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Dr. Lorraine Justice at Queretaro
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Transcript of Dr. Lorraine Justice at Queretaro
LorraineJustice
en Querétaro
Dr. Lorraine Justice
Directora de la Escuela de Diseño de la Universidad Politécnica de Hong Kong
Ex-Directora de Diseño Industrial en Georgia Institute of Technology (Georgia Tech)
Experta en Diseño para el Desarrollo
Organizadora de la Conferencia Internacional “Design & Emotion”
Consultora para: Apple, Microsoft y CompuServe
Education Award by Industrial Designers Society of America (IDSA)
Jurado en el concurso IDEA (International Design Excellence Award)
Quotes
“All of the countries in Asia are now mobilized around design.
Governments are putting up huge amounts of money, including grants
for designers”
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm
No. 1 – Singapore
No. 2 – South Korea
No. 6 – Hong Kong
No. 8 – USA
No. 9 – Japan
No. 21 – Malaysia
http://images.businessweek.com/ss/09/03/0312_innovative_countries/index.htm
Quotes
“Chinese designers are feeling pride about their heritage and
feeling that it's OK to be creative... there's a new Asian aesthetics
emerging”
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm
Quotes
If the U.S. and Europe do not support their design schools, not
only will China become an emerging strength in design, it will
surpass the rest of the world
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm
Quotes
The Chinese government knows that design is the answer.
They know that after awhile, if you have good manufacturing, the same price points,
the same functions, the only thing left to compete with is design –the aesthetics and
functionality of a product. They get it
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm
http://english.gov.cn/2009-03/17/content_1261443.htm
Quotes
When you look at the emerging products in Asia, there’s a sensuality that the U.S. does not have. When I Iook at a very modern piece of Asian design, I can see the spirituality of
their culture reflected in it.
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm
http://dandelion.idasia.org/
Quotes
We educators can provide the best design students, but it won't make any difference in
many of the companies.
The creativity is often stopped at middle management. Senior management needs to send the signal to middle management that
innovation through the design process, crazy as it can be, is effective.
http://www.nextd.org/02/05/02/index.html
http://business.newsfactor.com/story.xhtml?story_id=101009BUMAJ6&full_skip=1
Quotes
I do acknowledge that designers may not be the best people to explain their worth, but we
now have business people telling business people the value of design.
I do have to say that the "ego-based" designers have not helped the design field at all. They have put their arrogant and crazy
personas out there, and many people believe all designers are difficult to work with.
http://www.nextd.org/02/05/02/index.html
http://swindlemagazine.com/images/karim-rashid.jpg
http://static.novate.ru/files/novate/philip-stark-1.jpg
Quotes
I believe underneath it all the tired and weary corporate or academic person may not want to
undertake a new inclusion such as design processes in their work day. It is something
else to learn. It is similar to the older generation of workers who had to embrace computers or become obsolete themselves. Design may be perceived this way in some organizations and
can be met with resistance, even if subtle.
http://www.nextd.org/02/05/02/index.html
http://www.flickr.com/photos/27620885@N02/2655218248/
Quotes
Design is not just about making an object. It goes much further than that. Designers can
revamp systems, systems that involve humans.
I am talking about the designer who wants to change the world to be a better place, object by object or process by process or environment by environment. I am not relegating design to just
"cool products".
http://www.nextd.org/02/05/02/index.html
http://designigniteschange.org/
Quotes
How do we move these 18-year-old students, or 21-year-old students into the
frame of mind of leadership? Is it an ethics course? Is it a leadership course? Is it a planning for change course? Is it "how to take down the big picture, turn it over and start to draw a new life" course? Is it "new
thought" courses?
http://www.nextd.org/02/05/02/index.html
http://www.flickr.com/photos/bonesy/411986871/
Quotes
We have it backwards now: design a product that people think they want, and it will make them feel good (for about an hour), and then
we look around for another product to purchase. In the short-term, that is so good for the economy. In the long run, we all will suffer if
we keep focusing on objects.
http://www.nextd.org/02/05/02/index.html
http://www.flickr.com/photos/m-c/3304677547/
Quotes
The major change about this effort is it wrestled the "designer as artist and expresser" designer into the "I now design for other human beings"
designer. This is a huge mental shift and it is not to be taken lightly.
http://www.nextd.org/02/05/02/index.html
http://www.flickr.com/photos/santoposmoderno/3299068198/http://www.flickr.com/photos/27620885@N02/3005160472/
Quotes
Ten years from now, we will see fabulous products and processes from
China that will enrich our lives, probably in ways we cannot yet imagine. That is the hope, at least. We have been so dominated by Western thought, I am
looking forward to a type of balance in the world.
http://www.nextd.org/02/05/02/index.html
http://www.businessweek.com/magazine/content/05_31/b3945407.htm
Quotes
“People like new ideas, but often don't like
change”
http://www.nextd.org/02/05/02/index.html
Programa Lunes 23 marzo
10 a 12 hrs reunión con profesores (centro de medios) 17 a 18 MSM (sala de juntas DICI) 18 a 20 Proyectos seleccionados (sala de juntas DICI)
Martes 24 marzo 10 a 11 Taller V (salón ) 16 a 17 Diseño estratégico (salón ) 17 a 18 CCI e incubadora (11004) 18 a 19 Proyectos seleccionados (11004)
Miércoles 25 marzo 19 a 21 Conferencia Magistral (Congresos)
Jueves 26 marzo
10 a 12 Reuniones bajo agenda (sala de juntas DICI)