Hypoluxe Memo Reseau Etats Unis

8/3/2019 Hypoluxe Memo Reseau Etats Unis

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Hypoluxe

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réseau Etats-UnisPlan 2011 - 2012



MEMO PARIS PROPOSAL

THE #1 TRUSTED USA DISTRIBUTION PARTNER

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MEMO PARIS

Proposal for the introduction of MEMO Paris fragrances into the United

States market beginning in Fall 2011 by Hypoluxe, Inc. as an exclusive

stocking-distributor.

Hypoluxe USA Distribution Partner

•Controlled and selective luxury brand portfolio

•Veteran beauty industry experience

•Established retail account contacts

•Retailer logistical support

•Administrative services and forecasting

•Marketing services and development



In January 2009 beauty industry veteran Jeffrey Dame, recognizing a clear need in the United States

marketplace, established the Hypoluxe, Inc. distribution company for the purposes of representingselective European luxury fragrance and skin care brands exclusively in the USA.

In selecting Hypoluxe as the exclusive stocking-distributor in the States, brand owners can rely upon the

company to be a responsive and transparent partner. Hypoluxe has comprehensive coverage of multiple

United States distribution channels, valued retail store management relationships, a highly-respected

sales network, creative marketing programs and sophisticated information reporting systems.

The goals of Hypoluxe are to:

1. Build brand awareness while protecting brand equity.

2. Create a successful sales channel with controlled growth.

3. Develop creative marketing strategies.

4. Offer transparent information flow.

5. Build trust and a long-tern partnership.

Hypoluxe has the knowledge, the structure and the skill to build prestige beauty brands in the States.


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HYPOLUXE INTRODUCTION



To achieve recognition Hypoluxe will concentrate its selling efforts on three Institute Karité product categories to create

an initial success within clear and specific themes.

1. Visage – Face Care to highlight Institute Karité’s core products and the key product category in the line.

2. Homme-For Men to take advantage of the success Institute Karité has already found in the States.

3. Mains-Pieds-Hand/Foot Care to create a niche story about a quality product addressing a specific need.

Visage Mains - PiedsHomme


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PLAN PRODUCTS 2011 - 2012



Baseline Activity

•Close Integration with MEMO Paris

Parfum

•Training – Internal Staff

•Training Sales Force

•Training Retail Accounts

•Strategic plan, not just skus on a list.

•Specific presentation area at trade shows

•Brand sections in Sales/Marketing Book

•Representation on Hypoluxe Web site

Merchandising

•Majority of skus offered

•MEMO Paris Parfums Promotions

Offered

•New products and skus from MEMO

Paris Parfum to be reviewed for launch

plans.

•Testers

•Sampling

•PLV

•Point-of-Sale merchandising

Communication

•Social Media – Facebook

•Social Media – Tumblr

•Social Media - Twitter

•Public Relations Consumer Press

•Public Relations Beauty Trade Press

•Public Relations Supplier Press

CONSUMER ADVERTISING AND SPECIAL EVENTS

Additional consumer communication and special events.

To be developed once full retail distribution is in place and strategic plan finalized.

PLAN MARKETING 2011 - 2012

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3RD Quarter 2011

•Agreement to terms

•Selling Materials prepared

•Stocks imported

•Web site updated

•Existing clients contacted•Social Media campaign

4TH Quarter 2011

•Presentation to Specialty

Stores

•Presentation to Retail

Chains

•Public Relations campaign

1ST Quarter 2012

•Exhibition at Gift Store

Trade Show

•Outreach to Spa networks

2ND Quarter 2012

•Launch at Retail Chain

•Launch at Specialty Store

PLAN 18-MONTH SELLING JULY 2011 – JUNE 2012

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3RD Quarter 2011

10 doors

4TH Quarter 2011

50 doors

1ST Quarter 2012

100 doors

2ND Quarter 2012

250 doors



PLAN DISTRIBUTION JULY 2011 – JUNE 2012


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While there is some awareness of the fine quality Institute Karité products in the United States, the

brand at this time should be considered generally unknown to retail stores and consumers alike. From

the period July 2011 to December 2011 sales presentations will be made to USA retail stores with the

objective of obtaining launches in spring 2012.

The initial 2011 presentation will be to:

•Sephora 200 doors

•Ulta Stores 276 doors

•Pure Beauty/Beauty First 200 doors•Blue Mercury 26 doors

The 2012 presentations will be to

•Independent Gift Stores from Trade Show Exhibiting

•Spas – Independent and Chains



AGREEMENT 2011 - 2012

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DEAL OVERVIEW

•Exclusive Hypoluxe Institute Karité Distributor Territory: United States

•Hypoluxe is a stocking distributor.

•Hypoluxe to have an 18-month exclusive representation time period to show the brand from 7/1/2011-12/31/2012

•Hypoluxe to service existing retail accounts and expand distribution where possible in second half 2011.

•Presentation of Institute Karité products to retailers begins second half 2011.

•Objective to introduce Institute Karité products by first half 2012.

•Hypoluxe to provide reports summarizing the details of meetings with retailers and general market trends.

•If Hypoluxe succeeds in obtaining significant retailer distribution in the territory then a formal five-year exclusive

distribution contract with renewal options will be negotiated in good faith between Hypoluxe and Institute Karité.

•If Hypoluxe is unable to obtain significant retail store distribution by the end of 2012 Institute Karité is free to

select another distributor.

TERMS

•50% advance wire/50% Net 60 Days from Shipping Date

•Ex Works France Factory

•Pricing and payment in Euros

•Credit limit to be reviewed as the business gets larger.

•5.5 co-efficient based on French Price List Retails suggested for the USA market

•10% of purchases total as a PLV/Collateral/Samples/Testers allowance and training gifts.



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INFORMATIONS

Hypoluxe




SPECIALTY STORES &

HIGH END WEBBarney’s, Henri Bendel, Space NK,

luckyscent.com, Blue Mercury

SPECIALTY STORE CHAINS

Bergdorf Goodman, NeimanMarcus, Saks Fifth Avenue

DEPARTMENT STORES

Macy’s, Lord & Taylor, Dillards,Belks, Nordstroms, The Bon Ton

PERFUMERY/BEAUTY CHAINS &BROAD WEB

Sephora, Ulta, Perfumania,fragrancenet.com, skinstore.com

DUTY FREE

Canadian Border

Mexico Border

Caribbean and Cruise Ships

SPAS AND GIFT BOUTIQUES

Individual stand-aloneSpas and Gift Stores

MASS VOLUME - TIER ONE

Walmart, KMartCHAIN STORES -TIER TWO

CVS, Walgreen’s, Target,

OFF-PRICE APPAREL

TJ Maxx, Marshall’s,

Ross Stores, Gordman’s

SMALL WHOLESALERS

Supply small retailers and bordershops

LARGE WHOLESALERS

Domestic USA and export

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UNITED STATES PRESTIGE BEAUTY DISTRIBUTION CHANNELS



c.v.Estee Lauder, Parfums Caron, Sanofi Beauté, Parlux,

Five Star Fragrance, Irma Shorell, Neiman-Marcus, Macy’s

Cosmetics and Skin Care Brand WorkCharles of the Ritz, Alexandra de Markoff, Irma Shorell,

Lab Series, Marbert Man

Fragrance Brand WorkMicallef , Parfums Caron, Van Cleef & Arpels, Balenciaga, Krizia,

Aramis, Oscar de la Renta, Geoffrey Beene, Todd Oldham, Vicky

Tiel, Charles Jourdan, Francesco Smalto, Judith Leiber, Ellen Tracy,

Perry Ellis, Bill Blass,Animale, Fred Hayman, Norell, Royal Secret,

Royal Copenhagen, Madeleine Mono, kanøn

Jeffrey Dame Profile

Jeffrey Dame, 51 years old, is an American born in the USA State of

Minnesota and raised in Oregon, Nevada, Massachusetts, New Jersey,

Colorado and Texas. Schooled at Colorado State University and New

York University in marketing. Spent 20 years in Manhattan and New

York City environs and now lives in Florida USA with his wife, daughter-at-university and son. He travels to New York City several times per

month, and to France several times per year.

Jeffrey Dame has worked in the mainline perfume and cosmetics

business for 31 years, since 1980. He speaks passable French. Places

Jeffrey Dame has journeyed to in perfumery and beauty include France,

England, Germany, Italy, Spain, Denmark, Holland, Sweden, Latvia,

Saudi Arabia, the United Arab Emirates, Hong Kong, Japan, Mexico,

Puerto Rico and Canada. In the USA he's traveled in almost every stateand visited over 50 major cities for business and pleasure.

Jeffrey Dame is the owner and proprietor of Hypoluxe, Inc., Irma

Shorell, Inc. and the Perfume of Life community. He also provides

product development consulting for the beauty industry and recently

created in 2011 new fragrance brands for Judith Leiber and Ellen Tracy.

Jeffrey Dame's New York, Dallas and Florida-based working positions

have included Owner, CEO, President, Executive VP, VP Sales, VP

Marketing, Marketing Director, Marketing Manager, MarketingCoordinator, Special Events Director, Training Supervisor, Men's

Fragrance Counter Manager, Cosmetics Counter Manager and

Fragrance Buyer Trainee.

Mr.Jeffrey Dame

Hypoluxe, Inc. President and CEO



Florida HQ Main Office

Hypoluxe, Inc.

1800 Pembrook Drive

Suite 300

Orlando, FL 32810 USA

Email: [email protected]

Skype: jeffreydameTel. USA 1-904-342-3825

Mobile: USA 1-407-902-6632

Web: www.hypoluxe.com

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CONTACT

New York Warehouse

Hypoluxe, Inc.

c/o Hudson Valley LLC

52 Washington Terrace

Newburgh, NY 12550 USA

Jeffrey Dame

President and CEO

New York Sales Office

Hypoluxe, Inc.

56 West 45th Street

Suite 1006

New York, NY 10036 USA

mailto:[email protected]

http://www.hypoluxe.com/

http://www.hypoluxe.com/

mailto:[email protected]

Hypoluxe Memo Reseau Etats Unis

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