CI Social Media 101
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Transcript of CI Social Media 101
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SOCIAL MEDIA CRE
What is it and how it can benefit you as a broker?
Our Knowledge is your Property
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Social Media CRE
for Commercial Real Estate
Our Knowledge is your Property
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What is Social Media
oc a me a s me a es gne o e ssem na e roug soc a
interaction, created using highly accessible and scalable publishingtechniques. Social media uses Internet and web-based technologies to
transform broadcast media monolo ues one to man into social media
dialogues (many to many). It supports the democratization of knowledge and
information, transforming people from content consumers into content
producers.
Social media Is "a group of Internet-based applications that build on the
ideological and technological foundations ofWeb 2.0, and that allow the
creation and exchange ofuser-generated content. Businesses also refer to
social media as user- enerated content UGC or consumer- enerated
media (CGM). Social media utilization is believed to be a driving factor in the
idea that the current period in time will be defined as the Attention Age.
Our Knowledge is your Property
Source: Wikepedia
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Why Social Media?
Amessagefrommypersonalfacebookpage
Coy, I wish that I had known what
exactl ou did in real estate. I ustbought and office building
.. roma
ace oo
r en
ave
knownsincethefirstgrade.
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Why Social Media?
representedashift in
the
way
people
communicate and
interact
Thatshiftisrapidlyweavingitswayintothefabricofthe
businessworld.
However,
its
only
scratched
the
surface
Historicallytheearlyadoptersoftrendsthatbecome
standardpracticewin
CREhastraditionallybeenalateadopter
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..about a product, service or organization
Colliers is a great brand.the Lipsey
commercial real estate brand in the
world in 2010
ersonal brand ?
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Why Social Media?
Your
Brand is
what
your
customer
says
it
isYourPersonalBrandiswhatyourcustomersaysitis
.....theconversationishappening,withorwithoutyou
.....peoplearetalkingaboutyou,somegood,somebad,someindifferent
.but if the dont know who
you are.they are not talking
about you at all!
Our Knowledge is your Property
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Why Social Media?
rus a ver s ng
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Why Social Media?
7trust
aword
of
mouth
recommendation
the speed ofword of mouth is onlylimited by how fast people can type
Our Knowledge is your Property
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Why Social Media?
Are our clients ros ects & com etitors on Social Media Sites?
LinkedIn:45+
million
users
(avg.
user
41
years
old
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Why Social Media?
The t ical Social Media User is older than ou think
Our Knowledge is your Property
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Why Social Media?
. ,
willcontinue
to
be,
but
even
more
of
areason
to
create
a
a ou your
.the power and
.
Our Knowledge is your Property
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.you are NOT going to Sell An thin
on Linkedin, Twitter, Facebook or any other social media site
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Social Media Marketing
1. Marketing
2. Networking
3. PublicRelations
4. CustomerService
.but its not advertising
Our Knowledge is your Property
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Social Media Marketing
CRE decisions take a lon time and are often made b committee
and logic rather than individuals and impulse Whats been proven to work in B2B is for marketers to reach out to
, , .
The trust leads to a more personal relationship and hopefully new
business .
you and your expertise, and pay attention to when the time might be
right to talk business
a s e pr nc p e ere, oc a me a sn e cas reg s er. scommunication tools that help form the foundation for healthy business
relationships that eventually lead to a sale or new assignment
Our Knowledge is your Property
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Social Media Tool Kit
Our Knowledge is your Property
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Linkedin
e soc a ne wor ng s e or us ness pro ess ona s
Effectiveforpersonalbrandingdemonstratingyourknowledge,experienceand
nicheexpertise.
Widelyacceptedbybusinessprofessionalsasthesocialnetworkingsiteofchoice
Demographic
profile
of
Linkedin users
is
outstandingExcellentplatformforexistingcontactstofacilitatenewconnections.
Inessence,itsyouronlineprofessionalbiowiththeaddedinformationofwho
youknow.
Limitedlevel
of
engagement
compared
to
twitter
or
facebook
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Linkedin
Makethemostofyourprofile
Fillout
your
profile
completely
with
the
objective
of
getting
hired
by
new
clients
Useaprofessionalpicture
nc u ea eta e summaryo yourexper ence, accomp s ments,scopeo serv ces,n c e
expertise
Addthelinks toyourwebsite,blogwebsiteandtwitterandfacebook accounts
Leveraget e r PartyApp cat ons
Slideshare:uploadyourpresentations
BoxNet:displaydocuments,marketreports,whitepapersetc.
BlogLink/WordPress:SyncyourBlogpostsandtoyourprofile
Our Knowledge is your Property
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Linkedin
BuildyourNetwork
Search foryourclients onLinkedin andconnect.
Askfor
and
make
recommendations
JoinGroups (Colliers)andothersofinterestorstartagroup
nv ec en sno on n e n o o n
Engage
Joindiscussions:
ask
and
answer
questions
Submit newsstories
Frequently updateyourprofilewiththestatusfeature
Searchfor potentialclientswiththepeoplesearchfunction
Promote Includethelink toyourprofileonyourothersocialmediasitesandemailsignature
Our Knowledge is your Property
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facebook
The lar est of all social networkin sites where users can add friends
Companies,professionalsandbrandsaresettingupbusinesspages(fan
+
send messages and build their profile
ExcellentforBrandExposure
Great
for
engaging
people
who
like
your
brand
and
want
to
share
their
Massivereachbutchallengingfindingandaccumulatinginterestedfans
toyourpage,butoncecapturedunlikelytoleave..longerattentionspan
Iconsiderafacebook fanpagewebsiteblog
Excellent SEOproperties
Our Knowledge is your Property
Longtermpotentialcantbeignored
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facebook tips
Startafacebook fanpage.dontuseyourpersonalpage
Customize andBrand yourfacebook fanpage
a ea an ngpage
Postinterestingcontent
Linkyourothersitestoyourfanpage,blog,twitter
Find ourclientsfan a es e n a ethem
Findyour
prospects
fan
pages
(engage
them)
Our Knowledge is your Property
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LANDING PAGE IMPORT YOUR BLOG
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CUSTIOMIZED TABS
to provide targeted content
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Twitter
messages
of
140
characters
or
less.
Excellenttoolforbrandexposureandtomonitorwhatisbeingsaidabout
yourbrandusingkeywordsearch
Excellentforcrowdsourcingofpotentialclientsandinitiatingengagement
withnew
contacts
and
brand
evangelists
Excellentforgeneratingtraffic toyourblogorwebsite
MarketingonTwitterisanartformPromotetooheavilyandyouwillbe
turnedoff..Bestapproachistoengageoftenandsharelotsofvaluable
information
AttentionspanonTwitterisshortanditcanbetimeconsuming
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Twitter Tips
Uselink
(url shorteners)..you
only
have
140 characters
Tweet yourblogposts(butdontoverdoit)
Engageinconversation withyourfollowers
ReTweet others(itslikeforwarding anemail)
Target yourniche to
follow
Findyourclients onTwitter
Dontbeconcernedwithnumber offollowers butthequality offollowers
Usekeywordsearchtomonitoryourbrand(Colliers)orIndustry#CRE
Get HootSuite (TwitterManagementtool)
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Bio and link to
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Twitter
ngage rospec s
Our Knowledge is your Property
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Twitter
Find and engage you
Our Knowledge is your Property
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Twitter
ReTweet and promote your followers
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Twitter
.. and they will reciprocate
Our Knowledge is your Property
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Twitter
DontSpam your
listings.Peopledontgoon w tterto oo or
realestate!
rov eanoccas onalinktoyourlistingsbut
isfor
LoopNet ,
CoStar
andyourwebsite
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YouTube
Avideosharingwebsitewhereuserscanuploadandsharenewvideos
Peoplelovevideo.Whetheryouseektoentertainorinform,videoisa
power u ran ng oo .
Excellentmediumtointegrate intoyourwebsiteorblog.
SEO:Internetsearchengineslovevideo(google)
Costeffectiveallyouneedisaflipcam,someinexpensivesoftwareand
http://www.youtube.com/user/ColliersIntAustralia
Our Knowledge is your Property
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Aslidesharingwebsitewhereuserscanuploadandshareyourpresentations.
ThinkofitastheYouTubeforpowerpoint presentations.
Distributelinksto
yourpresentations
onyoursocial
.
Embedyour
presentationinto
blogposts
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Blogging
Ablog (contractionoftheterm"weblog")isatypeofwebsite,usuallymaintained
byan
individual
with
regular
entries
of
commentary,
descriptions
of
events,
or
othermaterialsuchasgraphicsorvideo.Entriesarecommonlydisplayedinreverse
.
CreateaBuzz aboutyourPersonalBrand
Importantprofessional
tool
to
tailor
information
and
content
to
your
target
n ustryn c e .e.t epeop eyouwantto o us nessw t t epeop eyouwanttotalkaboutyou)Thehubofyoursocialmediastrategy
Establishcredibility as
an
industry
expert
in
your
niche
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Blogging
at oyou og out
Thinkabout
your
target
niche,
what
is
valuable
information
to
them?
Office,Industrial,Retail,Multifamily,PropertyManagement,Research,
ConstructionManagement
MarketInformation
LeasingStrategies
MarketTrendsandNews
EconomicTrends
BestPractices
GreenBuildings
and
Sustainability
Positionyourselfastheauthorityinyourniche
Our Knowledge is your Property
rov egrea con en
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Blogging
Providecontent
targetedat
your
prospects).
Educate& Inform
writeaboutrelatedto ics
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Social Media Strategy
Yourblog is home base.. think of
your blog as Social Media Corporate
Headquarters and your other sites
as Branch Offices.
Promote your Blog and
s r u e your con en onyour branch sites
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Social Media Strategy
,
widgets DevelopaSEO (searchengineoptimization)strategy
BeSocial (SocialNetworksaresocial)monitoryourbrand,
engage,reciprocate,askquestions,promoteothers(the
Findyourclients,professionalpeersandprospects onsocial
mediasites
Monitor yourcompetition
Turnsocialmediaconnectionsintofacetoface meetings
Our Knowledge is your Property
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Time Management
SocialMediaisinexpensive,thereisverylittlecosttoimplement
acomprehensive
Social
Media
Initiative,
but
the
biggest
risk
is
yourismostvaluablecommodity.YOURTIME
Setaside30minutestwiceadaytodevotetoyourSocialMedia
effortsorduringdowntime.Writeseveralblogpostsonthe
weekendandsavethem forpostingintermittentlythroughout
Utilizesocialmediamanagementtools(HootSuite)andothers
GoMobile:Your iPhone andBlackberryisyourSocialMedia
r en : you aveawe capa esmar p one,a ema or
siteshave
mobile
phone
apps.
Update
your
sites
during
downtimes.(Whileyourinaclientslobbywaitingforameeting
oratlunch)
Our Knowledge is your Property
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Time Management
Our Knowledge is your Property
www.hootsuite.com
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Social Marketing Goals
PersonalBrandin
e oreyou ump n.. e neyouro ec ves
ClientRetention
Lead Generation & Business Develo ment
CustomerService
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Summary
Social Networkin is Networkin
just like you have always done it.only its online and
your leveraging the awesome reach of the internet
,
Youwillgetoutofitwhatyouputintoit.
Givefirst
and
people
will
reciprocate
BePatientthesuccesswontcomeovernight
LeverageSocialNetworkingintorealtimetraditionalnetworking
Dont
sell
and
advertise..start
developing
a
business
relationship Beaconnector
Our Knowledge is your Property
.
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One final thou ht
at the end of the day what your
after with Social Media
..is to build and expand a networkof connections who will market
your personal brand for you
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Questions and Answers
Coy Davidson
Senior Vice President
Colliers International
Direct: 713.830.2128
Email: [email protected]
. .
Twitter: http://twitter.com/CoyDavidsonCRE
Facebook: http://www.facebook.com/TenantAdvisor
. .
Our Knowledge is your Property