Volume 2, Nomor 2. ISSN: 2686-4312
PROCEEDING
OASE
(The Overseas Academic Study Exchange Program)
Seminar, Discussions, Academic Field Studies, Campus
and Education Institution Visit
2019
PROCEEDING
OASE (The Overseas Academic Study Exchange Program)
Seminar, Discussions, Academic Field Studies, Campus and Education Institution Visit
Published by
Postgraduate Program, University of Muhammadiyah Malang
Chief in Charge
Prof. Akhsanul In’am., Ph.D
The Director, Postgraduate Program, University of Muhammadiyah Malang
Editor’s
Mokhamad Najih., Ph.D (Koordinator)
Dr. Diah Karmiyati., M.Si., Psikolog
Dr. Wahyudi., M.Si
Dr. Dwi Prio Utomo, M.Pd
Dr. Abdul Haris, M.A
Dra. Romelah, M.Ag
Dr. Estu Widodo, M.Hum
Dr. Ribut Wahyu Eriani., M.Pd
Dr. Eko Handayanto., M.M
Prof. Dr. Lili Zalizar, MS
Dr. Bambang Yudi Aryadi, MM
Prof. Dr. Ishomuddin, M.Si
Dr. Fauzik Lendriyono, M.Si
Dr. Agustinus, M.Pd
Dr. Abdul Kadir Rahardjanto, M.Kes
Dr. Iswinarti, M.Si
Dr. Cahyaning Suryaningrum, M.Si., Psikolog
Graphic
Nurisma Sofiana., S.Pd
Zumrotul Sholihah, S.IKom
Address
Kampus 3 : GKB 4 Lantai 1 – 3 Jl. Raya Tlogomas No. 246 Malang, East Java, Indonesia
65144
Phone: +62 341 46418-19 (Hunting)
Fax : +62 341 460782
FOREWORD
Alhamdulillah, thank God the presence of Allah, the Lord of the worlds. Only thanks
to grace, taufik and the strength and patience of it Procedure OASE Volume 2 (2) 2019 can
be issued in accordance with expectations.
Continuing this, becoming a "sign (landmark)" which means that the UMM DPPs
Internationalization Program, can be implemented well, still faces many shortcomings that
require improvement in the future.
OASE 2019 (2) was held on November 22-26, 2019, with the aim of 3 universities in
Malaysia namely Universiti Kebangsaan Malaysia (UKM), Universiti Sains Malaysia Islam
(USIM), International Islamic University Malaysia (IIUM) and 1 (one) institution in
Singapore (Persyarikatan Muhammadiyah).
This proceeding is a collection of student papers and lecturers of the UMM DPPs as a
result of reflections of thoughts that are the center of attention for the authors and as active
participants in the OASE activities of this period. The ideas and thoughts in the writings
contained in this proceeding are entirely the responsibility of the authors. The paper
contained in this proceeding by the editorial team has been tested to check the plagiarism
using Turnitin instruments, and all articles included in this proceeding have met the
maximum standard of 25%.
For the publication of this proceeding volume, the editor would like to thank the
graphic design staff, the leadership of the UMM DPPs, the heads of study programs and
study program secretaries, and all participants (students) for their cooperation and
participation, so that OASE 2019 (2) activities can run well so that this proceeding can be
published.
Malang, 06 November 2019
TEAM Coordinator Editor
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2
iv
SIGN LIST
MASTERS OF AGRIBUSINESS 1
Hamdi Rosyidi
Analisis Dinamika Kelompok Rukun Nelayan Blimbing di Lamongan
2
Joko Waluyo
Pengaruh Faktor Sosial Ekonomi terhadap Motivasi Mengelolah Ternak Sapi Bantuan
di Kecamatan Kutai Timur
18
Rima Dewi Oryza Sativa
Analisis Pengambilan Keputusan Petani Memilih Varietas Padi Ciherang
29
MASTERS OF INDONESIA LANGUAGE EDUCATION
40
A Haris
Ketidaksantunan Berbahasa Warganet Dalam Kolom Komentar Iklan Kinerja
Pemerintahan Presiden Joko Widodo Bertajuk “2 Musim, 65 Bendungan”
41
Alfianur Rizal Ramdhani
Potensi Dan Strategi Menjadikan Bahasa Indonesia Sebagai Bahasa Internasional Di
Era Global
57
Amalda Alif Zabita
Problematika Pembelajaran Bahasa Dan Sastra Indonesia
65
Anwar Artaewee
Selayang Pandangan Bahasa Indonesia Di Thailand
72
Devi Putri Adi Tia
Tuturan Ekspresif Guru Terhadap Murid dalam Pembelajaran Bahasa Indonesia di
SMK Kesehatan Adi Husada
79
Ferry Ardianto
Potret Penggunaan Bahasa Gado-Gado Dalam Pembelajaran Bahasa Indonesia
Di Smp Negeri 23 Malang
86
Nguyen Thi Thu Hang
Tinjauan Problematika Pembelajaran Sastra Indonesia pada SMP Negeri 1 Tajinan
95
Richard Oetman
Tindak Tutur Direktif dalam Stand Up Comedy Ari Kriting (Kajian Pragmatik)
102
Septania Indri Winarni
Analisis Dialek Bahasa Jawa Ambulu Dan Gumuk Mas
110
Siti Komariyah
The Material Learning of Observation Report of Local Economic Potential Based on
Discovery Learning
115
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2
v
Tri Ratna Wulandari
Analisis Kata Disfemia dalam Kolom Instagram Kemendikbud Megenai Pelaksanaan
UNBK 2018
124
MASTERS IN ENGLISH EDUCATION
135
Ahlan
Teaching Of Esp; Repairing Pronunciation Of Reading Aloud On Eleventh Grade
Students Of Vocational Senior High School
136
Chandra Giat Prabowo
How to Build Neutron
141
Farizal Khusnul Khotimah
Vocabulary Acquisition with Kindergarten Children Using Picture Series in Indonesia
145
Hilda Suat
Strengthening Students English Proficiency Through Project-Based Learning
150
Nisrina Balqis Huwaida
Developing Critical Thinking Through Debate
159
MASTERS OF LAW
165
Afrizal
Reconstruction of Legal Protection of Victims of Wrong Arrest (Error in Personal) in
the Renewal of Criminal Procedure
166
Agista Arsista
Rehabilitation of Children Victims of Narcotics Misuse
170
Mokh Najih
Perkembangan Konsep Dasar Hukum Progresif dalam Pengetahuan Hukum
178
Nabila Ayu
Implementation of Criminal Law in Politics Criminal Law Enforcement in Indonesia
in The Era Reformation
190
Noor Fajari Roziq
Rekontruksi Criminalization of Protitles Against the Parties Involved in The
Perspective of Justice
198
Sofyan Fathor Rozi
Expansion of the Article on Adultery and LGBT Criminalization
204
MASTERS OF MANAGEMENT
210
Bangalie Sumah
Analysis of Factors of Green Purchasing Implementation on Organizational
211
Imas Laksmi Tyas Pangenggar 218
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2
vi
Analysis of Consumer Acceptance and Use of Mobile Payment Using the Extending
Unified Theory of Acceptance and Use of Technology (UTAUT2)
Silvia Khalimatul Adzimah
The Effect of Discount and Promotion Price on Loyalty with Satisfaction an
Intervening
223
Zumrotul Sholihah
Meaningful Work as Mediator of Job Crafting and Wellbeing at The Work Place
230
MASTERS OF MATHEMATICS EDUCATION
238
Erentrudis Junirestu
Benefits Of Environment As A Source Of Mathematics Learning
239
Muhammad Mualimin
The Implementation Of Realistic Mathematics Education (RME) As An Escalation Of
Logic Intelligence
249
Mujaidin
Mathematics Learning In A Private Course
256
Nurul Irawati Sugiman
Mathematics Learning In Islamic Boarding Schools
261
Purwo Adisantoso
The Use Of Learning Time Token Based Game Subway Surfers To Improve The
Learning Achievements Of Students
268
Surahman
The Effectivity of Edmodo in Mathematics Learning
281
Tuti Zahrotul Amaliyah
Islamic-Based and Non Islamic-Based Students Learning Method
291
MASTERS OF SOCIOLOGY
297
Akbar
Analisis Kepercayaan Mistisme dalam Pengembangan Ekowisata Pantai Selok,
Malang Selatan
298
Aska Nurul Fitriani
Interpretation Of Woman Legislative Candidate For Political Party (Case Study Of
Keadilan Sejahtera Party In Surabaya)
308
Bella Mayfrisca
Social Action Of Youth Reproduction Health Literacy (Study In National Family
Planning Coordinating Agency East Java)
314
Emiliana Kiki Alexsius
The Significance Of The Naik Dango Tradition For The Dayak Tribe Of Kanayatn In
319
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2
vii
Sambas District Of West Kalimantan Province
Sri Agung Wahyuni
Meaning of Formal School for Women Samin Tribes
(Study in Japanese Hamlet, Margomulyo Village, Margomulyo District, Bojonegoro
Regency)
324
Sucik Isnawati
The Problem of Human Trafficking: An Analysis in the Weberian Perspective
329
Wahyudi
Interfaith Communication Forum as a Model of Empowering Civil Society
336
MAGISTER OF ISLAMIC EDUCATION
343
Alfinatu Zuhro Fardani
Education Study Methodology
344
Faslul Rahman
Peran Kepala Sekolah Dalam Meningkatkan Mutu Pendidikan Islam Di Smp
Ar-Rahmah Tahfidz Putra Islamic Boarding School Malang
351
Khusnul Amin
Pesantren Menjawab Tantangan Zaman
361
Lilis Nur Laksana
Perpustakaan Sebagai Pusat Pendidikan Islam
368
Rabiatul Adwiyah Polinggapo
The Role of Islamic Education in Character Building
374
Ummu Atikah Musyawirah MS
Effective Implementation of the Education Administration Learning Process in
Smoothness
379
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2 210
The Effect of Discount and Promotion Price on Loyalty with
Satisfaction an Intervening
Silvia Khalimatul Adzimah
Masters of Management, University of Muhammadiyah Malang
A B S T R A C T In our customer loyalty activities is an important thing. Customers with loyalty can reduce efforts from companies in seeking new customers, they give positive feedback to the organization, and thus there isa strong conviction that loyalty has a positive relationship to profitability a company. Thus, how online customer loyalty to online stores can be established by a massive promotion run by developers and a very diverse price in online stores and how satisfaction has a key role in bridging the promotional relationship and the price of customer loyalty. The study was conducted by a survey of which information was collected using kuesione. The sample taken is the nonprobabilitas method of the sampling then the way used is purposive sampling is the determination of a sample with specific considerations. Some studies have found that satisfaction of not being able independently to form customer loyalty is proven by the references that even satisfied customers can switch brands to their own desired effect. Keywords: Discount and Promotion Price, Loyalty, Satisfaction, Intervening
Introduction
Customer loyalty to a marketing activity is an important thing and there's no doubt
about it. Subscribers with loyalty can reduce the effort of companies in seeking new
customers, so they give the organization positive reinforcement, so that there isa strong
conviction that loyalty has a positive relationship to a company's profitability (hallowell,
1996; population, 196) Rowley and dawes, 1999). The loyalty of customers reflects the reuse
of certain objects that can be of a particular brand, product, or outlet service (Rowley and
dawes, 1999). Research conducted by hallowel (1996) states that customer satisfaction is a
prerequisite to customer loyalty. But the facts in the field indicate something different,
customers' satisfaction does not always guarantee that they are not moved, even some who
are dissatisfied often do not switch brands (Rowley and dawes, 2000).
Soderlund (1998) presents a positive relationship between satisfaction and customer
loyalty, but note that an increase in satisfaction does not necessarily result in an increase in
loyalty in the same rhythm. This is evident by the reference that satisfied customers can
change their own brands (Jones & sasser, 1995). Mittal and lassar studies (1998) also result
in the vulnerability of brand change often caused by dissatisfaction, while satisfaction does
not always ensure loyal customers. Satisfied customers still show signs of switch. It shows
that customer satisfaction and loyalty are not linear.
Customer loyalty can be influenced by satisfaction, promotion, and quality of service
(amanah, 2011), quality publicity, price perception, brand image, trust, and satisfaction
(wahyudi & rivai, 2017), marketing and image strategies (wenas, mandey, & tamon, 2019),
brand name and marketing strategies (Sinurat, Lumanauw, & Roring, 2017), promotion,
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2 224
price, and satisfaction strategies (Anggia, Kawet, & Ogi, 2015), price, promotion, and
promotion, And philosophy (cacaffection, mandey, & tumbuan, 2014), quality of service,
price, and satisfaction (montolalu, 2013) quality of product, fairness of price and satisfaction
(adi, 2013), and image, promotion, and satisfaction (Tjahnor, 2013). The research became an
important ateseden that the customer's loyalty is not only formed by satisfaction but many
other affected variables.
Zain research (2013); Amanah (2011); And Kakasih, Mandey, and Tumbuan (2014) is
produced that promotion has a significant impact on customer loyalty. So a promotion
would really help the product on the offer, so that the public knew the product was being
sold and made the purchase. Kotler (2009) described pomosi as an attempt to provide
market information about products being sold, places and times. Promotions have an
important role in communicating product's existence and value to potential customers. PI
and huang (2011) explain that promotion has a positive effect on and customer loyalty.
Besides promoting, prices are also a factor to consider in customer loyalty.
Price has a positive effect on customer satisfaction and loyalty (montolalu, 2013;
Anggia, kawet, & ogi, 2015; Tjahjaningbu, 2013). They have two main roles in the decision-
making process, the role of allocation and the role of information. The allocation role of the
price, which is the price function in helping buyers to decide how to benefit or the ultimate
power utilities hoped for based on purchasing power. The role of price information, which
is price function in educating customers about product factors, such as quality. This is
particularly helpful in situations where buyers have difficulty assessing products or
objective benefits (tjiptono, 2000).
The prices and promotions in the camp are not necessarily capable of establishing
customer loyalty but need to be contacts. The contact is expected to become stimulus in
strengthening customer loyalty. Adare, massie, and lenzun studies (2014) found that prices
have a significant impact on customer satisfaction, while promotions have a minor impact
on customer satisfaction. Khan, et al., (2012) is produced that there is a positive influence
between promotion and contentment. A promotion and a price asan important triger in
creating customer satisfaction will most likely be a factor in creating customer loyalty.
Satisfaction from the receiving side of the ministry is viewed as good when fulfilling what
they hope for, otherwise the ministry will be poorly distributed if not fulfilling what they
hope for (kotler, 2002). Satisfaction is an idea of a product or service that has been received
as expected. Satisfaction is a person's sense of pleasure or disappointment at performance
compared with what he hopes for (kotler and keller, 2009).
Based on the outlined description, researchers are interested in unveiling how online
customer loyalty to an online store or market place could be formed by a massive promotion
run by developers and a very varied price in online stores and how satisfaction has played
a key role in bridging the promotional and pricing relationship to the customer's loyalty.
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2 225
Consumer behavior
Consumer behavior of consumer behavior is defined as the study of purchasing units
and the exchange process involving obtaining, consumption, and dumping of goods,
services, experiences, and ideas (mowen and minor, 2002). Consumer behavior is the study
of how individuals, groups, and organizations choose, buy, use, and how goods, services,
ideas, or experiences to satisfy their needs and desires (kotler, 2009). Consumer behavior is
a complex psychological response that emerges in the form of individual action behavior
that is immediately involved in obtaining and using products, and determining decision-
making process of purchasing products, including the repurchasing process (hasan, 2009).
Customer loyalty
According to hasan (2009) customer loyalty is defined as the buying person,
especially the buying regularly and repeatedly. A customer is a person who constantly and
repeatedly comes to the same place to satisfy his or her desire by owning a product or
getting a service and paying for the product or service. According to griffin (2003) the
concept of customer loyalty is more associated with behavior than with attitude. If a person
is a loyal customer, he shows buying behavior defined as nonrandom purchases expressed
over time by some decision-making units.
Promotion
Kotler and Armstrong (2010) said promotion was an activity that benefited the
product and persuaded customers to buy it. Grewal and levy (2008) said the promotion is a
communication by marketers to communicate, persuade, and alert potential customers of
products or services to influence customers' opinions and gain response from customers.
Promotion has several goals (tjiptono, 2008), among them:
a. Consumer promotions, including:
1). Encourage the trials of products, either new or old products
2). It encourages repurchasing, which leads to loyalty.
3) Building stream of visitors
4) Increase the purchase rate
b. Trade promotion, includes:
1) Encourage the broker to be willing to store his product
2) Obtain any support or promotional aid from distributors.
c. salesforce promotions.
1) To motivate more actively promote and sell products.
2) Encourage salespeople to give support to the new model.
Price
Kotler and Armstrong (2010) translated by sabran, prices are defined as an amount
of money raised over a product or service, or an amount of value that customers exchange
for the benefit of owning or using a product or service. Whereas kartajaya (2006) says that
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2 226
price isa seller's estimate of the meaning of potential buyers, as well as an awareness of other
options the buyer has for meeting the needs of a product that can satisfy them. It is the only
marketing feature that gives revenue or revenue to companies, and is a flexible marketing
feature, which can be quickly transformed. According to Alma (2006) a price is the value of
an item or service manifested with money. Some prices of a fixative value are also obtained
by means of a bargain.
Satisfaction
Satisfaction will never stop at one point, dynamically moving to the quality of
product and service with expectations developing in the mind of the customer. Hopes of
shoppers are affected by their previous purchasing experiences, advice of friends and
colleagues, and promises and market information and competitors. Crosby and stephens
(1987) presenting the conceptual sense of consumer satisfaction over service is three
important things, including satisfaction with: (1) contact person; (2) the core service, and (3)
the organization. Kotler (2002); Zeitham, berry, and parasuraman (1990) said that customer
satisfaction is the level of feeling a person has after he compares between the performance
he feels compared to his expectations.
Some of the previous research used in this study is like the table of 2.1. Peneliti, Tahun, & Judul Variabel Hasil
Tjahjaningsih (2013) The impact of
customer satisfaction and its
impact on customer loyalty
VD: Loyalty
VI: Image and Promotion
VM: satisfaction
Promotions affect significant
propositiveness to customer
loyalty. They have a significant
positive effect on customer
satisfaction. Customer satisfaction
has a significant positive effect on
customer loyalty
Sarjita (2016) How the traditional
market's image affects consumer
loyalty
VD: Loyalty
VI: Price, Service, Quality,
Physical Environment, and
Location
Prices have a significant impact
on consumer loyalty
Montolalu, dkk (2013) The Impact of
Service Quality and Price to
Customer Satisfaction and Customer
Loyalty.
VD: Customer Loyalty
VI: Service Quality and price
VM: Customer Satisfaction
Price has a positive effect on
customer satisfaction. Price has a
positive effect on customer
loyalty
Source: Processed from various studies, 2018
Methodology
The study was conducted with a survey in which the information was compiled from
this questionnaire. Generally, the definition of a survey is limited to research that data is
collected from samples of the population to represent the entire population (sugiyono,
2015).
Population and sample in this study, the population of the research is customers who
have made purchases at an online store or market place. The sample is part of the number
Proceeding 0ASE (The Overseas Academic Study Exchange Program) Vol.2, No. 2 227
and characteristics of the population (sugiyono, 2015). According to sugiyono (2015), for
identification of samples as follows:
1) The viable sample size in the study is between 30 and 500.
2) When samples are divided into categories (examples: men, private servants, and others)
then the number of sample members of each category is 30 minimum.
3) If in the study an analysis will be done with multivariate (double correlation or regression,
for example), the number of sample members is at least 10 times that of the number of
variables studied. For example, the research variables are 5 (independent + dependent),
so the number of sample members = 10 x 5 = 50.
Based on these considerations, the researcher will take 100 research respondents. The
retrieval of this sample does not break the rule of the sample because at point a the number
of samples between 30 to 500 and point b the number of minimum samples is 30, and at
point c the number of minimum samples is 10 respondents that would multiply the number
of variables of research to be examined.
Sampling samples being used is a nonprobabilitas sampling method. The
nonkemungkinan sampling method is selected as a way to remove a sample because when
the population is highly likely to be selected as an unknown sample (wiyono, 2011). Further
the way used is purposive sampling is the determination of a sample with specific
considerations.
Conclusion
Some studies have found that satisfaction of not being able independently to form
customer loyalty is proven by the references that even satisfied customers can switch brands
to their own desired effect. The prices and promotions in the camp are not necessarily
capable of establishing customer loyalty but need to be contacts. The contact is expected to
become stimulus in strengthening customer loyalty. A promotion and a price asan
important triger in creating customer satisfaction will most likely be a factor in creating
customer loyalty.
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