Presentation skills for 21st century global business
Louise StansfieldMetropolia Business School
Helsinki Metropolia University of Applied Sciences Finland
Presentation given in La Rochelle Business School February 2015
#Let’s decide
@Finnfield
‘
We have a challenge
Listening habits
Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas BrealeyInternational reproduced with the author’s permission
Audience’s expectations during presentations
Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission
Audience’s expectations during presentations
Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission
Audience analysis
Neutral
Young
StudentsFrench
International
Tired
Tourism & Hospitality
Business
Language issues
Group size 47 - 20
Engaged
Bored
3rd year
Previous work experience/internship
Employability
Strangers
Will work in France
Will work abroad
Heard many presentations
Death by PPt
Previous presentation skills training
Want a good career
Solution?
PRESENTATIONS
Let’s brainstorm
https://edu.flinga.fi/NM6V
Audiences today have higher expectations of their involvement
in presentations which makes several demands of the presenter.
Audience
Your content
How Your skills as a presenter
Audience expectations
Your focus
3 key factors
AudienceAudience
Presenters today must plan their content and presentation style
taking into account their primary audience, their global audience
and their secondary audience via the backchannel.
Audience expectations
From then to today20th centuryCompany speakStructureContentBusiness likeListening
PowerPoint
21st centuryCollaborationEngagementCharisma/passionEstablishing rapportShorter concentration spans
Visual
Embracing diversityTechnology drivenSpeed
From Death by PowerPoint by Alexei Kapterev in SlideShare
Primary audience
SECONDARY AUDIENCE
YOUR GLOBAL AUDIENCE
‘THE BACKCHANNEL’
“In the theater of presentations, the audience is the hero and the presenter
is the mentor.” Nancy Duarte
The only reason to give a speech or a presentation is to change the
worldNick Morgan (Working the Room)
Principles
Audience
Content Your focus
Presenters today must filter their information to find the focus of their content for their audience.
http://www.garrreynolds.com/preso-tips/
What makes a good presentation in today’s world?What are the three most important things for a great presentation?What do all the inspiring public speakers have in common?Do we learn presentation skills at school?How can presenters overcome their anxiety?Do business students really need presentation skills?What is the single greatest advantage of presentation skills?What are the differences between informing and inspiring presentation?Death by bullet points has been discussed much, why?What is presentation Zen?Is presentation Zen the only way to make great presentations?What other tools can be used than PowerPoint?
Good presentation keeps the audience interested and offers them something they can remember and use later on.Knowing the audience expectations, knowing the topic and great delivery.They use repetition, pauses and suspense to build audience interest and stress important points. Remember “I have a dream”.Yes, but only if we pay attention to the presentation itself and not just the content.Confidence through 3 principles: analyze the audience, know your topic and practice.Yes, although business students do not normally give presentations to audiences of 150 people or in a group of 5-7 people. Leaders are expected to inspire people to action and some of us become leaders and managers. In business the third type of presentations, persuading, is also needed. Being able to effectively deliver the intended messageInforming presentations do not inspire the audience to action, which is the purpose of inspiring presentations. Informing presentations are forgotten faster, because they do not normally connect emotionally with the audience.
Ask questionsFilter out
Photo by desertdutchman - Creative Commons Attribution License https://www.flickr.com/photos/10271343@N00 Created with Haiku Deck
Listening styles
Expectations
STRUCTUREHow presentations have been Introduction/Hook
Main body
1
2
3
End
STORY
Anecdotes
A funny thing happened to me …
STORYEvery company has a great story to tell.
http://theonecentre.com/bar/blog/coca-cola-expands-strategy-to-corporate-storytelling http://supercell.com/en/our-story/#beginning
NOWChallenge the
audience faces
Where do the audience
want to be at POINT B?
HOW does the audience
get from POINT A to
POINT B
POINT B
POINT A
Audience as main
character
How can you plan your content?
Point A
Point B
The 4 tweet presentation
Audience
Your content
How How are you going to present?
Presenters today need to listen to and build rapport with their
audience. They need to be open and to connect.
HOW? Your skills as a presenter
Voice
Body language
Language
Connecting with your audience
Enthusiasm /passion for topic
Voice
http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html
2 presentation styles
Reactive presenter Proactive presenter
Reactive audience Reactive audienceProactive audience Proactive audience
#
HOW
CONTENTAUDIENCE
“An ounce of practice is worth more than tons of preaching.”
And one more thing …
Recap
What did we do today and how did we do it?
#PRIZES
EVERY PRESENTATION IS AN ADVENTURE
BE ADVENTUROUS!
Thank you!
ReferencesAtkinson Cliff 2010 The Backchannel New RidersDignen B 2007 Fifty ways to improve your Presentation Skills in English SummertownDuarte Nancy http://www.duarte.com/great-presentations-the-audience-is-the-hero/Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey InternationalMorgan Nick http://publicwords.com/who-we-are/nick-morgan/Reynolds Garr Presentation Zen Blog and website http://www.garrreynolds.com/preso-tips/
VideosReynolds Garr The of storytelling TedX https://www.youtube.com/watch?v=YbV3b-l1sZsWSJ The secret behind a CEO’s success may be in the voice http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html