Five cases of statistics usage in administrative and marketing … Five cases of... ·...

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Five cases of statistics usage in administrative and marketing decisions. RU domain experience. Pavel Khramtsov [email protected] APTLD-74 Tashkent - 2018

Transcript of Five cases of statistics usage in administrative and marketing … Five cases of... ·...

Page 1: Five cases of statistics usage in administrative and marketing … Five cases of... · 2018-09-28 · Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru Resume: 1. There are

Five cases of statistics usage in administrative and

marketing decisions.RU domain experience.

Pavel [email protected]

APTLD-74Tashkent - 2018

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2Павел Храмцов, MSK-IX, [email protected]

Statdom Project: Short overview

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3Павел Храмцов, MSK-IX, [email protected]

Statistics and market share maintenance

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4Павел Храмцов, MSK-IX, [email protected]

Fight for expired domains. Birth of Auctions. Regulation change.

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5Павел Храмцов, MSK-IX, [email protected]

DNS Statistics. Amplification. DGA. DNSSEC. Safety and stability of Zone.

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6Павел Храмцов, MSK-IX, [email protected]

Reputation of Zone. Netoscope project.

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7Павел Храмцов, MSK-IX, [email protected]

Price policy and renewal Statistics

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New price

Forecast of zone`s decrease

Assumption:

1.Domainers is the most sensitive category because their budget is fixed;

2.They use the cheapest tariff plans

Assessment of number of domains:

1.Well known parking – 600 000 domains

2.Non delegated – 200 000 domains

3.There is no IP-adressed – 600 000 domains

Summary: 1 400 000 domains

Price increase – 40% => There won’t be renewal – 560 000 domains (83 Rub/Domain)450 000 domains (120 Rub/Domain)

Nowadays we lost 473 371 domains

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Renewal

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8Павел Храмцов, MSK-IX, [email protected]

Resume:

1. There are a lot of cases for statistics implementation

2. Statistics is a long term thing3. Statistics needs a lot of resources4. Statistics covers wide scope of practical fields

(from DDoS mitigation to increase of income)

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Questions?

9Павел Храмцов, MSK-IX, [email protected]