REBECCA FONGGRAPHIC DESIGNER

DUBLINERS

PROJECT BRIEF

This project was a redesign of Dubliners by James Joyce. The aim of this project was to do a rebrand of this novel to make it more appealing to a younger audience, who may not be familiar with James Joyce. While conducting research for this project I noticed that each story had a strong female character, my design was highly informed by this observation. I explored the idea of using images of women in popular media, collaging them in different environments to portray the women in the stories. These collages are the result of experimentation using the images of women in media, and juxtaposing them with other visual elements as well as contrasting colors. I used color as a tool to convey moods, as well as emphasize important lines of text.

SKILLS

InDesignPhotoshopCollage

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EXPLORATIONS

These collages are the result of explorations using images of women in media, and juxtaposing them with other visual elements as well as contrasting colors.

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CHAPTER ARTI explored the idea of using images of women in popular media, collaging them in different environments to portray the female characters in the stories.

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CHAPTER LAYOUTSColor was used as a tool to convey moods, as well as emphasize important lines of text. I incorporated splashes of color through out the stories to maintain the audience’s visual interest.

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GOTHIC CLASSICS

PROJECT BRIEF

The project was to select four classic novels and create a series of covers for Penguin Books. The aim was to create a fully branded, cohesive book collection that lived up to the Penguin Books brand. I selected four gothic classic novels, Dracula, Frankenstein, The Strange Case of Doctor Jekyll and Mr. Hyde, and The Picture of Dorian Grey. While doing a competitive audit I noticed that many book covers were overly decorated rather then designed. I wanted to create something simple, clean, and modern. The end result was geometric illustrations that differ from story to story. These covers posistion the stories in modern way, and perhaps make them more relevant to a new group of readers.

SKILLS

InDesignPhotoshopIllustrator

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The two circles represent Dracula’s bite marks left in his victim’s neck.

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The bolts are a reference to the bolts in Dr. Frankenstein’s monster’s neck.

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The smaller lighter shape represents the timid nature of Dr. Jekyll, while a larger, brighter shape represents the overpowering quality of Mr. Hyde.

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The rectangle represents the portrait of Dorian Gray.

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BRANDING

C2 M86 Y76 K0 C50 M5 Y98 K0 C79 M32 Y0 K2 C43 M0 Y18 K0

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z

a b c d e f g h i j k l mn o p q r s t u v w x y z

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z

a b c d e f g h i j k l mn o p q r s t u v w x y z

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m

n o p q r s t u v w x y z

AVENIR BLACKAVENIR HEAVYAVENIR BOOK

C0 M0 Y0 K0

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GOTHIC CLASSICS

THE PICTURE OF DORIAN GRAY

by oscar wildeGOTHIC CLASSICS IIII

COLORED BACKGROUND

WHITE SPACE GOTHIC CLASSICS

THE PICTURE OF DORIAN GRAY

by oscar wildeGOTHIC CLASSICS IIII

PAPER TEXTURE

TITLE: AVENIR BLACK 20PT

author: avenir book 18ptSERIES NAME: AVENIR HEAVY 15PT

TEXT SYSTEM

LAYOUT

MATCH FOR CASH

PROJECT BRIEF

This logo was designed for icanaffordcollege.com who was hosting a promotional game during high school football halftime shows. The aim of the game was to get kids excited about college, and to have them answer questions in order to win money for school. The Match for Cash logo will be used on posters, t-shirts, tote bags and flyers. I went through many iterations during my process. I wanted to keep the logo clean and simple so it would be able to be reproduced and scaled successfully. I decided to keep the colors consistent with the companies branding that is already in place.

SKILLS

PhotoshopIllustrator

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INITIAL EXPLORATIONS

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MATCHCASH4

SS

S

$$

NARROWED DOWN DESIGNS

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MATCH(for)CAS H

S

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LOGO BREAKDOWN

ATCHCASHF

OR

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C13 M84 Y99 K3 C0 M0 Y0 K100 C0 M0 Y0 K0

A B C D E F

G H I J K L M

N O P Q R S T

U V W X Y Z

NEW athletic m54

MBEFORE AFTER

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FINAL DESIGN

ATCHCASHF

OR

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ATELIER

PROJECT BRIEF

This is a concept catalog for an Italian clothing brand called Atelier. My vision for this project was to create a design that was consistent with the style of the clothing. I decided to design a minimalistic design with limited text, that emphasized the clothes. I communicated high quality of the clothing through a muted color palette, serif text, and generous white space.

SKILLS

InDesignPhotoshop

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FOLD TYPEFACE

PROJECT BRIEF

The project was to create a typeface inspired by a San Francisco neighborhood. There were three components to this project, the font, type specimen booklet, and poster. This font was inspired by the San Francisco neighborhood, Excelsior. Walking around Excelsior I was struck by the beauty that lay in the randomness and decay of the area. I wanted to create a font that was inspired by the devil-may-care nature of this particular neighborhood. I decided to make a San-serif font that was distorted to relate back to the falling apart nature of Excelsior. The result was a font that looks like bits and pieces of it have been folded, some characters are crooked or off kilter. I created this font with the intention that it would be used on the exteriors of buildings on a large scale.

SKILLS

InDesignPhotoshopIllustratorPhotography

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FULL FONT

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RESEARCH

These images were taken in the Excelsior neighborhood during the research and exploration phase of the project.

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My intention was to photograph things that I found beautiful in the neighborhood, interesting textures, graphic patterns, and aesthetically appealing decay.

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RESEARCH

These images were taken in the Excelsior neighborhood during the research and exploration phase of the project. My intention was to photograph things that I found beautiful in the neighborhood, interesting textures, graphic patterns, and aesthetically appealing decay.

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POSTER

FRONT:

The front of the poster displays the full typeface, ultilizing images taken in Excelsior.

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BACK:

I chose to play with color, textures, and typographic elements from the neighborhood.

MIXED RACE EXPERIENCE

PROJECT BRIEF

For my senior project I wanted to research a topic that I was passionate about and relevant to me as a person of mixed race. I decided to interview people of mixed race to gain insight into their experiences, as well as photograph them. My intention for this project was to create a campaign that educated people about being mixed race, as well as empowered mixed people to feel proud about their identities. The final result was a combination of photographs, paired with quotes from the interviews that I collected. This project is still a work in progress.

SKILLS

InDesignPhotoshopIllustratorPhotography

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“Being Mixed is my cultural identity.”

-Alyssa H.

“Every Mixed person has a unique perspective.”

-Jake A.

PHOTOS & QUOTES

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“I wear my Mixed skin as an olive branch.”

-Naomi O.

“Being Mixed means not fitting into a box.”

-Christian F.

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POSTER

Photographs taken of interviewees were placed along side quotes from the interviews. Each quote features the word “Mixed” and has the word highlighted to more clearly convey the topic of the poster.

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HOWDY

ABOUT ME

I am a recent design grad interested in investigating the space where art and design meet. I am eager to get more experience and expand my design knowlegde. I am a Northern California native, looking to explore new places. I am primarily interested in Print & Editorial design, with budding interests in Branding.

INTERESTS

-Horse Enthusiast -Baker-Proud Dog Mom-Nature Walker-Traveler

T.Y. BYE BYEwww.behance.net/rebeccafong

rlivfong@gmail.com

916.335.0034