The Analysis of Alipay

Student ID: 27688011XIE YI (Abby)

Branding and MarketingThe first media technology which is using the third-party payment model

https://www.youtube.com/watch?v=ocLjjZkr32E

(Please watch this video 0:01~0:30)

Branding and Marketing

(The workflow of online third-party payment platform)

Branding and Marketing

Slogan: Alipay, we understand your consignments

Branding and Marketing

Advertising:

You are the centre

Technological AffordancesEasy to setup; Detailed instruction; Unique symbol

Technological Affordances

it is important to see that

affordances are not just

functional but also relational

aspects of an object’s

material presence in the

world (Hutchby, 2001)

User Experience

The loophole of real-name authentication system

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