Playground PlatformPlayground Festival

Marseille 2.0

6 mai 2010

Playground Platform has received support from the Region Provence-Alpes Côte d’Azur and the

European Regional Development Fund

Who we are

Pierre Lavoie, CEO of HyptiqueInteractive design pioneer; multi-terminal, RA and VR interfacearchitect on Terra Numerica.

Maarten Noyons, CEO of NCCFounder of the International Mobile Gaming Awards and initiator of Playground.

Olivier Lejade, CEO of Mekensleep MMO Pioneer and creator of Soulbubbles

Mathieu Castelli, CEO of C4MProd, creator of MogiMogi, the first gps Community game, launched in Japan, in 2004,

Tom Soderlund, CEO of A Different game,creator of Botfighters, the first Massively Multiplayer gps game, launched in 2001

Playground Festival

Marseille, October 2010

Marseille, October 2010

Fun, Adventure, Discoveryall over the city, from Friday to Sunday

night

Fun, Adventure, Discoveryall over the city, from Friday to Sunday

night

SUMMARY

6. Market7. Financing

1. Context2. Vision3. About us4. Festival5. Impact

• Powerful GPS Chip sets, GPS Antenna’s and software solutions provide excellent localisation features to smartphones.

• No smartphone leaves the factory without these features. The market penetration of GPS enabled Handsets will continue to grow with an average growth rate of 33% per year to over 200 Mln. Devices by 2015 (Berg Insight).

• LB applications are emerging and start having a certain success: Foursquares, Gowalla, Loopt, Brightkite, Gipsii (LB Social network), Location based advertising (LBA), Glu Mobile launches 1.000 Find Them All, Nokia launches Ovi Map racing.

• «Free navigation» is the new trend, launched by both Google and Nokia who are both providing Map data for free.Navigation Software is the best selling application on the iPhone in 2009 in Europe and the US.

The Context

• Create the first annual festival for outdoor computer games in Marseille.

• During one weekend, change the city into a giant playground, with exciting games happening at as many streetcorners, squares, crossings and buildings as possible.

• Tourists, inhabitants, core gamers, students, shop-owners, everybody will be part of a giant game.

• Your mobile phone will lead you from one adventure to the other.• You will make new friends, discover Marseille and win prizes.• The festival will start with 1500 and will grow to 5000 players in

2013.

VISION

THE FESTIVAL

A core of 500 players during 3 days, with peaks to 1500 players.Local events spread in different locations in the city:La Friche: Art Projects and Street GamesCentre Bourse: Sponsored EventCours d’Estienne d’Orves: Festival HQRue de la République: Street GamesLe Panier: Street GamesParc Borély: Strategy GamesPalais Longchamps: Treasure HuntAnd:3 adventurous city tours

THE FESTIVAL

Friday18.00 - 00.00Kick Off Party-briefing-festival bag pick-up

Saturday09.00 - 18.00Games at 14 locations all over Marseille

Saturday20.00 - 02.00Official Playground Party

Sunday09.00 - 16.00Games at 14 locations all over Marseille

16.30 - 18.00Playground winnersannouncements

THE FESTIVAL

Game Developers from all over the world submit their games:

France: Orange, C4MProd, Int13, BeTommorowFinland: NokiaJapan: HitachiUSA: Areacode, Giant Machine, MyTown, LooptGermany: Orbster, Deutsche Telecom Research, Urban TeamSweden: Fabrication Games, A Different GameNetherlands: TNO, Layar United Kingdom: Blast TheoryAnd many more

THE FESTIVAL

IMPACT

Partners and sponsors

National Mobile Operator

Leading Sportsbrand

Transportation Partner

Hotel Partner

Friends

Institutional Partners:CNCRégion PACALe Département Bouches du RhôneLa Ville de Marseille

Higher Education:Université Aix-MarseilleEUROMED Buiness School(70.000+ students)

IMPACT

Target: 16+ to 45Smartphone owners

Media partners

LCM (Local TV): Announcements in September/October 3 Items in Grand Journal during the festival.France 3 and M6 Regional news France 2 France 4Item in national Prime Time NewsRadio NovaInternet: Expedia, Yahoo!, City Vox, iDTGV.Press:20 Minutes, la Provence, Le Monde.

May - August Launch www.playground-festival.com Social Networking Launch

Main target are developers, performers and artists to submit their games and apps and events

call for SubmissionsGames Press CampaignGames Banner CampaignTele Marketing

launch ticket campaign + travel and hotel coupons

Emailings Pre-announcement to students, professionals, core audiences

End August Selection Submission by JurySneak prevews

first weekSeptember

Press Conference

Intensified banner campaign

announcement sponsorsannouncement programme

October Video and photo recording at all stages of the festival

Post-festivalVideo and Photos on facebook, YouTube, Daily Motion, MSN, Facebook, www.playground-festival.com, etc.

FINANCING

Institutional Partners:CNCRégion PACALe Département Bouches du RhôneMarseille Provence MetropôleLa Ville de Marseille

Main Sponsors

Platinum SponsorNational Mobile Operator

Gold SponsorsLeading Sports brandLeading Softdrink

Other sponsorsTransportation PartnersHotel PartnerLocal Sponsors

Sponsors and Media partners wanted! Players wanted !

• More info: www.playground-maker.com

• Contact: info@playground-maker.com

Playground has received support from the Region Provence-Alpes Côte d’Azur and the European

Regional Development Fund

Playground Platform

Vision

Create your Real World Game in a few clicks

Playground Platform

AlternativesGPS Mission

SCVNGR

7scenes

What kinds of games can I make?

• It’s up to you!

• Examples:– Item collection games– Action games (e.g. “Assassin”)– Treasure hunts– Historical tours

Game Objects• Game Object

– Character• Player Character• Non-Player Character

– Item– Location– Signpost– Generator

• Quest

• Item Collection

• Team

System Architecture

Mobile ClientiPhone initially, later Android, Blackberry, and other smartphones.

ServerGeoDjangoApacheMySQL

Game CreatorAjax website.Add items, characters, basic scripting

Administration InterfaceWebsite.Change permissions, see reports.

Game Creator

Mobile Client

Integration

• The Easy Way– Use the Playground standard mobile client– Script your game using the Playground Game

Creator website

• The Advanced Way– Build your own mobile client– Use the Playground server as backend (JSON API)

Roadmap

• 2010– June: the first 5 developers get test toolkits– July: second group of developers get access– August: beta testing with players– October: Playground Festival - launch

• 2011-2013– Added functionality: augmented reality, new

gameplay features, etc.

Business Potential

• Playground games are not only for the Playground Festival and the Festival is open to other Platforms

• Open Source

• Revenue model for game creators: – License Fees– Location Based Advertising (LBA)– Virtual Items– Premium versions– Sponsoring

Developers Wanted!

• More info: www.playground-maker.com

• Contact: info@playground-maker.com

Playground has received support from the Region Provence-Alpes Côte d’Azur and the European

Regional Development Fund