Be Alive!Do MORE!

What is Alive

Adj. 1. augmented Noun.1. realityAdded to or made greater in amount or number or strength

The totality of all things possessing actuality, existence, or essence

Augmented reality blurs the line between what's real and what's computer-generated by enhancing what we see, hear and experience using image recognition technology

Alive Next level of customer interactivity with

augmented reality

An exciting new medium which is rapidly being adopted by consumers, brands and media- owners

Converts static physical collateral/graphics into spontaneously ‘pulled’ interactive experiences at the blink of an eye.

Fastest AR Browser in the world today with broadest range of applications

Measurable to the last scan

Reach & consumer

ABOUT02

MILLIONDOWNLOADS

OVER200BRANDCAMPAIGNS

OVER500

MONTHLYUNIQUE ACTIVATIONS

iOS | ANDROID | WINDOWS | SYMBIAN | BLACKBERRY48

%25%

12% 7% 8%

How Alive works

Marker Alive Call-to-action Go Alive

Choose your marker(s): e.g. a print image, logo, package, billboards, or combinations

A print ad or collateral which is to be augmented is known as a marker. A good marker has good number of easily distinguishable feature points

What should happen when a user scans the Alive enabled collateral: play video or taking to a 3D demo page etc.

Go Alive: Provide a written instruction to the user to scan the print collateral with Alive

What happens when you scan with Alive

Image recognition

Request sent to Alive server for

call-to-action

The call-to action pushed

to user’s phone .

How it helps brands

Branding, entertainment & Engagement Direct Response

Dynamic content delivery

Highly immersive experience that has the consumer’s undivided attention.

Can convert interest into a tangible activity which can be tracked to exact number of interactions and click-throughs

Regular updates on content with users checking back regularly

Possibilities on Alive

2D/3D CONTENT

VIDEOS SOCIAL SHARING

INTERACTIVITY GAMING MOBILE COMMERCE

CLICK IT

Engagement with Alive

ADVANCED AR VIDEO PLAY POST/PRE-ROLL NOTIFICATIONS

Alive Partners - Publications

Alive Partners - Brands

Past campaigns

Campaign details : • Hyundai wanted to communicate the salience of the new i20 active • The print communication was focusing on the new features and to

create an expiernece for the TG • Hence the exact reflection of the print advert was communicated

through ALIVE AR in an animated way !• Video Link : https://www.youtube.com/watch?v=N0f0RWfhdFI

Results !

Scans

800,0000

Ad Validity

4 Days

Avg. time spent per users

100 Secs

Hyundai – Augmented Adverts

Volvo – Augmented Brochure

Objective: Create brand awareness for launch of series V40, showcasing its features and generating registrations for test drive.

Solution: User engagement through ALIVE specific Volvo brand mobile page showcasing V60 features through video and test drive registrations. Users could also “LIKE” Volvo India’s FB page.

Landing page Video Play Test Drive RequestDifferent video options

Vertical

Auto

Scans

1,19,080

Ad Validity

3 months

Avg. time spent per users

181 Secs

Videos

84,710

Text Drives

230

FB Connect

216

DATA

Audi – Newspaper Ad

Objective: Promotion of Audi RB V10 Plus and get test drive registrations.

Solution: Video augmentation on ALIVE-enabled print campaign and redirection to test drive registration page accomplished the campaign objective.

Vertical

Auto

Scans

48,372

Ad Validity

1 Day

Avg. time spent per users

82 Secs

DATA

BMW – Newspaper Ad

Objective: Promote the launch of new BMW X1.

Solution: Video augmentation on ALIVE-enabled print campaign generated good response and helped in enhancing buzz around X1.

Vertical

Auto

Scans

48,095

Ad Validity

1 Day

Avg. time spent per users

133 Secs

DATA

Retail – Summer Sale

Hyper City

DATA

Vertical

Retail

Scans

2,01,921

Ad Validity

1 Day

Avg. time spent per users

54 Secs

Shoppers Stop

Retail – Weekend Sale

Vertical

Retail

Scans

1,68,714

Ad Validity

1 Day

Avg. time spent per users

64 Secs

DATA

PARK AVENUE

New Product Launch - Shampoo

Vertical

FMCG

Scans

1,56,008

Ad Validity

1 Day

Avg. time spent per users

156 Secs

DATA

New Product Launch – KNORR Food

Vertical

FMCG

Scans

1,88,194

Avg. time spent per users

40 Secs

Ad Validity

1 Day

Vertical

FMCG

Scans

1,68,411

Avg. time spent per users

40 Secs

Ad Validity

1 Day

Mother’ Day & Women’s Day

Piramal i-Can

Mother’ Day & Women’s Day

Vertical

Pharma

Scans

3,02,909

Avg. time spent per users

54 Secs

Ad Validity

1 Day

Mother’ Day & Women’s Day

Vertical

Pharma

Scans

3,77,411

Avg. time spent per users

37 Secs

Ad Validity

1 Day

Piramal i-Sure

Vodafone’s User Engagement Activity Through Fictional Characters

Vodafone’s - User Engagement

Vertical

Telecom

Scans

1,53,851

Avg. time spent per users

40 Secs

Ad Validity

1 Day

New Product Launch - Television

• Objective: Samsung wanted its potential customers to experience their new Curved TV via their print campaign

• Create product awareness• Wherein everyone could watch the effects of Curved Frame

Television without having to visit the store.• Solution: • Alive Surface Augmentation was implemented in Samsung’s

print campaign• Users had to scan the Samsung’s Curved TV Print

Advertisement with Alive app • TV comes live and starts playing video within the image of TV.• Results

• 425K Scans.• Average time spent 141 Seconds.

Vertical

Electronics

Scans

425000

Ad Validity

1 Day

Avg. time spent per users

141 Secs

DATA

Thank you!