Mis – Part 7

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IntroductionIntroduction

MIS PART 7

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01/03/1001/03/10 CORPORATE OVERVIEWCORPORATE OVERVIEW

AgendaAgenda

Emerging TrendsEmerging Trends Cloud ComputingCloud Computing

VirtualisationVirtualisation Rise of MegavendorsRise of Megavendors

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What Is Cloud Computing? Myths toExplore

Cloud computing is an architecture or an infrastructure.

Every vendor will have a different cloud.SaaS is the cloud.

Cloud computing is a brand new revolution.

All remote computing is cloud computing.

The Internet and the Web are the cloud.

Everything will be in the cloud.

The cloud eliminates private networks.

Myth No. 1:

Myth No. 2:Myth No. 3:

Myth No. 4:

Myth No. 5:

Myth No. 6:

Myth No. 7:

Myth No. 8:

Cloud computing myths are growing as the phenomenon gainspopularity. Don't let the promise derail what you need to get done.

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Gartner defines cloud computing as "a style of computing wheremassively scalable IT-related capabilities are provided 'as aservice' across the Internet to multiple external customers."

It would be easy to add a refining statement to this definition, such

as "where the service consumers need only care about what theservice does for them, not how it's implemented."

The cloud vs. cloud computing?

Private clouds and the public cloud?

Lowered barriers to entry; higher risk?

Increased scale and elasticity potentially at lower cost?

Global class not just enterprise class?

Things to Consider:

What Is Cloud Computing?Gartner's Definition

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our erspec ves, ourAttributes

EC2 & S3

CloudComputing:

A style of computingwhere massivelyscalable, IT-based

capabilities areprovided "as a

service" across theInternet to multipleexternal customers.

"All that matters isresults. I don't care how

it's done.""I don't want to own assets; I

want to pay for elastic use, likea utility."

"It's about economies of scalewith effective and dynamic

sharing."

AcquisitionModelService

Business ModelPay for use

Technical ModelScalable,elastic,sharable

Access ModelInternet

"Iwant accessibility from

anywhere, from anydevice."

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Virtualization(Hide Complexity)

Service Orientation(Everything will be a service)

The Internet/Web

(Pervasive, visible, globally distributed)

Freedom/Choice(Sourcing)

From Technology

From People

Budget/Time Push(Lackluster growth)

Evolving Business and Consumer Models(New relationships)

Linked Through Standardization

How We Got Here: Catalysts forthe Cloud

Global-class industrialization

of computing resources

and services

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How Will Cloud Computing Develop?

Providers Users "Commoditized" IT

services will go cloud(e.g., e-mail).

Barriers to entry willlower, enablingstartups (e.g.,SmugMug).

Internal IT org. alsowill manage dynamicmultisourcing from

the cloud. Internal IT org. will

modernize to competewith and leverage thecloud.

Some organizations

will dramatically shiftto the cloud

Several"megacompute"providers will develop(e.g., watch Akamai,EMC, IBM, Microsoft).

More SaaS offerings software businessmodels will bedisrupted.

Hardware providers will

become cloudcomputing providers;cloud providersbecome biggestcustomers.

Service providers shift

focus from process toservice assembly and

Acquisition Model:Richer programmaticSLA interfaces

Business Model:Standardization of use

metrics Access Model:

Improved bandwidthand QOS

Technical Model:Virtualization and

automation, RTI, Webservices, smartapplication design

Technology

d i li i hif d

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Vendors Users

Sell technologies to:

Implement technologiesbought from:

Providers ConsumersSell services to:

Buy services from:

The cloud promotes a provider-consumer

relationship over a vendor-user relationship.

Industrialization Shifts Vendors toSellers and Users to Buyers

The Seller The Buyer

h l f Cl d

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The Four Levels of CloudComputing

RTI Utility GridWeb

InfrastructureCloud

Enablers

Alternate

Delivery

Models

Cloud

Services

TheCloud

Google/Amazon/eBay/etc. and

the cloud/Webplatform

SaaS Infrastructureas a Service

SearchMap

StorageCompute Video on

Demand Telephony

and more

and more

Servic

es

ServicesServices

Services

TheArgument

AboutCloud

TheMagic

ofCloud

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.Computing

Buy serviceAcquisition

Model

TechnicalModel

Access

Model

TraditionalComputing

CloudComputing

Scalable, elastic,dynamic, multitenant

Internet, any device

Buy assets and buildtechnical architecture

Single tenant,nonshared, static

BusinessModel

Pay based on usePay for fixed assetsand administrative

overhead

Internal network or

intranet, corporate client

Wh I It Cl d d N t Cl d

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When Is It Cloud and Not Cloud:Who Guarantees the Work?

Point-to-PointVideo Over theInternet

FTP as an InternetFunction

Storing Files on

Remote Servers The Web and Web

Pages

Microsoft ManagedMessaging Service

Not Cloud Cloud Video On

Demand to YourHome

FTP as aGuaranteed

Service Storage as a

Service (e.g.,Amazon)

The Web as aService Delivery

Platform

Cloud exists when someone takes responsibility for delivering a

service or resource over the Internet or the Web, not just by usingthe Internet or the Web.

Why? Feature of

the Networkand Devices

Feature ofthe Internet

Infrastructure Function

An InterfaceLayer

Not

Appropriately Scalable

Why? Delivered

Service

ServiceThrough theInternet



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How Do They Do It?

Millions of CPUs, dozens ofdata centers, customized RedHat Linux

Google File System (GFS) Index split and replicated;

data split into "shards" andreplicated

MapReduce for massive data

queries (1,000+ servers) Global Work Queue

Simple Storage Service (S3)

$0.15/GB/month; similar cost fordata transfers

Elastic Compute Cloud (EC2)

Amazon Machine Image (raw andVM); $0.10/hour for small server

Customer Examples:

SmugMug: up to 750 VMs, 400TB

Zillow: 500 servers and 4TB for 3weeks

Others (Now or Soon): Akamai, EMC, Enkei,Facebook, IBM, Microsoft, salesforce.com, Sun,

Terremark, Yahoo

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Tens of Millions

Lights Out

$5 to $1$1 to $0.05/GB

2 GB

DAS

Yes and Web

Cached

Comparing Cloud vs. On-Premises E-Comparing Cloud vs. On-Premises E-

Mail, Circa 2012Mail, Circa 2012On Premises Cloud

Scale

Ops Model

User Cost/Month

ADD Storage/Month

Storage Amount

Storage Type

Client

Offline

Tens of Thousands

High-Touch

$100 to $10

$10/GB

150-500 MB

SAN

Yes

Fat

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Virtualization Layer

(e.g., Microsoft Virtual Server, VMware, Xen)

ProcessorsProcessorsMemoryMemory StorageStorageNetworkNetwork

Physical Server Resources

Virtualization: A Megatrend

OperatingSystem

OperatingSystem

OperatingSystem

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BusinessAgility

Faster deployments Rapid reaction to change

Disaster Recovery Cheaper disaster recovery, where

it may not have existed before

Equipment Sharing

Downtime Planned downtime window can

nearly disappear

Chargeback Utility chargeback possible

Sourcing Enables alternate delivery models

(e.g., cloud computing, softwareappliances, employee-owned PCs)

Is thebusinessready forspeed?

Is thebusinesswilling to"share"?

Does thebusinesswant variableIT costs?

Connections becomingpervasive

Relationships online and

short-lived

Responsetimeexpectations shrinking

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Virtualization Changes Client Computing:Streaming and Letting Go

Ramifications: Increased flexibility and choice can improve manageability;

ongoing focus on client strategy is critical;start pilots and experimentation now.

TraditionalClient

Enterprise-owned

PC Corporate image

and installedapplications

Complex and costlyto manage

Emerging Client Nonenterprise-owned Multidevice, mobile Remotely hosted (terminal

services) Remotely hosted (virtual

desktops) Streamed applications Software as a service

A few large pilots now

Wide adoption 2009

Wide adoption2010

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XENDESKTOP: HOSTED DESKTOP VIRTUALISATION

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Virtualization CompletelyScrambles the Market

Technology virtualization and abstraction layers are also eliminating market

boundaries, and creating new market opportunities

Servers Better utilization = less

capacity sold (now) Agility = more sold (later) Infrastructure as a

service?

Networking The network is the

computer but everyone

is managing the network

Storage Demand grows fast, but

loss of control is alsogrowing

Storage as a service?

Applications SaaS, packaged software? Pricing and licensing? Support, or not? To appliance, or not? Cloud: opportunity or

threat?

Outsourcing Prospects can create their own

economies of scale New offerings, new pricing

Agility becomes a requirement

Management Everyone vying for control

of virtualized resources

Operating Systems Was center of gravity,

becomes container in adistributed environment

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The Emerging Trends in Virtualization

Virtualization is becoming pervasive from data centers to PCs.

The Trend

The Implications

Virtualization will change how IT is acquired, managed andused.

Virtualization will completely change how software is pricedand licensed.

Virtualization will change the way business works with IT.

Virtualization will create new forms of applications.

Virtualization will change the operating system business.

Virtualization will create competition between vendors that didnot exist before.

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Key ResourcesKey Resources

www.cio.comwww.cio.com / www.cio.in/ www.cio.in

www.fortune.comwww.fortune.com

www.business2.0.comwww.business2.0.com

www.economictimes.comwww.economictimes.com

www.businessintelligence.comwww.businessintelligence.com www.networkingcomputing.comwww.networkingcomputing.com
http://www.cio.com/http://www.cio.com/http://www.fortune.com/http://www.fortune.com/http://www.business2.0.com/http://www.business2.0.com/http://www.economictimes.com/http://www.economictimes.com/http://www.businessintelligence.com/http://www.businessintelligence.com/http://www.businessintelligence.com/http://www.economictimes.com/http://www.business2.0.com/http://www.fortune.com/http://www.cio.com/

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SayonaraSayonara

[email protected]@gartner.

comcom

Mis – Part 7

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