% 65%
wearesocial.sg • @wearesocialsg • 142 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
NEW ZEALAND: SMARTPHONE USAGE
54% 89% 74% 33%
wearesocial.sg • @wearesocialsg • 143 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
NEW ZEALAND: MOBILE STATS
2.8M 65% 1.9M 44%
wearesocial.sg • @wearesocialsg • 144 We Are Social
NORTH KOREA
wearesocial.sg • @wearesocialsg • 145 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NORTH KOREA: SNAPSHOT
24,720,407
[N/A]
8,200
1,700,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
60%
[N/A]
40%
0.03%
7%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 146 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
NORTH KOREA: CONTRACT TYPE
100% 0% 100%
wearesocial.sg • @wearesocialsg • 147 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
NORTH KOREA: MOBILE STATS
N/A N/A 4,600 ~0%
wearesocial.sg • @wearesocialsg • 148 We Are Social
PAKISTAN
wearesocial.sg • @wearesocialsg • 149 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PAKISTAN: SNAPSHOT
193,238,868
19,800,000
11,400,000
129,583,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
36%
67%
64%
10%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 150 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
PAKISTAN: CONTRACT TYPE
97% 3% 3%
wearesocial.sg • @wearesocialsg • 151 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
PAKISTAN: MOBILE STATS
580K 0.3% 7.6M 3.9%
wearesocial.sg • @wearesocialsg • 152 We Are Social
PAPUA NEW GUINEA
wearesocial.sg • @wearesocialsg • 153 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PAPUA NEW GUINEA: SNAPSHOT
6,341,902
145,256
260,000
2,709,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
13%
42%
87%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
2%
4%
wearesocial.sg • @wearesocialsg • 154 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
PAPUA NEW GUINEA: CONTRACT TYPE
84% 16% 8%
wearesocial.sg • @wearesocialsg • 155 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
PAPUA NEW GUINEA: MOBILE STATS
N/A N/A 240K 3.7%
wearesocial.sg • @wearesocialsg • 156 We Are Social
PHILIPPINES
wearesocial.sg • @wearesocialsg • 157 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PHILIPPINES: SNAPSHOT
105,720,644
37,602,976
34,000,000
106,987,098
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
49%
36%
32%
101%
51%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 158 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 PHILIPPINES: INTERNET INDICATORS
6H 12M 31% 2H 48M
wearesocial.sg • @wearesocialsg • 159 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 PHILIPPINES: SOCIAL INDICATORS
35% 4H 01M 62% 29%
wearesocial.sg • @wearesocialsg • 160 We Are Social
PHILIPPINES: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
97%
81%
69%
42%
39%
78%
69%
40%
39%
20%
14%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 161 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
PHILIPPINES: CONTRACT TYPE
96% 4% 30%
wearesocial.sg • @wearesocialsg • 162 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
PHILIPPINES: SMARTPHONE USAGE
39% 93% 88% 32%
wearesocial.sg • @wearesocialsg • 163 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
PHILIPPINES: MOBILE STATS
4.0M 3.8% 24M 23%
wearesocial.sg • @wearesocialsg • 164 We Are Social
SINGAPORE
wearesocial.sg • @wearesocialsg • 165 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SINGAPORE: SNAPSHOT
5,460,302
3,971,318
3,200,000
8,063,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN 2014
100%
73%
59%
148%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 166 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 SINGAPORE: INTERNET INDICATORS
5H 16M 64% 1H 57M
wearesocial.sg • @wearesocialsg • 167 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 SINGAPORE: SOCIAL INDICATORS
70% 2H 10M 49% 18%
wearesocial.sg • @wearesocialsg • 168 We Are Social
SINGAPORE: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
92%
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 169 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
SINGAPORE: CONTRACT TYPE
47% 53% 55%
wearesocial.sg • @wearesocialsg • 170 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SINGAPORE: SMARTPHONE USAGE
72% 96% 87% 44%
wearesocial.sg • @wearesocialsg • 171 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SINGAPORE: MOBILE STATS
6.7M 123% 2.8M 51%
wearesocial.sg • @wearesocialsg • 172 We Are Social
SOUTH KOREA
wearesocial.sg • @wearesocialsg • 173 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH KOREA: SNAPSHOT
48,955,203
41,091,681
13,000,000
53,624,427
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
83%
84%
27%
110%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 174 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 SOUTH KOREA: INTERNET INDICATORS
3H 27M 75% 1H 35M
wearesocial.sg • @wearesocialsg • 175 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 SOUTH KOREA: SOCIAL INDICATORS
74% 1H 01M 37% 17%
wearesocial.sg • @wearesocialsg • 176 We Are Social
SOUTH KOREA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
75%
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
GOOGLE+
ME2DAY
NATE CONNECT
wearesocial.sg • @wearesocialsg • 177 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
SOUTH KOREA: CONTRACT TYPE
3% 97% 64%
wearesocial.sg • @wearesocialsg • 178 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SOUTH KOREA: SMARTPHONE USAGE
73% 94% 94% 56%
wearesocial.sg • @wearesocialsg • 179 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SOUTH KOREA: MOBILE STATS
51.9M 106% 11.4M 23%
wearesocial.sg • @wearesocialsg • 180 We Are Social
SRI LANKA
wearesocial.sg • @wearesocialsg • 181 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SRI LANKA: SNAPSHOT
21,675,648
3,927,948
2,000,000
20,324,070
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
15%
94%
85%
18%
9%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 182 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
SRI LANKA: CONTRACT TYPE
91% 9% 13%
wearesocial.sg • @wearesocialsg • 183 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SRI LANKA: MOBILE STATS
953K 4.4% 1.4M 6.6%
wearesocial.sg • @wearesocialsg • 184 We Are Social
TAIWAN
wearesocial.sg • @wearesocialsg • 185 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
TAIWAN: SNAPSHOT
23,299,716
17,656,414
15,000,000
29,455,219
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
78%
76%
64%
126%
22%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 186 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 TAIWAN: INTERNET INDICATORS
4H 40M 62% 2H 19M
wearesocial.sg • @wearesocialsg • 187 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 TAIWAN: SOCIAL INDICATORS
73% 2H 24M 41% 23%
wearesocial.sg • @wearesocialsg • 188 We Are Social
TAIWAN: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
95%
92%
70%
25%
23%
18%
67%
60%
25%
7%
#N/A
5%
ANY SOCIAL NETWORK
GOOGLE+
#N/A
PLURK
wearesocial.sg • @wearesocialsg • 189 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
TAIWAN: CONTRACT TYPE
14% 86% 70%
wearesocial.sg • @wearesocialsg • 190 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
TAIWAN: SMARTPHONE USAGE
51% 95% 87% 37%
wearesocial.sg • @wearesocialsg • 191 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
TAIWAN: MOBILE STATS
10.7M 46% 12.2M 53%
wearesocial.sg • @wearesocialsg • 192 We Are Social
THAILAND
wearesocial.sg • @wearesocialsg • 193 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
THAILAND: SNAPSHOT
67,448,120
23,860,000
24,000,000
84,075,036
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
34%
35%
36%
125%
66%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 194 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 THAILAND: INTERNET INDICATORS
5H 07M 24% 3H 04M
wearesocial.sg • @wearesocialsg • 195 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 THAILAND: SOCIAL INDICATORS
25% 3H 39M 50% 36%
wearesocial.sg • @wearesocialsg • 196 We Are Social
THAILAND: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
96%
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 197 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
THAILAND: CONTRACT TYPE
89% 11% 12%
wearesocial.sg • @wearesocialsg • 198 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
THAILAND: SMARTPHONE USAGE
31% 95% 94% 51%
wearesocial.sg • @wearesocialsg • 199 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
THAILAND: MOBILE STATS
67K 0.1% 22M 33%
wearesocial.sg • @wearesocialsg • 200 We Are Social
TIMOR-LESTE
wearesocial.sg • @wearesocialsg • 201 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
TIMOR-LESTE: SNAPSHOT
1,172,390
10,461
76,000
621,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
28%
53%
72%
1%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 202 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
TIMOR-LESTE: CONTRACT TYPE
98% 2% N/A
wearesocial.sg • @wearesocialsg • 203 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
TIMOR-LESTE: MOBILE STATS
N/A N/A 76K 6.5%
wearesocial.sg • @wearesocialsg • 204 We Are Social
VIETNAM
wearesocial.sg • @wearesocialsg • 205 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
VIETNAM: SNAPSHOT
92,477,857
36,140,967
20,000,000
134,066,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN 2014
31%
39%
22%
145%
69%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 206 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN 2014 VIETNAM: INTERNET INDICATORS
4H 37M 34% 1H 43M
wearesocial.sg • @wearesocialsg • 207 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
JAN 2014 VIETNAM: SOCIAL INDICATORS
38% 2H 23M 58% 25%
wearesocial.sg • @wearesocialsg • 208 We Are Social
VIETNAM: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
97%
95%
76%
45%
22%
18%
81%
67%
34%
16%
8%
5%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 209 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN 2014
3G
VIETNAM: CONTRACT TYPE
89% 11% 16%
wearesocial.sg • @wearesocialsg • 210 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
JAN 2014
• Source: Google’s “Our Mobile Planet” Report
VIETNAM: SMARTPHONE USAGE
20% 97% 95% 60%
wearesocial.sg • @wearesocialsg • 211 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
JAN 2014
• Sources: US Census Bureau, ITU, Facebook
# #
VIETNAM: MOBILE STATS
17.6M 19% 17M 18%
wearesocial.sg • @wearesocialsg • 250 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 213 We Are Social
DATA SOURCES USED IN THIS REPORT
Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014.
Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).
Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013).
Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013).
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People • 46 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG
