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Godrej & Boyce Mfg. Co. Ltd.
HYDERABAD
HEMANT KUMAR
PATANKER
MBA-2008-2010
Enroll.no.-MO108306
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1. Founder of Godrej was Mr.Ardeshir Godrej.2. Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai
on 7th May 1897.3. In the year 1918, Godrej soaps limited came into light.4. Godrej entered in FMCG sector in 1971.
5. Godrej entered in Real State sector in 1990.6. In April 2001,Godrej consumer Products Ltd. (G.C.P.L) came
into light.7. Godrej entered in BPO Solution & Services Space in 2003
(Godrej Global Solution Ltd).8. Godrej has completed its 111 years.9. Annual sales of Godrej & Boyce Mfg co Ltd in Indian
Currency is 28,896 Million (Updated 2009).
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Mission:
Godrej Mission is to operate in existing and new businesses
which capitalize on the Godrej brand and corporate image of
reliability and integrity.
Godrej objective is to delight its customer both in India and
abroad.
Godrej encourages an open atmosphere, conducive to learning
and team work
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Contd..
To globalize the business rapidly.
Enriching Quality of Life Everyday Everywhere.Vision:Godrej in Every Home and Work place.
Motto:
We care the quality of your life.
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Godrej & Boyce Mfg.Co.Ltd Branches (Sales and
Service) and Retail Showrooms:
The Company has a network of: 38 Company-owned Showrooms
more than 2,200 Wholesale Dealers, and more than
18,000 Retail Outlets.
The Company has Representative Offices in Sharjah
(UAE), Nairobi (Kenya), Colombo (Sri Lanka) and
Riyadh (Saudi Arabia).
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GODREJ &
Boyce
Mfg.Co.Ltd
Home
pplia e
Fur itures
oods
Securit
quipment
ivision
Material
Handling
quipment
h sical
Securit
roduct
lectronic
Securit
System
Doors
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P ysic l Security E ui ment:-
Defender Plus S fes Record Room
Door
Po ul r S fes
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Electronics Security E ui ment:-
CCTV E L to S fe Video Door P one
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Doors:-
Flus Doors Moulded P nel
oyal eak Doors
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0
20
40
60
80
100
120
140
160
FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08
FY 2007-08 consolidated Net Profit Increaes
by 11% from 144 crore to 159.2 crore
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Physical Security:- Gun Nebo India pvt Methodex Syntax
Electronic Security:-
Panasonic Zicom Banking automation
Doors:- Kalsi Automatic Door Sys tem (P) Ltd
Tasido Wooden Door Co Ltd Furntech Interiors Private Ltd Jindal Overseas
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STRENGTHS :-
1. The Company has got wide range of branches within thecountry.
2. The Company has wide range of product line.
3. Godrej is having better Sales after services.4. The Company has there respectable and believable brand
name.5. Company is having large number of customer with higher
satisfaction.6. The management is trained and efficient & the network of
service centers is good in all states.
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1. The Company does not go for advertising, which is one ofthe biggest disadvantage of Godrej.
2. Its emphasis more on the advertising of office automation &prima division.
3. The company is focusing many security products at a sametime.
4. The effective selling schemes are not available like paymenton installments.
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1. Godrej has more opportunities to grow as it has earned good
name in security sector.
2. Technical up gradation time to time is also one of the
opportunities.
3. Godrej can focus on big project like construction. Where
there is a great demand of security equipments
Threat:
1. The growing competition in the security sector is threat for all
manufacturing companies so it is also threat for Godrej to stand inthe market with the higher position.
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The Company should advertise its Security equipment.
Today Price based competition is skyrocketing so if it is
possible that Company should cut down its security
equipments price.Company should promote its security equipment through
canopy.
Company should do mall activities once in a week because it
is necessary to promote the high involvement security product.
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THANK YOU
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