COCO CHANEL

Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. She was the founder and namesake of the Chanel brand.

Chanel was known for her lifelong determination, ambition, and energy which she applied to her professional and social life.

“Fashion is not something that

exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we

live, what is happening.

EARLY LIFE ▹ After her mother’s death, Chanel was

put in an orphanage by her father, who worked as a peddler. She was raised by nuns who taught her how to sew.

WHY “COCO”? ▹ Coco was a cabaret singer at LA

ROTONDE, a café.▹ She performed a song called “QUI QU’

A VU COCO”▹ Her audiences cried “Coco” when they

wanted an encore.▹ It was then that Gabrielle Chanel

became “Coco” Chanel.

FASHION and

FRAGANCE PIONEER Opening her first

shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes.

In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name.

SUIT and the LITTLE BLACK

DRESS

In 1925, she introduced the now legendary

Chanel suit with collarless jacket and well-fitted

skirt.

Another 1920s revolutionary

design was Chanel’s little black dress.

Lovelife and

Scandals Around the age of 20, Chanel became involved

with Etienne Balsan She soon left him for one of his even wealthier

friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture. Duke of Westminster During the German occupation of France,

Chanel got involved with a German military officer, Hans Gunther von Dincklage.

Ethnic influences

Chanel’s influences with no doubt strengthened the liberation of women.

Chanel challenged both the status quo for fashion and for women’s roles in society

Chanel’s fashions not only changed the way women loked on the outside, but they also changed the way women looked at themselves

The horse culture and penchant for hunting All traditionally worn by sailors and fishermen.

CHANEL TODAY

KARL LAGERFELD▹ 1983- he become Chanel’s designer ▹ Chanel is Luxury Daily’s 2013 Luxury

Marketer of the Year ▹ Offers: high quality product +

emotional experience. ▹ There are 310 boutiques worldwide

Thanks!