To foster “socially responsible” marketing and technology transfer strategy

Stéphane RAUDDirectorIndustrial Partnership, tech transfer and consulting departmentwww.ird.fr44 boulevard de Dunkerque, F13 572 Marseille cedex 02

DépartementExpertise et Valorisation

Institut de Recherchepour le Développement

Institut de Recherchepour le Développement

IRD around the world (> 50 countries)

� Africa – Indian Ocean : 490 researchers

� Latin America – Caribbean : 200 researchers

� Asia – Pacific Ocean : 228 researchers

Département Expertise et Valorisation

• To promote the sharing (50%) of patent ownership and revenues with developing countries partners,

• To foster technology development and use within developing countries,

• To promote ethical and deontology guidelines when dealing with partners,

• To favor research partnership and tech transfer with developing countries SME’s and industries,

• To maintain “bio-equity” for biodiversity and natural resources uses

• To support capacity building,

• To ease start up creation for local economical development.

“Socially responsible” Tech Transfer strategy

Département Expertise et Valorisation

About 100 patents

14%

6%

14%

23%

14%14%

12%

3%

HIV

Maladies Négligées

Cosmétique

Nutrition / Alimentation

Dépollution / Environnement / Bioremédiation

Aquaculture

Génétique Végétale / Agronomie

Sciences de l'Ingénieur

Département Expertise et Valorisation

� Plumpy’Nut developed in partnership with NUTRISET:

• For severe malnutrition (mainly children)

• In case of humanitarian catastrophe

• RUTF (ready to use therapeutic food)

• No need for intensive care

� Used by NGO’s such as Doctors without Borders (MSF), UNICEF, Save the Children… “This is a revolution”

� Franchising network for local production – « Plumpyfield »

� High energetic value, each bag of 92g represents 500 kcal (2,1 MJ), while 100g of dried milk contains 100 kcal.

� Production of 15 tons/year

Plumpy’Nut

Département Expertise et Valorisation

CANILEISHCANILEISHCANILEISH

� 1st efficient vaccin against canine leishmaniasis

� From animals … to humans

� 4st killing infectious pathology around the world.

� IRD Patent – VIRBAC - BVT – IRD co-development

Département Expertise et Valorisation

Minilarvae of insect Hermetia illucens as new pet-food and live food for fishPatent Application n° PCT/FR2009/050592

Minilarvae

Waste and agricultural by-products

Palm kernelmeal

Hermetia illucens

Palm Kernel Oil

eggs

The bioconversion aims at valorising the locally produc ed PKM to produce animal proteins that can contribute solving the issue of altern ative protein sources to imported fish meals

using natural enzymes secretedand excreted from insect larvaeBlack soldier fly

Fresh Fruit BunchesElaeis guineensis

Département Expertise et Valorisation

Minilarvae of insect Hermetia illucens as new pet-food and live food for fishIndustrial Applications

Big Maggot from 5 to 7mm of body diameter

Live food for fish / alternative of fishmeal

Pilot unit 1000m 2 in Indonesia

“Minilarvae” body size from 1.5 to 4mm large

Live food for ornamental fish

Potential capacity production of many tons of Minilarvae / months

Mass production of minilarvea

Département Expertise et Valorisation

Method of cleaning heavy metals-containing soil usi ng the lead-hyperaccumulator plant Cistus libanotisPatent Application n°EP 09 305 421.1

� Lead extraction and treatment provide heavy metal c ontaining residues

Fonderie, Oued Himer, Maroc

� Cheap and Eco-Friendly processC. libanotis = perennial, grows rapidly and does not need to be planted every year

C. libanotis = adaptation of the genus to Mediterranean environments

C. Libanotis = has little chance to enter the food chain since the plant is usually not ingested by animals

• responsible for health and environmental issues

• method for removing heavy metals in the environment by growing a plant that absorbs and accumulates heavy metals in soil

Cistus libanotis: has the high ability to specifically accumulate lead (>1000ppm)presents the great advantage of being perennial

� Use of Cistus libanotis for lead phytoremediation

Phytoremediation of polluted soil using the plant Cistus libanotis

Cistus libanotis

Département Expertise et Valorisation

From Patenting to tech transfert…

Pre-maturation

� To analyse technological feasability (external experti se, testing, load book)

� To analyse Market potential (flash market analysis…)

Maturation

� Proof of concept, scale-up, prototyping, preindustri al steps

� IRD Maturation tender : 750K€ - 60 projects, ANR éme rgence Bio, ANR Tech Santé, OSEO…

� Market analysis and market teasing

� Industrial Partenship for pre industrial development

Département Expertise et Valorisation

From Patenting to tech transfert…

Marketing and communication

� To Communicate – To promote

� Develop diffrent type of marketing and communication tools (flyers, posters), tech offerflyers…)

� Professionnal Press Release, WWW, Specific web site and database…

� Direct : B2B meeting, Business meeting, phoning, mailing…

� Indirect : business workshop, international professionnal meeting, dedicated IRD forum…

Non scientific but technico economic messages !

Do no forget your scientists industrial network !

Département Expertise et Valorisation

Référencement WEB

Département Expertise et Valorisation

Département Expertise et Valorisation

Publireportage, communiqué presse,

interview TV, émission radio

Département Expertise et Valorisation

IRD 2009

� Revenu : 4,2 Millions € (licensing, industrial partn ership, expertise)

� Licensing revenue are superior to patent portfolio an uities

� 50% of our patents are shared with southern partners

� Strong potential to increase industrial partnership

Département Expertise et Valorisation

IRD Tomorrow

Members : CIRAD, Institut Pasteur, INSERM, French un iversity network, CNRS, IRD

� VALORSUD :

• a solution to protect, to mature, to promote and to licence technology dedicated, adapted for tropical regions and developing country.

• Service proposed to the french public research community and our international partners

• Potential being adressed : 1500 patents, 10 000 researchers

• Partners : CIRAD, IRD, Oversea Universties

DEV@IRD.fr

Stéphane Raud