Globalisation 111
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Transcript of Globalisation 111
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7/29/2019 Globalisation 111
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Globalisation andMultinational Business
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Globalisation: Setting the Scene
Current issues in the global economy Defining globalisation
global economic interdependence
implications for business
What is driving globalisation?
market drivers
cost drivers government drivers
competitive drivers
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The drivers of globalisationMarket drivers
Per capita income converging among industrialisednations
Convergence of lifestyles and tastesOrganisations beginning to behave as global customers
Increasing travel creating global consumers
Growth of global and regional channels
Establishment of world brands
Push to develop global advertising
Cost drivers
Continuing push for economies of scale
Accelerating technological innovation
Advances in transportation
Emergence of newly industrialised countries withproductive capability and low labour costs.
Increasing cost of product development relative tomarket life
Government drivers
Reduction of tariff barriers
Reduction of non-tariff barriers
Creation of blocs
Decline in role of governments as producers andcustomers
Privatisation in previously state-dominated economies
Shift to open market economies from closed communistsystems in eastern Europe
Increasing participation of China and India in the globaleconomy
Competitive drivers
Continuing increases in the level of world trade
Increased ownership of corporations by foreignacquirors
Rise of new competitors intent upon becoming globalcompetitors
Growth of global networks making countriesinterdependent in particular industries
More companies becoming globally centred rather thannationally centred
Increased formation of global strategic alliances
Other drivers
Revolution in information and communication
Globalisation of financial markets
Improvements in business travel
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Market drivers
Per capita income converging among industrialisednations
Convergence of lifestyles and tastesOrganisations beginning to behave as global customers
Increasing travel creating global consumers
Growth of global and regional channels
Establishment of world brands
Push to develop global advertising
Cost drivers
Continuing push for economies of scale
Accelerating technological innovation
Advances in transportation
Emergence of newly industrialised countries withproductive capability and low labour costs.
Increasing cost of product development relative tomarket life
Government drivers
Reduction of tariff barriers
Reduction of non-tariff barriers
Creation of blocs
Decline in role of governments as producers andcustomers
Privatisation in previously state-dominated economies
Shift to open market economies from closed communistsystems in eastern Europe
Increasing participation of China and India in the globaleconomy
Competitive drivers
Continuing increases in the level of world trade
Increased ownership of corporations by foreignacquirors
Rise of new competitors intent upon becoming globalcompetitors
Growth of global networks making countriesinterdependent in particular industries
More companies becoming globally centred rather thannationally centred
Increased formation of global strategic alliances
Other drivers
Revolution in information and communication
Globalisation of financial markets
Improvements in business travel
The drivers of globalisation
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Market drivers
Per capita income converging among industrialisednations
Convergence of lifestyles and tastesOrganisations beginning to behave as global customers
Increasing travel creating global consumers
Growth of global and regional channels
Establishment of world brands
Push to develop global advertising
Cost drivers
Continuing push for economies of scale
Accelerating technological innovation
Advances in transportation
Emergence of newly industrialised countries withproductive capability and low labour costs.
Increasing cost of product development relative tomarket life
Government drivers
Reduction of tariff barriers
Reduction of non-tariff barriers
Creation of blocs
Decline in role of governments as producers andcustomers
Privatisation in previously state-dominated economies
Shift to open market economies from closed communistsystems in eastern Europe
Increasing participation of China and India in the globaleconomy
Competitive drivers
Continuing increases in the level of world trade
Increased ownership of corporations by foreignacquirors
Rise of new competitors intent upon becoming globalcompetitors
Growth of global networks making countriesinterdependent in particular industries
More companies becoming globally centred rather thannationally centred
Increased formation of global strategic alliances
Other drivers
Revolution in information and communication
Globalisation of financial markets
Improvements in business travel
The drivers of globalisation
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Market drivers
Per capita income converging among industrialisednations
Convergence of lifestyles and tastesOrganisations beginning to behave as global customers
Increasing travel creating global consumers
Growth of global and regional channels
Establishment of world brands
Push to develop global advertising
Cost drivers
Continuing push for economies of scale
Accelerating technological innovation
Advances in transportation
Emergence of newly industrialised countries withproductive capability and low labour costs.
Increasing cost of product development relative tomarket life
Government drivers
Reduction of tariff barriers
Reduction of non-tariff barriers
Creation of blocs
Decline in role of governments as producers andcustomers
Privatisation in previously state-dominated economies
Shift to open market economies from closed communistsystems in eastern Europe
Increasing participation of China and India in the globaleconomy
Competitive drivers
Continuing increases in the level of world trade
Increased ownership of corporations by foreignacquirors
Rise of new competitors intent upon becoming globalcompetitors
Growth of global networks making countriesinterdependent in particular industries
More companies becoming globally centred rather thannationally centred
Increased formation of global strategic alliances
Other drivers
Revolution in information and communication
Globalisation of financial markets
Improvements in business travel
The drivers of globalisation
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Market drivers
Per capita income converging among industrialisednations
Convergence of lifestyles and tastes
Organisations beginning to behave as global customers
Increasing travel creating global consumers
Growth of global and regional channels
Establishment of world brands
Push to develop global advertising
Cost drivers
Continuing push for economies of scale
Accelerating technological innovation
Advances in transportation
Emergence of newly industrialised countries withproductive capability and low labour costs.
Increasing cost of product development relative tomarket life
Government drivers
Reduction of tariff barriers
Reduction of non-tariff barriers
Creation of blocs
Decline in role of governments as producers andcustomers
Privatisation in previously state-dominated economies
Shift to open market economies from closed communistsystems in eastern Europe
Increasing participation of China and India in the globaleconomy
Competitive drivers
Continuing increases in the level of world trade
Increased ownership of corporations by foreignacquirors
Rise of new competitors intent upon becoming globalcompetitors
Growth of global networks making countriesinterdependent in particular industries
More companies becoming globally centred rather thannationally centred
Increased formation of global strategic alliances
Other drivers
Revolution in information and communication
Globalisation of financial markets
Improvements in business travel
The drivers of globalisation
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Market drivers
Per capita income converging among industrialisednations
Convergence of lifestyles and tastes
Organisations beginning to behave as global customers
Increasing travel creating global consumers
Growth of global and regional channels
Establishment of world brands
Push to develop global advertising
Cost drivers
Continuing push for economies of scale
Accelerating technological innovation
Advances in transportation
Emergence of newly industrialised countries withproductive capability and low labour costs.
Increasing cost of product development relative tomarket life
Government drivers
Reduction of tariff barriers
Reduction of non-tariff barriers
Creation of blocs
Decline in role of governments as producers andcustomers
Privatisation in previously state-dominated economies
Shift to open market economies from closed communistsystems in eastern Europe
Increasing participation of China and India in the globaleconomy
Competitive drivers
Continuing increases in the level of world trade
Increased ownership of corporations by foreignacquirors
Rise of new competitors intent upon becoming globalcompetitors
Growth of global networks making countriesinterdependent in particular industries
More companies becoming globally centred rather thannationally centred
Increased formation of global strategic alliances
Other drivers
Revolution in information and communication
Globalisation of financial markets
Improvements in business travel
The drivers of globalisation
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Globalisation: Setting the Scene
Current issues in the global economy Defining globalisation
global economic interdependence
implications for business What is driving globalisation?
market drivers
cost drivers government drivers
competitive drivers
Globalisation: the good and the bad
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Multinational Corporations
Statistics on growth and size ofMNCs
the comparative size of MNCs andcountries' GDP
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Comparison of the 10 largest multinational corporations(by gross revenue) and selected countries (by GDP): 2002
MNCrank
CountryorCompany
GDP ($bn)orgross revenue
($bn)
USA 10,869.11 Wal-Mart Stores 219.8
Indonesia 212.9
Denmark 205.1
2 Exxon Mobil 191.6
3 General Motors 177.3
4 BP 174.2
Greece 165.2
China: Hong Kong 165.15 Ford Motor 162.4
Finland 158.2
Ireland 150.2
6 Enron 138.7
7 DaimlerChrysler 136.9
8 Royal Dutch/Shell Group 135.2
Thailand 132.4
Iran 127.89 General Electric 125.9
Argentina 121.8
10 Toyota Motor 120.8
Malaysia 102.7
Chile 65.9
Luxembourg 23.8
Kenya 12.9
Albania 5.3
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Multinational Corporations
Statistics on growth and size ofMNCs
the comparative size of MNCs andcountries' GDP
foreign direct investment (FDI) inflows
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FDI inflows ($ millions)
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1970 1975 1980 1985 1990 1995 2000
FDIinflows($millions)
.
World
Developed countries
Developing countries
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0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1970 1975 1980 1985 1990 1995 2000
FDIinflows($millions)
.
World
Developed countries
Developing countries
FDI inflows ($ millions)
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0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1970 1975 1980 1985 1990 1995 2000
FDIinflows($millions)
.
World
Developed countries
Developing countries
FDI inflows ($ millions)
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0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1970 1975 1980 1985 1990 1995 2000
FDIinflows($millions)
.
World
Developed countries
Developing countries
FDI inflows ($ millions)
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0.0
5.0
10.0
15.0
20.0
25.0
30.0
1985 1990 1995 2000
FDI inflows
FDIas
%o
fgrossfixedcapitalformation
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0.0
5.0
10.0
15.0
20.0
25.0
30.0
1985 1990 1995 2000
Developing countries
FDIas
%o
fgrossfixedcapitalformation
FDI inflows
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0.0
5.0
10.0
15.0
20.0
25.0
30.0
1985 1990 1995 2000
Developed countries
Developing countries
FDIas
%o
fgrossfixedcapitalformation
FDI inflows
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Multinational Corporations
Diversity among MNCs size
the nature of the business
overseas business relative to totalbusiness
production locations
ownership patterns
organisational structure
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Why do Businesses go Multinational?
Categories of multinational organisation horizontally integrated
vertically integrated
conglomerate Advantages to firms
reductions in costs
international differences in factor prices international differences in factor
productivity
low-cost access to local markets
spreading overheads
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Why do Businesses go Multinational?
Advantages to firms (cont.) government support in host countries
lower taxes
subsidies
provision of infrastructure
increased demand
spreading risks
can exploit advantages over local firms ownership of superior technology
entrepreneurial and managerial skills
R&D capacity
access to local technology
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Why do Businesses go Multinational?
The product life cycle and the MNC the launch phase
the growth phase
maturity late maturity and decline
Problems facing multinationals
language barriers selling and marketing
relations with host governments
relationships between subsidiaries
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MNC Investment and the Host State
Advantages of MNC investment employment
balance of payments
technology transfer tax revenues
Disadvantages
uncertainty
power and control by the MNC over thehost
transfer pricing
the environment
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MNCs and Developing Countries
The scale of MNC investment indeveloping countries
Advantages to host country
the saving gap
the importance of development finance
the contribution of saving to growth
the foreign exchange gap
public finance gap
skills and technology gaps
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MNCs and Developing Countries
Disadvantages to host country MNCs may drive local firms out of business
limited demand for local components
repatriation of profits transfer pricing and effects on tax revenues
competition between developing countries toattract MNCs
distorting the whole pattern of development increasing gap between rich and poor
introducing consumerist values
What can developing countries do?