HOTEL SALES AND MARKETING

Presented By:-Guru Sai Ram Atmuri

MARKETING MIX OF DOMINO’S PIZZA

INTRODUCTION• Domino's Pizza, Inc (simply known as Domino's)

is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park, United States, near Ann Arbor, Michigan.

• Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004.

• Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011.

HISTORY• In 1960, Tom Monaghan and his brother, James,

purchased DomiNick's, a small pizza store in Ypsilanti, Michigan, near Eastern Michigan University.

• The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store.

• By 1965, Tom Monaghan had purchased two additional pizzerias; he then had a total of three locations in the same country. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name.

• One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.• Within eight months, James traded

his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries.

MARKETING MIX

• PRODUCT• PRICE• PLACE• PROMOTION• PEOPLE• PROCESS• PHYSICAL EVIDENCE

PRODUCT

PIZZA PRODUCTS• They have a wide range of

products in pizzas.• There is a selection

between vegetarian and non- vegetarian.• They are divided into three

categories Regular, Medium and Large

• SIDE DISH PRODUCTS• Although dominos is

started and known for pizza, as the times changed their side dishes made it compulsion in their meal.• Garlic Bread made a

revolution and it had been the most selling dish after pizzas in it.• Cheesy Dips are a very

good accompliment to all the side dishes in this place.• Lebanese rolls, Tacos,

Baked chicken, Chicken strips and Pasta selections are added advantage to their Menu.

•DESSERT PRODUCTS• One cannot end their meal

without have the Choco Lava Cake. • And Butterscotch Mousse

Cake is now recently added to confuse the consumers what to select among the provided two desserts.

• BEVERAGE PRODUCTS• Dominos are having a tie

up with Coca cola Beverages and Red Bull Beverages Industries since 50 Years.• In their every outlet they

provide all the coca cola beverage products and Red bull energy Drinks.

PRICE• Dominos are having

an excellent pricing strategy.• Their menu card

clearly describes their pricing in detail, so as to be easy for the consumer.

TAXATION• Dominos clearly mention

that their prices that are in the menu card are exclusive of taxes.• They add 5.6% Service

Tax and 14.5% VAT to the sub total.• After the total is

displayed and the total figure is irregular, they add or subtract the irregular figure and round off the total to make it easy to the customer.

PLACE• Dominos is always located near to the main

stream of the roads of the city or the locality.• All across the globe the are having 8,638

outlets.• They are operating 5003 outlets alone in US

and 3,635 international Outlets.• Their main motto is that their consumer

should not search for their outlet and their outlet are available approximately within every 3 kms in Hyderabad.

• Their target market is all range customers.• They don’t have very big outlet but they

maintain their outlet very clean and neat.

PROMOTIONDominos promote their brand

in many ways:-• Leaflets and Discount coupons• Mobile messaging • Mail• Mobile App Offers• Special Discounts• Sponsorship to Sports and Movies• Advertisements in Television• Internet Advertisements• Mouth Advertisement

PEOPLE

• EMPLOYEES-Employees are treated with great

respect in dominos.They are divided into 4 categories

like- Platinum, Diamond, Gold & Silver based on their experience.

They are given rewards every week, Month & Year.

They are given different awards based on their service.

• STAKEHOLDERS-They are the most happy people

in doimnos.They are running in profits since

its established.They open many of their outlets

every year.Every year investors are

increasing and are ready to invest in dominos.

Stakeholders believe and trust their organization that it would

fetch them profits.

• CUSTOMERS-They are the most important

part of dominos organizations.Dominos do their 100% their

customer satisfaction.Customer do reach dominos in

many ways like- Online, directly to their outlet, Through their mobile app, door delivery, mobile and mailing.

In all the above cases they satisfy 99.99% as per the dominos standard.

They are even given customer feedback book where their feedback is given maximum importance.

Recently dominos have come up with a new idea of Junior Pizza Maker for the customers.

PROCESSDominos are having and

excellent process.Here the process is

personalized and warm.They respect the Indian

saying Athidhi Devo Bhava.Guests/Customers are not

given by any table service but here it is Self service.

Types of facilities offered by dominos-

• Walk- In and meal• Take away• Door DeliveryBy mobile AppBy callingOnline Home page

PHYSICAL EVIDENCE

• Dominos are having a great ambience and a joyful décor.• Irrespective of age and

gender everyone will have a peaceful and celebrating atmosphere.• The packing of dominos is

helpful for the customers to dine in or take away.

• The interior furnishings are always comfortable to the guests.• Maintainence of the outlet is

very clean and tidy.• The are organisation is very

particular about the hygine conditions of their own employees.• They say “We make it for

you to see a happy smile on your face’’. • So, they don’t tend to dis-

satisfy the guest in any way.

THANK YOU